Asia
Penta records more than 7.6 lakh viewership and 34 lakh watch minutes with its grassroots esports program

Content and esports brand, Penta Esports aims to lead and develop grassroot esports by providing opportunities to aspiring esports athletes. The brand’s first initiative towards this, the Penta Amateur League, exclusively for amateur and semi-professional players, recorded a successful first season garnering more than 7.6 lakh viewership, with an overall watchtime of more than 34 lakh minutes. With an aim to go beyond metros, to tier 2 and 3 cities, the platform will enable the amateurs to carve a career as esports athletes.
The Penta Amateur League’s Season 1 launched in October 2021 and concluded in March 2022 with a total of ₹30,00,000 distributed in prize pool. It featured multiple esports titles across mobile, PC and consoles each month which were World Cricket Championship 3, Gran Turismo Sport, Valorant, Battlegrounds Mobile India, Free Fire, Pokemon Unite, Super Smash Bros. Ultimate, Tekken 7, Clash Royale and Brawl Stars.
The league had 76 match days and 24 days of broadcast, including the ‘Penta Talk Show’ preceding every month’s broadcast. The matches from the league were broadcast on multiple platforms including Facebook, YouTube, Loco and Booyah, culminating in more than 116 hours of total broadcast with a peak concurrent viewership of 6,853. Social media posts about the league across social media platforms of Instagram, Facebook and Twitter had a cumulative engagement of 24%.
Said Penta Esports founder and CEO Anurag Khurana, “We launched the first edition of the ‘Penta Amateur League’ with a vision to provide opportunities to budding esports athletes across titles and platforms. This will give further impetus to the growing esports ecosystem of India and contribute to sector growth.”
Said Penta Esports co-founder and head of esports Kiran Noojibail, “Our objective with Penta Amateur League was to incentivize esports enthusiasts to start and continue their grind to becoming an esports athlete irrespective of the game and platform. We are ecstatic with the response for Season 1 and plan to announce Season 2 of the league in the coming weeks.”
The finals of each month were preceded by music performances by indie artists, like Gamini Khurana, Sushant Satija, Ashter X, Saahil Bhargava, Anindita Dey, Muktak Kanjilal and LiveIn Blues.
The entire registration and scheduling of the league was carried on Penta Esports’ platform, Pentaesports.com. The platform is a one stop destination for all things esports, including match schedules, match results, VODs of tournaments and leagues, content, news, announcements and much more.
Founded by industry veterans Anurag Khurana, Kiran Noojibail and Akshay Paul, Penta Esports aims to disrupt the ecosystem in India with a holistic approach towards the sector, including leagues, tournaments, content and much more.
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Asia
Asian Poker Tour Announces Cancellation of APT Manila 2025

The Asian Poker Tour has announced the cancellation of APT Manila 2025, which was scheduled to take place from May 30 to June 8, 2025, at the City of Dreams Manila.
The next scheduled APT tour stop following the upcoming APT Taipei 2025—running April 25 to May 4 with a TWD 70M (~USD 2.1M) guaranteed Main Event—will be the APT Incheon 2025; boasting a KRW 2.5M buy-in Main Event with a KRW 1.5B (~USD 1M) guarantee running August 1-10 at the Paradise Hotel & Resort.
This will be followed by the APT Jeju 2025, which boasts a KRW 2.6M buy-in Main Event with a KRW 2.2B (~USD 1.5M) prize pool guarantee and runs from September 26 to October 5 at Jeju Shinhwa World.
The 2025 APT poker schedule will conclude with the thrilling end of year APT Championship (APTC), which runs from November 14-30, 2025 at the Red Point Center’s brand new “Red Space” venue located in central Taipei.
The APTC Main Event boasts a massive TWD 165 million (~USD 5 million) prize pool guarantee – the largest the tour has ever offered.
Players can win their seat to this exciting TWD 350,000 (~USD 10,700) freezeout by competing in the tour’s three signature events—the APT Main Event, the APT High Roller and the APT Super High Roller—at each of the three remaining APT tour stops preceding the APTC.
The post Asian Poker Tour Announces Cancellation of APT Manila 2025 appeared first on European Gaming Industry News.
Asia
Birmingham City Forms Alliance with GOD55 as Their Official Asian Betting Partner

GOD55, a premier online gaming platform and leading operator in Southeast Asia, is proud to announce its partnership with Birmingham City Football Club as the club’s Official Asian Betting Partner.
Established in 2016, GOD55 has become one of the biggest and most trusted brands in the online gaming industry, offering a wide range of betting and entertainment options, including casino games, sports betting, and live dealer experiences. Leveraging cutting-edge technology, the platform provides users with seamless mobile and desktop access, real-time data integration, and high-quality streaming for live events.
As part of this exciting partnership, GOD55 has launched an exciting announcement film, filmed on location at Birmingham City’s St. Andrew’s @ Knighthead Park and Elite Performance Innovation Centre.
A spokesperson for GOD55 commented: “We are delighted to partner with Birmingham City, a club with a rich history and a dedicated global fanbase. This collaboration reflects our commitment to connecting with football enthusiasts and delivering an enhanced entertainment experience. Together, we aim to engage fans in innovative ways, celebrating the beautiful game while offering a world-class gaming platform for our users in Asia.”
Birmingham City also expressed their excitement about the partnership: “We’re thrilled to welcome GOD55 to the Birmingham City family as our Official Asian Betting Partner. This partnership highlights the club’s growing international appeal and provides an opportunity to further engage with our supporters in Asia. We look forward to working closely with GOD55 to achieve great things together.”
The post Birmingham City Forms Alliance with GOD55 as Their Official Asian Betting Partner appeared first on European Gaming Industry News.
Asia
FOMO7 Expands Platform with 46 New Indian Lottery Games

FOMO7, a trusted name in online entertainment, has unveiled a massive update to its gaming platform with 46 exciting new Indian lottery games, giving players even more chances to win guaranteed prizes in addition to their regular winnings.
This new launch brings a diverse mix of India’s most beloved lottery formats, including:
• Kerala Lottery
• Speed Matka Lottery
• Daily Matka Lottery
• Dear Lottery
• Daily Pick3, Pick4 & Pick5 Lotteries
• Wingo Lottery
With minimum bets starting at just ₹6, draws are held as frequently as every minute, and scheduled daily, weekly, and at popular time slots like 8 AM, 9 AM, 5 PM, 8 PM and 10 PM, offering a dynamic and rewarding experience for both casual and seasoned players. Top winnings go up to ₹10 Crores, making this one of the most lucrative opportunities in the online lottery space today.
In addition to its rich selection of lottery games, FOMO7 offers a comprehensive gaming experience with casino games, sports betting, instant sports and classic live sports, catering to all kinds of online gaming enthusiasts.
The post FOMO7 Expands Platform with 46 New Indian Lottery Games appeared first on European Gaming Industry News.
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