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Bazalgette and Fisher join MyRacehorse UK Board
MyRacehorse, the pioneering racehorse micro-share ownership operator, today announced the appointment of two of the most experienced industry leaders in British Racing.
Simon Bazalgette, the former Chairman of Jockey Club Racecourses and founding Executive Chairman of Racecourse Media Group, becomes Chair of MyRacehorse’s UK Board, while Paul Fisher, the former Chief Executive of Jockey Club Racecourses, has been appointed as Chair of its UK Advisory Board.
The appointments follow the launch of MyRacehorse in the UK and Ireland last month with shares available in three horses currently in training: a £450,000 son of Dubawi with Andrew Balding, a Mendelssohn filly with John & Thady Gosden and a Zoffany filly with Joseph O’Brien.
MyRacehorse has achieved great success in the United States and Australia since launching in 2019, growing to become the leading shared ownership group in global racing, with over 100 horses in training around the world and more than 40,000 registered owners.
MyRacehorse has already provided unforgettable experiences at the very highest echelons of the sport to racehorse owners since its inception, including Authentic winning the 2020 Kentucky Derby and the 2020 Breeders’ Cup Classic.
Commenting on the appointments of Bazalgette and Fisher, Jules Pittam, Managing Partner, MyRacehorse UK and Ireland, said: “Simon and Paul bring a wealth of experience from both horseracing and the wider business community which will prove invaluable as we seek to grow MyRacehorse throughout the UK and Ireland.
“Our core philosophy is to bring new people into the sport by experiencing elite ownership at affordable prices, all done with the highest standards of transparency and governance.
“This is real ownership – elite horses, top trainers and a share for the entirety of the horse’s racing and breeding career. We are all looking forward to lots of exciting days on the racecourse with our three horses this summer.”
Simon Bazalgette said: “It is vital for horseracing to attract and engage new fans in as many ways as possible and MyRacehorse is doing exactly that through its innovative technology, which enables racing fans to experience the thrill of ownership at affordable prices.
“Importantly, the service is designed to meet financial security regulations, and therefore will be best in class in terms of transparency and protection of its members. They have achieved extraordinary things in the US and Australia in a short period of time, securing top quality bloodstock and providing an incredible experience for their owners. I look forward to working with the team to help achieve future growth as I am sure the concept will prove hugely popular in the UK and Ireland.”
Paul Fisher added: “MyRacehorse is one of the most exciting innovations I have seen when it comes to racehorse ownership, and I’m delighted to Chair the UK Advisory Board.
“The model has been proven in the US and Australia with MyRacehorse bringing so many new people into the sport, and I fully expect that to happen in the UK and Ireland as well. The chance to experience ownership of these elite horses at such an affordable price is truly ground-breaking and one that will undoubtedly appeal to many existing and new racing fans.”
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ECA and AGEM applaud creation of Association Assembly at ICE Barcelona
The news that January’s ICE Barcelona will include a major new feature dedicated to global gaming’s most influential trade associations has been welcomed by organisations in Europe and abroad.
Making full use of the additional space at the Gran Via Fira de Barcelona, the first ICE Association Assembly has been created to enable trade bodies to promote their values and create new opportunities for the gaming community across every sector and geography, including both the Brussels-based European Casino Association (ECA) and the Association of Gaming Equipment Manufacturers (AGEM), the global trade association for gaming equipment suppliers with its primary headquarters in Las Vegas.
Erwin Van Lambaart, Chair of the ECA confirmed: “Our members are already planning their week in Barcelona and they will be at this historic edition of ICE in great numbers. ICE is a pivotal event for the global gaming community and having a show floor feature which will enable us to engage directly with all sectors is a unique opportunity.
“Traditionally, our association’s involvement at ICE and its Conference program has primarily centred around networking and product development orientation—connecting with our members, regulators, suppliers, and fellow trade bodies. However, ICE 2025 marks a significant milestone. For the first time, the ECA will have the chance to fully interface with the global industry supply chain in its entirety. We are looking forward to this unique opportunity to articulate our vision for the future to a diverse and comprehensive audience, where innovation, responsibility and significant partnerships for guest and customer centricity will have centre stage.”
Daron Dorsey, CEO of AGEM added: “We represent the interests of our gaming suppliers whose well-known brands are global in reach, so to be given the opportunity to explain our agenda and engage with what is a truly international audience of association colleagues on the ICE show floor is invaluable.”
January’s editions of ICE and iGB Affiliate will occupy 120,000sqm of space compared to the 100,00sqm at ICE 2024. In a major endorsement of the opportunities offered by the relocation to Barcelona 72% of the 25 biggest exhibitors will have an increased stand presence at ICE 2025.
The post ECA and AGEM applaud creation of Association Assembly at ICE Barcelona appeared first on European Gaming Industry News.
Aviatrix
Aviatrix expands into Venezuela with FacilitoBet
Aviatrix, the innovative crash game that is quickly growing in popularity across Latin America and elsewhere, has added FacilitoBet to its portfolio of operator partners.
The deal sees FacilitoBet integrate Aviatrix into its proprietary GEO VES platform, making the game available to its players across Venezuela.
This is a major move by Aviatrix’s into the Venezuelan market, following numerous deals elsewhere in Latin America over the past 12 months.
Gabriela Novello, Head of Business Development LATAM at Aviatrix, said: “We want to bring Aviatrix to the most respected brands across Latin America, and FacilitoBet absolutely meets those criteria. By integrating us into their own platform, we’re able to work directly with the FacilitoBet team to bring a truly world-class experience to players across Venezuela. This is another important step in the Aviatrix journey.”
Henry Sanchez, Director of FacilitoBet, said: “Crash games have become a true phenomenon over the last couple of years, and we love Aviatrix because it brings something unique to the genre. The game is engaging, and their team is extremely helpful when it comes to onboarding to our own GEO VES platform. We are sure Aviatrix will be a big success among our players.”
Aviatrix is quickly becoming Latin America’s favourite crash game, following integrations with NGX, Salsa Technology, Vibra Gaming, Cactus Gaming, RedCap, Virtualsoft, Casa de Apostas, Portugabet and many more.
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Atlaslive and Alea Partner to Revolutionize Casino Offerings with Data-Driven Player Insights
Atlaslive, a leading B2B software provider in the global iGaming industry, has announced an exciting partnership with Alea, a data-driven casino game aggregator. Together, the two companies will deliver highly customized, data-focused gaming experiences designed to boost player engagement and drive operator success.
Atlaslive’s multi-functional platform empowers sports betting and casino operators with a customizable, scalable solution. Partners have the freedom to tailor the platform to their brand style and market preferences, whether they’re focused on a regional niche or a global audience.
With over 15,000 games in Atlaslive’s casino library, which includes slots, live casino games, table games, virtual games, lotteries, and more, operators can offer a diverse selection to match any player demographic. This vast collection will now be complemented by Alea’s aggregation, creating an unmatched selection of casino content.
Lidiia Vakulenko, COO of Atlaslive, commented on the collaboration: “At Atlaslive, our goal is to provide operators with not only a powerful platform but also the tools and content they need to stand out in a competitive market. Our partnership with Alea enhances our already robust casino offering with even more game diversity, while adding sophisticated data insights that help our partners design player experiences tailored to their audience. This partnership is a game-changer for both companies and our partners.”
In addition to its extensive game portfolio, Atlaslive’s platform provides operators with advanced tools to create custom segments and automated marketing triggers. This allows operators to design personalized campaigns and offers based on player behavior, boosting engagement, retention, and ultimately, revenue.
Jordi Sendra, CEO of Alea, also commented on the collaboration: “We are thrilled to partner with Atlaslive, a company that shares our vision of using data and technology to drive innovation in iGaming. Together, we can offer operators not just a vast range of top-tier games, but the deep player insights they need to refine their strategies and maximize engagement. We believe this partnership will open up new possibilities for both companies and the operators we serve globally.”
By bringing together Atlaslive’s dynamic platform and Alea’s data-driven approach, this partnership is set to transform the way casinos operate, providing powerful tools that will help them grow and thrive in the competitive iGaming landscape.
The post Atlaslive and Alea Partner to Revolutionize Casino Offerings with Data-Driven Player Insights appeared first on European Gaming Industry News.
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