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Nordisk Games bolsters investment team with the appointment of Audrey Leprince

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Copenhagen-based Nordisk Games today announced that Audrey Leprince, a veteran of 23 years in the videogame industry, has joined the company as Senior Advisor.

In recent years Nordisk Games has built a high growth portfolio of minority and majority-owned game studios that includes Avalanche Studios Group, Star Stable Entertainment, MercurySteam, Nitro Games, Flashbulb and Supermassive Games. In her new role, Audrey will support the investment team – Markus Windelen, Partner, and Sofie Filt Læntver, VP Value Creation – sourcing and evaluating potential targets and providing strategic, hands-on support to Nordisk Games’ partners.

Audrey brings a wealth of experience to the position, having worked in diverse roles in development, advocacy and investment during her time in the industry. Aside from Audrey’s new role at Nordisk Games, she is the CEO and Co-Founder of the indie studio Game Bakers. Notably, she also worked as a Producer at Ubisoft, heading teams that created acclaimed AAA titles in the Tom Clancy and Brothers in Arms franchises.

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Outside of her work as a producer of games, Audrey has headed an array of different initiatives in the games industry. Audrey is a passionate advocate of diversity in games, leading her to found Women in Games France in 2017. Audrey also co-founded WINGS Interactive in 2018, a micro-fund for games by women and other marginalised gender developers, receiving several accolades for her work, including ‘Women in Games Global Advocacy Award’. Among her other accolades, Leprince was recently made Knight of the Order of Arts and Letters by France’s Minister of Culture.

“We’re delighted that Audrey is joining the Nordisk Games family. Her experience speaks for itself. There aren’t many people that have worked so extensively across every facet of gaming. Even fewer have such a nuanced understanding of what it takes to succeed at every level of the games industry today,” said Mikkel Weider, CEO of Nordisk Games.

“Aside from the fact I’ll get to work with some of the best and brightest games studios in Europe, Nordisk Games’ core values were a big draw for me. The Nordisk Games team is working to improve diversity in games and lessening our collective impact on the environment, two things which are very important to me,” added Leprince. “Nordisk Games is also a unique investor as they put so much emphasis on building long-term relationships and bringing real strategic value to their partner studios.”

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INCENTIVE GAMES AND BET365 LAUNCH TOURNAMENT CHALLENGE GAME AHEAD OF FOOTBALL SEASON

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In partnership with globally renowned online gambling operator bet365, leading B2B games provider Incentive Games has developed a new game ahead of the upcoming European football season.

Launching ahead of Matchday One on 16th September, Tournament Challenge is the latest addition to bet365’s popular portfolio of free-to-play titles, crafted by the team at Incentive Games. Designed to be accessible and competitive, the game captures the thrill of tournament football and keeps fans coming back throughout the league.

The Tournament Challenge puts players right at the heart of the action. Before each match, fans must predict the outcome (win, lose or draw) of selected matches and users can edit their predictions at any time for matches that haven’t yet kicked off.

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Each correct pick earns players points based on a 10-point stake multiplied by the odds of the selected outcome. For example, if the odds are 2.50 on the customer’s pick, they will receive 25 points. If the odds are 2.90 they will receive 29 points. Or if they are 3.70 they will receive 37 points etc.

The more games users get right, the higher they climb on the weekly matchday leader board and the overall season long leader board. There are prizes for ten individual game weeks with players competing for a matchday jackpot of £20,000 and a massive £50,000 overall grand prize.

John Gordon, CEO at Incentive Games said, “Tournament football always delivers unforgettable moments, and we wanted to create a game that captures that same energy. We’re proud to be working alongside the brilliant bet365 team again to make that happen. Tournament Challenge is designed to give football fans a new way to test their knowledge and feel even closer to the action, with simple, intuitive gameplay that makes every match even more exciting.”

The launch of Tournament Challenge marks another step forward in the partnership between Incentive Games and bet365, showcasing how data-driven design and tailored gameplay can bring fans closer to the sport they love.

A bet365 spokesperson said: “With the return of the biggest and best matches in European club football, we’re delighted to provide our customers with an innovative free-to-play predictor game.

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“Thank you to the team at Incentive Games for providing a product that proves again, whatever the moment, it’s Never Ordinary with bet365.”

The Tournament Challenge is available for players across key global territories, amassing nearly 100 countries able to take part worldwide.

  • Only available to new and eligible bet365 customers.
  • Customers must be aged over 18 and verified by bet365.
  • Only one entry is permitted per person.
  • Entries close at kick-off of the last scheduled tournament game on May 30th 2026.
  • Entries can be edited or reset pre-match only. Once a fixture is In-Play, no changes can be made.
  • Entry to Tournament Challenge is separate from standard bet placement and all bet365 offers do not apply.
  • Full terms and conditions can be found here: https://www.bet365.com/promos/en-gb/home/tournament-challenge

The post INCENTIVE GAMES AND BET365 LAUNCH TOURNAMENT CHALLENGE GAME AHEAD OF FOOTBALL SEASON appeared first on European Gaming Industry News.

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Amusnet Introduces The Bonus Platform

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Amusnet has introduced The Bonus Platform, a powerful and flexible solution designed to elevate promotional campaigns and optimise player engagement across both online and live casino games.

Built to scale, automate and simplify reward distribution, the Bonus Platform empowers operators with complete control over multiple bonus types, backed by real-time reporting and flexible awarding options. Now it’s easier than ever to configure, manage and optimise promotions with maximum efficiency and minimum setup time, thanks to the Platform’s intuitive design.

“The Bonus Platform is more than a rewards tool, it’s a growth engine. By giving operators the flexibility to award bonuses manually or automate them via promotions, we’re unlocking new ways to drive engagement, strengthen retention, and increase revenue. And this is just the beginning, as we have even more bonus types coming soon to keep expanding possibilities for our partners,” said Lazar Agatonovic, CTO at Amusnet.

Amusnet’s Bonus Platform launches with an initial suite of bonus types designed to give operators greater control and customisation over their promotions:

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Free Spins — Award a set number of spins on eligible slots, ready to use instantly or saved for later.

Free Buy Bonus — Give players direct access to in-game bonus features without requiring players to trigger them through standard gameplay.

Lucky Spins — Automatically award spins based on predefined promotional conditions for real-time excitement.

Golden Chips — Elevate Live Casino play with bonus chips for live table games, stackable for extra thrill.

By combining versatile bonus types, manual and automated awarding, and real-time reporting into a single, unified system, the Bonus Platform delivers a scalable solution designed to evolve alongside operator needs.

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The Bonus Platform streamlines promotional management, boosts retention and drives revenue growth through sustained player activity.

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Comtrade Gaming Announces New Partnership with Interwetten

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Comtrade Gaming, a leading provider of advanced gaming technology, has announced a new partnership with Interwetten, one of the pioneers in the online gaming industry. Through this collaboration, CG Games — Comtrade Gaming’s in-house game studio — will be integrated into Interwetten’s casino offering, giving players access to fresh, innovative titles across multiple markets.

Founded in 1997, Interwetten is known for its award-winning customer service and a comprehensive portfolio that includes sports betting, live betting, casino, and games. The addition of CG Games further strengthens its commitment to offering players top-quality entertainment.

Szczepan Konrad Ścibor, Senior Casino Executive at Interwetten, said: “At Interwetten, we are always looking to enhance our portfolio with engaging content for our diverse player base. Partnering with Comtrade Gaming and adding CG Games enables us to deliver innovative titles that meet the highest standards of quality and engagement.”

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Steven Valentine, Chief Commercial Officer at Comtrade Gaming, added: “We are thrilled to partner with Interwetten, a respected and innovative operator. This collaboration will bring CG Games to a wider audience and further our mission to deliver high-quality, localised content worldwide.”

This partnership marks another step in Comtrade Gaming’s expansion strategy and highlights its dedication to working with trusted operators in regulated markets worldwide.

The post Comtrade Gaming Announces New Partnership with Interwetten appeared first on European Gaming Industry News.

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