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Ibex.Ai to offer free trial of its CRM tools
Success with current partners proves AI-powered functionality outperforms standard systems
Artificial Intelligence expert Ibex.ai is to offer its next generation CRM services to iGaming operators on a free trial requiring no integration to prove they outperform existing tools.
The innovative supplier’s ‘self-driving’ system has fundamentally changed the way retention works by introducing far higher levels of automisation and personalisation to player-focused campaigns.
Following initial success with brands including Casimba, Grand Ivy Casinos, Dream Vegas and many more, operators are now being offered the chance to run it for three months alongside their current supplier.
Thanks to deep learning algorithms built especially for iGaming, Ibex judges each individual player rather than segmenting them. Most current systems look into the performance of single campaigns without including comparable levels of detail, before making automated decisions.
Alternatively, Ibex’s personalisation method increases profitability, as artificial intelligence targets players at the most opportune moment, making a profit and loss calculation for each individual customer.
The optimised and automated communication and campaigns result in an increase in the retention rate of players and slash affiliate, bonus, payment and communication costs for the operator.
And Thomas Aigner, Head of Business Development at Ibex.Ai is confident the tools will allow brands even with small teams to scale quickly, as well as increasing profits and marketing effectiveness.
He added: “The development of new technologies gives brands the opportunity to revolutionise how they handle their optimisation strategies- and Ibex.ai is at the cutting edge of this innovation.
“Our ‘self-driving system makes decisions based on a full player P&L and we are confident that we can offer the highest possible level of personalisation and automation in the industry.
“We are excited about delivering this powerful product to more operators in order to recreate the successes we have already seen through our partners.
Ibex.AI aims to assist companies by automating the process, freeing up time for CRM teams to work more creatively on brand management. The system also helps start-ups without the budget for their own CRM team, as well as brands looking to enter new markets, with machine learning now proving an invaluable asset to retention teams.
Ibex.Ai will be represented at next month’s iGB Live! event in Amsterdam, where they look forward to providing potential operator partners with demonstrable results.
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1001 Nights of Riches
SlotMatrix spins a tale of treasures with 1001 Nights of Riches release
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The post SlotMatrix spins a tale of treasures with 1001 Nights of Riches release appeared first on European Gaming Industry News.
fraud prevention platform
The Brains Behind Predictive Fraud: How Frogo Turns Risk into Growth
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Fraud is evolving fast and businesses need more than reactive tools – they need a partner that can predict, prevent and adapt in real time. Frogo, the all-in-one fraud prevention platform, RedCore’s brand, is doing exactly that. From device fingerprinting and AI-powered scoring engines to graph-based forensic tools, Frogo empowers businesses to reduce losses, streamline processes and grow with confidence.
We spoke with Maksym Tkach, CTO at Frogo, about the company’s approach to fraud prevention, model management, transparency and how it’s preparing for next-generation threats.
How does Frogo ensure transparency and auditability while running a scoring engine and how do you balance that with real-time performance?
Transparency and speed don’t have to be at odds, we achieve this through careful architecture design. Every decision our system makes is fully traceable. If a transaction is flagged, we don’t just provide a score. We log the full context: the specific policy executed, all input variables and features and human-readable reasons that explain exactly which triggers were activated.
Yet, detailed logging doesn’t slow down the process. Our core decisioning engine responds in milliseconds, while the full audit details are published asynchronously to a message bus and stored separately. This ensures our partners get immediate responses without compromising traceability for our analysts.
How does Frogo manage model drift and concept drift across multiple fraud domains? What strategies ensure seamless retraining or evolution of your models?
Fraud is constantly evolving, so our system must adapt. We take a multi-layered approach:
Drift Detection: We monitor incoming data for inconsistencies, leverage anomaly detection within our rule engine and actively use partner feedback to identify potential issues early.
Seamless Retraining: When a model needs updating, we follow a ‘champion-challenger’ approach. The challenger model is backtested against historical data, shadow-tested in live traffic without affecting decisions and only promoted after proving its superiority.
This structured process allows us to maintain performance, adapt to new threats and minimize any impact on our partners’ operations.
In what ways does Frogo support explainable appeals or reversals? Is there a rollback mechanism?
We believe partners should feel empowered, not constrained by a black box. Every risk decision comes with a detailed, human-readable breakdown of the triggers and scores, forming the basis for appeals.
For reversals:
Case-by-Case: Our FinalReview API lets partners override individual false positives, while feeding back critical ground-truth for future improvements.
Policy Rollbacks: Partners can instantly disable underperforming triggers through our back-office control panel. Every action is fully logged, ensuring transparency and accountability.
As quantum computing and encrypted data processing gain prominence, how is Frogo preparing for next-gen fraud schemes?
We approach next-generation threats proactively.
Quantum Readiness: Our system is crypto-agile – we can swap in quantum-resistant algorithms quickly. Strong encryption, network segmentation and partner-dedicated accounts add layers of protection.
Encrypted Data Processing: We offer flexibility depending on partner needs. Privacy-conscious partners can provide hashed depersonalised data, allowing us to detect fraud without ever getting access to sensitive information.
This dual approach keeps us ahead of evolving threats while respecting privacy and compliance requirements.
Frogo is not just about stopping fraud – it’s about turning risk into growth. By combining real-time automation, AI intelligence and deep forensic capabilities, the platform helps businesses reduce losses, streamline operations and deliver seamless experiences for legitimate users.
If you want to see Frogo in action and explore how the platform can safeguard your business while driving growth, join Maksym Tkach and the Frogo team at SiGMA, November 4-6, booth #1047.
Leap into safety and catch the risks before they catch you.
The post The Brains Behind Predictive Fraud: How Frogo Turns Risk into Growth appeared first on European Gaming Industry News.
Altenar
Altenar partners with Onerush for Swedish sportsbook launch
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Altenar has extended its longstanding partnership with Nordplay Group to support the launch of the Onerush brand in Sweden with its award-winning sportsbook technology.
Nordplay Group’s legal entity Buccone Trading Limited recently acquired a licence to operate in Sweden and has quickly gone live with Onerush, powered by Altenar’s sportsbook module. Through Altenar’s fully-managed sportsbook solution, including a vast number of customisable features, 24/7 customer support and advanced reporting tools, the operator is now in a strong position to succeed in the market from launch.
The deal is an extension of an existing partnership which has seen Altenar’s sportsbook being used to great success by the Frank & Fred and Jubla brands in Sweden.
The agreement demonstrates Altenar’s strength as a long-term partner with expertise to help new entrants localise and stay a step ahead when attracting new audiences.
Sam Hill, Sales Director at Altenar, said: “We’re delighted to launch the Onerush brand in another positive step in what is already a successful partnership with their team and brands.
“Our best-in-class sportsbook offering and features will allow Onerush to differentiate their product offering from the competition and establish themselves as a market leader and provide the best user experience to their customers.”
Nicolas Lund, COO at Nordplay Group, said: “In Altenar we’ve found a trusted and reliable partner, supporting a wider offering on several of our brands. It’s therefore been a natural choice to bring them onboard for our latest brand Onerush in Sweden.
“We’re excited and hopeful to see Onerush well received by the Swedish market and together with Altenar will continue to challenge the mainstream to deliver a leading offering with lower friction and more entertaining experiences.”
The post Altenar partners with Onerush for Swedish sportsbook launch appeared first on European Gaming Industry News.
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