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Mohegan Tribe and Yale University Announce Major Initiative to Combat Problem Gambling

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3 years ago

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Leaders from the Mohegan Tribe and leaders in psychiatry at Yale University announced a new initiative to combat problem gambling. Under the partnership, the Mohegan Tribe will fund work at Yale University that will result in the creation of a cognitive behavioral therapy (CBT) digital intervention aimed at expanding treatment options for individuals suffering from problem gambling.
This work will include developing digital therapeutic tools, such as a CBT-based mobile app, to ensure greater access to care for traditionally underserved populations, giving them skills and techniques to treat their problem.
Under the initiative, Yale will build on decades of CBT research and methodology to develop state-of-the-art tools specifically designed to address problem gambling. Their work will include rigorous clinical trials and peer-reviewed data, ensuring any eventual treatment options are safe and effective for public use. The resulting products will be made broadly available to the public, helping ensure greater access for individuals who traditionally may have faced barriers to such treatment.
Pursuant to state legislation providing for contributions to support problem gambling, the Mohegan Tribe will contribute over $2 million to Yale’s School of Medicine to develop and make available a mobile app-based cognitive behavioral therapy (CBT) program aimed at treating gambling disorder. This funding comes in addition to the Tribe’s annual contribution of nearly $300,000 to the Connecticut Council on Problem Gambling, part of more than $10 million the Tribe has contributed toward problem gambling investments since first opening its casino. The Tribe is also a major supporter of the National Council of Problem Gambling (NCPG) and founding member of the NCPG President’s Circle Club.
“The Mohegan Tribe has a long history as a leader in combating problem gambling, and a long history partnering with Yale University to improve public health in Connecticut and beyond,” said James Gessner Jr., Chairman of the Mohegan Tribe. “This new partnership with Yale is the next frontier in promoting responsible gambling, and we are excited for Yale to lead the way in supporting problem gambling programs in Connecticut and nationally through its work.”
John Krystal, chair of the Department of Psychiatry at Yale School of Medicine, said, “We are grateful for the opportunity to leverage Yale’s longstanding excellence in the fields of cognitive behavioral therapy and substance use disorders to develop new treatments for individuals suffering from problem gambling.”
Marc Potenza, co-director of Yale’s Center of Excellence in Gambling Research, said Mohegan Sun’s renewed support for research builds on its long history of giving to the program, which has facilitated a better understanding of the characteristics of people with gambling problems.
“This new gift will allow for the development and testing of an innovative app-based intervention that we envision will help many people in Connecticut and beyond,” Potenza said.
Brian Kiluk, associate professor of psychiatry at Yale School of Medicine, noted that Yale has been a leader in creating an effective computer-based therapy program to treat substance use disorders, and is now eager to put this experience to use in developing treatments for individuals suffering from problem gambling.
“Using digital platforms such as mobile phones to provide treatment offers the potential to get help to more people,” said Kiluk. “The hope is to identify effective new ways to expand access to treatment as easily and seamlessly as possible and provide a means to help improve the lives of people with gambling problems, their loved ones, and their communities.”
“As Connecticut took steps to modernize its gaming industry, I said repeatedly that we must also do more to combat problem gambling – and that’s precisely what this new initiative from the Mohegan Tribe and Yale will do,” said Governor Ned Lamont. “Our state and local economies are stronger because of the steps we took last year on sports and online betting. Now, this new initiative from the Mohegan Tribe and Yale will help broaden the tools and resources available for anyone impacted by problem gambling.”
“We are grateful for Mohegan’s support and partnership with NCPG. Over the years, we have been fortunate to have Mohegan officials serve on our board of directors and provide their time and expertise to address these important public health challenges,” said Keith Whyte, Executive Director of the National Council of Problem Gambling. “Problem gambling is not unique to any one state, and Mohegan’s recognition that these tools and resources must be readily available is a heartening step by one of our leading operators in the United States.”
“This partnership exemplifies the unified commitment needed to modernize responsible gaming and problem gambling resources for today’s expanding industry,” said AGA President and CEO Bill Miller. “Building a sustainable marketplace is dependent on innovative leadership and productive collaboration among our industry, advocates, researchers and anyone with a vested interest in gaming. The Mohegan Tribe’s investment today is an important step toward protecting all customers.”
“This joint effort with Yale is first of its kind. We recognize modernizing gaming comes with additional responsibility to our community and we have readily doubled down on our support to promote responsible gaming,” said Ray Pineault, President and CEO of Mohegan. “In addition to this initiative, we will continue to provide our long-standing support for programs and services for problem gambling, including employee training programs, funding for the 24-hour counseling phone line and live chat program designed to help those struggling with this problem.”

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INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER

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2 days ago

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April 14, 2025

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Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.

Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.

The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.

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Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”

Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”

The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.

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Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

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3 days ago

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April 14, 2025

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With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.

The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.

Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.

Additional highlights of the Ottawa Senators and TonnieBet partnership will include:

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  • In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
  • In-rink board signage for home games
  • Virtual slot signage for various games
  • Digital inventory throughout the Ottawa Senators site on NHL.com
  • Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
  • Television Broadcast Branding: Digitally enhanced rink boards for home and away games
  • In-arena rink board signage for home games

Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”

By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.

ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario.  Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.

The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.

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Aaron LaBerge

PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario

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6 days ago

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April 10, 2025

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PENN Entertainment announced that it has launched theScore Casino, a new stand-alone iCasino app in Ontario. The dedicated online casino experience leverages the popular theScore brand, which has been a mainstay in the Ontario market for decades. Now available on Android, iOS, and desktop, customers can login using their existing theScore Bet credentials, allowing for a seamless experience across online gaming platforms.

theScore Casino operates on the same cutting-edge proprietary technology platform as PENN’s online Hollywood Casino, which launched as a standalone product in the US in December. The product was recently ranked by Eilers & Krejcik as the #2 overall iCasino product in the US.

theScore Casino, also available within theScore Bet app, offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house game development studio. theScore Casino also includes bespoke live dealer tables and exclusive games such as Blue Jays Blackjack, an original title leveraging theScore Bet’s partnership with the Toronto Blue Jays.

“We’re excited to introduce our dedicated iCasino product in Ontario under the well-known and trusted theScore brand. We’ve built a strong online gaming foothold in the Ontario market and are primed to deliver an even better casino experience with our proven stand-alone app. Our customer-friendly platform features more than 1200 games, dozens of original titles and intuitive game play that distinguishes our product and positions us for even greater success,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.

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The post PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario appeared first on Gaming and Gambling Industry in the Americas.

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