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NeoGames S.A. completes the offer to the shareholders of Aspire Global plc and extends the acceptance period

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On 17 January 2022, NeoGames S.A.1 announced a recommended public offer to the shareholders of Aspire Global plc2 to tender all their shares in Aspire Global to NeoGames for a consideration consisting of a combination of cash and newly issued shares in NeoGames in the form of Swedish depository receipts (the “Offer”).

Regulatory approvals

Regulatory approvals from both the Gibraltar Gambling Commission and the North Macedonia Competition Authority have been received on terms which, in NeoGames’ opinion, are acceptable and Aspire Global has maintained its licenses. This condition for completion of the Offer is thus met.

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Acceleration and acquisition of options

The completion of the Offer is also conditional upon that Aspire Global, prior to the end of the acceptance period in the Offer, resolves to accelerate the current incentive programs in Aspire Global, and that all outstanding options thereunder, as well as any other warrants/options issued by Aspire Global, are converted into new shares in Aspire Global resulting in the creation of not more than 828,094 new shares in Aspire Global. Aspire Global has resolved to accelerate unvested options which together with all other outstanding options in Aspire Global could be converted into not more than 809,264 new shares in Aspire Global.

NeoGames has, with the approval by Aspire Global’s independent bid committee, entered into option purchase agreements with 53 employees and consultants in Aspire Global who in aggregate held all outstanding options under Aspire Global’s various incentive programs. The purchase agreements were subject to the Offer being declared unconditional. All of the options remain unexercised. The purchase price for the options corresponds to the value that the option holders had received should they have exercised the options and tendered the underlying shares in Aspire Global in the Offer (SEK 111.00 in cash or 0.320 shares in NeoGames in the form of Swedish depository receipts per share in Aspire Global in accordance with the Base Case Alternative and Mix & Match Facility, as defined in the offer announcement published by NeoGames on 17 January 2022; the “Offer Announcement”). Consequently, NeoGames has provided the option holders in Aspire Global a fair treatment outside of the Offer.

Should all options acquired be exercised and converted into new shares in Aspire Global, they would represent 1.67 percent of the total number of shares in Aspire Global on a fully diluted basis.3 Considering the above, NeoGames deems the condition for completion regarding acceleration of options under Aspire Global’s various option programs to be met.

Outcome of the Offer; Offer declared unconditional

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At the end of the acceptance period on 25 May 2022 and including late but approved acceptances, in total 45,860,537 shares in Aspire Global have been tendered in the Offer, corresponding to 98.25 percent of the shares and votes in Aspire Global on a non-diluted basis. Shareholders holding 13,431,065 shares have accepted the Base Case Alternative with a maximum cash component under the Mix & Match Facility, shareholders holding 55,055 shares have accepted the Base Case Alternative with a maximum share component under the Mix & Match Facility, shareholders holding 1,131,807 shares have accepted the Base Case Alternative with no election under the Mix & Match Facility and shareholders holding 31,242,610 shares4 have accepted the Conditional Alternative.

Should the options acquired by NeoGames be exercised, NeoGames would together with the tendered shares control 46,664,516 shares in Aspire Global representing 98.27 percent of the shares and votes in Aspire Global on a fully diluted basis.

Considering that the Offer has been accepted to such extent that NeoGames has become the owner of shares representing not less than 90 percent of the total number of outstanding shares in Aspire Global, the condition regarding a 90 percent minimum acceptance level has been fulfilled. Accordingly, and as all other conditions for completion are met, the Offer is declared unconditional in all respects and NeoGames will complete the acquisition of the shares in Aspire Global tendered in the Offer.

Settlement

Settlement of the shares in Aspire Global tendered in the Offer under the original acceptance period will commence on or about 14 June 2022, to allow for simultaneous settlement against cash and/or newly issued shares in NeoGames in the form of Swedish depository receipts.

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Squeeze-out and delisting

NeoGames will initiate compulsory acquisition of the remaining shares in Aspire Global and propose that Aspire Global’s board of directors applies for delisting of Aspire Global’s shares from Nasdaq First North Premier Growth Market.

Extension of the acceptance period

In order to provide the remaining shareholders in Aspire Global the opportunity to accept the Offer, NeoGames has decided to extend the acceptance period of the Offer until and including 14 June 2022 at 5.00 p.m. (CEST). Shareholders in Aspire Global accepting the Offer during the extension of the acceptance period will receive the Base Case Alternative, as defined in the Offer Announcement, consisting of 50 percent cash and 50 percent NeoGames shares in the form of Swedish depository receipts. Settlement for shares tendered during the extension of the acceptance period is expected to commence on or around 30 June 2022. The acceptance period will thereafter not be further extended and late acceptances will not be accepted. Since the Offer is now unconditional, shareholders in Aspire Global who accept the Offer during the extension of the acceptance period have no right to withdraw their acceptances.

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Gambling in the USA

Gaming Americas Weekly Roundup – July 21-27

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

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ALT Sports Data, the global leader in engagement solutions and official data for emerging sports, has appointed Neale Deeley as SVP of Sportsbook. Deeley brings over two decades of industry experience and a proven track record of driving innovation and commercial growth in sports wagering. In his new role, Deeley will lead the company’s global sports betting strategy, spearheading market expansion, deepening operator partnerships and accelerating the monetization of emerging sports through regulated betting markets. He will work closely with sportsbooks and gaming partners to build scalable betting products that delivers unique fan engagement opportunities and new revenue streams across ASD’s portfolio of exclusive sports properties.

SEGG Media Corporation, a leading technology company transforming the global intersection of sports, entertainment and gaming, has selected IBN, a multifaceted financial news and publishing company serving private and public entities, to spearhead its corporate communications efforts. SEGG Media aims to deliver immersive, real-time experiences through next-generation technology that redefines how audiences interact with their favorite content and communities. Following a full-scale corporate transformation and rebrand, the company now operates across three high-growth verticals: Sports.com, Entertainment and Lottery.com.

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Partnerships

Amusnet Brasil has announced the official go live of its partnership with Cactus Gaming, a B2B platform serving some of the leading operators in the Brazilian market. With this integration, the game provider adds 25 new operators to its distribution network, further expanding its reach through a structure aligned with the regulated market. With operations now underway, Cactus clients gain access to a robust portfolio and features that enhance the end-user experience. Among the featured games now live are the fun and dynamic Coin Gobbler, the immersive Cavemen and Dinosaurs, and titles that have proven their success in multiple markets, such as Rise of Ra, Cocktail Dice and 7 & Crystals.

TaDa Gaming has signed a new partnership with EveryMatrix for further exposure in the North American iGaming market through its B2B aggregator platform SlotMatrix. Powered by EveryMatrix, SlotMatrix offers effortless integration of premium content across global platforms for boosted revenue and game offering. Following its parent company’s 2022 signing with BetMGM, the leading iGaming operator in the US, SlotMatrix has built a solid reputation with BetMGM players who will now be able to access TaDa content, beginning with latest Triluck release, 3 Coins Treasure, across the states of Michigan and Pennsylvania.

Mission Media AI, a next-generation cross-platform distribution and monetization company, has announced a strategic partnership with VsiN. The partnership strengthens Mission Media’s growing footprint in the sports space and unlocks new revenue opportunities for VsiN across their multitude of consumer touch points, including 8 regional sports networks, YouTube TV, SiriusXM channel 158, more than 20 weekly podcasts, streaming audio station, website and an app available for mobile and connected devices like iOS, Roku, Fire TV, Samsung, Google Play and LG. VsiN delivers real-time, actionable sports betting content from some of the most respected and trusted voices in the industry. Mission Media AI will scale VsiN’s monetization strategy, enabling premium access for advertisers looking to reach an engaged, data-driven audience.

The post Gaming Americas Weekly Roundup – July 21-27 appeared first on European Gaming Industry News.

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BETesporte

Sportradar Launches AI-Driven “Bettor Sense” to Support Responsible Gambling

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Brazilian operator BETesporte is first to adopt AI-powered solution

Sportradar Group AG has launched Bettor Sense, a personalized, proactive, and data-driven approach to user protection. BETesporte will be the first operator to implement the solution, reinforcing its commitment to safer and more responsible practices in Brazil’s newly regulated betting market.

Bettor Sense is an AI-powered solution that detects early signs of gambling-related risk and enables personalized interventions to protect end users. Developed with proprietary technology and grounded in behavioral research, Bettor Sense allows operators to act quickly and efficiently, promoting responsible gambling and strengthening brand reputation. Fully compliant with regulatory standards, Bettor Sense provides a critical tool for operators aiming to meet rising expectations around end user protection.

In addition to implementing Bettor Sense, BETesporte has also joined Sportradar’s Integrity Exchange, a global information-sharing network that enables betting operators to report suspicious betting activity directly to Sportradar’s Integrity Services division. This collaboration strengthens the industry’s collective ability to fight match-fixing and betting-related corruption through enhanced transparency and cooperation.

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Tom Mace – SVP, Integrity & Regulatory Services, Product & Strategy at Sportradar, said: “This partnership with BETesporte marks an important milestone for Sportradar’s ongoing mission to help shape secure and sustainable sports betting and iGaming industries. BETesporte is taking a proactive step in embracing responsible gaming as a core part of its business. We are confident this will be the first of many partnerships, as the market increasingly recognizes the value of using data and technology to protect end users and strengthen compliance.

Marcos Pereira – CEO of BETesporte said: “BETesporte is fully committed to transparency and security across all its operations. The partnership with Sportradar, through the integration of Bettor Sense and the Integrity Exchange, reinforces our dedication to fostering a responsible and ethical betting environment in line with regulatory standards. Sportradar’s advanced technology enables us to anticipate and prevent risky behavior, ensuring our bettors have the best possible experience with complete safety. We will continue working tirelessly to protect the integrity of sport and the trust of our users, which remains our top priority.”

The post Sportradar Launches AI-Driven “Bettor Sense” to Support Responsible Gambling appeared first on Gaming and Gambling Industry in the Americas.

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Make-A-Wish International Expands Presence in Gaming to Enable Future Wishes

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Raptor PR, the specialist B2B communications agency for games, media, and tech brands, has been appointed by Make-A-Wish® International to lead strategic communications for its games industry fundraising initiatives. The global nonprofit, known for granting life-changing wishes to children with critical illnesses, is partnering with Raptor PR to amplify its presence across the games sector and unlock new opportunities for engagement, awareness, and impact.

As part of this new partnership, Raptor PR will deploy a strategic communications campaign to support Make-A-Wish International’s growing charitable gaming program, with a focus on elevating brand awareness for its games industry activities, amplifying wish stories, and forging partnerships for the nonprofit across the global games industry.

Raptor PR is partnering with Make-A-Wish International on a pro bono basis, providing strategic consultancy and go-to-market services to elevate global brand visibility. The campaign will focus on high-impact thought leadership, authoritative media commentary, speaker engagement, and news announcements designed to drive awareness, advocacy, and support.

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April Stallings, Charitable Gaming and Creators Community Manager at Make-A-Wish International, commented: “Many of our wish children use gaming as a lifeline to stay connected during their illness.  We want the games industry to become more aware of how they can help grant wishes and why we need them – and that requires the kind of expertise we know Raptor PR can provide.  Raptor PR brings deep expertise in gaming and strategic communications making them a natural partner to help us achieve our global mission. Team Raptor’s deep network across the games industry will be vital in opening doors, sparking partnerships, and scaling our impact. Together, we’re not just telling stories, we’re mobilising the games industry to become a more intentional force for good, enabling more children around the world to experience the life-changing power of a wish, when they need it most.”

Rana Rahman, Founder and CEO at Raptor PR, added: “When I met April Stallings from Make-A-Wish at Gamescom last year, I was deeply moved by the real-world impact the charity delivers. That moment inspired me to get involved with Raptor PR, and now, through our strategic communications support, we’re helping Make-A-Wish scale its message and reach across the global games industry. Our goal is to spark a broader movement, encouraging the games industry to embrace its potential as a force for good and give back in meaningful, sustained ways.”

In 2024, the Make-A-Wish International network granted more than 16,000 wishes for children living with critical illnesses. Both April Stallings and Rana Rahman will be attending this year’s gamescom conference in Cologne from the 18-22nd of August 2025.

The post Make-A-Wish International Expands Presence in Gaming to Enable Future Wishes appeared first on European Gaming Industry News.

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