Latest News
Award-winning sports gaming technologists Low6 announce launch of new B2B white-label gamification platform
Unrivaled free-to-play formats that power sports leagues like PGA TOUR and UFC, NFL teams Cincinnati Bengals and Jacksonville Jaguars and the NBA’s Detroit Pistons now offered as B2B platform
Fantasy gaming success story UltimateFan made available to operators and media owners for integration
Operator deals with U.S. and Australian powerhouses to be revealed later this year, joining big European names like TOTO and Jacks as early adopters
Low6, the leading gamification innovator, is best known for trailblazing fan-first experiential gaming for clubs, franchises and leagues across the globe. Today, the multi-award winning company has announced that they are offering the same free-to-play gamification technology to the sports, sports betting and gaming industries as a full turnkey B2B solution. European Operators TOTO and Jacks are already onboarded onto the Low6 platform, with major operators in both North American and Asia Pacific markets to be revealed later this year.
Low6’s suite of iGaming products has been developed in conjunction with some of the biggest names in sports, gaming, media and mobile technology, including the PGA TOUR, UFC, Uber Eats and PointsBet. The free-to-play platform powers a range of products for these partners to engage with sports fans, and then acquire and retain those fans as customers.
Battle-tested by fans across the globe, the Low6 technology platform and highly engaging games are now available as a white-label proposition to the betting and gaming industry, sports media companies, professional leagues and teams. These products include award-winning playable formats for Fantasy, Picks, Trivia and Bracket games, as well as powerful player management tools accessible from a simple customer dashboard.
The highly innovative platform, based on a unique community-first approach to sports gamification, encourages extended dwell times on the site and has proven effectiveness to partners who seek low customer acquisition costs. Integral to the platform’s capabilities are the data collection tools it provides. Customers gain the opportunity to collect strong 1st party data to help them better understand who their user base is – something that is becoming ever more central to business success.
“With the Low6 gamification platform we’re on a mission to ensure that our partners know the millions of social media fans they engage with – their name, email, address, phone and favorite player, and have actionable data to convert and retain their followers. At Low6 we have a simple saying – 1st party data is a party you don’t want to miss, and that’s what we look to deliver for our partners” says Jamie Mitchell, Low6 CEO and Co-Founder.
The latest addition, the introduction of NFTs to the UltimateFan format, provides another value proposition to users, and a big step forward for fan-first experiential gamification.
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155.io
155.io flips the script again with Coin Flip game release
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155.io, the live content studio built for a mobile-first world, has turned convention on its head with the launch of Coin Flip, a machine-run coin-flipping game.
Tossing coins is as old as time as a means to settle football matches, pub games, and everyday decisions – now 155.io has transformed that timeless ritual into a live, 24/7 digital betting experience.
Central to Coin Flip is a real coin-flipping machine, powered by a precision solenoid and monitored by an overhead camera. Every coin flip is analysed by machine learning and AI systems that record and validate results in real time, feeding the outcome directly into a secure game engine. All players have to do is correctly pick heads or tails – one side features the U.S. President and the other the American flag.
Coin Flip runs continuously, 24 hours a day, offering the world’s simplest, fastest, and totally transparent betting experience.
155.io Founder and CEO Sam Jones commented: “Tossing coins is something humans have done for millennia to decide anything from fixtures to fiefdoms. Coin Flip modernises that ancient ritual, in true 155 style, and adds a competitive layer that makes it seriously entertaining.”
The post 155.io flips the script again with Coin Flip game release appeared first on European Gaming Industry News.
Asia
PG Soft unveiled as SiGMA South Asia sponsor
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PG Soft, a world-class digital mobile games company, has been unveiled as a sponsor of SiGMA South Asia 2025, taking place from November 30th to December 2nd at the Lumina Ballroom, Cinnamon Life City of Dreams, Colombo, Sri Lanka.
PG Soft’s sponsorship will ensure prominent brand visibility throughout the three-day event, including at key locations such as the registration desk and on the LED Arch at the hotel lobby entrance. A 40-second promotional video will also play on loop across the LED screen pillars within the hotel lobby.
Additionally, a PG Soft display image will feature in the same area, providing further exposure to SiGMA South Asia attendees as they arrive and move through the venue. SiGMA South Asia 2025 is set to bring together leading stakeholders from across the global iGaming ecosystem for a dynamic summit that blends innovation, networking, and regional insight in one of Asia’s fastest-growing markets.
PG Soft’s spokesperson commented: “Sri Lanka is primed to be a pivotal market in South Asia, and we wanted to demonstrate our belief in its potential by sponsoring SiGMA South Asia. Colombo is the perfect place to connect, collaborate, and explore new opportunities across this rapidly developing region.”
The post PG Soft unveiled as SiGMA South Asia sponsor appeared first on European Gaming Industry News.
2025 Global Regulatory Awards
Casino Guru wins Outstanding Contribution to Safer Gambling at 2025 Global Regulatory Awards
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Casino Guru is proud and pleased to have been awarded the “Outstanding Contribution to Safer Gambling” at the 2025 Global Regulatory Awards, celebrating the company’s longstanding tradition in bringing a safe, transparent, and responsible experience to players.
The distinction marks the latest accolade Casino Guru has won in the Responsible Gambling field, further highlighting the company’s ethos and philosophy for nurturing a sustainable and accountable industry where players are protected.
Commenting on the achievement, Šimon Vincze, the Sustainable & Safer Gambling Lead at Casino Guru, said: “Speaking on behalf of our entire team, I am humbled to accept this award, which is the latest distinction in Casino Guru’s unflagging efforts to make gambling safer and more transparent. Receiving this distinction from Vixio’s 2025 Global Regulatory Awards, and against a field of more companies that have dedicated efforts to making the industry more responsible, is an honor that motivates us to work harder and contribute to the collective effort.”
Casino Guru’s RG and fair efforts are captured in the very essence of what the company does. The company’s Safety Index has become a carefully curated benchmark that reviews and assigns casino ratings based on player preferences and interactions, prioritizing transparency above all else.
Casino Guru has launched multiple projects to this end, including the Casino Guru Academy, designed to educate industry professionals about the pillars of responsible, fair, and sustainable gambling. Apart from these, the company has also launched the Complaint Resolution Center, similarly intended to help players on their journey in iGaming.
The center has returned over $52 million as of today. Vincze himself has played a crucial role in the promotion of RG and raising awareness about the terminology associated with this, helping it become a more widely understood phenomenon in the industry rather than a tick box companies ought to complete, an effort he has spearheaded through the Global Self-Exclusion Initiative and the Safer Gambling Talks podcast.
Not least, Casino Guru has launched the Casino Guru Awards, a project centered around recognizing and celebrating the most successful and responsible companies in iGaming. The project has grown and is heading into its fourth year with new categories, sponsors, judges, and an expanding format.
All of these achievements have collectively served as the basis of Casino Guru winning this year’s Outstanding Contribution to Safer Gambling distinction.
The post Casino Guru wins Outstanding Contribution to Safer Gambling at 2025 Global Regulatory Awards appeared first on European Gaming Industry News.
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