Playson, the fast-growing digital entertainment supplier, has promoted its former Game Producer, Nikolay Illiustrov, as the company’s new Head of Games to spearhead the development of its next generation iGaming content.

As the Head of Games, Illiustrov will lead Playson’s slots portfolio strategy, setting the strategic goals for the entire game department. He will also build and optimise an enhanced games development process, manage product leads and develop the company’s product-centric culture that maintains Playson’s popularity.

Illiustrov joined Playson in 2015 as a Game Designer, before being promoted to his previous position as Game Producer, during which he regularly conducted market research and analysis to plan the roadmap of slots and develop new game concepts.

The recent change in structure demonstrates Playson’s enhanced ambitions to expand rapidly and deliver more high-quality titles and retention-driving promotional tools to operators and players across the globe. As a result of agile game development principles, Playson has evolved from an emerging developer to one of the most prominent suppliers across the iGaming industry.

Commenting on the appointment, Alex Ivshin, Playson CEO, said: “We’re delighted to have promoted Nikolay to our Head of Games position. Since his time here, Nikolay has shown nothing but commitment and passion for developing highly immersive slots.

“With the company adopting an enhanced growth strategy and games development process, it’s vital that we provide our most dedicated and talented employees like Nikolay more responsibility.”

Nikolay Illiustrov, Playson Head of Games, added: “I’m pleased to have been promoted to Head of Games of such a forward-thinking company like Playson. In my seven years here, I’ve thoroughly enjoyed my time and am looking forward to the next chapter.

“It’s a crucial time for Playson as we recently evolved our brand identity. I’m looking forward to supporting the company with an enhanced output of incredible games.”