Canada
Neccton’s mentor protecting Ontario players
Leading Neccton customer already live with Responsible Gambling software, more coming online in key market soon
A growing number of players in Canada’s number one online gambling market, Ontario, are now protected by Neccton’s mentor software after a key operator went live in the province – and more Neccton customers are expected to follow.
SkillOnNet went live to players with key brands PlayOJO, SpinGenie and SlotsMagic on June 8th, aiming to make a splash with new customers in the booming gaming market.
April 2022 saw Ontario open its doors to international operators. Hopes are high for the market potential, with 14.5 million occupants potentially waiting to play. Analysts expect the market to grow to $1bn in revenue in the next two years.
SkillOnNet already holds licences in major European jurisdictions, including the UK, Portugal, Spain, Sweden, Denmark, Germany and Malta, as well as Latin American markets like Mexico.
The move into Ontario underlines SkillOnNet’s commitment to working in key newly regulated markets and ensuring compliance with local laws, while providing an unparalleled online gaming experience. With the PlayOJO brand’s ethos as the ‘fairest’ online casino, they are the ideal partners for Neccton, who pride themselves on putting player protection front and centre.
SkillOnNet’s Safe Mate program is powered by Neccton’s mentor software. Safe Mate allows customers to track how much money they have deposited, how much money has been wagered and how much time has been spent on the site over the last six months. It also acts as a Safer Gambling assistant for each player that visits the site and gives them a health score and friendly nod when their habits are changing.
In addition, Safe Mate allows players to compare what they think they have spent with what they have actually spent. And if a player is considered at risk, they are given personal feedback and tailored communications to help prevent problem gambling from occurring.
“We started our research in gambling over 15 years ago and have published multiple academic studies in the area of player tracking and responsible gaming,” said Neccton director and head of development Dr Michael Auer. “We have shown that players who gamble responsibly are more loyal, and their customer lifetime is significantly longer.
“It is our aim to protect players to the best possible extent everywhere in the world, and working with well-established internationally-respected companies like SkillOnNet and their brands is helping us to do exactly that.”
Anastasios Vasios, Director of New Regulated Markets Compliance at SkillOnNet, said his company takes its obligations towards responsible gaming extremely seriously. “Player protection is the cornerstone of Ontario’s new online gaming market, and it’s also a crucial issue for SkillOnNet in all jurisdictions we operate in. Neccton’s software not only helps us comply with regulations, but it helps us meet our own extremely high standards of responsible gaming.”
mentor also includes modules for Fraud, AML and aCRM so Neccton’s customers can solve many issues with a single supplier.
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Africa
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.
Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.
With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.
The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.
Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.
Additional highlights of the Ottawa Senators and TonnieBet partnership will include:
- In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
- In-rink board signage for home games
- Virtual slot signage for various games
- Digital inventory throughout the Ottawa Senators site on NHL.com
- Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
- Television Broadcast Branding: Digitally enhanced rink boards for home and away games
- In-arena rink board signage for home games
Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.
ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.
The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.
PENN Entertainment announced that it has launched theScore Casino, a new stand-alone iCasino app in Ontario. The dedicated online casino experience leverages the popular theScore brand, which has been a mainstay in the Ontario market for decades. Now available on Android, iOS, and desktop, customers can login using their existing theScore Bet credentials, allowing for a seamless experience across online gaming platforms.
theScore Casino operates on the same cutting-edge proprietary technology platform as PENN’s online Hollywood Casino, which launched as a standalone product in the US in December. The product was recently ranked by Eilers & Krejcik as the #2 overall iCasino product in the US.
theScore Casino, also available within theScore Bet app, offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house game development studio. theScore Casino also includes bespoke live dealer tables and exclusive games such as Blue Jays Blackjack, an original title leveraging theScore Bet’s partnership with the Toronto Blue Jays.
“We’re excited to introduce our dedicated iCasino product in Ontario under the well-known and trusted theScore brand. We’ve built a strong online gaming foothold in the Ontario market and are primed to deliver an even better casino experience with our proven stand-alone app. Our customer-friendly platform features more than 1200 games, dozens of original titles and intuitive game play that distinguishes our product and positions us for even greater success,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.
The post PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario appeared first on Gaming and Gambling Industry in the Americas.
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