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Master sponsor of the BFA League, Rivalo starts offering ODDS for the main American football competition in South America

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The 2022 season of the Liga BFA (Liga Brasileira de Futebol Americano) started recently, returning to disputes after the hiatus caused by the COVID-19 pandemic. This time, South America’s premier American football competition is sponsored by Rivalo.

With this support, Rivalo made available ODDS for football lovers. The bookmaker exclusively developed the odds for each game in house, further improving the experience for those who are passionate about the world of the oval ball..

With this action, it is now possible to bet on the winner of the national competition and on the winners of the five regional conferences and the direct bet, on the matches, is being developed by Rivalo and should be available in June.

“The Rivalo team, through its team of ‘odd makers’, exclusively launches betting lines for BFA games, showing how much they believe in BFA and in American football played in Brazil. We are convinced that this movement is a pioneer, and will change the reality of our sport, opening doors for the development of teams from north to south of Brazil”, celebrates Rodrigo Hermida, CEO of BFA.

It should be noted that approximately one hundred Brazilian American Football League games should take place in more than 18 states. The championship will feature matches broadcast on ESPN, as well as compacts and specials, both in the ESPN League and throughout the NFL season.

“Thanks to our partnership and collaboration with Liga BFA, our own trading team can give BFA fans the opportunity to bet on their favorite teams, exclusively on our platform”, says Mateo Gómez, Sportsbook Manager at Rivalo.

BFA TIPS BY RIVALO
The partnership between Rivalo and Liga BFA is also generating a weekly space on the official league’s YouTube channel. In the special attraction, representatives of all teams analyze upcoming appointments and act as ‘Tipsters’, passing on betting tips on the platform itself. The guest (tipster) of the week also participates in the ‘RIVALO BOWL’ campaign of their respective team.

Rivalo’s actions in the 2022 season of the BFA League

With the master sponsorship of the biggest football league in the Southern Hemisphere, the company’s brand in the betting industry is gaining immense visibility due to exposure in physical and digital properties. This is one of the actions that are part of the activation of sponsorship for BFA. The agreement with Liga BFA also includes advertising boards in the six Conference finals and in the BRASIL BOWL, the grand final of the tournament.
The operator also has a prominent place in games broadcast on ESPN, in addition to the brand in both endzones and on the 20-yard line in decisive confrontations. Rivalo also has the right to inserts in broadcasts on official channels of the league and in materials published daily on the social networks of the BFA League.

Guilherme Bucchi, Acquisition Manager Brazil at Rivalo, emphasizes his satisfaction in offering, in an exclusive way, the possibility of providing the bettor with this opportunity: “This is the type of action that reinforces the partnership between Rivalo and BFA. , and now the BFA fan has his exclusive place to bet”.

For BFA’s commercial director, Eduardo Ferreira, the sponsorship agreement with Rivalo represents a turning point for the sport in Brazil. “Having Rivalo as an official partner of the BFA is something really unprecedented in Brazil. Rivalo will provide growth, professionalism and innovation to Brazilian football, becoming a pioneer in this modality. The trust that Rivalo places in BFA will certainly be a link of relevance, gratitude and reciprocity”.

In addition, a study released by the Federal Government showed that American football is on the rise in Brazil, appearing among the 10 most watched and wagered sports in the country. This was one of the points that aroused the interest of the new master sponsor, which is committed to helping to accelerate the growth process of the sport in Brazil.
It is important to note that women’s American football has been part of the BFA League since 2019. In the same year, the decision was shown on ESPN, proving the relevance of the sport in the national territory. In 2022, the women’s championship has the same dispute formula with more participating teams. The final of the women’s league is already broadcast on TV.

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Ezugi and PointsBet join forces to bring expanded live gaming to Ontario

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Ezugi is excited to unveil a new collaboration with PointsBet, a leading iGaming operator in Canada.

As a division of Evolution since 2018, Ezugi keeps enhancing its foothold in the live gaming sector. This partnership will see Ezugi’s localized and unique live-dealer games incorporated into PointsBet’s online casino in Ontario through Evolution’s One Stop Shop (OSS) platform.

Established in Australia in 2015 and later branching into North America, PointsBet has quickly emerged as one of Ontario’s most rapidly expanding iGaming companies. Known for its cutting-edge sportsbook and growing casino offerings, PointsBet is committed to delivering an outstanding player experience, prioritizing Responsible Gaming to create a safe and secure space for every user.

Through this partnership, PointsBet Ontario customers will access Ezugi’s innovative live casino offerings, which include popular games like Canada Blackjack, EZ Baccarat, and Ultimate Roulette. These titles effortlessly integrate reliable, real-time live gaming with engaging digital elements that greatly attract North American players.

Brooke Hilton, Head of Casino at PointsBet Canada, said: “We’re excited to partner with Ezugi to bring their innovative live-dealer games to our Ontario players. This integration via Evolution’s platform enhances our casino offerings with dynamic, localised titles like Canada Blackjack and Ultimate Roulette, ensuring a premium, responsible gaming experience that aligns with our commitment to player safety and enjoyment.”

James Smith, Commercial Strategy Manager at Ezugi, said: “We are thrilled to team up with PointsBet in Ontario. We recognise Ontario as a key growth region and this partnership with a top tier operator marks an important step in our mission to bring Ezugi’s unique & exciting live casino content to the forefront for players in North America.”

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Fennica Gaming Expands its Partnership with Loto-Québec by Launching eInstant Games

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Building on the momentum of its successful market entry, Fennica Gaming announced the expansion of its partnership with Loto-Québec by launching also its portfolio of eInstant games. This second phase follows the recent successful launch of Fennica Gaming’s online casino games, making its full suite of innovative online games available to players on Loto-Québec’s digital platform, the only legal online gaming offer in the province of Québec.

The launch of the eInstant portfolio completes the initial offering, delivering a diverse and engaging gaming experience designed with Fennica Gaming’s signature player-first approach. The move solidifies Fennica Gaming’s commitment to the Canadian market and its strategy of building long-term, sustainable partnerships with regulated lotteries and operators.

“Launching our casino games was the first step; following it up swiftly with our eInstants is about delivering on our promise. Our partnership with Loto-Québec is built on shared values of responsibility and providing engaging, high-quality entertainment. This isn’t just a content drop; it’s a commitment to our partner’s long-term success and to bringing fresh, reliable gaming experiences to the players in Québec,” said Joni Hovi, SVP of Customers and Marketing at Fennica Gaming.

“Our eInstants are designed with a Nordic innovativeness; they are intuitive, visually engaging, and extremely entertaining – built for sustainable fun. We’ve added the best of mobile gaming expertise, seasoned it with a high-quality, player-centric experience. We are confident that this creative energy offers a distinct flavour that will stand out and connect with players in Québec,” said Kirsi Lagus, SVP of Portfolio and Product Development.

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CGA Announces Leadership Evolution and 2026 Board of Directors

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Amanda Brewer becomes Senior Vice President of Policy & Communications and Brandon Aboultaif becomes Vice President of Western Canada; Salim Adatia (GLI) and Mike Maodus (Blake, Cassels & Graydon LLP) join the CGA Board as Scott Vanderwel (PointsBet Canada) is appointed Chair.

Amanda Brewer has joined the Canadian Gaming Association (CGA) as Senior Vice President of Policy and Communications, and Brandon Aboultaif has assumed the position of Vice President for Western Canada.

Amanda has served as a consultant to the Association for over 15 years, playing a pivotal role in achieving numerous CGA milestones. “I am confident she will apply her enthusiasm and expertise to this new position, which more precisely aligns with her ongoing contributions on behalf of our members,” said Paul Burns, President and CEO, CGA. Amanda remains actively engaged in AML and advertising bill initiatives in Ottawa, along with the Alberta consultation process, where the Association is collaborating with the Government of Alberta and AGLC to prepare the province for its iGaming market launch.

Brandon is the former Press Secretary to Dale Nally, Minister of Service Alberta and Red Tape Reduction and will be a great addition to the CGA. “With the Alberta market soon opening, it has been an important goal to expand our presence into the western part of the country,” added Mr. Burns. His key responsibilities include advancing industry research and education initiatives, supporting member engagement across Western Canada, and fostering collaboration on responsible gaming, innovation, and market development initiatives that strengthen Canada’s gaming ecosystem.

In addition, Salim Adatia, Managing Director, Canada for Gaming Laboratories International, LLC, and Mike Maodus, Partner, Blake, Cassels & Graydon LLP, have joined the CGA’s Board of Directors, and Scott Vanderwel, CEO for PointsBet Canada, becomes the Association’s new Chair.

The full 2026 board is as follows:

  • Salim Adatia, Gaming Laboratories International, LLC
  • Bruce Caughill, Rush Street Interactive
  • Peter Czegeldy, Aird & Berlis LLP
  • Neil Erlick, Nuvei
  • Kurt Gissane, Aristocrat
  • Charmaine Hogan, Playtech
  • Dale Hooper, FanDuel
  • Chuck Keeling, Great Canadian Entertainment
  • Mike Maodus, Blake, Cassels & Graydon LLP
  • Terry McInally, Gateway Entertainment
  • Niaz Nejad, Non-Member Director
  • Derek Ramm, Kinectify
  • Lindsay Slader, GeoComply
  • Richard Taylor, Niagara Casinos
  • Shane Thompson, Konami
  • Scott Vanderwel, PointsBet Canada (Chair)
  • Scott Woodgate, BetMGM

We are also pleased to welcome three past chairs as Emeritus members of the board:

  • Ilkim Hincer, IC360
  • Carrie Kormos, CK Consulting Inc
  • Bob Parente, Light & Wonder

“Amanda and Brandon have joined the CGA as full-time members to oversee several important national campaigns,” stated Scott Vanderwel, Chair of the Board. “We are also pleased to welcome Salim and Mike to the Board. The Board has worked closely with Paul over recent years to advance the Association’s leadership and board structure. We have full confidence in Amanda and Brandon as they step into these key roles, as well as in the valuable contributions that Salim and Mike are expected to bring as we prepare for an active 2026 workload.”

Mr. Burns stated that the newly announced executive and Board appointments will strengthen CGA’s position and support its expansion into Western Canada. “Amanda brings extensive CGA experience, while Brandon contributes knowledge of government policy at both federal and provincial levels. Coupled with our enhanced Board, I am confident they will help drive CGA’s objectives and ongoing growth.”

Source: canadiangaming.ca

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