Connect with us

Latest News

Entain plc Acquisition of BetCity, one of the Netherlands’ leading online sports betting and gaming operators

Published

on

Reading Time: 2 minutes

 

Entain plc, the leading global sports betting, gaming and interactive entertainment group , announces that it has agreed to acquire the entire share capital of BetEnt B.V., which trades under the BetCity.nl name (“BetCity” or the “Company”), from Sports Entertainment Media B.V. for an initial consideration of €300m (approximately £257m1) and deferred contingent consideration of up to €550m (approximately £472m1).

BetCity is one of the Netherlands’ leading online sports betting and gaming operators. Headquartered in Amsterdam, BetCity received an online sports betting and gaming licence from the KSA (Kansspelautoriteit), the Dutch Gaming and Gambling Authority, in October 2021.

The newly regulated Netherlands online market is highly attractive and fast-growing across both sports betting and gaming.  Since its licensing in October 2021, BetCity has delivered rapid growth, establishing a leading position with approximately 20%2 market share during the fourth quarter of 2021.  This acquisition will create a strong market operator with significant growth opportunities, in line with the Group’s strategy.

BetCity’s offering is highly complementary to Entain’s bwin and Party brands which are awaiting approval for a licence to operate in the Netherlands – now expected during the latter part of this year as the KSA has recently requested additional documentation as part of the ongoing application process.  The combination of BetCity’s local expertise, strong brand and large diverse user-base, with Entain’s global scale and market-leading platform will provide customers with a broader offering of engaging products, fresh content and new experiences.

Melvin Bostelaar, BetCity’s CEO, along with other key members of the leadership team, will remain with the Company.

Consideration structure:

  • Initial consideration of €300m (approximately £257m1) is payable in cash at completion, with a balancing payment to be paid in early 2023 based on the actual performance of BetCity in the financial year 2022;
  • A further contingent payment will be paid in early 2024, based on 10x BetCity’s EBITDA for the financial year 2023, less amounts already paid out;
  • In addition, a final contingent payment of €50m (approximately £43m1) will be paid on delivery of synergies and successful migration to the Entain Platform;

The total consideration payable on current expectations is €450m (approximately £386m1).  However, dependent on the performance of BetCity, the maximum consideration is capped at €850m (approximately £729m1).  The combination is expected to deliver approximately €28m (approximately £24m1) of cost synergies, predominantly from technology, content and royalty benefits, by the end of 2026.

The initial consideration will be funded from existing cash resources and drawings on the Group’s revolving credit facility.

The acquisition is expected to complete during H2 2022.

Jette Nygaard-Andersen, CEO of Entain, comments:

“We are delighted that BetCity is joining Entain and are excited by the significant opportunities in the newly regulated Dutch market.  This acquisition will provide customers with an even better experience as we combine BetCity’s local expertise and brand alongside Entain’s market leading, customer focused platform.  This transaction further underpins our growth strategy of operating in attractive regulated markets. We look forward to working with Melvin and the BetCity team.”

Melvin Bostelaar, CEO of BetCity, comments:

“We are happy to be joining forces with a world-class group in Entain. Together we will be well-placed to maintain a strong market position in the Dutch market for the coming years. Entain’s market leading platform, technology, established brands and global scale provides a fantastic opportunity to expand and enrich our customer offering. Both BetCity and Entain position the customer at the heart of everything we do, with Entain’s core values and philosophy in responsible gaming, compliance and company-culture seamlessly aligning with those of BetCity. We look forward to a bright future together.”

Powered by WPeMatico

Continue Reading
Advertisement

Daniel Lundberg Chief Revenue Officer at Shuffle Up

REEVO Games Set to Power Shuffle Up’s Global Rollout

Published

on

reevo-games-set-to-power-shuffle-up’s-global-rollout

Reading Time: < 1 minute

REEVO is thrilled to announce a dynamic new partnership with Shuffle Up, a rising force in the online gaming industry. Through this collaboration, REEVO’s in-house casino games is now available on Shuffle Up’s innovative, multi-brand platform, bringing high-quality, high-performance content to a wider audience of players worldwide.

This partnership reflects REEVO’s ongoing commitment to expanding its footprint through collaborations that align with its core values of innovation, scalability, and excellence in user experience.

Karl Grech, Head of Business Development at REEVO, shared: “At REEVO, we’re focused on connecting our partners with premium content that drives engagement and long-term value. Our partnership with Shuffle Up is a strong strategic fit, we’re excited to see our games powering the next generation of online casino experiences as Shuffle Up prepares to make its mark on the industry.”

Now live with a powerful content portfolio and a future-facing platform architecture, Shuffle Up is perfectly positioned for rapid expansion across regulated markets. The partnership will help accelerate Shuffle Up’s content rollout while reinforcing REEVO’s aggregator advantage in competitive territories.

Daniel Lundberg, Chief Revenue Officer at Shuffle Up, added: “Partnering with REEVO gives us access to some of the industry’s most engaging and polished in-house games. With our launch now live, it’s crucial that we align with top-tier providers who share our vision for quality and scalability. REEVO fits that perfectly, we’re excited about what’s ahead.”

This partnership is another milestone in REEVO’s journey to becoming the go-to aggregation hub for forward-thinking operators and studios.

The post REEVO Games Set to Power Shuffle Up’s Global Rollout appeared first on European Gaming Industry News.

Continue Reading

Kraken Gold Rush

PG Soft launches legendary Kraken Gold Rush

Published

on

pg-soft-launches-legendary-kraken-gold-rush

Reading Time: < 1 minute

PG Soft, a world-class digital mobile games company, has released its powerful new title, Kraken Gold Rush.

PG Soft’s game invites players to embark on the perilous high seas and navigate past The Kraken’s monstrous tentacles, desperate to drag ships into the abyss. Sticky Wilds and multipliers reaching x100 help players hunt down a legendary haul of 10 million gold coins. An intense cinematic soundtrack swells as the game charts through each stage, delivering a tension-packed reel experience.

During any spin, a Wild Kraken symbol is positioned in the third row of reel three and four and will remain there throughout any spin. Any spin that delivers three or more winning rounds, when there are no more winning combinations, the total win of the main game spin will be multiplied by x5.

Players can enter the Free Spins feature by landing three Scatter symbols and they will start with 10 free spins. Each additional Scatter symbol will top up the counter with two more free spins. The multiplier wheel begins at x5 and rises all the way to x100 within the Free Spins feature. Every three winning rounds will increase the multiplier level by one and the payout will be made once there are no more winning combinations. Free Spins can be retriggered, giving players even more chances to climb the multiplier ladder and boost their rewards.

PG Soft’s spokesperson commented: “The Kraken has awakened! Our brand-new game pits players against the Deep Tide Seas in search of the legendary golden treasure. With Sticky Wilds and x100 multipliers, players can ride out the storm and claim the riches.”

The post PG Soft launches legendary Kraken Gold Rush appeared first on European Gaming Industry News.

Continue Reading

2026 iGaming Trends Marathon

SOFTSWISS to Host the 2026 iGaming Trends Marathon at SiGMA Central Europe Summit

Published

on

softswiss-to-host-the-2026-igaming-trends-marathon-at-sigma-central-europe-summit

SOFTSWISS to Host the 2026 iGaming Trends Marathon at SiGMA Central Europe SummitReading Time: 2 minutes

SOFTSWISS is set to deliver four hours of insights on the future of iGaming at the SiGMA Central Europe Summit on 5 November 2025. The 2026 iGaming Trends Marathon will take place from 12:00 to 16:00 on the People, Partners & Performance Stage, featuring keynotes and panels with global industry leaders. For the first time, the 2026 iGaming Trends Report will be unveiled live – exclusively at this event.

The Marathon will open with a keynote by Ivan Montik, Founder of SOFTSWISS, followed by a high-level panel featuring Heathcliff Farrugia, COO of SiGMA, and Pierre Lindh, CEO of Next.io. In this session, experts will deliver ‘the ultimate forecast duel’ – analysing what drives results in 2025 and revealing the disruptive moves set to reshape growth in 2026.

Across four hours, the program will address the industry’s most pressing challenges and opportunities. Here is the full agenda for the Marathon:

 

With contributions from SOFTSWISS experts alongside global executives, regulators, and innovators, the 2026 iGaming Trends Marathon promises to spark debate and deliver practical insights for every corner of the ecosystem.

“After publishing the iGaming Trends Report for four consecutive years, we asked ourselves: how can we go further? The Marathon is the perfect metaphor – strong players in this industry know it’s not about short-term wins but about sustainable strategy. iGaming has matured, and meaningful results come from long-distance vision. At the final major industry event of the year, we’ll not only launch the report but also debate the insights live –  helping us all to shape the strategy for 2026,” said Valentina Bagniya, CMO at SOFTSWISS.

To be among the first to access the full 2026 iGaming Trends Report, interested professionals can join the waitlist and receive the publication as soon as it is released.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform, and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS to Host the 2026 iGaming Trends Marathon at SiGMA Central Europe Summit appeared first on European Gaming Industry News.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania