Central Europe
Pinnacle look to expand with focus on central and eastern European partners at iGB Live!
Pinnacle Solution will be attending July’s edition of iGB Live! in confident mood boasting an expanded sales team, an MGA gaming licence which was gained earlier this year and a clear focus on expanding into new territories. Describing April’s return of ICE London as representing a ‘tipping point’, Business Development Director, Rohini Sardana, confirmed: “It’s great to be back in full swing with regards to industry events and iGB Live! is always one that’s not-to-miss. It not only brings together European suppliers, operators, and affiliates, but it also succeeds in attracting delegates from outside the region – it’s set to be a great mix of companies looking to develop and drive the industry forward.”
Reflecting on the last 2-years the Pinnacle Solution Director believes the period spent under lockdown whilst not conducive to relationship building also had a positive impact on the business. “Not being able to attend live-events represented a major loss at the time” Rohini acknowledged. “But it also meant that we were able to reassess our service and analyse how we can best help our operator partners. The lockdowns allowed us to refine our product offering, in order to add the most value possible. Coming back to events such as iGB Live! with a more targeted offer makes business development easier, particularly in the booming esports vertical where we continue to be a game-changing partner with what is a truly market-leading product.
“Our sportsbook offering is proven to drive revenue, including on esports, and our ability to generate above-market hold is clear, but it’s always useful at these events to explain in more detail how we can work to each partner’s specific needs, and that’s what we’ll be looking to push at the RAI. Having seen a lot of our early success out in Asia, we now have the foundation and enlarged team to grow into new territories. We’ll particularly be looking at speaking with central and eastern European partners at iGB Live!”
With market saturation and regulatory headwinds affecting the sector, building trust and acquiring a sustainable flow of players are seen as the key challenge for sportsbooks. “The way digital natives operate online is so different to how online sportsbooks planned for decades ago. Customer behaviours are also changing, with different channels, different streaming requirements, and different content needs, and these have to be addressed to bring them onboard.”
“Attracting this demographic is also a massive opportunity that could lay the foundations for a sustainable sportsbook for years to come. Acquiring the esports bettor remains a challenge to many brands, and it’s our role as a specialist esports supplier to bring the knowledge and tools to operators which will allow them to engage authentically and then retain the esports fan, who we understand extremely well.”
The combination of right product mix, right people and right energy are, according to Rohini Sardana, the foundations of a successful show. “With a less frantic atmosphere than ICE, it allows for constructive, in-depth and value-building product conversation. Gaming shows don’t always have to be flashy to be successful; as long as you can get the right people in the right rooms sharing information and innovation, it’s going to be a successful event and that’s how I see iGB Live! going. I want to feel invigorated by a passionate trade show; where we’ve had the opportunities to solve problems and drive success for potential operator partners, as well as catch up with existing clients. The networking events in Amsterdam are always first-class and it’s no surprise that iGB Live! is regarded as being right up there as a major industry event.”
iGB Live! provides a forum of opportunity for industry professionals to connect and converse with key suppliers, convert expert-led insights into actionable business growth and converge with the 4,000+ visitors and 250 exhibitors expected at what is one of the world’s fastest growing gaming expos.
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Central Europe
Playtech Expands iPoker Network into the Czech Republic in Partnership with Fortuna Entertainment Group
Playtech announced the expansion of its iPoker network into the Czech Republic, in partnership with Fortuna Entertainment Group (Fortuna), marking the first introduction of Playtech’s iPoker network in the Czech market.
This launch represents a significant milestone for both Playtech and Fortuna, as it introduces poker into the Fortuna Entertainment Group for the first time. Through Playtech’s iPoker network, Fortuna’s players in the Czech Republic will now have access to a diverse range of poker games, benefitting from a strong international liquidity pool of players from all around the world, plus a high-quality player experience and state-of-the-art poker product.
The iPoker network has experienced explosive growth over the past few years, and the addition of Fortuna will contribute to the continuation of this trend. The Czech Republic is a prominent hub for live poker tournaments in Europe, with prestigious events held year-round in cities like Prague and Rozvadov. By joining forces with Fortuna, Playtech aims to tap into the potential of this vibrant market, bringing an unmatched online poker experience to the Czech audience.
Marat Koss, VP of Interactive Gaming at Playtech, said: “We are delighted to be partnering with Fortuna to expand our iPoker network into the Czech market. Playtech is committed to providing a high-quality player experience through its cutting-edge poker product and continuous innovation and together with Fortuna’s continued success and significant growth trajectory as the leading betting and gaming operator in Central and Eastern Europe, this partnership will offer a modern, seamless, and engaging user experience for Fortuna’s players.”
Myke Foster, Group Head of Gaming & Commercial Strategy at Fortuna Entertainment Group, said: “Poker has a significant presence in the Czech market with an established player base and we are impressed by the quality of Playtech’s poker product. We see tremendous potential in this product and are confident it will deliver an exceptional and modern user experience to our customer base. We have had a very successful partnership with Playtech over the years and we look forward to watching this partnership continue to grow from strength to strength.”
The post Playtech Expands iPoker Network into the Czech Republic in Partnership with Fortuna Entertainment Group appeared first on European Gaming Industry News.
BF Games, the dynamic game development studio, has entered a new market through a collaboration with Apollo Games, a major licensed online casino operator in the Czech Republic. The content deal provides Apollo Games customers with the supplier’s most engaging releases, including titles like Stunning Hot Remastered and Cave of Fortune, which are now available.
ApolloGames.cz has been entertaining Czech players since 2021 and is part of the globally known Apollo Game Group, which boasts more than 17 years of experience in online games as well as land-based operations. The commercial partnership is part of the supplier’s plans to expand across Europe and supply thrilling games to operator partners worldwide.
Rok Hribar, Head of Sales and Account Management at BF Games, said, “Our new partnership with Apollo Games is a huge milestone for us as we make a significant entrance into the growing Czech market.
“We look forward to providing some of our most popular games to Apollo Games player base and bringing our creative content to their screens.”
Stanislav Jurecka, Casino Manager at Apollo Games, said, “We are watching the rapid development of BF Games’ offerings and are thrilled to sign this deal with the studio.”
“Adding BF Games’ slots to our online casino is a great win for us and our players, providing fantastic entertainment through a great mix of classic and innovative content. We look forward to introducing further games throughout the year and growing our successful partnership.”
The post BF Games Enters Czech Market with Apollo Games appeared first on European Gaming Industry News.
Leading German software provider teams up with Hamburg-born aggregator to make full suite of slots available to customers in regulated markets worldwide
With immediate effect, German iGaming-business Apparat Gaming is teaming up with fellow Hamburg-founded company edict egaming. The former, having forged a reputation for providing premium casino content with a German accent, has thus joined forces with one of the country’s top aggregators in edict, one of the Merkur Group’s subsidiaries.
As a result of the deal, Apparat Gaming’s ever-expanding portfolio of 30+ quality slots, including recent releases like the high-octane Autobahn Alarm and the hotly-anticipated Fishin’ the Biggest, will be joining edict’s already widespread line-up of over 200 titles – making them now available to all operators who choose edict for their game aggregation needs.
This collaboration will give customers access to an even more diverse selection of games, all of which are fully compliant with the latest German regulation and certified for release in multiple markets.
Founded in 1998, edict was one of the industry’s pioneering online casino service providers before it was acquired by the Merkur Group a decade later. In 2021, the company added an aggregator solution to its offering, and it has been steadily developing this product ever since to a point where it now supplies content to over 150 operators and starts 8.5+ billion games per year.
Specialising in engaging titles that are supplied by some of Germany’s most popular studios, Apparat Gaming’s releases will certainly look right at home among the aggregator’s prestigious game portfolio – and both parties are already looking forward to a highly successful collaboration.
Martin Frindt, Co-Founder and Chief Product Officer at Apparat Gaming, said: “Given Apparat Gaming’s German roots, we’re delighted to be teaming up with a Hamburg-born business-like edict. Adding our titles to their line-up will give operators access to our over 30 top slots that all come with our signature German accent, and we can’t wait to hear how they’re received by customers.”
Dominic-Daniel Lienard CEO at edict, said: “Since launching our aggregator solution, edict has compiled a stellar portfolio of releases from some of the top developers in Germany and beyond – and adding Apparat Gaming titles will strengthen this roster further. With great graphics, unique themes, and innovative bonus features, we’re sure their slots will be a huge hit with our operators.”
The post Apparat Gaming and edict egaming announce partnership appeared first on European Gaming Industry News.
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