Canada
SPOTLIGHT SPORTS GROUP ANNOUNCES LONG-TERM STRATEGIC PARTNERSHIP WITH PLAYMAKER CAPITAL INC. BRAND YARDBARKER
Spotlight Sports Group assists Playmaker Capital Inc and Yardbarker in expanding market-leading content offering through the creation and provision of turnkey, always-on premium horseracing digital destination
Spotlight Sports Group (SSG), a world-leading technology, content and media business specializing in sports betting and fantasy sports, has announced a long-term strategic partnership with Playmaker Capital Inc. (Playmaker) brand Yardbarker, a premier US sports and entertainment media platform which attracts more than 12 million user sessions per month.
Spotlight Sports Group will provide a turnkey, always-on, premium horseracing destination on Yardbarker.com, featuring entries, results, content, tools, games, and coverage of all the largest US horseracing tracks. Spotlight Sports Group’s horseracing platform will provide coverage for Yardbarker customers throughout North America.
Initially, the partnership includes significant coverage of the forthcoming Kentucky Oaks and the Kentucky Derby delivering:
- Entries, results and charts for races leading up to the 2022 Kentucky Derby
- Profiles of every horse scheduled to Run for the Roses, and horse-by-horse breakdowns with notes and quotes for the big races
- Complete stats articles breaking down ten ways to play the big races and exclusive pick-6 analysis for both the big days
In addition to the 2022 Kentucky Derby and Kentucky Oaks content, the site will have coverage for all other US tracks throughout the year, including:
- Entries, latest odds, results and charts for races at major US tracks
- Feature horseracing articles for both casual and regular handicappers
- Daily free bets and exclusive offers for the best places to play
- Horseracing event guides for major track openings
- AI-based automated horseracing generated content
- Unique contests and games to make horseracing more fun
“It could be argued that there is a perception that horseracing in America has been thought to be difficult to understand and consume,” commented Rick Wolf, SVP, Spotlight Sports Group. “Spotlight Sports Group’s decades of experience publishing premium horseracing content and actionable betting intelligence, coupled with Yardbarker’s reach to sports fans, gives us the unique opportunity to make horseracing digestible, understandable and continue to support its growth and popularity with all sports fans.”
“Understanding that our audience loves all sports but was not engaged in horseracing created an opportunity to deliver a world-class experience and encourage our users to embrace an amazing sport,” added Yardbarker CEO Ben Maggin. “Yardbarker’s brand is the perfect place to ignite a renewed love of horseracing and create a place where fans can understand, embrace and enjoy one of the oldest sports in America. Spotlight Sports Group is the perfect partner to introduce horseracing to the Yardbarker audience and explode awareness across the sports landscape.”
In addition to the creation and activation of sports betting content platforms for media, Spotlight Sports Group’s partner offerings include unique free-to-play games, betting intelligence and data, and automated entries, results and picks.
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Adam Pentecost Chief Revenue Officer at Gaming Corps
Gaming Corps partners with BetMGM for exclusive Ontario launch
Gaming Corps – a publicly-listed game development company based in Sweden, has announced a landmark content partnership with BetMGM, a leading iGaming and sports betting operator, marking BetMGM as the first partner to bring Gaming Corps’ full portfolio to players in Ontario. The exclusivity will run for an initial period before the portfolio is rolled out more widely in the market.
The agreement brings BetMGM players in Ontario the full force of Gaming Corps’ premium line-up, from blockbuster titles like 3 Pigs of Olympus and Gates of Hellfire to signature mechanics including the adrenaline-fuelled A-MAZE-CADES
and instant-win Smash4Cash
series.
Available at BetMGM Casino, the portfolio also features the innovative X-MY-WAY
challenge, as seen in Hoop Champion and Golf Champion, which introduces new layers of interactivity and personalised gameplay experiences.
Adam Pentecost, Chief Revenue Officer at Gaming Corps, said: “Ontario has quickly become one of the most exciting regulated markets in North America, and we’re thrilled to be making our debut with BetMGM as our first operator partner in the province. The opportunity to launch with such a high-profile brand, on an exclusive basis, allows us to showcase our content to an engaged player base and demonstrate the unique experiences we can deliver. This is an important milestone in our North American expansion strategy, and we look forward to seeing how Ontario players respond to our portfolio.”
Oliver Bartlett, Vice President of Gaming at BetMGM, said: “Exclusivity matters because it gives our players something they can’t find anywhere else and sets us apart in a competitive market. Gaming Corps’ engaging and interactive content portfolio is a fantastic addition to BetMGM Casino.”
The post Gaming Corps partners with BetMGM for exclusive Ontario launch appeared first on Americas iGaming & Sports Betting News.
Barbarossa Dragon Empire
Peter & Sons Expands Ontario Footprint with Major Casino Time Content Deal
Peter & Sons, the innovative iGaming studio known for its signature artistic flair, has secured a landmark content agreement with Casino Time, a leading homegrown operator in Ontario.
Delivered through Light & Wonder’s premier aggregation platform, the partnership brings Peter & Sons’ library of indie-inspired titles to CasinoTime.ca. This move aligns with Casino Time’s strategy to consolidate its market-leading position as it expands its offerings from slots, live casino, and bingo into a soon-to-launch sportsbook.
Pushing Boundaries in the Ontario Market
Ontario has rapidly evolved into one of the most dynamic and regulated iGaming jurisdictions in North America. Through this deal, local players gain access to Peter & Sons’ most successful recent launches and seasonal hits:
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Barbarossa Dragon Empire: The high-stakes third installment in the studio’s flagship franchise. This Asian-themed sequel features the “Multiplier Cannon” and a massive 40,000x win potential.
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Zombie Road: A post-apocalyptic adventure on a 5×3 grid with 243 ways to win, featuring cascading reels and persistent multipliers that can reach 20,000x.
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Bad Santa: A subversive, gothic-horror take on the holiday season, utilizing a Scatter Pays system and “Multiplier Jumps” for a high-volatility experience.
A Shared Vision for High-Art Gaming
Peter & Sons has carved out a unique niche in the industry by blending meticulous game mechanics with world-class art and storytelling. Partnering with Casino Time—an operator celebrated for its Canadian heritage and focus on premium player experiences—marks a significant milestone for the studio’s 2026 roadmap.
“Ontario has long been a major focus for us, and partnering with Casino Time marks an exciting milestone for our expansion,” said Yann Bautista, Founder and Commercial Director at Peter & Sons. “Their commitment to top-tier entertainment aligns perfectly with our bold vision.”
Jeffrey Holmes, COO of Casino Time, added: “We are thrilled to partner with Peter & Sons. Their distinctive artistic style and highly engaging gameplay represent a major step in expanding the premium entertainment we offer to our players.”
The post Peter & Sons Expands Ontario Footprint with Major Casino Time Content Deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Barbarossa Dragon Empire
Peter & Sons Bolsters Ontario Presence with Landmark Casino Time Content Agreement
Innovative iGaming studio Peter & Sons is set to enhance its position in Ontario after signing a landmark content agreement with Casino Time, one of the region’s most respected operators.
The agreement, delivered in collaboration with Light & Wonder, represents a natural move for either party, with the operator’s flagship site CasinoTime.ca offering a broad selection of casino games including slots, live casino, and bingo. There are also plans afoot for a Casino Time-powered sportsbook as the site looks to consolidate its market-leading position and diversify its content offering.
Ontario has fast emerged as one of North America’s most dynamic, progressive iGaming regions. The state’s players can now enjoy a range of Peter & Sons fan favorites including the recent flagship launch Barbarossa Dragon Empire – the third installment in the popular series – along with seasonal offering Bad Santa and the undead antics of Zombie Road.
Renowned for its catalogue of indie-inspired creations, offbeat characters, and meticulously crafted game worlds, Peter & Sons continues to push boundaries in slot design and entertainment. By joining forces with Casino Time – a platform celebrated for its proud Canadian heritage and commitment to delivering superior experiences – the studio looks forward to building a long-term, mutually beneficial relationship.
Yann Bautista, Peter & Sons Founder and Commercial Director, said: “Ontario has long been a major focus for us, and partnering up with Casino Time marks an exciting milestone for our expansion in the region. Their commitment to delivering top-tier entertainment aligns perfectly with our bold vision, and we’re looking forward to sharing some of our most beloved titles with the Casino Time’s audience.”
Jeffrey Holmes, Chief Operating Officer of Casino Time added: “We are thrilled to partner with Peter & Sons, a studio renowned for its distinctive artistic style and highly engaging gameplay. As we continue to cement our leading position in the Ontario market, this agreement represents a major step in expanding the premium entertainment we offer to players.”
The post Peter & Sons Bolsters Ontario Presence with Landmark Casino Time Content Agreement appeared first on Americas iGaming & Sports Betting News.
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