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Flows names Rhea Craib as Head of Marketing

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Innovation platform adds industry B2B marketing specialist to its growing senior management team

Flows, the innovation platform that allows companies and individuals to build without code, has strengthened its senior management team with the appointment of Rhea Craib as its new Head of Marketing.

Rhea joins Flows from Gaming Innovation Group where she was Group Marketing Manager for its B2B division for three years. Over that time, she was responsible for setting and implementing the overall marketing strategy for GiG as a brand plus its platform, products and services.

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This included lead generation, event and conference planning, content and digital strategy and implementation. Prior to her stint at GiG, Rhea held a range of marketing roles, both in-house and agency, with a strong focus on content and strategy.

She will bring this 10+ years of experience to Flows where she has been tasked with implementing and executing a marketing strategy that will allow the business to continue to scale at pace and also to unlock and capture new opportunities.

This will include a strong focus on content, strengthening the Flows messaging, aligning the company’s tone and voice, developing and deploying a content marketing strategy to boost SEO activity and working on version three of its corporate website.

James King, CEO of Flows, said: “I am delighted to welcome Rhea to the Flows team and for the business to benefit from her incredible talent and experience of deploying successful marketing campaigns and activities in the gambling sector and beyond.

“Having worked with Rhea in the past I know exactly what she is capable of, and this will make her a valuable asset to Flows and the wider team. She joins at a time when we continue to push forwards with new ideas and innovations, and this makes it the perfect time for her to shine.”

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Rhea Craib, Head of Marketing at Flows, added: “I am really excited to join the team at Flows, many of whom I have worked with in the past.

“Flows is such an innovative product with endless potential and has already set a solid footprint within the industry. I am looking forward to supporting the team in growing the business and capturing new opportunities. There are some exciting times ahead.”

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Bacta commissioned research shows huge support for seaside arcades led by Gen Z

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The findings of independent research conducted by Censuswide among a sample of 2,000 UK Nationally representative respondents aged 16+ shows that Generation Z has fallen in love with the seaside arcades so popular with their grandparents. 

The research reveals that 8 in 10 respondents (81 percent) view seaside arcades as being part of British culture and it is young Brits that are banging the drum for arcades, with 90 percent of 25–34-year-olds backing their importance.

Despite overwhelming public support from Britain’s younger generations, seaside arcades continue to face a perfect storm of challenges from rising energy and staffing costs, plus the threat of increased taxation as suggested by former Prime Minister Gordon Brown.

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72 percent say Government should do more to protect them – with 86 percent of those aged 25-34-years calling for urgent action.

The research findings confirm the central role played by seaside arcades with 72 percent of adults saying they would visit an arcade on a trip to the seaside a figure that rises to 91 percent for 24-34-year-olds.

In terms of providing accessible entertainment 55 percent say that arcades offer great value for money, making them the UK’s most affordable family day out. As a result, 84 percent confirmed they have enjoyed arcades with multiple generations of their family.

The importance of contributions to local economies featured highly in the research paper with 7 in 10 stating that arcades play a key role in regenerating seaside towns, a figure that rises to 85 percent of 18-24-year-olds.

Reflecting on the research findings Joseph Cullis, President of UK trade association, Bacta said: “Britain’s seaside arcades are a vital element of our proud tourism industry, a modern cultural icon, and have been a fun family activity for more than a century.

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“It’s brilliant but not surprising to see young people are embracing them with all the enthusiasm of their parents, grandparents and great-grandparents before them.

“At Bacta, we’re fighting to protect our seaside arcades from the threats of rising costs and from those who want to tax them out of existence. We hope that local councillors, MPs and the Treasury will heed the wants and needs of the British people and protect these vital institutions.”

Elliot Ball, who co-owns and runs Clacton Pier with his brother Billy, said other attractions would be at risk if arcades were taxed even more.

“I’m the fifth generation of my family – on both sides – involved in amusement arcades so this is a labour of love” he stated.

“But the threat from the government to raise gambling tax would put at risk a traditional family day out to the seaside. Trips here have been making memories for generations, and it’s great that younger people are finding the same safe, harmless fun on the pier that has been raising a smile and lighting up eyes for years and years.

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“We’ve bounced back from the pandemic and the rise of staycations helps, but many of Britain’s most beloved seaside attractions will be put at high risk if gambling taxes rise.”

The post Bacta commissioned research shows huge support for seaside arcades led by Gen Z appeared first on European Gaming Industry News.

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Soft2Bet and Its Brands Land 12 Nominations at the EGR Operator Awards 2025

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Soft2Bet and its brands have been shortlisted for 12 awards at the EGR Operator Awards 2025, highlighting progress across the EU and North America with recognition for leading brands, its key MEGA solution and individual honours.

Results across Europe validate Soft2Bet’s approach and prove Soft2Bet’s platform, gamification, and localisation excellence. Soft2Bet’s performance-first B2C model combines product innovation, MEGA-powered gamification and rigorous compliance to drive sustainable growth in saturated and competitive markets.

At last year’s EGR Operator Awards, Soft2Bet’s excellence was recognised with six nominations, and in 2025, that number has doubled to twelve! The nominations are:

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MEGA by Soft2Bet

  • In-house Product of the Year

Betinia

  • Casino Operator of the Year
  • Innovator of the Year
  • Sports Betting Operator
  • Casino Product of the Year

CampoBet

  • Sports Betting Operator
  • Casino Product of the Year

ToonieBet

  • Casino Product of the Year
  • North American Operator of the Year
  • Marketing Campaign
  • Rising Star

Yoel Zuckerberg, CPO at Soft2Bet

  • Individual Achievement

Being shortlisted in twelve categories at this year’s EGR Operator Awards is a clear endorsement of MEGA and the performance of our brands. We build for localisation from day one, take a performance-driven approach and put customer experience first. That is how we deliver sustainable growth across regulated markets and measurable value for our partners,” stated Alex Gitsik, CMO at Soft2Bet.

MEGA powers Soft2Bet’s platform and is offered as a standalone, API-ready solution. Through data-driven segmentation, flexible UX/UI and market-specific configuration, MEGA delivers higher engagement and ROI across brands such as Betinia, CampoBet and ToonieBet, with measurable results, stronger retention and consistent industry recognition.

The post Soft2Bet and Its Brands Land 12 Nominations at the EGR Operator Awards 2025 appeared first on European Gaming Industry News.

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SolutionsHub Wins Global 100 Award for Fintech Industry Influence

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SolutionsHub, a leading authority in egaming and fintech licensing and regulatory support, has been named Fintech Industry Influencer at the Global 100 Awards 2025, recognising its role in shaping standards across the financial technology sector.
The Global 100 Awards highlight organisations that not only deliver commercial success but also influence the direction of their industries. The Fintech Frontiers category, in which SolutionsHub was recognised, acknowledges companies that are driving innovation, setting compliance benchmarks, and supporting the growth of emerging technologies.
SolutionsHub has become a trusted partner for fintech and egaming ventures navigating highly regulated markets. The firm’s expertise spans licensing, compliance, and operational activities, enabling businesses to scale globally while maintaining strong regulatory foundations.
“Fintech is changing faster than most regulators can respond,” said Lee Hills, CEO of SolutionsHub. “Our job is to bridge that gap, giving innovators the confidence to expand while ensuring governments and regulators can trust the frameworks in place. This award is recognition of that balancing act, and of the SolutionsHub team who deliver it every day.”
The recognition comes as the fintech sector faces increasing scrutiny over digital assets, payments technology, and cross-border compliance. SolutionsHub has been at the forefront of advising firms in these areas, providing clarity where the rules are still taking shape.
The award further cements SolutionsHub’s reputation as the benchmark for excellence in regulated markets. By consistently delivering cutting-edge compliance solutions and advisory expertise, the firm has established itself as the partner of choice for businesses operating in complex environments.

The post SolutionsHub Wins Global 100 Award for Fintech Industry Influence appeared first on European Gaming Industry News.

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