Canada
US-based SIS Content Services boosted with pair of key regulatory and commercial appointments

SIS (Sports Information Services) has announced two key appointments with Brenda Strickland and Sean Beirne joining the company’s SIS Content Services Inc. US subsidiary business as Regulatory and Business Affairs Manager and US Commercial Manager respectively.
The new appointments are a further signal of the company’s major ambitions in the growing US betting market, where it aims to capitalize on the significant opportunities available to online and retail sportsbook operators with its horse, greyhound and esports products.
Strickland will be responsible for administering and maintaining the company’s US compliance, licensing, and reporting functions. Her role is primarily focused on facilitating compliance with the various state regulatory requirements and managing internal corporate policies and procedures.
From Stratford, Connecticut, Strickland is an accomplished and experienced professional with significant expertise across compliance, legal, and operations functions within regulated industries. Prior to joining SIS Content Services, she spent nine years as Senior Paralegal and Contract Manager at Sportech.
Beirne’s primary responsibility is to build relationships with US sportsbooks and sell SIS’ live betting content. He will also be working with the team to navigate regulations to enable SIS to distribute its sportsbook content, distribute SIS’ pari-mutuel products and support the US division’s efforts to maximize horse racing rights holders’ global content distribution.
Beirne is a horse racing industry executive with over 30 years’ experience in racetrack management and operations, regulation, and education. A Kentucky native, he was most recently Director of the Equine Industry Program University of Louisville Business School and has also taken up roles as Vice President Racing & Simulcast at Mile High Racing & Entertainment, and Director of Racing, Simulcasting, Public Relations & Track Announcer at The Old Evangeline Downs. Beirne is a former Colorado State Racing Commissioner who held the position of chair for two years and vice-chair for three during his eight years of service.
The two new appointments reflect the increasing value of SIS’ products with sportsbook operators across the US and will help ensure the appropriate level of support for operator partners.
Richard Ames, CEO, SIS and President of SIS Content Services, said: “The US market presents a huge opportunity for SIS to grow, particularly with the anticipated roll-out of fixed-odds betting from state to state as well as the advancement in esports betting regulations. These two new appointments will strengthen SIS Content Services Inc. as we aim to further drive our market presence in the country.
“I believe the combination of knowledge, expertise and regulatory and commercial acumen they bring with them will prove to be of huge benefit not only to SIS Content Services but also all of our US partners.”
Michele Fischer, Vice President of SIS Content Services, said: “We strongly believe that the US will see major expansion, linked to fixed-odds horse racing and esports betting becoming increasingly adopted. With that in mind, it was always our plan to enhance our team with top-class hires from within the industry.
“Having previously worked with both individuals, I am confident each will make an immediate impact within the SIS team.”
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Canada
Soft2Bet’s Brand ToonieBet Named an Official Sports Betting and Casino Partner of the CFL

ToonieBet, Soft2Bet’s premier sportsbook and online casino brand tailored for Canadian players, has been named both an Official Sports Betting Partner and an Official Online Casino Partner of the Canadian Football League (CFL).
The multiyear partnership also establishes ToonieBet as an Official Partner of the CFL’s championship game, the Grey Cup. Fans from coast to coast to coast annually gather for Canada’s largest single-day sporting event to celebrate an incredible season, and to witness one team earn the right to hoist the iconic trophy. The 112th Grey Cup will be played at Princess Auto Stadium in Winnipeg on Sunday, November 16.
Fans in Ontario aged 19-and-over will be able to responsibly wager on CFL games through ToonieBet with access to in-game betting and futures. The collaboration will also explore exciting branded online casino experiences on the ToonieBet platform to entertain existing fans and engage new ones.
ToonieBet’s partnership with the CFL underscores Soft2Bet’s ongoing commitment to Canadian sports fans and a further investment in the Canadian sporting tradition, as the deal marks Soft2Bet’s second sports partnership in the country within the last three months, following ToonieBet’s designation as the Official Online Casino Partner of the NHL’s Ottawa Senators, which was recently expanded with a full sportsbook offering.
“This partnership is for the fans. Together with ToonieBet, we will unlock exciting avenues of entertainment, delivering new products, responsible gaming options and unique activations, to better serve the future of fandom. In the stadium, at home or online, we’re doubling down on engagement and innovation like never before,” said Tyler Keenan, the CFL’s Chief Revenue Officer.
“Partnering with the CFL will elevate our robust offerings in the Canadian market and allow us to continue building our passionate sports and online gaming community in Ontario. Our team at ToonieBet is deeply committed to building a premium fan experience, while delivering exceptional customer hospitality and ensuring both responsible and safe game play,” said Steve Spindler, ToonieBet’s Canadian Country Manager.
“We are proud to partner with the CFL and its local teams. This partnership goes beyond visibility – it’s about building relevance and establishing a real connection with fans. Aligning with one of Canada’s most trusted leagues allows us to strengthen our bond with Ontarians and deliver a best-in-class sports betting and gaming experience through ToonieBet,” said Martin Collins, Chief Business Development Officer at Soft2Bet.
Additionally, ToonieBet has been designated as an Official Authorized Gaming Operator of the CFL, allowing Soft2Bet to deliver best-in-class gaming experiences with official CFL data and statistics to sports fans and sportsbook users across Ontario through the ToonieBet platform.
ToonieBet will also serve as the presenting partner of CFL Fantasy, and the Game Tracker in Ontario on CFL.ca and LCF.ca, in addition to being the CFL’s odds provider on the league’s digital scoreboard.
The post Soft2Bet’s Brand ToonieBet Named an Official Sports Betting and Casino Partner of the CFL appeared first on Gaming and Gambling Industry in the Americas.
Canada
Hard Rock Hotel & Casino Ottawa Opens with Legendary Guitar Smash and Star-Studded Celebration

Hard Rock Hotel & Casino Ottawa officially opened its doors with a signature guitar smash, marking the arrival of Canada’s first fully integrated Hard Rock resort, a bold new destination where entertainment, hospitality, and music take center stage.
The $350 million resort brings the brand’s unmistakable energy to Canada’s capital, offering locals and visitors an immersive Hard Rock experience blending iconic music history with world-class entertainment, hospitality, dining, and gaming.
In true Hard Rock fashion, the opening festivities kicked off with the Canadian Tenors’ electrifying rendition of O Canada followed by the brand’s signature Guitar Smash, a modern take on the traditional ribbon-cutting ceremony. Executives, dignitaries, and community leaders took the stage to ceremoniously smash guitars, signaling the official opening of the state-of-the-art entertainment destination.
A special moment included the presentation of a $100,000 donation to Ottawa Food Bank, reinforcing Hard Rock’s commitment to giving back to the communities it serves.
“Bringing Hard Rock to Canada’s capital is an iconic milestone for our brand. We’re proud to expand our global footprint and create a destination where locals and visitors can experience world-class gaming, hospitality, and entertainment all in one place,” said Jim Allen, Chief Executive Officer of Hard Rock International.
“Our government is thrilled that Hard Rock chose Ontario for its first fully integrated hotel and casino venue in Canada. This new entertainment and hospitality destination will draw visitors from near and far to Ottawa, create and sustain hundreds of local jobs, and provide millions of dollars for local infrastructure and community programs,” said Stan Cho, Minister of Tourism, Culture and Gaming.
The post Hard Rock Hotel & Casino Ottawa Opens with Legendary Guitar Smash and Star-Studded Celebration appeared first on Gaming and Gambling Industry in the Americas.
AGCO
MIXI Receives AGCO Approval for PointsBet Acquisition

PointsBet Holdings Limited announced that MIXI has received written confirmation that AGCO has no concerns with the proposed acquisition by MIXI of the shares in PointsBet Holdings Limited.
PointsBet has also received written confirmation from iGaming Ontario (iGO) in relation to MIXI’s proposed acquisition of shares in PointsBet.
Accordingly, the condition precedent to MIXI’s proposed PointsBet-Board recommended Takeover Bid relating to Ontario approvals in paragraph 4.5 of Schedule 1 of the Bid Implementation Deed dated 16 June 2025 (BID) has been satisfied.
MIXI’s proposed Takeover Bid remains subject to the satisfaction of certain other limited conditions as previously announced, including a 50.1% minimum acceptance of the proposed MIXI Offer (as defined in the BID).
The Northern Territory Racing and Wagering Commission provided its approval on 24 March 2025 for MIXI to acquire PointsBet. PointsBet confirmed that MIXI’s proposed Takeover Bid is no longer subject to any gaming regulatory approvals.
The post MIXI Receives AGCO Approval for PointsBet Acquisition appeared first on Gaming and Gambling Industry in the Americas.
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