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STATS PERFORM ENTERS PARTNERSHIP AGREEMENT WITH ATMOSPHERE

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Stats Perform, the sports tech leader in data and AI, has announced a new partnership agreement with Atmosphere, the worldwide leader in streaming TV entertainment for businesses, to bring Stats Perform sports data to the platform’s Atmosphere Sports channel.

Atmosphere Sports brings sports fans the latest breaking news, stories, live scores, highlights, and betting lines, as well as the conversations and content on social media that dominates the daily sports news cycle. Designed to serve as both a business’s primary entertainment and the ideal second screen experience, the channel can play alongside a broadcast, allowing viewers to focus on the game instead of checking their phones for breaking news, insights and data. Stats Perform will provide Atmosphere Sports viewers with real-time scores, stats, standings, betting lines, and more, across US sports and the English Premier League, putting everything they need to enjoy the game right in front of their eyes.

“We are very excited to partner with Atmosphere,” Wayne Ford SVP of America Sales and Global Partners and Channels at Stats Perform said. “With their unique market and Stats Perform providing advanced data and insights across a variety of sports, we are looking to bring a whole new level of sports storytelling to a vast new group of fans for years to come.”

Atmosphere reaches over 25,000 venues worldwide. Optimized for viewing in public spaces, Atmosphere’s free ad-supported streaming platform features engaging content that encompasses viral video compilations, extreme sports, lifestyle, art, ambient nature and entertainment, reaching more than 25 million unique visitors per month. The company was also just named to this year’s Fast Company’s Most Innovative Companies list and won Best Connected TV Platform at the 2022 Digiday Video & TV Awards.

“We are revolutionizing the presentation of sports for businesses. Sports data and the real-time visualization of that data are critical pieces of that puzzle,” says Micah Grimes, Vice President of Atmosphere News & Sports. “Stats Perform, with their global coverage, stood out in a competitive data market as the best partner to power our vision to success as we scale.”

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Conor McGregor Becomes 1xBet Brand Ambassador

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Former UFC champion Conor McGregor has become the official global ambassador of 1xBet.

Not just a fighter. Not just a champion. McGregor is a phenomenon who helped turn the UFC from a niche sport into a global spectacle – driving record-breaking PPV sales, attracting worldwide media attention and engaging millions of fans.

Every time the Irishman steps into the octagon, it becomes an international event. The 1xPartners affiliate programme is getting a major boost. The legendary Notorious is now a long-term part of the 1xBet.

This partnership carries special importance ahead of UFC 329, which takes place on July 11. The main event will feature a rematch between Conor McGregor and Max Holloway, 13 years after their first meeting. Their 2013 bout marked a turning point in both fighters’ careers, and the upcoming clash is already being described as the most anticipated MMA event in recent years.

For 1xBet, partnering with one of the world’s most recognisable athletes creates new ways to reach a global audience, strengthens the brand’s international presence and gives 1xPartners affiliates additional opportunities to scale sports traffic. The affiliate program offers competitive monetisation terms, including up to 50% RevShare, regular payouts and a comprehensive suite of modern tools. This helps to consistently deliver strong conversion and engagement rates worldwide.

For 1xPartners affiliates, this is a chance to become part of a large-scale project, leverage one of the most recognisable athletes’ incredible media influence, work with the hottest traffic from the biggest UFC events and continue growing with 1xBet.

The post Conor McGregor Becomes 1xBet Brand Ambassador appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Play’n GO goes live with Betano Colombia in LatAm expansion

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Kaizen Gaming’s Betano adds Play’n GO’s full slots portfolio, including Book of Dead and Reactoonz, for the first time in Colombia.

Play’n GO has launched with Betano Colombia, making the Swedish supplier’s casino games available on Kaizen Gaming’s brand in the country for the first time.

The agreement covers Colombia, one of Latin America’s regulated iGaming markets. Betano Colombia is rolling out Play’n GO’s full content portfolio, including titles such as Book of Dead and Reactoonz.

Play’n GO positioned the launch as part of its broader push across regulated markets in Latin America, with Colombia highlighted as a priority jurisdiction due to its established regulatory framework.

Magnus Olsson, Chief Commercial Officer of Play’n GO, said: “Colombia is an incredibly important market for Play’n GO. It stands out as one of the most stable regulated markets in Latin America, making it a key focus for our long-term growth strategy globally.

“Betano is one of the biggest names in global gaming, and they share our commitment to quality, compliance, and delivering exceptional entertainment. Bringing our full portfolio live on their platform in Colombia is an exciting step, and we’re confident this partnership will be a strong success for both parties.”

The post Play’n GO goes live with Betano Colombia in LatAm expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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ICONIC21 launches Keno with three risk levels and 1,000x max multiplier

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ICONIC21 has launched Keno, a new lottery-style iGaming title, the supplier said on 7 July 2026.

In the game, players can pick up to 10 numbers and watch a draw to see how many match. ICONIC21 said Keno includes three selectable risk levels — Low, Medium and High — and a maximum multiplier of 1,000x.

For operators, ICONIC21 said the release supports branding options including customisable win and loss assets and a branded multiplier progress bar.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Keno has endured precisely because it never asked for too much of the player, and that simplicity is exactly what we set out to protect.

“The three risk levels give players real agency over their session, which matters for enjoyment and responsible play alike. It’s a recognisable, low-barrier format with enough customisation built in to make it genuinely an operator’s own.”

The post ICONIC21 launches Keno with three risk levels and 1,000x max multiplier appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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