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Award-winning sports gaming technologists Low6 announce launch of new B2B white-label gamification platform

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Unrivaled free-to-play formats that power sports leagues like PGA TOUR and UFC, NFL teams Cincinnati Bengals and Jacksonville Jaguars and the NBA’s Detroit Pistons now offered as B2B platform

Fantasy gaming success story UltimateFan made available to operators and media owners for integration

Operator deals with U.S. and Australian powerhouses to be revealed later this year, joining big European names like TOTO and Jacks as early adopters

Low6, the leading gamification innovator, is best known for trailblazing fan-first experiential gaming for clubs, franchises and leagues across the globe. Today, the multi-award winning company has announced that they are offering the same free-to-play gamification technology to the sports, sports betting and gaming industries as a full turnkey B2B solution. European Operators TOTO and Jacks are already onboarded onto the Low6 platform, with major operators in both North American and Asia Pacific markets to be revealed later this year.

Low6’s suite of iGaming products has been developed in conjunction with some of the biggest names in sports, gaming, media and mobile technology, including the PGA TOUR, UFC, Uber Eats and PointsBet. The free-to-play platform powers a range of products for these partners to engage with sports fans, and then acquire and retain those fans as customers.

Battle-tested by fans across the globe, the Low6 technology platform and highly engaging games are now available as a white-label proposition to the betting and gaming industry, sports media companies, professional leagues and teams. These products include award-winning playable formats for Fantasy, Picks, Trivia and Bracket games, as well as powerful player management tools accessible from a simple customer dashboard.

The highly innovative platform, based on a unique community-first approach to sports gamification, encourages extended dwell times on the site and has proven effectiveness to partners who seek low customer acquisition costs. Integral to the platform’s capabilities are the data collection tools it provides. Customers gain the opportunity to collect strong 1st party data to help them better understand who their user base is – something that is becoming ever more central to business success.

“With the Low6 gamification platform we’re on a mission to ensure that our partners know the millions of social media fans they engage with – their name, email, address, phone and favorite player, and have actionable data to convert and retain their followers. At Low6 we have a simple saying – 1st party data is a party you don’t want to miss, and that’s what we look to deliver for our partners” says Jamie Mitchell, Low6 CEO and Co-Founder.

The latest addition, the introduction of NFTs to the UltimateFan format, provides another value proposition to users, and a big step forward for fan-first experiential gamification.

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Scientific Games completes systems conversion for New Mexico Lottery

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Modernization adds Momentum ecosystem tools and rolls out new terminals and self-service machines to 1,000+ retailers statewide.

Scientific Games has completed a technology systems conversion for the New Mexico Lottery, modernizing lottery operations with a new gaming system and rolling out retail technology to more than 1,000 locations across the state. The update went live May 11, 2026, according to the company.

Scientific Games said the new system now powers the Lottery’s draw-based and Scratchers’ sales and is designed to simplify product management for retailers. The conversion also includes the launch of the Scientific Games Enhanced Partnership (SGEP) instant game management program, which the company said combines analytics, logistics, retail optimization and product strategy.

“The New Mexico Lottery is officially live with new, modern technology systems that work together to enhance all aspects of our operations and ensure we are well-positioned for our next era of growth,” said David Barden, CEO of the New Mexico Lottery. “We’ve strategically planned every step of this holistic modernization effort with Scientific Games to intelligently operate our retail network, making our Scratchers games easier for retailers to manage in their stores and easily accessible to our valued players.”

Scientific Games said the conversion was developed over the past year and is built on its Momentum ecosystem. Components cited include an advanced central gaming system, the SciTrak instant game distribution system, the gem | intelligence retailer licensing and management portal and the INFUSE business intelligence platform. The company said WAVE clerk-operated terminals and PlayCentral self-service machines will be deployed to retailers in planned phases.

“Congratulations to the New Mexico Lottery for building upon our long-standing instant scratch game partnership, embracing innovation for the future,” said John Schulz, President of Americas & Global Instant Products for Scientific Games. “We are proud to serve as the Lottery’s full-line partner and help drive maximum proceeds for New Mexico college students.”

The post Scientific Games completes systems conversion for New Mexico Lottery appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Plaza Hotel & Casino brings back free Friday fireworks June 5 to Sept. 4

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Downtown Las Vegas show runs weekly at 9:10 p.m., with rooftop viewing options and planned Main Street traffic closures during launches.

Plaza Hotel & Casino will again stage its “Welcome to the Weekend” fireworks series in downtown Las Vegas every Friday night from June 5 to Sept. 4, launching at 9:10 p.m., according to the property.

The hotel said the free show is returning for a third consecutive year, with fireworks shot from the Plaza’s towers and visible across downtown and beyond. The Plaza also plans to close a portion of Main Street in front of the property to vehicle traffic during the shows to create pedestrian-only viewing access.

The Plaza will pair the fireworks with a rooftop pool party starting at 7 p.m., featuring food from the Plaza’s food truck and drinks from the rooftop pool bar. “Each year, the crowds only grow bigger for our free Welcome to the Weekend Summer Friday Fireworks Shows,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino. “Our Friday fireworks have become an iconic part of summertime in Las Vegas that people look forward to. So, we are excited to bring the summer fireworks shows back again, for the third year, as a free and memorable experience for the whole community – visitors and residents alike.”

Each show will be initiated by a designated “TNT Ignitor,” which the Plaza said may include “a community leader, hotel guest, local hero, or social influencer.” The property is also selling a “TNT Ignitor VIP Experience” and a “Welcome to the Weekend VIP hotel package,” which include access and hospitality components tied to the rooftop viewing party.

The Plaza said the fireworks are weather-dependent and may be changed or cancelled, with updates posted to its social media channels including Facebook, Instagram and Twitter.

The post Plaza Hotel & Casino brings back free Friday fireworks June 5 to Sept. 4 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Scientific Games’ Systems Technology Creates Momentum for New Mexico Lottery’s Next Era of Growth

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Company Delivers Successful Systems Conversion Featuring Instant Game Management Program and Advanced Retail Technology

Scientific Games and the New Mexico Lottery have modernized the Lottery’s operations, setting the stage for future growth with a new, advanced gaming system and a comprehensive suite of innovative technologies rolling out at 1,000+ retailers across the state. The integrated tech conversion also includes the launch of the Scientific Games Enhanced Partnership instant game management program—bringing together analytics, logistics, retail optimization and product strategy to drive game performance and maximize proceeds to education in the state.

The company’s new gaming system is now powering the New Mexico Lottery’s draw-based and Scratchers’ sales, simplifying lottery product management for retailers and enhancing convenience to players. The full-line technology solution also delivers precision analytics to help optimize sales performance and generate maximum revenues to benefit college scholarship funding for students in-state.

“The New Mexico Lottery is officially live with new, modern technology systems that work together to enhance all aspects of our operations and ensure we are well-positioned for our next era of growth,” said David Barden, CEO of the New Mexico Lottery. “We’ve strategically planned every step of this holistic modernization effort with Scientific Games to intelligently operate our retail network, making our Scratchers games easier for retailers to manage in their stores and easily accessible to our valued players.”

In development over the past year, the successful conversion features Scientific Games’ Momentum ecosystem, anchored by an advanced central gaming system, patented SciTrak instant game distribution system, gem | intelligence retailer licensing and management portal and INFUSE business intelligence platform. Scientific Games’ WAVE clerk-operated terminals and PlayCentral self-service machines are being deployed in planned phases at New Mexico Lottery retailers.

“Congratulations to the New Mexico Lottery for building upon our long-standing instant scratch game partnership, embracing innovation for the future,” said John Schulz, President of Americas & Global Instant Products for Scientific Games. “We are proud to serve as the Lottery’s full-line partner and help drive maximum proceeds for New Mexico college students.”

The company provides services and expertise from its location in Albuquerque, including the SGEP instant game portfolio management program featuring game planning services, data analytics, advanced logistics, licensed brand services, and retail sales and marketing support.

Serving 150 lotteries in 50 countries, Scientific Games is the world’s largest lottery games company, fastest growing lottery systems provider and a leading provider of digital lottery solutions. The company is one of the first lottery companies globally certified by the World Lottery Association as a Responsible Gaming Supplier.

Scratchers™ is a trademark of the New Mexico Lottery Authority.

gem | intelligence®, INFUSE™, Momentum®, PlayCentral®, SciTrak™, and WAVE™ are trademarks of Scientific Games. © 2026 Scientific Games, LLC. All Rights Reserved.

 

The post Scientific Games’ Systems Technology Creates Momentum for New Mexico Lottery’s Next Era of Growth appeared first on Americas iGaming & Sports Betting News.

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