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ODDIN.GG AND ERUSHIT EXPAND THE VALHALLA CUP RUSH FOOTBALL TOURNAMENT. MORE PLAYTIME, MORE CONTENT TO BET ON!

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Oddin.gg is one of the leading global providers across the whole spectrum of esports services, offering a full range of B2B solutions to betting operators worldwide.  Today, Oddin.gg and its partner eRushIT are proud to announce a secondary stream expansion of the popular Rush Football Valhalla Cup Tournament.

The launch of the second Valhalla Cup stream will increase the available content, as well as the number of choices for bettors. First and second streams supplement each other as they start at different times, so when one stream has a break to prepare for the next match, the match on the other stream is already in progress.

What is the Valhalla Cup?

The Valhalla Cup is a 24/7 Rush Football Tournament, streamed live on the interactive streaming platform Twitch. The Cup is played by real players on a Playstation 5 and is organized by eRushIT, with Oddin.gg supplying odds feed, risk management and integrity services. The matches between the players (who must all be 18+ years) are available for wagering, both pre-match and live.

The Valhalla Cup, launched in September 2021, has already gained a foothold in the global market and is offered by prominent operators such as sportsbet.io, RETAbet, Picklebet, Thunderpick, and others. The Cup is immensely popular on mobile devices, with more than 80% of the Twitch views coming from mobile.

The success the Cup has been enjoying among bettors is attributed to the nature of the tournament with its quick 10-minute contests, the constant streaming of matches and, in turn, opportunities to bet. Every day more than 100 unique matches are broadcast.

Another, equally important reason for the Cup’s success, is the integrity of the games. Both Oddin.gg and eRushIT are extremely strict when it comes to integrity monitoring, working closely with the esports regulatory body ESIC (Esports Integrity Commission). To this end, all Cup matches are closely monitored and supervised by referees of eRushIt while the betting activity is closely reviewed in real-time by Oddin.gg through its risk management solution.

Marek Suchar, Co-Founder & Managing Director at Oddin.gg comments on the new developments:Since its launch, bettors have embraced the Valhalla Cup and its potential for fun and wagering, any time of day or night, from anywhere in the world. At Oddin.gg, we are happy to be the backbone of this stellar solution, offering what we do the best in the world: the widest selection of live markets and highest uptime,  along with a flawless risk management solution. We are thrilled to provide the Valhalla Cup’s second stream and we are certain that it won’t be the last”.

Oddin.gg is a world-leading B2B provider of esports odds feeds, risk management services, iFrame solution, marketing services, and more. The company maximizes its partners’ profitability by combining machine learning algorithms with advanced data science. Oddin.gg features a team with 50+ years of combined experience in online betting and esports, with a track record of successfully business with some of the most complex global sportsbooks and platform providers, powering solutions for Betway, Yolo Group, EEG, Aspire Global, Altenar, Softswiss among many other sportsbooks and platform providers on a global scale.

eRushIT is a company organizing 24/7 esports events and live streams of sport simulators such as football. The company employs experienced professionals in Czech Republic. eRushIT is a member of ESIC (Esports Integrity Commission).

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HIPTHER Prague Summit Unveils 50% of Its Dynamic 2026 Agenda

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The HIPTHER Prague Summit is shaping up to be one of the most comprehensive events of the year, with an agenda that reflects the fast-evolving landscape of iGaming, fintech, compliance, AI, media, and beyond. With four distinct stages and content spanning two days, the summit promises high-impact insights, cutting-edge knowledge sharing, and actionable strategies for stakeholders across the digital industries.

While only half the agenda has been released so far, what’s already on the table reveals an ambitious and future-forward program. Attendees can expect the remaining schedule—focused on the Expert Panel Stage and HIPTHER Academy—to further raise the bar with industry-leading panels and advanced learning formats.

Stage 1: Compliance & Regulation

This track offers a robust dive into both regional and global regulatory trends, aimed at compliance professionals, legal experts, and decision-makers navigating complex frameworks.

Day 1 will focus on market updates, regulators’ panels, and regional compliance outlooks. Highlights include a Czech Market update, a panel featuring European regulators, and regional overviews from Germany and the Balkans.

Day 2 expands into the global picture, covering enforcement trends, jurisdiction updates from Southern Europe, the USA, and LatAm, and a deep-dive GLI session on certification and trust. The day wraps with an IMGL-led masterclass exploring the intersection of AI, automation, and accountability.

Stage 2: Expert Panels Stage

This track is a powerhouse of innovation-focused dialogue.

Day 1 will feature panels on iGaming, fintech, AI, media, SEO, esports, and business growth. Industry disruptors and thought leaders will gather to unpack the trends driving momentum across verticals.

Day 2 will turn the spotlight to deep-dive panels with operators, suppliers, and advisors sharing battle-tested strategies, future bets, and lessons from scaling globally.

Stage 3: Main Focus Stage

This stage is split into two powerful themes across both days.

Day 1 is the Keynote Arena, with standout talks on branding, visibility, growth, and deal-making. Sessions like “LinkedIn as a Dealflow Engine” and “Branding in the Attention Economy” offer tactical insights for companies looking to sharpen their competitive edge.

Stage 4: HIPTHER Academy

Designed for hands-on learning and skill development, this stage blends education with real-world application.

Day 1 offers masterclasses, workshops, and practical learning sessions, setting the tone for deep engagement.

Day 2 will feature advanced education formats, including certification-oriented sessions, ideal for professionals looking to level up with verified credentials.

Don’t Miss Out – Secure Your Spot Now

With limited availability and high interest across the industry, now is the perfect time to register. Be among the first to access cutting-edge insights, connect with top-tier professionals, and help shape the future of digital industries.

Register today for HIPTHER Prague Summit 2026 and be part of the conversation that drives the next wave of innovation.

The post HIPTHER Prague Summit Unveils 50% of Its Dynamic 2026 Agenda appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Esports Nations Cup 2026 Announces $45 Million Prize Fund for Players, Clubs, and National Teams

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The Esports World Cup Foundation (EWCF) has officially announced the inaugural Esports Nations Cup (ENC) 2026, bringing a new national team-focused layer to the global esports calendar.

Set to debut in Riyadh, Saudi Arabia from November 2–29, 2026, the ENC will feature elite competition across 16 esports titles, emphasizing national pride, iconic rivalries, and global fan engagement.

The ENC 2026 introduces a $45 million funding commitment to empower players, coaches, clubs, and national teams through a structured and sustainable prize model. This investment supports the growth of esports globally and ensures fair, performance-based rewards for all participants.

Three-Part Prize Model: Players, Clubs, and National Teams

The ENC 2026 prize framework is designed to promote equality, transparency, and long-term growth across the esports ecosystem:

  • $20 million directly awarded to players and coaches across 16 esports titles
  • $5 million in club incentives for teams releasing players to participate, tied to player performance
  • $20 million via the ENC Development Fund to support national team operations, logistics, travel, marketing, and program development

“National teams add a compelling layer to esports, rooted in identity and pride,” said Ralf Reichert, CEO of EWCF. “Our prize model rewards performance, supports clubs, and strengthens the long-term pathways for players and national programs.”

Player-Centric and Transparent Prize Structure

ENC 2026 guarantees all qualified participants at least three matches, with equal placement earning equal pay across all titles. Coaches are rewarded alongside players for the same placement. Key prizes include:

  • First place: $50,000 per player
  • Second place: $30,000 per player
  • Third place: $15,000 per player

For team titles, payouts scale with roster size, ensuring consistent and fair distribution.

Global Growth and Rotating Host Cities

The ENC will rotate to major international cities after the Riyadh debut, establishing a biennial esports tournament that provides reliable structure for long-term planning by players, partners, and national federations.

Confirmed titles for ENC 2026 include Mobile Legends: Bang Bang, Trackmania, and Dota 2, with additional games to be announced soon.

A New Era for National Esports

By combining national representation with global esports professionalism, the ENC offers players a chance to compete for national pride while connecting fans to elite-level esports. Clubs benefit from performance-linked incentives, and national teams receive long-term support to expand development pathways and enhance competitiveness.

For updates and further information on the Esports Nations Cup 2026, visit esportsnationscup.com and follow ENC on X, Facebook, Instagram, TikTok, and YouTube, and the Esports World Cup Foundation on LinkedIn.

The post Esports Nations Cup 2026 Announces $45 Million Prize Fund for Players, Clubs, and National Teams appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Esportes da Sorte Secures Major Sponsorship for FIFA World Cup 2026 Broadcasts on SBT and N Sports

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Leading Brazilian iGaming brand Esportes da Sorte has announced a high-profile sponsorship agreement for the FIFA World Cup 2026 broadcasts on SBT and N Sports, reinforcing its presence during one of the most influential sporting events in the world.

The partnership includes extensive brand activations throughout the entire tournament, spanning television, streaming, and digital media.

The sponsorship package delivers wide national exposure through SBT’s free-to-air broadcasts, simulcast coverage, the +SBT streaming platform, and the N Sports pay-TV channel. In addition to traditional broadcast placements, Esportes da Sorte will activate across the broadcasters’ digital ecosystems, including official websites, YouTube channels, and other owned digital platforms.

According to Marcela Campos, Vice President of the Esportes Gaming Brasil Group, which owns the Esportes da Sorte brand, the initiative strategically aligns the company with one of the largest moments of audience engagement in global sport. The FIFA World Cup represents a unique opportunity to amplify brand recall, increase engagement frequency, and strengthen emotional connections with football fans.

“The World Cup is a global event that concentrates attention, conversation, and excitement on an unparalleled scale. In Brazil, it represents one of the most powerful moments of sports audience mobilisation. Maintaining a consistent and high-frequency presence on SBT’s broadcasts allows us to expand our brand positioning and deepen Esportes da Sorte’s connection with the football fan experience,” Campos explained.

On television, Esportes da Sorte will feature prominently through promotional spots, opening and closing idents, commercial break placements, and video inserts. The agreement also includes sponsorship of a dedicated FIFA World Cup 2026 programme, airing throughout the competition, alongside integrated editorial content within the broadcasters’ schedules.

Digitally, the brand will be embedded within the official World Cup broadcasts on SBT and N Sports, while also appearing in additional content initiatives produced by both channels. This multi-platform strategy ensures comprehensive coverage of the tournament, maximising visibility and engagement across broadcast and online audiences.

With this partnership, Esportes da Sorte further cements its position as a major player in Brazil’s regulated iGaming market, leveraging the cultural power of football and the global reach of the FIFA World Cup to strengthen brand equity and long-term consumer affinity.

The post Esportes da Sorte Secures Major Sponsorship for FIFA World Cup 2026 Broadcasts on SBT and N Sports appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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