The potential and future of the sports betting and gaming sector in Brazil was intensely debated by experts and players from the world industry on June 28, 29 and 30 at the second Brazilian iGaming Summit (BiS 2022) and first Afiliados Latam, in São Paulo . PIXBET, the bookmaker that most sponsors football teams in the country and is fully committed to the Brazilian public, was present throughout the event and members of its team contributed to the conversations about the Brazilian market by participating in the panels.

In addition, PIXBET was awarded in the second edition of the Brazilian iGaming Awards, an exclusive ceremony for the iGaming market that ended the program for the first day of the main betting event in the country.

Leading company in the segment, PIXBET was extremely honored to win the other nominees in the ‘Sponsorship of the Year’ category. Held for the first time in December last year, Brazilian iGaming Awards is an award that honors professionals and brands that are standing out and making a difference in the area.

Winning a specific award in a category that praises partnerships signed by companies only demonstrates PIXBET’s commitment to continue supporting the Brazilian sports scene with activations, new campaigns and special promotions for the public. The leading company in the sector also made a point of exploring all the possibilities provided by BiS 2022 and Latam Affiliates, taking the opportunity to increase the visibility of its sponsorships to traditional Brazilian clubs with the exposure of a series of official uniforms with its stamped brand.

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The Head of Sponsorships, Influencers and Activations at PIXBET, Mateus Lemos explained the importance of participating in such an event: “The event is very important because the main players in the betting market, affiliates and related areas are present. And, this is very good because we never know tomorrow and how we are going to do new business”.

Lemos added: “PIXBET’s idea is to stay in the event, as we are also in the clubs to mark and show who we are and our positioning. And PIXBET itself, also in its greatness, brings disclosure, representation and shows that in fact we will always be active in the market and that we are here to stay and we will stay”.

The bookmaker once again shows that it remains attentive not only to new market trends, but also to the demands of Brazilian players. For this reason, PIXBET has recently inserted an entire section dedicated to the competitive eSports circuit, an area that is gaining more and more fans in Brazil. The company also stands out for providing the best payment methods in operation in Brazil and the fastest withdrawal in the world, via PIX.

Salsa Technology has confirmed its attendance at this year’s Brazilian iGaming Summit (BiS) where it will be presenting details about its ‘Brazil-ready’ iGaming solution.

The latest edition of the BiS is set to take place on June 28-29 at the Espaço Boulevard JK in São Paulo, Brazil.

Salsa will be exhibiting at stand #13 where visitors will have the chance to gain expert insight on a wide range of customised solutions that give operators the ideal services to break into the Brazilian market. Salsa Omni is the heartbeat within any iGaming operation as it provides a full suite of services which include localised payment methods, bonus systems, Affiliate Marketing, Fraud Analysis, Responsible Gaming and more.

On top of this, attendees will be able to discover the power of Salsa Gator, the game content aggregator. It has the largest library of titles focused on the region and features more than 70 partner providers and 5,000 games among slots, video bingos, live table games, virtual games, instant games, skill games, and much more.

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This month Salsa obtained its MGA licence which will guarantee the company even greater access in Europe and the ability of bringing successful solutions to LatAm in other markets

Salsa Technology’s Head of Marketing & Communications, Eliane Nunes said: “Brazil is undergoing a momentous shift in its approach to iGaming since the approval of the Sports Betting Law. The Brazilian iGaming Summit represents another opportunity for us to share details of our localised iGaming service that will help companies make the most of this vast region where gaming is rooted in culture.”

The Brazilian iGaming Summit starts on the 28th of June and will be full of interesting people and topics that will be debated during the two days of the event..

The largest meeting of the gaming sector in Latin America has prepared an interesting and rich program to satisfy the needs of the market.

“Operational Intelligence in Brazil” is the theme of the panel that will be held on June 28, at 4:20 pm, at Espaço Boulevard JK, in São Paulo, as part of the official program of the Brazilian iGaming Summit, BiS.

It will try to deepen relevant discussions on how to structure game operations in a professional and scalable way, thinking about structure, technology, marketing, service, and will be presented by Natália Nogues, André Vinícius de Alencar, both partners at Control + F5, and by Vivian Lima, from Zest Eventos.

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For André Vinicius de Alencar, participation in the event is extremely important, as he considers it the largest in the gaming market today in Brazil: “In addition to being connected to the market, we are in our locality, discussing the most relevant topics and exposing our knowledge for our customers, partners in our ‘home’,” he says.

“I believe that talking about ‘Operational intelligence in the Brazilian gaming market’ is to awaken the market to what really matters in a gaming operation. We look forward to sharing some of the knowledge we have and helping the market to understand that this is the time to professionalize its platforms and offer the best to the market”, he comments, because “today the market has understood that it is not about uploading a website , in Portuguese from Portugal or Spanish for the Brazilian market, but to think about the details of the market, get to know the public and mainly worry about the user experience within the platform.”

For Natália Nogues, investor partner of Control F5: “The closer we are to professionals and companies focused on igaming, the more we will have opportunities for all together to grow this market and attract more B2C audiences to our surroundings. Bets increasingly need to gain space, show their serious work and dissemination, be increasingly accepted by society.”

Vivian Lima, from Zest Eventos, says that BiS is the biggest event in the gaming sector in Brazil. And he says that with the experience of those who have been in all the previous ones already filmed in the country since 2016. “With the approximation of regulation, I see companies increasingly present in the national territory, not only with their brands exposed in large sponsorships, but also by hiring professionals who are attentive to the local market”, she says.

And about his panel, he adds: “For over 11 years, I have helped international companies do business in Brazil, through business fairs in various sectors of the economy. This will be a great opportunity to share this experience, success stories and tips.”

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For Vivian, the Brazilian gaming market is growing and there is room for those who respect and adapt to Brazilian culture. In his words: “Many people think that knowledge of the language or the sector is enough, but it takes much more than that: knowing the consumer, how they behave in each of our regions and adapting strategies to differentiate themselves. After all, there can be several competitors, if your company really arouses the interest of your customer and delivers what they need, he will be your brand promoter.”

The Brazilian iGaming Summit, The Brazilian iGaming Inteligence has a varied and interesting program during the first two days, adding up this year a third day, where the Latam Affiliates event will take place.