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SPORTRADAR TO DEEPEN FAN ENGAGEMENT FOR GROUPE FDJ WITH LAUNCH OF AUTOMATED NEAR-LIVE SHORT-FORM VIDEO CONTENT

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Sportradar is providing ParionsSport en ligne, French operator FDJ’s online sports betting activity, with an artificial intelligence driven, near-live premium sports video content offering to create deeper engagement with the sports betting service’s customer base of sports fans.  

FDJ is the first French operator to leverage Sportradar’s Live Channel Promotion service, which deploys the latest machine learning and automation technologies in partnership with Sportradar’s technology partner WSC Sports, to provide ParionsSport en ligne customers with thirty second near-live video clips of key moments from sports matches. 

Customers must subscribe to receive the short-form video content, which is delivered directly to their mobile devices via a push notification. The content which includes Sportradar’s portfolio of media rights, is segmented according to customer betting preferences and includes a call-to-action (CTA) to a specific betting market on the ParionsSport en ligne app, creating a highly personalised and immersive experience for the end user.  

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The Live Channel Promotion product serves-up short form video clips from top European football leagues including Germany’s Bundesliga and Bundesliga 2, Spain’s cup tournaments the Copa del Rey and the Spanish Super Cup, and Germany’s BBL basketball league. In the first three months of the partnership, more than 100 games have already been deployed via Live Channel Promotion.  

Patrick Mostboeck, Global Director Video and Streaming Products at Sportradar said: “Through Sportradar’s market leading technology, we’re able to provide FDJ with the necessary tools to engage more deeply and purposefully with their customer base of sports fans. Delivering a personalised video highlight to customers directly is a very rich way of addressing them and facilitates a meaningful engagement opportunity beyond sending a push notification with a generic message.”  

Hugo Le Pierres, Head of Products, Offers and Services of ParionsSport en ligne said: “ParionsSport en ligne is proud to offer our players a new ‘real time’ video service in addition to its streaming offer. The automated match highlights provided by Sportradar have been highly appreciated by our players. We always strive to provide the best possible service and it is great to collaborate with our partners at Sportradar to be the first operator to offer such a content innovation.” 

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eSports

BETBY TO POWER SOFTLABS’ ESPORTS PORTFOLIO WITH BETBY GAMES

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BETBY, a leading sportsbook supplier, has announced a strategic partnership with iGaming provider Softlabs, in an agreement that will further increase the reach of its proprietary esports product. Through this partnership, BETBY’s award-winning esports solution, BETBY Games, will be made available to all operators on Softlabs’s partner network.

Softlabs will be seeking to to leverage the BETBY Games proven content that delivers fast-paced wagering action on a content lineup, which includes eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and eStreet Soccer. This will provide its partners with over 60 tournaments featuring over 350 markets, and 245,000 live matches per month.

“Softlabs has built a strong reputation in the industry and we are thrilled to join forces with them,” said Kirill Nekrasov, Head of BETBY Games. “This partnership allows us to extend the reach of BETBY Games and provide Softlabs with an even richer esports portfolio. Together, we’re pushing the boundaries of innovation in the esports betting landscape.”

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Dmitrii Borodint, Chief Product Officer at Softlabs, commented: “Partnering with BETBY marks an exciting new chapter for us. The exceptional quality and variety of BETBY Games content will provide our clients and their players with a highly immersive and customizable esports experience, helping us to stand out in an increasingly competitive market.”

The post BETBY TO POWER SOFTLABS’ ESPORTS PORTFOLIO WITH BETBY GAMES appeared first on European Gaming Industry News.

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MightyTips announces new partnership with Winnerz

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MightyTips is pleased to announce an exciting new partnership with iGaming brand Winnerz. This collaboration marks another milestone for MightyTips as it expands its network and enhances visibility for top-tier sportsbook and casino brands.

As part of this agreement, Winnerz will be featured on MightyTips, benefiting from increased exposure, particularly around its welcome bonus and weekly cashback offers. Meanwhile, Winnerz users will gain access to MightyTips’ expert betting insights, including free daily betting tips, in-depth sportsbook analyses, and casino reviews.

Winnerz is operated by Feature Buy Ltd and licensed by the Government of the Autonomous Island of Anjouan, Union of Comoros (license number ALSI-202410039-FI2). The brand is owned by Spinwise, an experienced iGaming group managing several successful platforms, including Trickz, Tsars, and Casoo.

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With a focus on innovation, Winnerz provides 30+ sports markets and live-streaming options for multiple daily events. The platform also caters to eSports enthusiasts, offering competitive odds on Dota 2, Valorant, and League of Legends, alongside virtual sports like e-Tennis and e-Basketball.

Casino players can explore 1,000+ immersive online slots from top providers such as Play’n GO, NetEnt, Pragmatic Play, and Push Gaming, as well as a vast selection of live dealer games, including roulette, blackjack, and poker. To enhance user experience, Winnerz offers 24/7 customer support and a diverse range of promotions.

Eugene Ravdin, Head of Communications & Marketing at MightyTips, said: “We are thrilled to embark on this exciting partnership with Winnerz. As a fast-growing European brand, they offer a top-tier sportsbook and casino experience that aligns perfectly with our audience. We look forward to working closely with them to enhance their visibility and bring added value to our users.”

Tommy Adolfsson, Head of Affiliates at Winnerz, said: “We have had the pleasure to work with MightyTips on other projects previously. That cooperation was very successful, the team was professional and easy to work with. We truly appreciate their approach and understanding of our needs. It was a great experience over time and we are looking forward to the next chapter in our partnership!”

The post MightyTips announces new partnership with Winnerz appeared first on European Gaming Industry News.

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REEVO Announces Strategic Partnership with YEEBET Gaming

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REEVO, a leading innovator in the iGaming industry, has announced a strategic partnership with YEEBET Gaming, a trailblazing game provider renowned for delivering cutting-edge, immersive entertainment experiences. This partnership marks a significant step forward in REEVO’s mission to connect players with world-class gaming content while providing unparalleled value to its partners.

“At YEEBET Live, our commitment to innovation and delivering the highest-quality iGaming experiences drives everything we do. Our partnership with REEVO is a testament to our shared vision of enhancing player journeys and redefining what online gaming can be. Together, we are setting a new benchmark for entertainment excellence,” said Michael Lee, Chief Executive Officer of YEEBET Live.

Through this partnership, YEEBET’s cutting-edge content will be seamlessly integrated into REEVO’s aggregation platform, offering operators a diverse and innovative portfolio designed to captivate players worldwide. This collaboration empowers both companies to leverage their unique strengths, driving the evolution of the iGaming landscape.

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Daniel Cuc, Head of Account Management at REEVO, said: “Our collaboration with YEEBET aligns perfectly with REEVO’s vision of delivering extraordinary gaming experiences through innovation and creativity. By bringing YEEBET’s groundbreaking content to our platform, we are enabling our partners to offer players an experience that goes beyond expectations. This partnership is a bold step forward in shaping the future of iGaming, and we couldn’t be more excited about what lies ahead.”

The post REEVO Announces Strategic Partnership with YEEBET Gaming appeared first on European Gaming Industry News.

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