Latest News

Nordisk Games bolsters investment team with the appointment of Audrey Leprince

Published

4 years ago

June 16, 2022

Reading Time: 2 minutes

Copenhagen-based Nordisk Games today announced that Audrey Leprince, a veteran of 23 years in the videogame industry, has joined the company as Senior Advisor.

In recent years Nordisk Games has built a high growth portfolio of minority and majority-owned game studios that includes Avalanche Studios Group, Star Stable Entertainment, MercurySteam, Nitro Games, Flashbulb and Supermassive Games. In her new role, Audrey will support the investment team – Markus Windelen, Partner, and Sofie Filt Læntver, VP Value Creation – sourcing and evaluating potential targets and providing strategic, hands-on support to Nordisk Games’ partners.

Audrey brings a wealth of experience to the position, having worked in diverse roles in development, advocacy and investment during her time in the industry. Aside from Audrey’s new role at Nordisk Games, she is the CEO and Co-Founder of the indie studio Game Bakers. Notably, she also worked as a Producer at Ubisoft, heading teams that created acclaimed AAA titles in the Tom Clancy and Brothers in Arms franchises.

Outside of her work as a producer of games, Audrey has headed an array of different initiatives in the games industry. Audrey is a passionate advocate of diversity in games, leading her to found Women in Games France in 2017. Audrey also co-founded WINGS Interactive in 2018, a micro-fund for games by women and other marginalised gender developers, receiving several accolades for her work, including ‘Women in Games Global Advocacy Award’. Among her other accolades, Leprince was recently made Knight of the Order of Arts and Letters by France’s Minister of Culture.

“We’re delighted that Audrey is joining the Nordisk Games family. Her experience speaks for itself. There aren’t many people that have worked so extensively across every facet of gaming. Even fewer have such a nuanced understanding of what it takes to succeed at every level of the games industry today,” said Mikkel Weider, CEO of Nordisk Games.

“Aside from the fact I’ll get to work with some of the best and brightest games studios in Europe, Nordisk Games’ core values were a big draw for me. The Nordisk Games team is working to improve diversity in games and lessening our collective impact on the environment, two things which are very important to me,” added Leprince. “Nordisk Games is also a unique investor as they put so much emphasis on building long-term relationships and bringing real strategic value to their partner studios.”

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

3 hours ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

The post Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.