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European Gaming Congress 2024

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PIXBET Ambassador Mc Poze follows Flamengo’s victory at Maracanã

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With a privileged view in the PIXBET box at the Maracanã stadium, Mc Poze do Rodo watched Flamengo’s victory over Universidad Católica by 3-0 on Tuesday night (17). With this result, Rubro-Negro secured qualification for the round of 16 of Libertadores da América and first place in Group H.

One of the main names in national funk today, Poze is the official ambassador of the company in the online betting and gaming segment, PIXBET, a brand that is also prominently featured in Flamengo’s mantle. At the end of 2021, the bookmaker closed a partnership with the Carioca team valid until next year, aiming to occupy the space on the shoulder of the players’ shirt.
During the match, the PIXBET ambassador was constantly approached by fans for photos and videos, but he managed to watch the three goals of his favorite team and celebrate his place in the next phase of the continental competition.

“Wonderful game, the father was at the stadium, Maracanã was full, a certain victory with goals from Everton Ribeiro, Willian Arão and Pedro, all normal in Rio de Janeiro”, commented Mc Poze. Asked about his bet to take the title of this edition of Libertadores, the singer shot: “it’s Mengão, without words, it’s Flamengo!”

Regarding the reception in the PIXBET box, the funk singer made a point of praising both the treatment and the privileged location on one of the biggest stages of world football: “reception is a thousand, always when we arrive we are treated well, the best place to watch the game and the best treatment. We are together, PIXBET guys”, he concluded.

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Currently, Mc Poze is a true phenomenon of the Brazilian music scene and draws thousands of people to his shows, in addition to having significant numbers on social networks with 1.7 million followers on Facebook, 3 million on Twitter and 5.7 million on Instagram.

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

IAGR announces Toronto as host city for 2025 conference

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Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.

The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.

‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.

‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’

AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’

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Stay tuned for registration details early next year.

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