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Lee Willows: ‘We should be humbled that addiction levels are coming down: do we really think that big state programmes, funded by a statutory levy and controlled by the NHS could do any better?’

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Lee Willows, the long-standing lived-experience leader who came into the gambling space following an addiction that almost drove him to suicide, has warned that the UK risks losing its status as a world-class leader in Social Responsibility. Commenting after the Westminster Media Forum – Next steps for UK gambling regulation and Labour Party MP Carolyn Harris’s Westminster Hall debate on the statutory gambling levy, Willows said: “I firmly believe the UK is a global leader in Social Responsibility, but I worry that flame might be dimming as the funding debate becomes more about a desire to break-up the very eco-system that supported me and today supports many others. It is this Third Sector-led eco-system that to my mind, makes us world-class.”

Addressing the nature of the debate he questioned: “Why have we allowed it to come down to narrow choices between the NHS or the Third Sector to deliver a national programme of treatment – why can’t both co-exist? I have often said we need a choir of voices and organisations in this space. Why is it so difficult for start-up organisations – often led by individuals with Lived Experience – to access funding? Why is the funding debate consistently tarnished by some who feel there is a lack of independence as opposed to recognising the impact of that funding, which in my experience is completely independent. Finally, why are we not humbled that addiction levels are coming down and education and awareness is now at an all-time high, being led by superb charities in a considered, well-thought and evidenced manner?

“These divisions and the potential introduction of a statutory levy carry significant risks to my mind and in many ways undermines a lot of the good work that’s been undertaken. We have built an eco-system to deliver treatment, support and prevention that has impressive reach across the United Kingdom. This didn’t happen overnight, it took time, and a huge collective effort on behalf of many very decent people. A statutory levy risks being seen by operators as another tax and as a result dilute their level of involvement in reducing harms.

“Whilst there is much more to be achieved, we should be humbled by this progress. Do we really think that big state (NHS only) programmes, funded by a statutory levy can do any better? Will big state programmes enable agility and innovation? Will big state programmes deliver better value for money? Will big state programmes really provide the funding for very local services or take a risk on start-up organisations or ideas, particularly from those with Lived-Experience, often starting out as sole-traders? Will big state, one size fits all programmes, be able to deal with the complexities around gambling addictions?

“Several years ago, I led the work of a national reducing re-offending charity at the time when the Probation Services were being privatised. A slightly different scenario, but a similar outcome in that the PLC companies and the state won many of the contracts, forcing many charities to close. Wind the clock forward and re-offending rates today remain broadly where they were prior to privatisation. The tragedy is that re-offending rates were beginning to drop, prior to privatisation. Beneficiaries of services often would say that they had a personal connection with the staff member supporting them from charities, whereas they were more like a number when being supported by the larger companies. It has also been proven consistently that charity-run services almost always deliver better value for money.”

“It will not surprise you that I do not support a statutory levy. There is much comfort to take from the current eco-system and the many charities and non-profit organisations working hard in this space and it would be a big mistake to risk this. Additionally, I believe our prime commissioner of services in this space might want to ask themselves what they can do better to support start-up organisations and foster agility, spending their income in a timely manner, with a percentage aimed at small start-up organisations. I also believe they might consider their ballooning establishment chart, which for many seems excessive.”

Looking to the short/medium-term Lee Willows has identified an action plan in order to facilitate innovation, encourage agility and maintain the UK’s world-class status. He explained: “Firstly the new strategy to reduce gambling-harms should be fully costed (so we actually know how much funding we need as opposed to a blanket 1%); secondly some mandated guidance should be given to operators when making donations, based on percentages for treatment, prevention and research; finally larger businesses should in my opinion, be mandated to commit 50 percent of their LCCP RET donations to fund three-year funding commitments in order to ensure sustainability. Operators need certainty, so they can budget donations; charities and non-profit organisations need certainly so they can plan services”.

“The notion of a Gambling Commission held RET list is something I continue to support, but I would also question if it is appropriate that the Gambling Commission administer Regulatory Settlements. Perhaps having another body or organisation to oversee these would bring about some of the reflections I am proposing, particularly where prevention is concerned. This would enable the Commission to focus on its regulatory responsibilities.”

 

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Golisimo

Golisimo Goes Live: MioMedia Presents a New Sports-Driven iGaming Brand

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MioMedia is excited to unveil Golisimo, a sports-first iGaming platform designed to combine the thrill of sports betting with the excitement of casino entertainment in a single, seamless ecosystem. Built around energy, competition, and drive, Golisimo immerses players in a fast-paced, football-inspired gaming experience.

The name Golisimo reflects the exhilaration of a perfectly executed goal — confidence, rhythm, and precision — and this football DNA drives the platform’s design. Players move effortlessly between sportsbook and casino, with each vertical reinforcing the other, creating a balanced iGaming journey.

Sports and Casino in Perfect Harmony

  • Sportsbook: Live betting, virtual sports, and horse racing set the tempo, with intuitive navigation and live widgets keeping players engaged.

  • Casino: Top slot titles, live games, and jackpots sustain the excitement between bets, ensuring a continuous flow of action.

“Golisimo immerses players in a realistic football match environment — where decisions matter and performance is rewarded,” said the MioMedia Team. “Every element of the platform keeps players at the center of the action, where the next big win is as thrilling as a goal hitting the back of the net.”

Signature Gamification: The Golisimo Game
At the heart of the platform is the Golisimo Game, a unique gamification layer linking all verticals. Players earn Energy by depositing, playing casino games, betting on sports, or joining tournaments. Energy allows participation in head-to-head duel challenges:

  • Take free kicks

  • Defend as the goalkeeper

  • Score goals to win rewards

Top performers receive casino and sportsbook prizes, including Freespins and Freebets usable across the Golisimo platform. Players can also upgrade strikers and gear to progress through five competitive leagues, each offering increasingly generous rewards.

Fast-Paced Competition with Spin Rally
The platform’s Spin Rally feature introduces shared slot sessions every 20 minutes, with the top three players splitting a prize pool. Short cycles, visible leaderboards, and frequent rewards encourage repeat play and long-term engagement.

Additional Features to Boost Engagement

  • Exciting tournaments and competitive leagues

  • VIP levels and exclusive promotions

  • Dedicated shop and Wheel of Fortune rewards

A Standout Opportunity for Affiliates
Golisimo’s sports-driven design, gamification mechanics, and strong retention potential make it a compelling product for affiliates seeking high-performing, differentiating content.

“The ball is at your feet — drive traffic to MioMedia and start promoting Golisimo today!” the team added.

The post Golisimo Goes Live: MioMedia Presents a New Sports-Driven iGaming Brand appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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GR8 Tech

GR8 Tech at SAGSE Latam: Where Platform for Champions Meets the Region

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GR8 Tech, a leading provider of high-performance sportsbook and iGaming solutions, will exhibit at Booth 103 during SAGSE Latam 2026 on March 18–19. With Latin America recognized as a key growth region, GR8 Tech is bringing its full platform ecosystem to the show to demonstrate how operators can become the next iGaming champions.

The company will showcase five flagship solutions, each designed to empower operators in fast-growing, competitive markets:

  • ULTIM8 Sportsbook – Flexible, high-performance sportsbook tailored for fast-moving Latam markets

  • Hyper Turnkey – End-to-end iGaming infrastructure for rapid, reliable market entry and operations

  • Crypto Turnkey – Platform optimized for VIP and crypto-first player acquisition and retention

  • Aff.Tech – Affiliate management solution tracking performance and optimizing acquisition across channels

  • Infinite Casino Aggregation – Extensive game catalog accessible via a single integration

These solutions form part of GR8 Tech’s Platform for Champions, a comprehensive proposition combining technology, operator expertise, and a collaborative community designed to drive measurable success.

“While Brazil often dominates the conversation around Latam iGaming, the rest of the region represents substantial growth potential,” said Yevhen Krazhan, CSO of GR8 Tech. “SAGSE Latam is the perfect venue to showcase the opportunities in markets like Argentina, Chile, Colombia, Paraguay, Peru, and Uruguay, and to connect with forward-thinking operators ready to expand.”

GR8 Tech has built a reputation as an award-winning provider, trusted by leading operators worldwide. The company has executed over 100 successful client cases and earned multiple industry recognitions, including Platform Provider of the Year at the SBC Awards 2025.

Attendees are invited to visit Booth 103 to explore GR8 Tech’s solutions and book meetings to discuss strategies for achieving rapid growth and market leadership in Latin America.

The post GR8 Tech at SAGSE Latam: Where Platform for Champions Meets the Region appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Golisimo

Golisimo Goes Live: MioMedia Presents a New Sports-Driven iGaming Brand

Published

on

golisimo-goes-live:-miomedia-presents-a-new-sports-driven-igaming-brand

MioMedia is thrilled to announce Golisimo, a sports-first iGaming brand built

around energy, competition, and drive. Designed to unite sports betting and casino entertainment within a single ecosystem, the platform delivers fast-paced play with football-inspired gamification.

The name of the brand, Golisimo, captures the emotion of a perfectly executed goal — confidence, rhythm, and that decisive moment when timing and performance align. This football DNA runs through the entire brand, shaping a platform where players move effortlessly between sportsbook and casino, always staying in the game.

On Golisimo, sports betting sets the tempo—like the opening whistle—while casino gameplay sustains the flow. Live betting, virtual sports, and horse racing form a strong, action-driven core, with prominent live widgets and intuitive navigation keeping players close to the action. Alongside this is a fully integrated casino offering with top slot titles, live games, and jackpots. The result is a balanced iGaming experience where sportsbook and casino reinforce each other like a well-coordinated team.

“Golisimo immerses players in a realistic football match environment — where decisions matter and performance is rewarded,” commented the MioMedia Team. “Every element on the platform is designed to keep players at the center of the action, where the next big win is as close as the ball hitting the back of the net.”

At the heart of the platform is the Golisimo Game — a signature gamification layer acting as an interactive bridge across all verticals. As players make deposits, play casino games, bet on sports, or join tournaments on the platform, they earn in-game currency called Energy. Energy unlocks access to the Golisimo Game, where players compete in head-to-head duel challenges:

  • Take free kicks
  • Defend as the goalkeeper
  • Win the match and enjoy rewards

The player who scores the highest number of goals wins the duel and receives casino and sportsbook rewards, including Freespins and Freebets, which can be used across the Golisimo platform.

In addition, players can upgrade strikers and gear to boost in-game performance and progress through five competitive leagues, each offering more generous rewards. This progression system encourages continued play and deeper engagement.

Another gamification feature, Spin Rally, introduces fast-paced competition through shared slot sessions that run every 20 minutes. The top three  performers share a prize pool. Short cycles, visible competition, and frequent rewards make Spinrally a powerful driver of repeat play.

Complemented by exciting tournaments, a dedicated shop, VIP levels, promotions, and a Wheel of Fortune, Golisimo is built to sustain long-term engagement and strong player lifetime value.

For affiliates, Golisimo represents a unique product with high retention potential that truly stands out in the market. The ball is at your feet — drive traffic to MioMedia and start promoting Golisimo today!

The post Golisimo Goes Live: MioMedia Presents a New Sports-Driven iGaming Brand appeared first on Americas iGaming & Sports Betting News.

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