eSports

WePlay Esports invests in One True King company

Published

3 years ago

June 8, 2022

Reading Time: 2 minutes

WePlay Esports, the flagship company of WePlay Holding, has invested in the OTK (One True King) influencer network and media company. Per the agreement, WePlay Esports becomes OTK’s strategic partner. By combining WePlay Esports’ expertise in esportainment production and OTK’s content creation experience, the two organizations will create more engaging material for gaming fans and develop the industry further.

On June 7, 2022, WePlay Esports and OTK announced their partnership during a stream from the WePlay Esports Arena L.A. This is the first-ever external event held in the U.S. WePlay venue that marks the start of the arena’s vigorous activity.

OTK is known for the amusing shows made by the team, which consists of eleven content creators, each a dedicated gaming enthusiast focused on developing the media production direction within the OTK activities. Founded in 2020, the organization has already become one of the most popular live-streaming brands in the world, according to Dexerto. And recently, on March 12, 2022, OTK won the Best Content Organization Award during The Streamer Awards.

WePlay Esports’ experience in the esports event industry should boost OTK’s initiatives aimed at communicating with the gaming audience in a new, unconventional format. Using AR and VR capabilities integrated with the WePlay Esports Arena L.A. and the technical expertise of the WePlay team will help reach a new level of content production. As for WePlay, this partnership will accelerate its expansion in the U.S. market — a strategic goal of the company.

“We at WePlay Esports have always focused on expanding horizons and partnering with ambitious gaming market members. And we believe that OTK is exactly that.

The whole [OTK] team makes a great contribution to the development of gaming by bringing their original approach to content creation. And since WePlay Esports is known for its unique esports event production techniques, we thought that this partnership would bring about more thrilling projects, launched collaboratively by our teams.

More events, initiatives, and projects are ahead!” shared Yura Lazebnikov, co-founder of WePlay Esports, a flagship company of WePlay Holding, managing partner of the WePlay Holding and TECHIIA Holding.

“The WePlay Esports x OTK partnership is a collaboration between one of the world’s best esports production companies and one of the top experts within the streaming industry. We believe it will open us new and exciting opportunities for co-development and leveling up media content creation in the gaming industry.

We’ve been working for quite some time before finally launching our WePlay Esports Arena L.A. and are happy it was with our OTK partners that we did it. Hopefully, the stream of June 7, 2022, is just the beginning of a series of our joint initiatives held in and out of our U.S. arena”, said Maksym Bilonogov, chief visionary officer and general producer at WePlay Esports.

“The augmented and virtual reality capabilities at WePlay Esports add a whole new dimension to collaborative content creation,” said OTK Сo-founder and Chief Operating Officer Tipsout. “Content that would’ve normally required participants to be in the same physical space is now remotely accessible.”

“We are excited to open the doors of our new home to the OTK community, with plans in store to utilize the space for esports events, live shows, and mixed-reality content”, OTK streamer and professional esports host Rich Campbell stated.

On June 8, 2022, the WePlay Esports Arena L.A. is welcoming the OTK Games Expo, with a demonstration of unreleased games and exclusive interviews with industry professionals. Studios that manage to impress One True King, and the viewers at that, will get $50,000 in developmental grants.

Asia

UniPin Accelerates Esports Growth Through Nationwide Campus Esports Championship in India, Expansion to 50+ Universities in 2026

Published

1 day ago

November 12, 2025

Niji Narayan

unipin-accelerates-esports-growth-through-nationwide-campus-esports-championship-in-india,-expansion-to-50+-universities-in-2026

Reading Time: 2 minutes

UniPin, the leading digital entertainment and esports enabler across Asia, had launched the UniPin Campus Championship India, a large-scale interuniversity esports tournament designed to unite and empower student gamers through competition, collaboration and community building.

Running from October to December 2025, the championship will bring offline esports tournaments to eight major cities: Mumbai, Pune, Delhi NCR, Bengaluru, Hyderabad, Kolkata, Ahmedabad and Lucknow. Winners from each campus qualifier will advance to the Grand Finale in January 2026, where they will compete for national recognition and esports glory.

The championship officially kicked off in Pune (MIT Pune, Oct 30) and Mumbai (NMIMS Mumbai, Oct 31). Both campuses recorded overwhelming enthusiasm from students eager to represent their universities, demonstrating the growing momentum of esports within India’s student communities. Packed audiences, spirited support and competitive gameplay marked a strong opening for the multi-city series.

“The UniPin Campus Championship India underscores UniPin’s ongoing commitment to cultivating the next generation of esports talent while strengthening a culture of collaboration, discipline, and sportsmanship among young players. As India’s gaming ecosystem continues to grow, we are proud to provide a platform that empowers students to showcase their skills, connect with the community, and pursue their passion at a competitive level,” said Paras Gupta, Manager of Esports, Community & KOL at UniPin India.

Expansion Vision: 2026 and Beyond

Building on the momentum of this inaugural championship, UniPin India is preparing an even larger nationwide initiative for 2026, with plans to reach more than 50 universities across India. The expansion aims to elevate intercampus esports into a mainstream student activity by integrating workshops on esports careers, community networking and developer engagement — not only fostering competition, but also building pathways into the gaming and digital entertainment industry.

This upcoming expansion signals UniPin’s long-term investment in India’s esports ecosystem and strengthens its commitment to making esports accessible, structured and sustainable at the grassroots level.

“This expansion is not just about growing the tournament footprint. By 2026, we aim to reach every major campus so they can have a thriving esports community supported by the right infrastructure, education, and exposure,” Paras added.

Through the UniPin Campus Championship, UniPin reinforces its mission to accelerate the growth of esports and digital entertainment in Asia by creating inclusive opportunities for young players to connect, compete and thrive.

The post UniPin Accelerates Esports Growth Through Nationwide Campus Esports Championship in India, Expansion to 50+ Universities in 2026 appeared first on European Gaming Industry News.

eSports

Globant and Riot Games Announce Partnership

Published

2 days ago

November 11, 2025

GamingAmericas.com

globant-and-riot-games-announce-partnership

Globant and Riot Games announced a multi-year strategic partnership to support some of Riot’s most critical innovation initiatives and fan communities across League of Legends and VALORANT Esports. This collaboration brings together Riot’s world-class esports experiences with Globant’s global expertise in digital reinvention.

As its new digital transformation partner, Globant will support some of Riot Games’ most critical tech initiatives, including future explorations in artificial intelligence that augment esports viewing experiences and mobile integration capabilities. During the multi-year partnership, the two companies will push the boundaries of technology to unlock teams to deliver richer, more tailored experiences for millions of players and fans globally.

“Globant shares our commitment to deliver the most resonate and engaging experiences for players and fans around the world. Their deep expertise in technology will help us accelerate areas of the business so Rioters can focus on pushing creative boundaries of what’s possible in esports and live events,” said David Mulhall, Global Head of Esports Partnerships and Business Development at Riot Games.

“We are thrilled to join forces with Riot Games to expand the future of gaming and esports. This partnership reflects our shared belief that technology and creativity can reshape how communities connect, play, and experience entertainment,” said Martin Migoya, Co-founder and CEO of Globant.

Globant brings extensive experience across media, entertainment, and gaming that reinforces its role as a transformative technology partner. Through its Media & Entertainment and Games Studios, the company supports global organizations in areas such as content creation and management, streaming platforms, game development, art services, quality assurance, product management, and ongoing live operations. Globant is also a trusted partner to leading sports and entertainment brands, including FIFA and Formula 1. By combining deep industry expertise with advanced technologies like AI, Globant has established itself as a key enabler of innovation and fan engagement for some of the world’s most influential organizations in sports, media, and gaming.

The post Globant and Riot Games Announce Partnership appeared first on Americas iGaming & Sports Betting News.

Association of National Olympic Committees

Spectatr.ai Partners with ANOC, ISSA to Power Real-Time Highlights for Islamic Solidarity Games

Published

2 days ago

November 11, 2025

Niji Narayan

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Reading Time: 2 minutes

Spectatr.ai, a Sequoia-backed innovator in AI-powered sports technology, is partnering with the Association of National Olympic Committees (ANOC) and the Islamic Solidarity Sports Association (ISSA) to deliver real-time highlight clips during the Islamic Solidarity Games in Riyadh, Saudi Arabia.

This collaboration aligns with the wider digital content partnership between ANOC and ISSA and will transform how the Games are experienced globally — bringing high-quality, real-time match, moment and daily highlights from more than 20 sports over 15 days to fans worldwide. This announcement follows news of the strategic partnership between Spectatr.ai and Triple B Media to empower sports organisations around the globe to improve the sports fan experience through the power of artificial intelligence.

Earlier this year, ANOC and ISSA signed a Memorandum of Understanding (MoU) to enhance the global visibility of the Islamic Solidarity Games, which will bring together more than 3500 athletes from 57 National Olympic Committees. Under the MoU, ANOC will broadcast the Games live via ANOC.tv, produce digital content through the ANOC.tv studio, and distribute highlights worldwide through the ANOC Digital Content Hub. Spectatr.ai’s technology will serve as the AI backbone of this initiative, ensuring every defining moment from decisive goals to emotional victories is captured and shared within seconds.

“Our collaboration with ANOC brings AI-powered storytelling to one of the world’s most unifying sporting events. We are honored to support Riyadh 2025 by showcasing every story, emotion and achievement as it happens — reaching fans everywhere in real time,” said Richa Singh, Co-Founder of Spectatr.ai.

Spectatr.ai will deploy its proprietary PULSE engine, an on-cloud, low-latency highlights system that identifies key moments such as goals, finishes, podiums and record-breaking performances. These clips will be enriched with metadata and instantly distributed to ANOC, ISSA and global partners. The system will generate both broadcast-ready and social-media-optimized formats, including vertical 9:16 videos for platforms such as Instagram Reels, TikTok and YouTube Shorts.

“This collaboration reflects ANOC’s ongoing commitment to innovation and the digital amplification of sport. By integrating real-time AI technology into the Islamic Solidarity Games, we are ensuring that every inspiring performance and emotional moment reaches fans around the world instantly,” said Gunilla Lindberg, secretary general of ANOC.

Through this partnership, each of the 57 participating NOCs will receive customised daily highlight packages, enabling equitable visibility for athletes and federations of all sizes. The system’s automated tagging and search functionality will make all footage easily discoverable, reusable and ready for archival and storytelling use.

The Games will feature traditional and emerging disciplines, including camel racing, duathlon and esports. The collaboration between Spectatr.ai, ANOC and ISSA aims to serve as a model for future multi-sport events — demonstrating how AI can drive real-time global engagement, operational efficiency and commercial value.

The post Spectatr.ai Partners with ANOC, ISSA to Power Real-Time Highlights for Islamic Solidarity Games appeared first on European Gaming Industry News.