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Award-winning sports gaming technologists Low6 announce launch of new B2B white-label gamification platform

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Unrivaled free-to-play formats that power sports leagues like PGA TOUR and UFC, NFL teams Cincinnati Bengals and Jacksonville Jaguars and the NBA’s Detroit Pistons now offered as B2B platform

Fantasy gaming success story UltimateFan made available to operators and media owners for integration

Operator deals with U.S. and Australian powerhouses to be revealed later this year, joining big European names like TOTO and Jacks as early adopters

Low6, the leading gamification innovator, is best known for trailblazing fan-first experiential gaming for clubs, franchises and leagues across the globe. Today, the multi-award winning company has announced that they are offering the same free-to-play gamification technology to the sports, sports betting and gaming industries as a full turnkey B2B solution. European Operators TOTO and Jacks are already onboarded onto the Low6 platform, with major operators in both North American and Asia Pacific markets to be revealed later this year.

Low6’s suite of iGaming products has been developed in conjunction with some of the biggest names in sports, gaming, media and mobile technology, including the PGA TOUR, UFC, Uber Eats and PointsBet. The free-to-play platform powers a range of products for these partners to engage with sports fans, and then acquire and retain those fans as customers.

Battle-tested by fans across the globe, the Low6 technology platform and highly engaging games are now available as a white-label proposition to the betting and gaming industry, sports media companies, professional leagues and teams. These products include award-winning playable formats for Fantasy, Picks, Trivia and Bracket games, as well as powerful player management tools accessible from a simple customer dashboard.

The highly innovative platform, based on a unique community-first approach to sports gamification, encourages extended dwell times on the site and has proven effectiveness to partners who seek low customer acquisition costs. Integral to the platform’s capabilities are the data collection tools it provides. Customers gain the opportunity to collect strong 1st party data to help them better understand who their user base is – something that is becoming ever more central to business success.

“With the Low6 gamification platform we’re on a mission to ensure that our partners know the millions of social media fans they engage with – their name, email, address, phone and favorite player, and have actionable data to convert and retain their followers. At Low6 we have a simple saying – 1st party data is a party you don’t want to miss, and that’s what we look to deliver for our partners” says Jamie Mitchell, Low6 CEO and Co-Founder.

The latest addition, the introduction of NFTs to the UltimateFan format, provides another value proposition to users, and a big step forward for fan-first experiential gamification.

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BIS

Legality of Brazil’s betting platforms to be a central theme at BiS Brasília

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Betting sector moves forward amid regulatory debate and reinforces the need for clear rules and a safe environment in Brazil

The advancement of sports betting regulation in Brazil has placed the sector at the center of important discussions regarding legal certainty, tax revenue, and economic development.

Amid recent debates over possible market restrictions, the postponement of new projects such as the launch of Caixa Econômica Federal’s betting platform, and the ban on prediction markets, specialists continue to emphasize the importance of consolidating a regulated, transparent, and sustainable environment for the industry.

More than just a trend, the legalized betting market is increasingly being viewed as a strategic opportunity for the country, with the potential to generate jobs, attract international investment, and significantly boost public revenue.

Regulation is also seen as an essential path toward ensuring consumer protection and combating informality.

In this context, BiS Brasília, confirmed to take place on June 2 and 3, positions itself as the leading discussion forum for the sector in Latin America.

The event will bring together authorities, operators, regulators, and experts to debate the future of the industry at what is considered a decisive moment for its consolidation in Brazil.

It is not simply about allowing or banning betting, but about how to structure a responsible market that creates value for the entire chain—from operators to consumers—while remaining under effective public oversight,” said Alessandro Valente, chairman of BiS Brasília.

Legality brings predictability, attracts serious companies, and creates more effective control and enforcement mechanisms.”

Another key point is the role of regulation in promoting responsible gaming. With clear rules in place, it becomes possible to implement stronger policies to prevent risky behavior, while also ensuring greater transparency in operations.

Brazil has the opportunity to build one of the most relevant regulated markets in the world. Events such as BiS are essential to align expectations, share international best practices, and accelerate this process responsibly,” he added.

Held in Brasília, the center of the country’s main political and economic decisions, the meeting reinforces its strategic role by bringing together the different stakeholders involved in shaping this new scenario.

Expectations are that this edition will go down in history as a milestone in the maturing debate over the legality of betting in Brazil.

BiS Brasília

Now in its second edition, BiS Brasília is an iGaming and betting industry event dedicated to fostering dialogue between the private sector, government authorities, and society on the development of the regulated gaming, casino, and lottery market in Brazil.

Held in the federal capital, the event gathers business leaders, authorities, and experts to discuss strategic topics such as regulation, integrity, innovation, taxation, and responsible gaming.

BiS SiGMA South America is part of the SiGMA World group’s portfolio of events, a global leading brand in organizing B2B events and a business platform for the gaming and betting ecosystem worldwide.

The post Legality of Brazil’s betting platforms to be a central theme at BiS Brasília appeared first on Americas iGaming & Sports Betting News.

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PokerStars sets $50m+ guaranteed Anniversary Series for May 10–June 3

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Online festival spans 461 tournaments and includes three Main Events on May 24 plus a $500,000 GTD Sunday Storm PKO final on May 10.

PokerStars will run an online Anniversary Series with more than $50m in guarantees from May 10 to June 3, 2026, the operator said on April 27. The schedule includes 461 tournaments and is positioned to mark PokerStars’ 25th anniversary, alongside the 15-year milestone for Sunday Storm.

The festival’s buy-ins range from $5.50 to $15,000, with qualifiers starting at $0.55, according to the company. PokerStars said it will also distribute more than $650,000 in Anniversary Series Lucky Dip tickets during the series.

PokerStars is headlining the series with three Main Events on May 24:

  • a $109 tournament with a $1.5m guarantee,
  • a $1,050 Main Event with a $2.5m guarantee,
  • and a $5,200 Main Event with a $2m guarantee.

Weekly Sunday events include Sunday Million, Sunday High Rollers, and Mystery Bounty specials, with Second Chance Main Events (PKO) scheduled for May 31.

The operator is also running a Sunday Storm 15th anniversary Progressive Knockout tournament with a $500,000 guarantee for an $11 buy-in. Phase 1 events are underway, with Phase 2 set for May 10.

“We’re proud to celebrate 25 years of PokerStars bringing big money poker tournaments safely to players around the world,” said Steve Clarricoats, Associate Director of Online Scheduling. “Putting $50 million up in guarantees shows our focus remains on bringing the best of PokerStars to more players in a variety of tournaments.”

More relevant data as follows:

The post PokerStars sets $50m+ guaranteed Anniversary Series for May 10–June 3 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Alea shortlisted for two SBC Awards Europe categories

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The supplier is nominated for Game Aggregator of the Year and Employer of the Year ahead of SBC Summit Malta on April 29.

Alea has been named a finalist in two categories at the upcoming SBC Awards Europe: Game Aggregator of the Year and Employer of the Year. The company announced the nominations on April 28 from Barcelona.

Founder Alexandre Tomic said the double shortlisting reflects a link between product delivery and company culture. “If people don’t care about what they’re building, it shows immediately. In the product, in the details, everywhere. Reliability can’t be bolted on later, it’s a consequence of that care.”

“We’ve spent years building a team that takes ownership and holds a certain standard. Seeing both nominations together just tells me we’re doing something right.” Tomic added.

The news comes ahead of SBC Summit Malta, where Alea said Tomic and COO Ramon Glieneke will take part in conference sessions on April 29. Tomic is scheduled to appear on “Casino vs Sports: Can Gamification Truly Cross Over?” while Glieneke is due to join “The COO Horizon: Challenges and Opportunities in 2026/27.”

Alea said its wider team will be onsite throughout the summit at Booth D22.

More relevand data as follows:

The post Alea shortlisted for two SBC Awards Europe categories appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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