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Entain & ARC appoint working peer Lord Lipsey to chair new Premier Greyhound Racing joint venture

Published

3 years ago

May 3, 2022

Reading Time: 3 minutes

Newly-launched entity, a joint venture between Entain and Arena Racing Company, announces working peer and former Chair of British Greyhound Racing Board as Chairman

Premier Greyhound Racing, a newly-launched joint venture between Entain, the global sports betting, gaming and interactive entertainment group, and Arena Racing Company have appointed Lord Lipsey as Chair.

Premier Greyhound Racing aims to deliver the market-leading greyhound racing product best serving racegoers, owners and trainers by delivering increased welfare standards and investment. It will promote the sport as a betting medium to drive revenues for operators, revitalising the sport in the process.

European Gaming Congress 2024 (Warsaw, Poland)

Premier Greyhound Racing will represent the interests of a total of 14 of Britain’s 20 official and regulated greyhound racing tracks. From January 2024, the company will offer a comprehensive package of racing both to digital and retail betting operators and their customers, worldwide from the nine Arena Racing Company and Entain stadia along with five independent tracks (Kinsley, Pelaw Grange, Sheffield, Swindon and Yarmouth).

Working peer Lord David Lipsey returns to greyhound racing following his four-year spell as Chair of the then-named British Greyhound Racing Board between 2004 and 2008.

David Lipsey has been a greyhound racing enthusiast for nearly half a century. He has owned several racing greyhounds and two greyhounds – Zac and Brenda – were adopted by him and his family.

As well as his involvement with running the sport he was a trustee of the Retired Greyhound Trust (now Greyhound Trust). Some five years ago he was called in by then Sports Minister Tracey Crouch to negotiate a new deal between Greyhound Racing and the bookmakers which resulted in a £2m a year boost to the sport’s finances, by working with digital operators to secure their contributions to the voluntary greyhound levy scheme.

Lord Lipsey brings a wide-ranging set of chairing and directorship experiences to the role, spanning entertainment, regulatory affairs, the betting and racing industries. He is currently a member of the board of horseracing’s Starting Price Regulatory Commission

Commenting on his appointment, Lord Lipsey said: “As an owner, and a supporter of greyhound racing, I am taking a part-time professional role within the sport I love. I look forward to representing it and its stakeholders to improve welfare, safeguard integrity and raise competition standards to industry-leading levels.

“Greyhound racing remains a hugely popular British tradition- on the latest figures the sixth-biggest spectator sport, welcoming millions of enthusiasts through its doors.

“Under the leadership of the Greyhound Board of Great Britain (GBGB), it has established itself as both a great night out for younger audiences and fast-moving and absorbing off-course, digital entertainment. Premier Greyhound Racing believes that it has a huge potential both as a sport and a betting market, offering stakeholders a sustainable and commercially valuable product in the long term.”

Commenting on Lord Lipsey’s appointment, Richard Lang, Director of Commercial retail at Entain, speaking on behalf of Premier Greyhound Racing said: “Lord Lipsey brings a vast and varied experience both in and outside of the greyhound racing and betting industries, which will prove vital in unlocking the potential of the sport through the platform we will provide it with in Premier Greyhound Racing.

“Lord Lipsey is a lifelong supporter and advocate of greyhounds, the sport and its stakeholders and shares our commitment to invest in and raise welfare, integrity and racing standards.

“We look forward to working with Lord Lipsey to ensure British greyhound racing flourishes and enjoys a sustainable future, remaining a core product our customers enjoy for the long term, benefitting all stakeholders.”

Mark Bird, Chief Executive of the Greyhound Board of Great Britain commented on the appointment: “We welcome the appointment of Lord Lipsey as Chair of Premier Greyhound Racing, not only for his obvious industry knowledge, insight and experience but also for his welfare credentials.

“Having worked with him previously as part of the negotiations for an increase in the voluntary levy, I am delighted that he has taken up this position with a commitment to greyhound welfare.”

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One to Reign Supreme – Just Slots Launches Second Game, Shogun Skylord

Published

33 minutes ago

February 24, 2025

George Miller

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Reading Time: 2 minutes

Malta based iGaming software developer, Just Slots, has just announced the release of its second game, Shogun Skylord, which aims to build on the success of its first game and ultimately soar high into players esteem.

Just Slots’ next game titled ‘Shogun Skylord’ is set to release on the 24th February and harkens back to feudal Japan, but with an avian twist where samurai birds reign supreme. Just as the game plays on historical themes, Just Slots also pay homage to their development history and give players returning features such as two bonus buys – a fan favourite in their debut game, Sugar Heaven. Shogun Skylord also aims to generate a whirlwind momentum with fresh features by offering free spins with progressive multipliers, whilst taking things to another level with a 5×6 reel setup with 40 win lines.

Shogun Skylord stands out with other features such as hot spin which enhances the player’s fortunes by increasing the chance of getting into a bonus round. Alongside this are other lordly incentives like multiple RTPs as well as max wins up to 10,000x. The game will go live with renowned operators in the industry including Njord Group, Rhino Entertainment, Stake, Bitcasino, Sportsbet, Mystino and Highroller.

Commenting on their latest game, Christine Parkhill, CCO at Just Slots said, “Whilst Shogun Skylord marks a bold, stylistic departure from our first game, we are staying true to the excitement and innovation that made our debut game such a success. Our new release will transport players into a vivid historical fantasy, where samurai birds battle for the right to rule. We have dedicated time and effort into this game, honing down on offering striking visuals, immersive storytelling and cutting edge gameplay to create an experience that is both engaging and exciting.”

The aim with Shogun Skylord is to emulate Sugar Heaven’s success, which saw it climb to the top ten game on its debut casino. This was in addition to other impressive metrics such as 34% of players returning to Sugar Heaven, with just shy of 10% of overall users playing over 200 spins per session. All of these represent milestone achievements that highlight the quality of work emerging out of the studio.

Shogun Skylord will go live on the 24th February, with Just Slots third game Book of Arcane 100 soon to follow. Shogun Skylord will also be playable on sites such as Pommi.com, CasinoDays.com, Bitcasino.io and Stake.com. Just Slots is also offering potential players the chance to try it before fully launching in, with a publicly accessible demo live on their website.

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Andy Rogers CEO of RokkerX

RokkerX Expands into Latin America with São Paulo Operations

Published

33 minutes ago

February 24, 2025

GamingAmericas.com

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Global Managed Services Leader Strengthens Presence in Booming Brazilian iGaming Market

RokkerX, a global leader in managed services for the iGaming industry, is pleased to announce its expansion into Latin America with the launch of operations in São Paulo. This strategic move capitalises on the rapid growth of Brazil’s iGaming market, offering operators a competitive edge with expert support and localised solutions.

RokkerX has established itself as a trusted partner for iGaming operators worldwide, delivering high-quality managed services, including customer support, player retention, KYC, AML, fraud prevention, payments, trading, and operations. With its new São Paulo hub, RokkerX is set to provide tailored solutions to operators across Brazil and the wider North and South American markets, including Canada.

“With the increasing demand for high-quality managed services in the LatAm region, São Paulo is the perfect location for RokkerX to expand its footprint,” said Andy Rogers, CEO of RokkerX. “We are committed to helping operators navigate this dynamic market by offering the insights, tools, and operational support they need to succeed.”

This expansion aligns with RokkerX’s vision of being a trusted partner for iGaming operators, ensuring they remain agile and competitive in emerging markets. The São Paulo office will serve as a key center for providing localised expertise, leveraging RokkerX’s global capabilities to drive sustainable growth for its partners.

As regulatory frameworks evolve and the demand for iGaming services grows, RokkerX is well-positioned to deliver best-in-class solutions that enable operators to thrive in this fast-paced environment. The company’s entry into São Paulo marks an exciting chapter in its mission to power the future of iGaming through innovation, operational excellence, and deep market knowledge.

The post RokkerX Expands into Latin America with São Paulo Operations appeared first on Gaming and Gambling Industry in the Americas.

ANJL

BiS SiGMA Americas announces institutional partnership with ANJL to strengthen the new regulated betting market in Brazil

Published

33 minutes ago

February 24, 2025

GamingAmericas.com

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BiS SiGMA Americas 2025, which will take place between April 7th and 10th at the Transamerica Expo Center, in São Paulo, announced a partnership with ANJL (National Association of Games and Lotteries), strengthening the credibility of the event, which is the main event in the iGaming sector in Brazil.

Brazil is going through an important moment in the industry with regulation, and ANJL has an essential role in the entire development of this process. The partnership with BiS SiGMA Americas reinforces the sector’s best practices and the commitment to transparency and security in the market.

The Association represents – and only accepts as members – companies that operate legally in the country. “ANJL defends the interest of member companies and promotes the recognition of the sector as productive in the economy, whether to generate new jobs or contribute to governments’ tax collection, in addition to acting to combat minors’ access to betting games and the operation of websites that do not have authorization to operate”, explained the President of ANJL, Plinio Lemos Jorge.

ANJL’s support will further increase the specialized content and strategic opportunities in the sector, which were already expected in the new edition of BiS SiGMA Americas, in addition to providing connections between operators, regulators and stakeholders.

At BiS SiGMA Americas 2025, lectures and panels were expected, and these will feature ANJL leaders, who will enrich the experience of the audience present. They will also be in discussions, bringing the Association’s experience to the event.

“BiS SiGMA Americas is the most relevant event in the sector, bringing together the main players to discuss the future of the market. Our partnership reinforces ANJL’s commitment to promoting a regulated, safe and sustainable environment for the gaming and lottery industry in Brazil”, stated the President of ANJL.

The Marketing Director of BiS SiGMA Americas, Nuno Bispo, highlighted how the partnership qualifies the event. “We are very proud to have the institutional support of ANJL, which plays a fundamental role in building the regulated market in Brazil. This partnership guarantees that BiS SiGMA Americas 2025 will be an even more qualified environment for debates and strategic connections.”

Registration for BiS SiGMA Americas 2025 is now open and can be done on the website. Approximately 18 thousand people are expected at the event. Guarantee your registration now for the biggest event in the iGaming sector in Brazil and have the opportunity to participate in the discussions that will define the future of the sector in the country.

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