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Nordisk Games bolsters investment team with the appointment of Audrey Leprince

Published

4 years ago

June 16, 2022

Reading Time: 2 minutes

Copenhagen-based Nordisk Games today announced that Audrey Leprince, a veteran of 23 years in the videogame industry, has joined the company as Senior Advisor.

In recent years Nordisk Games has built a high growth portfolio of minority and majority-owned game studios that includes Avalanche Studios Group, Star Stable Entertainment, MercurySteam, Nitro Games, Flashbulb and Supermassive Games. In her new role, Audrey will support the investment team – Markus Windelen, Partner, and Sofie Filt Læntver, VP Value Creation – sourcing and evaluating potential targets and providing strategic, hands-on support to Nordisk Games’ partners.

Audrey brings a wealth of experience to the position, having worked in diverse roles in development, advocacy and investment during her time in the industry. Aside from Audrey’s new role at Nordisk Games, she is the CEO and Co-Founder of the indie studio Game Bakers. Notably, she also worked as a Producer at Ubisoft, heading teams that created acclaimed AAA titles in the Tom Clancy and Brothers in Arms franchises.

Outside of her work as a producer of games, Audrey has headed an array of different initiatives in the games industry. Audrey is a passionate advocate of diversity in games, leading her to found Women in Games France in 2017. Audrey also co-founded WINGS Interactive in 2018, a micro-fund for games by women and other marginalised gender developers, receiving several accolades for her work, including ‘Women in Games Global Advocacy Award’. Among her other accolades, Leprince was recently made Knight of the Order of Arts and Letters by France’s Minister of Culture.

“We’re delighted that Audrey is joining the Nordisk Games family. Her experience speaks for itself. There aren’t many people that have worked so extensively across every facet of gaming. Even fewer have such a nuanced understanding of what it takes to succeed at every level of the games industry today,” said Mikkel Weider, CEO of Nordisk Games.

“Aside from the fact I’ll get to work with some of the best and brightest games studios in Europe, Nordisk Games’ core values were a big draw for me. The Nordisk Games team is working to improve diversity in games and lessening our collective impact on the environment, two things which are very important to me,” added Leprince. “Nordisk Games is also a unique investor as they put so much emphasis on building long-term relationships and bringing real strategic value to their partner studios.”

2026 EGR Europe Awards

MightyTips takes home EGR’s Affiliate of the Year title for the UK & Ireland

Published

21 minutes ago

February 19, 2026

Wladimir P.

mightytips-takes-home-egr’s-affiliate-of-the-year-title-for-the-uk-&-ireland

MightyTips was honored with the Affiliate of the Year award for the UK and Ireland at the 2026 EGR Europe Awards gala. The event took place on 18 February at the Hilton Malta in St. Julian’s, bringing together leading figures from the European iGaming sector.

This acknowledgment comes after a year of considerable expansion and product advancement for MightyTips. In 2025-2026, the brand underwent a significant website enhancement, improving its structure, navigation, and user experience.

Key updates included:

launch of a new Tips section featuring short, expert-backed insights on betting opportunities;
fully reworked sports predictions section with more structured, data-driven analysis;
introduction of a new bonus section with a user-friendly, informative interface that clearly presents licensed operators’ offers.

MightyTips is an internet betting resource operated by SEOBROTHERS. In 2026, MightyTips was nominated for the EGR Affiliate of the Year award in Central and Eastern Europe.

Eugene Ravdin, Head of PR at SEOBROTHERS, commented: “The EGR Europe Awards are among the most established industry recognitions in the region. Winning it highlights the consistent work of the MightyTips team across multiple departments. This achievement reflects our long-term strategy and our commitment to sustainable product development.”

The EGR Europe Awards celebrate businesses that influence the iGaming sector throughout Europe. They acknowledge operators, affiliates, and suppliers establishing benchmarks in innovation, sustainability, customer experience, and product development. Regional categories highlight the advantages of particular markets, encompassing Central and Eastern Europe.

The accolade additionally acknowledges broader regional reach and enhanced collaborations with licensed operators in the UK and Ireland. MightyTips stays dedicated to delivering organized, data-oriented content for regional audiences, emphasizing compliance, transparency, and sustainable development.

The post MightyTips takes home EGR’s Affiliate of the Year title for the UK & Ireland appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Codere Online

Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy

Published

1 hour ago

February 19, 2026

GamingAmericas.com

codere-online-launches-ios-poker-app-in-mexico,-advancing-its-multi‑product-expansion-strategy

Codere Online Luxembourg, S.A. a leading online gaming operator in Spain and Latin America, today announced the launch of its new iOS Poker application in Mexico, reinforcing the Company’s strategic objective to provide customers with access to a complete suite of online gaming products. As part of this multi‑product roadmap, both Bingo and the Android Poker app will form the next steps in expanding the Company’s offering in the country.

Developed in partnership with Playtech, one of the world’s most established gaming technology providers, the new iOS Poker app integrates directly with Playtech’s player‑vs‑player (P2P) Poker network. This allows Mexican users to compete in real time with players across multiple operators, ensuring deeper liquidity, a more dynamic environment and a superior competitive experience.

Codere Online continues to observe strong demand for Poker in Mexico, with more than 1,300 unique active users per month already engaging with the vertical across existing channels, a clear indicator of the product’s relevance and potential as mobile availability expands.

“Launching the Poker app for iOS in Mexico is a key step in delivering on our commitment to offer customers all major online gaming categories,” said Alberto Telias, Chief Marketing Officer at Codere Online. “Poker has quickly emerged as a highly attractive vertical for our users, and through our partnership with Playtech, we are bringing them a premium, high‑liquidity platform that elevates their experience.”

The new app offers a stable and intuitive interface with access to cash tables, multi‑table tournaments, Sit & Go formats, and fast‑paced modes. It also incorporates Codere Online’s robust responsible gaming tools to ensure that customers can enjoy Poker in a safe and controlled environment.

“This release reflects our strategy to broaden our product offering and enhance the user experience across all key gaming verticals,” said Ran Licht, Head of Product at Codere Online. “Playtech’s P2P network enables us to deliver a feature‑rich Poker environment connected to a broader operator ecosystem, and we look forward to expanding our product suite with additional verticals currently in development.”

“We are proud to partner with Codere Online and bring our P2P Poker network to their players in Mexico through their new iOS app,” commented Marat Koss, Playtech Chief Interactive Gaming Officer. “Codere Online players will now boast access to one of the most liquid and competitive poker networks in the entire industry.

The post Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy appeared first on Americas iGaming & Sports Betting News.

Akhil Sarin

Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing

Published

2 hours ago

February 19, 2026

Wladimir P.

akhil-sarin-joins-bet-it-drives:-stake’s-growth-and-what-igaming-gets-wrong-about-marketing

Season 4 of Bet It Drives is back, and Episode 2 features Akhil Sarin, CMO at Easygo and the marketing and partnerships mastermind behind Stake.

Sarin dives into the realities of iGaming marketing, sharing how some of the most cost-effective campaigns can deliver massive impact—including a low-budget idea that went viral with over 16 billion impressions.

Key insights from the episode include:

Stake’s most valuable partnerships and why they worked
What sets their sponsorship strategy apart
Common mistakes iGaming marketing teams make
The one thing Sarin wishes teams focused more on
Biggest red flags and warning signs in partnerships
Leadership lessons and internal trust challenges

The episode also features a fun “Confess or Call” segment, highlighting a late-night call to a senior exec about a high-stakes, unconventional idea—a true test of trust and creativity.

“This season is about open conversations, and Akhil was straight with us,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “iGaming marketers will rethink spend, partnerships, and what truly drives growth after this episode.”

Season 4 also includes a CEO debate with Cedomir Tomic (Founder, Alea) and Oleksandr Feshchenko (CEO, GR8 Tech), along with upcoming insights on crypto payments in iGaming and esports betting strategies.

Watch or listen to Season 4, Episode 2 on:

The post Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.