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Zynga to Celebrate Pride Month With LGBTQIA2S+ Inclusive In-Game Events, Social Spotlights and More

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Throughout Pride Month in June, Zynga Inc., a global leader in interactive entertainment, will kick off a celebratory lineup of in-game features, employee spotlights and social integrations across several titles to promote LGBTQIA2S+ inclusivity, diversity and belonging. LGBTQIA2S+ refers to Lesbian, Gay, Bisexual, Transgender, Queer/Questioning, Intersex, Asexual, Two Spirit and countless ways in which people self identify.

To support LGBTQIA2S+ causes, zPride, a Zynga employee resource group, is donating a total of $50,000 to several non-profits. Gifts of $20,000 each will support Brave Space Alliance, the first Black-led, trans-led LGBTQ+ Center, and the LGBT Foundation, a U.K.-based charity that delivers services, advice and support for the LGBTQ+ community. In addition, zPride is joining Gay Gaming Professionals as a corporate sponsor with a $10,000 donation for its scholarship program that helps marginalized and LGBTQ2SA+ students interested in gaming careers.

“I am honored to support zPride’s thoughtful approach to raising awareness through sponsorships that are intersectional, global and upstream,” said Vijay Pendakur, Chief Diversity, Equity and Inclusion Officer of Zynga and the Executive Sponsor for zPride. “At Zynga, we are committed to equity and inclusivity while supporting the LGBTQIA2S+ community throughout gaming and beyond.”

As part of the commemoration, Zynga welcomes all players to join in on the inclusive fun with the following in-game events and social features:

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FarmVille 3
Month of June

During Pride Month, FarmVille 3 will spotlight four lovable characters who identify as LGBTQIA2S+: Bobbi Stitch, Ginny Glaze, Chad Wood and Carlos Cardova. As FarmVille 3’s iconic stylist, Bobbi says the best accessories in life are inclusivity, togetherness and acceptance. An award-winning grill master, Ginny is firing up Pride Month with her message that love is love regardless of our differences. Chad, the farm’s resident lumberjack, invites everyone to join him in chopping down biases and planting seeds of love. Carlos is a brilliant and creative ice-cream maker who hopes we can melt our differences and create the perfect scoop of diversity and equality.

Game of Thrones Slots Casino
June 4 – 6 // June 25 – 26

To celebrate Pride Month, Game of Thrones Slots Casino will send players on a special Pride-themed quest hosted by the House of Martell. Throughout the month of June, this limited two-day event will feature Oberyn Martell and Ellaria Sand as players spin their way through different slot machines to earn extra coins.

High Heels! // Pride 2022
Month of June

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Throughout the month of June, Rollic invites High Heels! players to #PlayWithPride as they strut down the festive runway with brand new characters, new themed accessories and an exclusive Pride heel design! The special in-game event also includes limited-time gift boxes to collect, a new friendly pet to adopt and an exclusive new bonus level full of Pride.

Hit It Rich! Casino Slots // Elvira’s Pride Parade
June 8 – 13

A special guest is coming to Hit It Rich! Casino Slots – Elvira! For a limited time in honor of Pride Month, players can join Elvira’s Pride Parade in-game, spinning their way through different challenges and earning rewards along the way. Those players who complete the SlotVenture challenge will earn a huge jackpot at the end!

Wizard of Oz Slots
Month of June

Pride month is hitting the Emerald City! To celebrate, Wizard of Oz Slots is treating players to special bonus #PlayWithPride challenges and rewards, including a raffle for a RARE Rainbow Pack at the end of June.

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WWF 2 // Rainbow Challenge
June 6 – 12 // June 15 – 19

In celebration of Pride Month, Words With Friends 2 invites players to complete special in-game events and earn unique rewards to show their pride. From June 6 to 12, players can engage with a special Solo Challenge where they can advance along the Pride Parade Route against community members to earn unique badges. From June 15 to 19, players can match wits with the couple Gia & Fia to earn a specially themed profile frame. In addition, Words of the Day throughout Pride Month will highlight diverse words.

Zynga Poker
Month of June

Zynga Poker is inviting players to show their pride with a special celebration in-game for the month of June. Kicking off on June 1, players can send high value, pride-themed table gifts to their poker buddies, ranging from Pride cocktails to chips and flags. Players can also express themselves while at the virtual tables with a special Pride emote that will be available for a limited time.

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

IAGR announces Toronto as host city for 2025 conference

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Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.

The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.

‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.

‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’

AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’

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Stay tuned for registration details early next year.

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