Innovative partnership heralds exciting proposition for operators looking to add sports betting to their product suite

ATLAS-IAC, a leading Lisbon-based sportsbook and PAM software developer recently relocated from Kiev, has partnered with RPM Gaming, the rising star of digital and retail betting, in order to launch a highly automated “no-risk” sportsbook ahead of this week’s key igaming summit in Amsterdam, iGB Live! (5-8 July).

RPM Gaming has added sales, account management and operations expertise to ATLAS-IAC’s exciting technology business to bring to market the very latest advances in AI technology, in-house CRM tools and automated trading.

Furthermore, should any operator seek to mitigate the downside by integrating the new cutting-edge sportsbook, this dedicated and innovative partnership will now underwrite all the trading risk for running its services as a statement in the ability of its underlying sports betting platform to deliver in any market.

This step-change sportsbook can now be integrated as an iFrame on a no-risk structure, and runs off ATLAS-IAC’s unique pricing models – allowing customers to enjoy sophisticated and reactive in-play odds up to the last second of a game, with competitive pricing on all sports. This partnership arrives in perfect time for this summer’s sporting extravaganza, alongside a benchmark football World Cup to follow later this year.

Powered by live data and machine-learning AI tools, ATLAS-IAC’s automated software now enables smaller operator teams to focus on marketing decisions and eliminate the manual labour required to run most legacy systems. To which end, the ATLAS-IAC sportsbook provides flexible and modular solutions to support each customer’s bespoke operational strategy.

This sports betting solution is also paired with a proprietary player account management (PAM) platform, which is integrated with the sector’s finest suppliers across casino games content, virtual sports, free-to-play games and flexible payment-processing options, affiliate systems and responsible KYC databases. It also harnesses proprietary BI and CRM tools which mitigate customer abandonment at a time of tightening and coalescing international regulation.

ATLAS-IAC’s state-of-the-art tech and agile tools help overcome local regulatory challenges with a light physical deployment backed up by centralised control systems, delivered in conjunction with RPM Gaming.

RPM Gaming Director, Richard Thorp, said: “We’re thrilled to have teamed up with the genuine geniuses behind ATLAS-IAC, and we look forward to a long and fruitful future together, partnering with a host of new operator and casino collaborations around our leading sportsbook technology.

“ATLAS-IAC and RPM now provide brands with everything needed to run a responsible sports betting and gaming business, complete with full reporting, social responsibility tools, bonusing tools, segmentation, payments and data analytics. And with “no-risk” trading available for any would-be partners uncertain about taking the leap, our unique underwriting seal of approval sets us apart from the competition in terms of trading capability and commitment to making all our partnerships work.

“iGB Live! has always been one of my favourite summits in one of my favourite cities. Amsterdam’s convivial backdrop seems the perfect place to take the wraps off the best kept secret in sports betting: ATLAS-IAC. I’m already impressed with the quality, quantity and diversity of the delegates on site, so I can’t wait to catch up with old and new friends alike.”

Sergei Efimenko, CEO of ATLAS-IAC, added: “We’re thrilled to have joined forces with the seasoned professionals at RPM Gaming, whose leadership team boasts decades of sports betting experience at the forefront of the industry.

“ATLAS-IAC will use iGB Live! to showcase its entire portfolio of innovative betting products and trading tools, all of which have all been developed in line with our mission statement to advance the industry’s move towards true automation.

“Witnessing the demand of the market, and the way operations are currently run, we strongly believe that the future is in automation of all the operational processes: trading, risk management, antifraud and CRM. You don’t need rows of staff to run a strong and successful business. Instead you need flexible, fully scalable software with maximum automation that will enable our elite, skilled team to set up and control all your processes. We believe the greatest risk to any betting business is to stay with a non-performing technology, and most operators will soon come to see this clearly.

“The ATLAS-IAC and RPM Gaming team will be on stand L70 throughout the week.”