• Real-time payment provider nominated for safer gambling and innovation accolades

• London-based company was awarded government grant to develop unique responsible gambling solution

London, April 29, 2025 – Real-time payment provider Yaspa has been shortlisted for two prestigious gambling industry awards.

The London-based company is named among the nominees for Innovation in Payments Solutions and Safer Gambling Software Supplier at the forthcoming EGR B2B Awards.

Now in their 16th year, the EGR B2B Awards are known for recognising excellence in service providers in the gambling industry, rewarding those truly leading the way in innovation, reliability and client service. The winners will be announced at a ceremony at the Roundhouse in London on July 3.

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Yaspa enables smooth, simple and secure instant payments through open banking for a range of partners. It works with online and offline gambling industry businesses, including Playbook Engineering, Novibet, NetBet, Casino Lugano and White Hat Gaming.

In 2024 Yaspa was awarded an Innovate UK grant to continue to develop its Intelligent Payments solution – a unique B2B platform that combines open banking technology and AI to help gambling operators identify vulnerable players in a frictionless manner. It is designed to empower businesses by combining Pay by Bank transactions, AI-powered verification, and real-time risk assessment into a seamless, secure experience.

In the gambling sector, Yaspa is able to help operators support responsible gambling with access to player transaction data at the point of deposit, delivering real-time user insights for a significantly broader and more accurate picture of a player’s pan-operator activity and financial health.

Yaspa CEO James Neville said: “The EGR awards are regarded as the pinnacle of B2B igaming ceremonies and for Yaspa to be nominated is great recognition for our team’s hard work and dedication to innovation.

“Our Intelligent Payments solution is a truly unique proposition and it’s wonderful to see that its potential to have a profound impact as a responsible gambling tool has been recognised.

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“We are very proud to be shortlisted alongside some of the biggest names in the gambling and payments industries and we are very much looking forward to the awards night.”

BETBY, the premium sportsbook supplier, has expanded its proprietary esports feed, BETBY Games, with the launch of two new e-sims inspired by some of the most popular titles in global gaming: FIFA’s Penalty Shootout and Mortal Kombat 11. With these additions, the BETBY Games portfolio now includes 16 titles, offering expanded betting opportunities for operators and players.

The latest releases further reinforce BETBY’s two core esports verticals — eSoccer and eFighting — and reflect the company’s ongoing commitment to delivering diverse and engaging betting content. The football-themed title introduces fast-paced gameplay, with each match lasting less than 3 minutes, and includes three leagues based on the World Cup, Spanish La Liga, and Brazilian Série A. Featuring over 15 betting markets in a classic format of 5 shots for each team, this addition brings 30,000 matches per month to the BETBY Games feed, all designed to run with low margins and high engagement.

The second release draws from the iconic world of arcade-style fighting games, offering dynamic player-versus-player action in a Best-of-3 (BO3) format with each match also taking less than 3 minutes. Featuring more than 15 markets and three ongoing tournaments — Elements and Forces, Power and Royalty, and Technology and Chaos — this title equals the football counterpart delivering another 30,000 monthly matches to the platform.

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With these new launches, BETBY Games now boasts 70+ tournaments, 350+ betting markets, and supports over 300,000 live matches every month, cementing its position as one of the most comprehensive and high-frequency esports betting solutions in the industry.

Kirill Nekrasov, Head of Sportsbook Product at BETBY, commented: “The launch of these new titles showcases our commitment to evolving the BETBY Games offering and delivering esports content that resonates with players worldwide. By drawing inspiration from globally recognized franchises, we create products that are both familiar and optimized for high-frequency betting environments. This approach enables operators to expand their portfolios and gives players even more excitement and engagement.”

This launch follows the recent success of BETBY Games, which was awarded Best Esports Product 2025 at the SiGMA Americas Awards. This achievement underscores BETBY’s strategic focus on redefining the esports betting experience through unmatched flexibility, deep customization, and exceptional engagement for both operators and players.

Provider’s Stellar Fruits series promises classic slots but with modern gameplay, with a unifying theme that combines juicy fruits and cosmic energy

ICONIC21, the in-demand iGaming content provider, has launched the first title in what will be a flagship game series, Stellar Fruits.

The first game in the series is Stellar Fruits 40 and promises classic fruit action combined with cosmic energy for an out-of-this-world player experience.

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Stellar Fruits 40 is all about timeless design colliding with bold and modern gameplay, with the slot set across five reels and four rows with 40 paylines active in the base game.

Players need to strap in and hold tight as the gameplay hits fast with plenty of big win potential on the cards with each spin.

Players watch as juicy symbols (think cherries, grapes, watermelons and more) land on the reels alongside stars and those all-important 7s.

The red hot 7 is Wild and fuels epic win combinations by replacing all other symbols except the golden Star scatter.

The golden Star scatter can land anywhere on the reels, and no matter where it lands, it pays big – the max win potential for Stellar Fruits 40 is 1,000x.

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Stellar Fruits 40 hits the market on 29 April and will be followed by three other titles in the series – Stellar Fruits, Stellar Fruits 20 and Stellar Fruits 100.

The main difference between each game is the number of paylines, which vary from 5 all the way up to 100 and impact the max win hit frequency of each title.

Edvardas Sadovskis, CPO at ICONIC21, said: “The Stellar Fruits series will deliver four iconic classic slot games to our operator partners and their players, starting with Stellar Fruits 40.

“This is a slot that combines the nostalgia of a traditional fruit machine with bold and striking design and modern gameplay that ramps up the anticipation with every spin.

“By launching a game series, we can offer our partners a unique run of proven content that players will instantly recognise each time a new title lands in their lobby, driving engagement.

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