RubyPlay, an innovative B2B iGaming development studio, is continuing to strengthen its presence in Latin America after signing a deal with Betsul, a leading operator in Brazil.

The partnership sees RubyPlay’s diverse and dynamic content offering go live on the operator’s platform, with players able to discover innovative titles such as Shake Shake Money Tree alongside the groundbreaking Immortal Ways series, which uses the cutting-edge Immortal Ways mechanic to provide players with up to 10,000 ways to win in each release.

Betsul is one of the most prominent operators in Latin America, growing rapidly since its inception in 2019. With an expansive player base spread across Brazil, its market reach will see RubyPlay’s games become available to a considerable number of new customers.

The agreement comes as RubyPlay sets out to secure further growth in key markets, including within Latin America.

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Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “Latin America – and specifically Brazil – continues to be a key market for us at RubyPlay, so we’re excited to be bringing our acclaimed games to Betsul, one of the region’s top operators.

“2024 is set to be an important year for us in terms of growth and player engagement, and we’re excited to see the performance of our titles with this partnership. We look forward to garnering plenty of success alongside Betsul.”

Andreia Oliveira COO at Betsul, added: “As a top choice for many players in Brazil, we’re thrilled to be bringing RubyPlay’s state-of-the-art, forward-thinking games to our platform and, in turn, enriching our content offering.

“With their slots garnering praise from customers and operators alike for their unique mechanics and player engagement rates, we’re certain that our players are going to embrace RubyPlay’s releases.”

Xtremepush, the leading omnichannel customer engagement platform powered by a real-time customer data platform (CDP), has announced a partnership with Vibra Gaming, the Latin America-based casino platform and games developer.

As part of the agreement, Xtremepush will provide its suite of optimization and automation customer retention management (CRM) tools as well as its enterprise-grade CDP, enabling operators using the Vibra Gaming platform to deliver personalized, relevant messages across all marketing channels including mobile, web, email, SMS and social.

The solution will also enable operators to offer players personalized incentives at the right time, driving player engagement and retention.

Founded in 2020 by industry professionals with vast experience in the heavily regulated European market, Vibra Gaming provides localized content and technology to land-based operators launching online as well as global online operators targeting the Latin America region.

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Xtremepush is already live with Vibra Gaming via leading Brazilian operator Betsul but its award-winning customer engagement solutions will now be available to any operator on Vibra Gaming’s platform. This marks Xtremepush’s latest partnership in Latin America following recent operator agreements with Playr.Bet, Betsul and Arena Esportiva.

“We are already live with Vibra Gaming via Betsul in Brazil, which has been a great start to our partnership,” the Head of Partnerships for Xtremepush, Robbie Sexton, said. “The results have been really positive and it is hugely exciting to now be able to extend our solutions to all operators on the Vibra Gaming platform. Latin America is a key strategic market for Xtremepush, so partnering with one of the region’s leading platforms is the ideal next step.”

“We are thrilled to be extending our partnership with Xtremepush and it embodies our commitment to deliver unrivalled gaming experiences for our partners and their players,” the Chief Executive Officer for Vibra Gaming, Ramiro Atucha, said. “Xtremepush’s market-leading customer engagement solutions enable us to continue providing our partners with creative, reliable and innovative solutions, always going above and beyond their expectations.”