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Sportingtech appoints Bobby Longhurst as Managing Director

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Experienced leader to spearhead next stage in company’s evolution

Sportingtech, the multi-award-winning, full-service betting and gaming platform provider, has overhauled its executive team by appointing Bobby Longhurst as its new Managing Director.

Longhurst takes the reins after three successful years as Chief Commercial Officer at Pronet Gaming. Prior to that, he was Commercial Director at SBTech (now DraftKings) and Business Development Manager at Sporting Solutions.

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He brings with him a number of senior executives, including Colin McDonagh as Chief Sales Officer, Daniel Stone as Head of Marketing and Anthony Murphy as Head of Commercial Account Management.

Under Longhurst, Sportingtech has ambitious plans to extend its reach in emerging and regulated markets worldwide, as well as lotteries, with its comprehensive sports betting and casino product offering.

The company will also be building on its strong existing presence in a number of global territories, including Latin America, where a wide range of operators already use its flagship Quantum platform.

Bobby Longhurst, Managing Director at Sportingtech, said: “I am delighted to be joining Sportingtech at such an exciting time in its development, as I believe we have a great opportunity to make a real impact in the industry.

“We have a very talented team in place and I’m very pleased that we can add some further management experience to it, to build upon the success the company has enjoyed to date.

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“The Quantum platform is constantly evolving to meet the needs of the most ambitious operators and we look forward to showcasing it in the coming weeks and months.”

Sportingtech will make its debut at iGB Live! in Amsterdam this week on Stand R30, where Longhurst and his team will be on hand to discuss the latest opportunities available to both operator partners and fellow suppliers.

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Abios partners with Kindred Group to provide full esports betting solutions

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New partnership will see Kambi’s Esports division deliver its full suite of esports products, including odds via Kambi’s Odds Feed+ API, to Kindred’s in-house sportsbook

Abios, a leading esports data and odds provider and part of Kambi Group, is pleased to announce a multi-year partnership with Kindred Group, one of the world’s leading online betting and gaming operators, to provide its full range of best-in-class esports betting solutions.

Abios will supply its complete esports package, including odds, data, widgets and always-on content, to Kindred’s Unibet and 32Red brands, providing the operator’s in-house sportsbook with unrivalled esports betting experiences.

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Leveraging Kambi’s Odds Feed+ API, Abios will deliver its high-uptime odds feed which includes comprehensive esoccer and ebasketball coverage, as well as leading esports titles such as Counter-Strike 2, League of Legends, Dota 2 and VALORANT. Utilising automated modelling, Abios’ low latency odds feed utilises official tournament data to power leading features such as bet builder and player props.

The new agreement is in addition to the Esports odds service Abios currently provides to Kindred as part of Kambi’s Turnkey Sportsbook service.

Anton Janér, Managing Director and Co-founder of Abios, said: “We are delighted to strengthen our partnership with Unibet and the wider Kindred Group, a leader in the global sports betting and gaming market. This agreement showcases the value of Abios’ full esports odds packages and our ability to deliver innovative solutions that meet the evolving needs of operators and enables them to reach new audiences through the growth of esports.”

Ben Colley, Sportsbook Director of Kindred Group, added: “Esports continues to grow in popularity, and it’s essential that we offer our customers the best possible experience in this exciting category. Extending our partnership with Abios via Kambi’s Odds Feed+ API and leveraging their deep expertise and esports odds solutions ensures we remain at the forefront of esports betting, delivering unparalleled products and services to our players.”

The post Abios partners with Kindred Group to provide full esports betting solutions appeared first on European Gaming Industry News.

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BGAMING GOES LIVE WITH LUCKIA VIA LIGHT & WONDER IGAMING

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Rapidly expanding content provider announced its partnership with a licensed gaming manufacturer Light & Wonder.

Popular iGaming content provider BGaming has kicked off a new agreement with leading cross-platform global games company Light & Wonder by unveiling its games with Luckia.

The Spanish brand, which also operates in neighbouring Portugal, as well as Latin America and Africa, can now offer a wide variety of sought-after titles, including AZTEC CLUSTERS, BONANZA BILLION, and BURNING CHILLI X.

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BGaming’s agreement with Light & Wonder iGaming will greatly enhance its global distribution of immersive experiences tailored to new audiences with diverse gaming preferences.

The Luckia integration sets a benchmark for future deals in the coming months thanks to the Light & Wonder content marketplace.

Olga Levshina, CCO at BGaming, said: “Launching with Luckia thanks to Light & Wonder is an exciting milestone for BGaming as we continue to expand our reach around the world.

“This agreement not only allows us to showcase our games to new players, it also strengthens our presence across key international markets – with much more to follow.”

Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We’re thrilled to welcome BGaming to Light & Wonder’s ever-expanding content marketplace. Known for its player-focused approach, BGaming delivers high-demand content that captivates audiences with inventive mechanics, engaging themes, and diverse genres. This agreement further strengthens our global portfolio, delivering even more exciting opportunities for operators and players in regulated markets worldwide.”

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Eloy Fernandez, Head of Product at Luckia, added: “We are pleased to welcome BGaming’s portfolio to Luckia and introduce its popular, high-quality games to our players. The collaboration undoubtedly allows us to elevate our gaming offering with titles that are both immersive and engaging, enhancing our position as a premier gaming destination.”

The post BGAMING GOES LIVE WITH LUCKIA VIA LIGHT & WONDER IGAMING appeared first on European Gaming Industry News.

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Altenar introduces social betting to sportsbook

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Altenar, a leading sports betting and iGaming software provider, has partnered with community chat provider The Watchers to offer social betting.

Through the partnership, Altenar will open the doors to a betting community for players. Whether it is sharing tips, comparing strategies or celebrating wins, social betting adds an extra element of interest to the gambling experience and presents a modern way to boost retention.

Altenar’s external integration with The Watchers allows a separate channel to be created for every event within the sportsbook and authenticated users can chat with each other within the event page. This function allows operators to use influencers to boost site traffic by sharing bets and insights in real time, with users able to copy their bets with one click.

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Users can be given the option to create avatars and share bets within the channel, while other players can click on the bet and have their betslips populated. An external back-office tool can be used to handle moderation and natural language recognition to ban words and expressions.

Operators can expect increased turnover due to bet prompts generated by other users while the biggest benefit is building a community of players which promotes brand loyalty.

This latest enhancement to Altenar’s best-in-class solutions demonstrates its ability to keep its partners at the forefront of the industry.

The post Altenar introduces social betting to sportsbook appeared first on European Gaming Industry News.

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