Yggdrasil has enhanced its footprint in the Italian regulated market through a partnership with Codere Italia, representing a major advancement for both organizations.

Customers of Codere Italia can now enjoy an extensive selection of Yggdrasil’s top-performing games, enhancing their casino portfolio with superior content that has consistently appealed to players worldwide and in Italy. Among the games currently offered are Easter Island, Golden Fish Tank, and Arthur’s Fortune.

In addition to its famous in-house content, Yggdrasil will also launch games developed through its YGG Masters program.

The partnership arises as Codere aims to grow in its initial European market beyond its home territory of Spain, with Yggdrasil chosen as a crucial content ally to aid its online casino growth in Italy.

Yggdrasil’s partnership with Microgame has enabled market expansion by allowing it to quickly work with its operator partners within the Italian regulated market.

Italy continues to be a key online gaming jurisdiction in Europe, and the chance to partner with a major operator like Codere reinforces Yggdrasil’s bold global expansion plan.

Giovanni Foderá, Client Success Manager for the Italian market at Yggdrasil, said: “Partnering with Codere marks an important step for Yggdrasil in Italy, and thanks to the integration of our games via Microgame, we believe this will be a great match for all.”

Roberto Russo, Online Gaming Operation Director at Codere Italia, said: “Italy represents our first European market outside Spain, so choosing the right content partners for this debut is critical.

“Yggdrasil’s reputation for high-quality, engaging games made them a natural fit, and we are proud to launch our Italian expansion with their portfolio.”

The post Yggdrasil inks partnership with Codere to expand in Italy appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Traffy, a performance marketing agency specializing in in-app traffic, has seen a clear shift in how iGaming campaigns scale today.

The era of “launch and forget” in iGaming is over. The market has become more competitive, and users are more demanding than ever. Scaling campaigns is no longer just about volume — success now depends on the depth of analytics, the speed of response to user behavior, and traffic quality.

Market Transformation

In the past, scaling followed a simple logic: more traffic meant more conversions. Today, that approach no longer works. Users have become more selective, and both CPA and ROI are directly tied to post-deposit behavior.

If advertisers fail to track key performance indicators within the first 72 hours — including user activity, repeat deposits, and conversion to FTD — budgets are spent without control, and scaling turns into guesswork.

New Requirements for Scaling

Scaling campaigns today requires a much more structured approach:

• Funnel analysis within the first 72 hours to quickly identify effective setups
• Traffic segmentation and strict quality control
• Continuous monitoring of user activity, repeat deposits, and FTD conversion rates

If there is no positive performance trend within the first three days, the setup is stopped immediately. This allows teams to minimize losses and reallocate budgets toward high-performing campaigns.

Common Pitfalls of Legacy Approaches

Many operators and affiliates still rely on outdated strategies that limit their ability to scale effectively:

• Focusing solely on CPA without considering unit economics and profitability
• Scaling broadly without proper traffic segmentation
• Lack of predictive analytics in the early stages of campaigns
• Underestimating traffic quality and fraud risks

These issues lead to unstable performance, rising CPI, and a loss of control over ROI.

The Traffy Approach

At Traffy, we build scalable infrastructure designed to manage in-app traffic with a performance-first mindset.

• Traffic quality control: black and white lists, ongoing audits, and integrated fraud analytics
• AI-driven optimization: algorithms that predict campaign performance and dynamically reallocate budgets toward the most efficient setups
• Performance focus: real-time analysis of the first 72 hours, deep segmentation, and continuous monitoring of key metrics and ROI

This approach allows us to scale only the traffic that is proven to be profitable, reducing risks and improving predictability at scale.

Conclusion

A performance-driven approach has become essential for scaling In-App campaigns in iGaming. The key to success lies in deep analytics, traffic segmentation, predictive modeling, and strict control within the first 72 hours.

The market has changed — and those who succeed are not the ones who scale volume, but those who scale quality traffic.

At Traffy, this approach is at the core of how we build and scale campaigns, ensuring sustainable growth and measurable performance for our partners.

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