Canada
Master sponsor of the BFA League, Rivalo starts offering ODDS for the main American football competition in South America
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The 2022 season of the Liga BFA (Liga Brasileira de Futebol Americano) started recently, returning to disputes after the hiatus caused by the COVID-19 pandemic. This time, South America’s premier American football competition is sponsored by Rivalo.
With this support, Rivalo made available ODDS for football lovers. The bookmaker exclusively developed the odds for each game in house, further improving the experience for those who are passionate about the world of the oval ball..
With this action, it is now possible to bet on the winner of the national competition and on the winners of the five regional conferences and the direct bet, on the matches, is being developed by Rivalo and should be available in June.
“The Rivalo team, through its team of ‘odd makers’, exclusively launches betting lines for BFA games, showing how much they believe in BFA and in American football played in Brazil. We are convinced that this movement is a pioneer, and will change the reality of our sport, opening doors for the development of teams from north to south of Brazil”, celebrates Rodrigo Hermida, CEO of BFA.
It should be noted that approximately one hundred Brazilian American Football League games should take place in more than 18 states. The championship will feature matches broadcast on ESPN, as well as compacts and specials, both in the ESPN League and throughout the NFL season.
“Thanks to our partnership and collaboration with Liga BFA, our own trading team can give BFA fans the opportunity to bet on their favorite teams, exclusively on our platform”, says Mateo Gómez, Sportsbook Manager at Rivalo.
BFA TIPS BY RIVALO
The partnership between Rivalo and Liga BFA is also generating a weekly space on the official league’s YouTube channel. In the special attraction, representatives of all teams analyze upcoming appointments and act as ‘Tipsters’, passing on betting tips on the platform itself. The guest (tipster) of the week also participates in the ‘RIVALO BOWL’ campaign of their respective team.
Rivalo’s actions in the 2022 season of the BFA League
With the master sponsorship of the biggest football league in the Southern Hemisphere, the company’s brand in the betting industry is gaining immense visibility due to exposure in physical and digital properties. This is one of the actions that are part of the activation of sponsorship for BFA. The agreement with Liga BFA also includes advertising boards in the six Conference finals and in the BRASIL BOWL, the grand final of the tournament.
The operator also has a prominent place in games broadcast on ESPN, in addition to the brand in both endzones and on the 20-yard line in decisive confrontations. Rivalo also has the right to inserts in broadcasts on official channels of the league and in materials published daily on the social networks of the BFA League.
Guilherme Bucchi, Acquisition Manager Brazil at Rivalo, emphasizes his satisfaction in offering, in an exclusive way, the possibility of providing the bettor with this opportunity: “This is the type of action that reinforces the partnership between Rivalo and BFA. , and now the BFA fan has his exclusive place to bet”.
For BFA’s commercial director, Eduardo Ferreira, the sponsorship agreement with Rivalo represents a turning point for the sport in Brazil. “Having Rivalo as an official partner of the BFA is something really unprecedented in Brazil. Rivalo will provide growth, professionalism and innovation to Brazilian football, becoming a pioneer in this modality. The trust that Rivalo places in BFA will certainly be a link of relevance, gratitude and reciprocity”.
In addition, a study released by the Federal Government showed that American football is on the rise in Brazil, appearing among the 10 most watched and wagered sports in the country. This was one of the points that aroused the interest of the new master sponsor, which is committed to helping to accelerate the growth process of the sport in Brazil.
It is important to note that women’s American football has been part of the BFA League since 2019. In the same year, the decision was shown on ESPN, proving the relevance of the sport in the national territory. In 2022, the women’s championship has the same dispute formula with more participating teams. The final of the women’s league is already broadcast on TV.
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Canada
ROGA Launches National College Education Campaign
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The Responsible Online Gaming Association (ROGA) has launched the “Know Your Play” campaign in partnership with EPIC Global Solutions, Kindbridge Behavioral Health, and the Responsible Gambling Council (RGC). This is a major initiative designed to provide college-aged students with detailed content focused on responsible gaming, mental health and well-being, and financial literacy.
“College students are learning to navigate newfound financial independence and equipping this age group with resources to make informed decisions that can build good financial habits will serve them throughout their lives, whether they engage in gaming or not. While previous programs have focused on student-athletes, our campaign intends to educate the broader student population about responsible gaming concepts that can help this age group set realistic expectations and see gaming as a form of entertainment, not as a way of making money,” ROGA Executive Director Dr. Jennifer Shatley said.
The campaign utilizes digital learning tools, resources, and videos available to all college-aged students at knowyourplay.org, even if they are not enrolled in a university. These resources will educate students on key responsible gaming concepts, including randomness, impulsiveness, and limit setting, while addressing myths like the illusion of control in sports betting. It will also focus on the role stress and mental health play in overall student wellbeing and provide practical tips for management. Additionally, extended resources will be piloted with select universities.
“EPIC has vast expertise and experience in creating programs that resonate with college-aged audiences and are delighted to partner with ROGA on a campaign that will provide critical education to college students across the country. By combining expert knowledge with personal stories, our program aims to foster a well-rounded understanding of financial literacy, decision-making, and risk-taking,” Teresa Fiore, SVP of Partnerships at EPIC Global Solutions, said.
The campaign will begin rolling out at college campuses over the next several weeks with in-person learning sessions and workshops in tandem with digital delivery tools for greater accessibility and reach, ensuring that the program effectively engages students across diverse campuses and demographics.
“College life presents unique pressures, from financial independence to academic performance, all of which can impact mental health. By fostering decision-making skills that bridge these areas, we’re helping students build resilience, manage stress, and develop healthy habits that will serve them well beyond their college years,” Kindbridge Group CEO Daniel Umfleet, said.
“College students face an increased risk of harm from gambling, making prevention education essential in protecting this important audience. RGC has a long history of creating prevention programs for young adults, and we are proud to partner with ROGA on this crucial initiative. This campaign will equip students with the knowledge and skills needed to make informed decisions should they choose to gamble. By providing valuable information, digital tools, and resources, we are empowering young adults to approach gambling with a lower-risk mindset and reduce potential harm,” RGC CEO Sarah McCarthy said.
The post ROGA Launches National College Education Campaign appeared first on Gaming and Gambling Industry in the Americas.
Canada
Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company
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Siyata Mobile Inc, a global vendor of Push-to-Talk over Cellular (PoC) devices and cellular signal booster systems, announced a new order for SD7 handsets and related accessories for a new customer, a leading gaming and entertainment company located in Canada.
This order marks one of Siyata’s first entries into the gaming and casino industry, a sector with significant growth potential for the Company. The customer operates dozens of gaming, entertainment, and hospitality venues across Canada and will deploy the SD7 handsets for Push-to-Talk (PTT) communications among its security and maintenance teams.
“This new order is an exciting milestone for Siyata as we expand further into the gaming and casino market. There is a growing industry trend toward modern, cellular-based communication solutions. Casinos require reliable, cost-effective, and easy-to-use communication tools with exceptional audio clarity, and our SD7 handsets and accessories are an ideal fit for those demands. This casino is replacing traditional Land Mobile Radio (LMR) two-way radios with advanced PoC technology for its security and maintenance personnel. The SD7’s robust capabilities, including instant push-to-talk functionality and superior coverage, make it an attractive choice for businesses prioritizing security and operational efficiency,” Marc Seelenfreund, CEO of Siyata Mobile, said.
The post Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company appeared first on Gaming and Gambling Industry in the Americas.
Canada
CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars
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CasinoCanada, the number one gambling guide for players in Canada, is thrilled to announce its new partnership with Ocean Spin a brand under the umbrella of LaLa Stars.
This collaboration marks an exciting step in CasinoCanada’s mission to provide its audience with the most comprehensive and up-to-date information on top gaming experiences.
The partnership agreement will grant LaLa Stars premium visibility across high-traffic sections of CasinoCanada’s website, which has been a trusted source for Canadian players for over 20 years.
LaLa Stars presents itself as an affiliate program that generates double-digit profits by making it easy and enjoyable to promote the brands. The program features a memorable design, a player-centric retention system, top-tier payment options, and game providers. Fast payments, flexible commission models, high-converting brands, powerful reporting, no middlemen, and outstanding conversion make LaLa Stars a popular choice. Additional company benefits are: a revenue share of up to 60%, a CPA of up to €500, hybrid CPA.
Ocean Spin Casino, a brand of LaLa Stars company, despite being quite new on the iGaming market, is a huge online gambling platform where all casino newcomers are greeted with a welcome bonus of 100% for up to €500, and 200 free spins plus one Bonus Crab. It comes as a first deposit bonus for a minimum deposit amount of €20. Sports-betting enthusiasts can also claim a welcome bonus of 100% for up to €100.
Ocean Spin Casino’s games include: gaming machines, roulette blackjack, betting, video poker, bingo, baccarat, jackpot games, and live games.
“We are excited to meet our new partner Ocean Spin Casino, and hope to bring maximum use and value to our community,” said Aleksandra Drigo, Sales Director at CasinoCanada. “This partnership perfectly reflects our dedication to highlighting the best in the gaming industry while offering our audience valuable insights and chances to experience top-notch gaming. We hope for a productive and long-term partnership!”
The partnership is now live, featuring LaLa Stars reviews and exclusive offers on the CasinoCanada website. This collaboration is set to deliver even more thrilling updates, exclusive content, and personalized promotions for the Canadian gambling community.
The post CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars appeared first on Gaming and Gambling Industry in the Americas.
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