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France Galop appoints HBA Media in a multi-year media-rights distribution deal

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France Galop has appointed HBA Media as its dedicated global horseracing distribution partner under a four-year agreement.

As horseracing’s foremost international media rights agency, HBA Media will preside over France Galop’s entire racing portfolio to ensure global broadcast and multi-platform distribution for the world-famous Qatar Prix de l’Arc de Triomphe and a further 26 Group 1 and Group 2 racedays.

HBA Media and France Galop will work collaboratively to elevate the quality of its live and produced racing coverage.  There will be renewed emphasis on championing the Qatar Prix de l’Arc de Triomphe – France Galop’s premier event – in productions that will attract new audiences and sports fans to the best of French flat racing.

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The announcement follows a string of major acquisitions by HBA Media in the last two years, which included representation agreements with both Ascot Racecourse and Racecourse Media Group (RMG) respectively to manage the international broadcast rights for UK and Irish racing, including the prestigious Royal Meeting, QIPCO British Champions Day, the Cazoo Derby Festival and the Randox Grand National.

HBA Media is responsible for a host of international landmark events, including the Pegasus World Cup, the Saudi Cup, the Dubai World Cup Carnival, the Melbourne Cup, the Breeders’ Cup and the Bahrain International Trophy. The Qatar Prix de l’Arc de Triomphe will join HBA Media’s enriched portfolio to form an unrivalled year-long international racing calendar.

 

Henry Birtles, Chief Executive of HBA Media, said:

“HBA Media is delighted to enter this exciting partnership with France Galop. We are honoured to have been entrusted with managing their illustrious portfolio of events that are watched and loved all over the world.

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“Over the past few years, our vision at HBA Media has been focused on the sport of horseracing thriving in an ever-changing media landscape. We are thrilled that France Galop believe in our approach, and we are unrelenting in our mission to showcase this great sport to untapped audiences and secure the best possible global coverage for France Galop and all our clients.”

 

Delphine Violette, Director Commercial and Marketing for France Galop, said:

“We are very excited to be working with HBA Media, who have proven their dedication, commitment and outstanding knowledge of horseracing and media.

“HBA’s enviable portfolio captures the very best of international horseracing and we are delighted that French racing from ParisLongchamp, Chantilly, Deauville, Auteuil and Saint-Cloud Racecourses will be distributed within this unrivalled year-long global racing calendar.”

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The Power of High Performance: GR8 Tech Achieves 25% Turnover Growth in 2024

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GR8 Tech has successfully closed the year – a 25% year-on-year increase in turnover, dozens of new clients signed, and a significant boost in client revenue. Throughout the year, the company developed nearly 200 new features and improvements, continually enhancing the functionality of its platform. With over 12.4 billion bets placed in 2024 (a 125% increase year-on-year), GR8 Tech has proven its ability to scale and deliver consistent performance, even during the busiest events.

Our primary focus in 2024 was to empower operators with tools for seamless platform customization and streamlined management. We introduced geo-specific solutions that enable faster market launches, adapting platforms to meet local demands—whether through bonus mechanics, payment methods, or tailored content for sportsbook and casino. At the same time, we strengthened our offerings with enhanced sportsbook features, new games in the casino vertical, and innovative gamification mechanics to drive player engagement,” said Denys Parkhomenko, Chief Product Officer at GR8 Tech.

GR8 Tech demonstrated its robust scalability by handling 21.5 million bets during the IPL 2024 alone. With the capacity to process 20,000 bets and 54,000 wallet transactions per second, the platform consistently performs even during high-traffic periods.

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In 2024, GR8 Tech signed numerous long-term partnerships, bringing its total number of projects worldwide to 45+ and proving the growing demand for customizable iGaming solutions. The company also received industry-wide acclaim, securing multiple prestigious awards, such as Silver as the Best Platform Provider of the Year at SBC Awards, “Best Online Sportsbook Provider” at SiGMA Eurasia, “Best Workplace” at SiGMA Americas, and “Rising Star Provider of the Year” at the Affpapa iGaming Awards 2024.

Building on its achievements, GR8 Tech is set for another successful year, continuing to deliver industry-leading solutions for operators around the world.

Improvement and excellence are about consistently staying ahead. A trend might emerge and then disappear tomorrow, but improving your product – making it better than the competition – has lasting value. Whether it’s through better personalization, risk management, recommendations, or any other aspect, improvement is essential. And in this industry, you don’t really have a choice. It’s so fast-paced that if something new and valuable appears, you need to adopt it immediately. The mindset of constant improvement is what keeps a product relevant and competitive,” said Sergey Ghazaryan, CRO at GR8 Tech.

GR8 Tech heads into 2025 with a continued commitment to driving high-performance results, leading industry trends, and challenging the norm.

The post The Power of High Performance: GR8 Tech Achieves 25% Turnover Growth in 2024 appeared first on European Gaming Industry News.

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Biggest Game Portfolio and 3 New Products: SOFTSWISS 2024 Overview

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Expanding into new markets and unveiling innovative products, SOFTSWISS, a leading tech company with over 15 years of iGaming expertise, looks back on the milestones of its anniversary year.

 

Tech Achievements

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This year, SOFTSWISS enriched its portfolio with three new products: the Lotto Software, the Retail Betting Solution, and a Horse Racing module integrated into the Sportsbook. These new products give operators flexible and secure tools to expand their lottery and betting services.

With over 23,500 games from more than 280 providers, the SOFTSWISS Game Aggregator has become the largest game hub in the industry. Equipped with unique player engagement tools, it supports over 1,200 iGaming brands, setting a benchmark for innovation and scale.

 

Uniting Expertise and Efforts for Global Impact

By acquiring a majority stake in South Africa’s Turfsport, SOFTSWISS is combining the expertise of both companies to provide top-tier iGaming solutions in the African region. Securing a significant share in Germany’s Ously Games, the driving force behind the rapidly growing European social casino SpinArena.net, has opened a new niche for SOFTSWISS in the promising social entertainment market.

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SOFTSWISS welcomed Formula 1 legend Rubens Barrichello as its Non-Executive Director for LatAm, bolstering the company’s presence in the Brazilian market. By merging expertise from two dynamic industries – iGaming and racing – SOFTSWISS delivers unparalleled insights to drive boundless business growth for its clients.

Amid the devastating floods in Brazil, SOFTSWISS launched the ‘Help Brazil’ campaign, rallying industry players to support those in need. The initiative gained widespread backing from the iGaming media and was honoured as the Socially Responsible Initiative of the Year at the SBC Latinoamérica Awards.

 

Celebrating 15 Years of Excellence

Marking its 15th year in the iGaming industry with significant achievements, SOFTSWISS honoured this milestone with the Grand Anniversary party. The event took place in Lisbon and united around 600 guests.

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SOFTSWISS team also celebrated gaining 22 industry accolades in 2024. Software Supplier, Best Platform Provider, Aggregator of the Year, Crypto Company of the Year, Affiliate Software Supplier, Innovation in iGaming Technology, and Responsible Gaming Award – to name just a few in product categories.

Andrey Starovoitov, Co-CEO at SOFTSWISS, summarises: “New Year’s Eve is a time-honoured moment for reflecting, celebrating achievements, and learning from challenges. At this moment, we extend our heartfelt gratitude to our partners, clients, and our incredible team, whose dedication and hard work made this year truly remarkable.”

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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PopOK Gaming Brings Festive Cheer with the Release of “Papai Noel da Fortuna”

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PopOK Gaming announced the launch of Papai Noel da Fortuna, the latest holiday-themed slot game. Just in time for the season of joy, this exciting release captures the magic of Christmas and New Year with festive fun, dazzling rewards, and immersive gameplay.

Step into a winter wonderland where Santa Claus himself takes center stage, filling the reels with sparkling ornaments, golden bells, and overflowing gift bags. With Papai Noel da Fortuna, every spin is a celebration of holiday cheer and fortune.

Game Highlights That Deliver the Festive Spirit:

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Respin Until Win: Triggered randomly, this feature locks matching symbols on the first and third reels to guarantee a win.

x10 Multiplier: Achieve identical symbols or Wilds across a reel to boost your win by 10 times.

Enchanting Visuals & Festive Soundtrack: Dive into a magical holiday atmosphere led by Santa himself.

Max Win Potential: Unwrap rewards of up to 2000x your total bet!

Crafted with stunning graphics, cheerful holiday music, and engaging mechanics, Papai Noel da Fortuna ensures an unforgettable gaming experience for players, making it the ultimate slot game for the festive season.

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Celebrate the holidays in style with PopOK Gaming’s Papai Noel da Fortuna. Unwrap the fun, spin the reels, and let the season of giving bring you spectacular rewards.

Stay tuned for more updates from PopOK Gaming, and don’t miss your chance to experience the magic of Papai Noel da Fortuna.

The holiday adventure starts now!

The post PopOK Gaming Brings Festive Cheer with the Release of “Papai Noel da Fortuna” appeared first on European Gaming Industry News.

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