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SIS’ 49’s Live Draws launch online with bet365
Leading operator first to stream 49’s Original Live Draw online
SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has agreed a deal with bet365 to stream its market-leading 49’s fixed-odds live numbers product online for the first time.
A popular product with customers for over 25 years, the world-famous 49’s Original Live Draw is now live streamed by bet365 to its millions of members across the world. The highly engaging live draws are introduced by a team of well-loved professional presenters, who actively engage with players through the 49’s social media channels.
The revamped 49’s website provides bet365 with additional opportunities to engage directly with players. The website generates around 1 million unique users per month, and is regularly updated with the latest results, stats on the frequency of balls, and information on the presenters.
Launching with bet365 in the online space is further evidence as to how SIS is successfully transforming the 49’s brand and diversifying the product offer. SIS is delivering the engaging 49’s experience to more bettors worldwide by providing online operators with a solution that drives engagement and revenues.
The 49’s brand, which launched in 1996, has undergone a brand refresh and significant investment after SIS acquired the 49’s business in 2020, with new products and a new web platform, which has broadened its appeal to a wider audience.
Jessica Mills, Head of Product Proposition at SIS, said: “Bringing live streams of the 49’s Original Live Draw online is a natural progression in our journey to diversify and grow the product and brand.
“We have worked hard to enhance our 49’s portfolio of live numbers draws to provide online and retail operators worldwide with an effective product that is appealing to a vast player base. The high-quality production of the live draws, and ability to win big from a small stake, will resonate well with bet365’s customers.”
A bet365 spokesperson said: “As part of our ongoing strategy to provide best-in-market lottery output, partnering with SIS to secure the integration of 49’s Original Live Draws online is an important move.
“The enhanced product is proven to engage live numbers draws players, which will allow us to strengthen our own position in this growing betting vertical. We have a successful ongoing partnership with SIS and we are confident that the 49’s online draws will help provide our customers with live video access to the draws as they take place, and deliver incremental revenues for the bet365 brand.”
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SAW is proud to announce the renewal of its international partnership with LEON.bet for the 2026 season, marking another milestone in a collaboration that continues to expand in ambition, reach, and global impact across the esports ecosystem.
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As the partnership moves into 2026, both sides are energized to build on past successes and accelerate momentum, delivering even more value to fans and the wider esports community worldwide.
The post LEON.BET RENEWS AS OFFICIAL INTERNATIONAL PARTNER FOR 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
SAW proudly announces its partnership renewal with LEON.bet for the 2026 season – a collaboration that continues to grow in ambition and scale across the global esports landscape.
The renewed partnership solidifies a relationship rooted in values beyond competitive success. As a core strategic partner, LEON.bet powers our worldwide growth through broad-scale content, fan engagement, interactive campaigns, and multi-regional initiatives — including exclusive giveaways, fan prizes, and reward-driven activations designed to bring the community closer to the action.
LEON.bet’s involvement stretches far past its CS2 partnership with SAW, teaming up with FlyQuest and GamerLegion. Their engagement across various regions, games, and disciplines demonstrates a shared vision and long-term commitment to esports’ global future and sustainable expansion.
Our alliance is grounded in mutual trust, aligned goals, and a collective push to go beyond the limits. As partners, we’ll continue innovating with fresh content ideas, immersive fan experiences, and initiatives that strengthen our global footprint.
We’re excited to build on our shared successes with LEON.bet as we move into 2026 with renewed drive, pushing our momentum even further.
The post LEON.BET RENEWS AS OFFICIAL INTERNATIONAL PARTNER FOR 2026 appeared first on Americas iGaming & Sports Betting News.
SAW proudly announces its partnership renewal with LEON.bet for the 2026 season – a collaboration that continues to grow in ambition and scale across the global esports landscape.
The renewed partnership solidifies a relationship rooted in values beyond competitive success. As a core strategic partner, LEON.bet powers our worldwide growth through broad-scale content, fan engagement, interactive campaigns, and multi-regional initiatives — including exclusive giveaways, fan prizes, and reward-driven activations designed to bring the community closer to the action.
LEON.bet’s involvement stretches far past its CS2 partnership with SAW, teaming up with FlyQuest and GamerLegion. Their engagement across various regions, games, and disciplines demonstrates a shared vision and long-term commitment to esports’ global future and sustainable expansion.
Our alliance is grounded in mutual trust, aligned goals, and a collective push to go beyond the limits. As partners, we’ll continue innovating with fresh content ideas, immersive fan experiences, and initiatives that strengthen our global footprint.
We’re excited to build on our shared successes with LEON.bet as we move into 2026 with renewed drive, pushing our momentum even further.
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