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W2 debuts powerful affordability solution
Tool allows UK operators to carry out comprehensive affordability checks without impacting the user journey
W2, the provider of leading regulatory compliance services to the gambling industry, has launched a powerful Affordability for Gambling Tool that allows operators to carry out comprehensive affordability checks without impacting the customer journey.
It combines data assets from multiple sources at the individual, demographic, and geographic levels on a ‘where available’ basis and has been built to provide as clear a picture as possible but in a way that is not intrusive to the player.
It allows operators to gain insight into multiple affordability indicators so that they can protect their players, comply with regulations, and avoid potential fines and reputation damage with the UK Gambling Commission having handed out more than £54m in fines over the past two years alone.
W2’s Affordability for Gambling Tool can also be delivered via the Crucial Compliance Player Protection tool and key benefits include:
- Custom data consumption either through API integration at onboarding, or trigger based on various markers of harm (MOH)
- Ongoing monitoring for changes in player circumstances
- Verify declared income without the need for documentation
- Understand previous loan application purpose and amount
- 50+ data indicators from public, third-party and self-declared sources
- Analyse player population with batch database review
The launch of W2’s affordability solution comes at a time when player affordability is very much under the microscope as part of the UK Government’s review of the Gambling Act 2005.
As a result of the review, it is widely expected that the Gambling Commission will increase oversight and enforcement, especially when it comes to operators assessing and verifying player affordability.
Warren Russell, CEO & Founder at W2, said: “While we still wait with bated breath for the Gambling Commission to publish the result of its consultation on the Gambling Act 2005, it is clear that requirements around affordability are going to change and that operators will be required to do much more.
“Our Affordability for Gambling Tool has been developed to give operators a crystal-clear picture of the affordability of individual players but in a way that is not intrusive and does not impact their journey when signing up to a brand.
“This means that operators can meet any new requirements that come into force and avoid any potential fines and reputation damage they may be subject to in the event of non-compliance, whilst ensuring they build a true picture of their players.
“We are delighted to be developing this solution and working with other industry experts in our partners Crucial Compliance and nChain to tackle these inherent issues collaboratively.”
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EGR B2B Awards 2026
Evoplay Wins Marketing Campaign of the Year for Uncrossable Rush
Evoplay has won at the EGR B2B Awards 2026 in the category Marketing campaign of the year. This recognition celebrates a campaign built around Uncrossable Rush, Evoplay’s first instant title co-developed with SlotCatalog.
The game combined Evoplay’s development expertise with SlotCatalog’s player insights and discovery tools, turning CrossyRun-inspired mechanics into a dynamic iGaming experience with difficulty levels, multipliers, Cash Out and customisable Autoplay.
For Evoplay, this shows how strong marketing starts long before the campaign goes live. It begins with the product idea, the player insight and the team’s creative ability to connect them into a story people notice.
This award reflects Evoplay’s work on building campaigns that support a game release by maximising the engagement moment around it.
The post Evoplay Wins Marketing Campaign of the Year for Uncrossable Rush appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Baltics
Digitain Named Best Sportsbook Provider at HIPTHER Baltic & Nordics Gaming Awards 2026
Digitain has been recognised as Best Sportsbook Provider at the HIPTHER Baltic & Nordics Gaming Awards 2026, showcasing its continued commitment to delivering high-performance sportsbook technology for operators across regulated markets.
The HIPTHER Baltic & Nordics Gaming Awards celebrate the operators, suppliers, technology innovators and industry leaders shaping the gaming ecosystem across the Baltic and Nordic regions. Receiving this award reflects Digitain’s ongoing investment in product innovation, trading excellence and technology designed to support long-term operator success.
Digitain’s sportsbook combines proprietary trading, advanced risk management, flexible localisation and scalable infrastructure, enabling operators to deliver competitive betting experiences across diverse markets.
This recognition is shared with the operators who trust Digitain to power their businesses and with the teams across a company whose expertise continues to drive innovation across every product and market.
As Digitain continues to expand its global presence, their mission remains unchanged: empowering ambitious operators with technology built for performance, partnership, and sustainable growth.
The post Digitain Named Best Sportsbook Provider at HIPTHER Baltic & Nordics Gaming Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Blazing Flower
CT Interactive Strengthens its Presence in Romania with Newly Certified Games
CT Interactive continues to strengthen its position in Romania’s regulated iGaming market with the certification of 25 additional game titles. Following this expansion, the company’s certified portfolio in the country now comprises 126 games, reinforcing its commitment to growth across regulated European markets.
Among the newly certified titles is Diamond Tree, CT Interactive’s latest progressive jackpot, featuring some of the company’s best-performing games. The progressive jackpot includes popular titles such as 20 Mega Slot, 20 Star Party, 40 Mega Slot, 40 Treasures, Chilli Fruits, HOT 7’s x 2, King of Clovers, Lord of Luck, Lucky Clover, Lucky Clover 20, Moon Lord, Mystic Moon, The Big Chilli, Wild Clover and Win Storm.
In addition, several standout games have also received certification for the Romanian market, including Hell’s Cherries, Happy Miner, Blazing Flower, Win Storm Deluxe and other player-favourite titles.
“Certification in Romania is an important part of our European growth strategy. This expansion not only strengthens our presence in the market but also enables us to deliver a broader and more diverse range of premium gaming content to licensed operators and their players,” said Martin Ivanov, Chief Operating Officer of CT Interactive.
Bogdan Smeu, Regional Manager Romania, added: “Romania continues to be one of the most dynamic regulated markets in the region, with increasing demand for high-quality gaming content. Expanding our certified portfolio allows us to better support our operator partners while providing players with access to proven, high-performing titles.”
With these new certifications, CT Interactive further strengthens its position in Romania, offering operators a diverse portfolio of engaging and fully compliant gaming content.
The post CT Interactive Strengthens its Presence in Romania with Newly Certified Games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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