eSports
ODDIN.GG TAKES ESPORTS MARKETING TO A NEW LEVEL WITH JOTUN.GG

Oddin.gg, one of the leading global providers of esports odds feeds, risk management and iFrame solutions, is making yet another move towards providing the whole spectrum of esports services with the acquisition of the forward-thinking esports betting marketing agency Thousand Lives.
Thousand Lives and Oddin.gg have already had several overlapping clients in adjacent esports sectors, so a robust base for the new endeavor is already in place. The decision to collaborate and bring under one roof an unmatched variety of esports services will maximize value and results for Oddin.gg’s partners and clients.
Oddin.gg will absorb the Thousand Lives esports division and rebrand the new, in-house branch, as Jotun.gg. The new company will focus on 360° marketing services for Oddin.gg’s clients, covering media buying, native integration on top esports websites, influencer campaigns, branded tournaments and many more.
Vlastimil Venclik, co-founder and CEO of Oddin.gg, commented on the new deal:
“For those versed in Norse mythology, Jotun is not an unfamiliar name. A ‘Jotun’ was a member of the race of giants, which certainly reflects the direction we want to take with the new company: a gigantic, 360° approach that will touch on every area of our clients’ esports needs, necessities, demands, and wishes. With Jotun.gg, we are clearly aiming for the stars.”
Nazar Honcharuk, CEO of Thousand Lives, said: “I am beyond excited to work on marketing activities for Oddin.gg’s clients. Their odds solutions are already the best and most numerous on the market, so integrating our advertising opportunities will definitely ensure substantial commercial success for us and our partners”.
Oddin.gg is a world-leading B2B esports betting solutions provider. State-of-the-art esports betting products in the form of odds feeds, risk management and iFrame deliver the most engaging esports betting package with highest uptime on the market. Oddin.gg’s solutions power Betway, Yolo Group, EEG, Aspire Global, Altenar, Softswiss, and many other sportsbooks and platform providers on a global scale.
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Asia
JBO Thailand Launches Esports World Cup Promotion

JBO, a well-established online gaming and entertainment platform, has announced an exciting new promotion tailored for the highly anticipated Esports World Cup 2025. Esports enthusiasts in Thailand now have a compelling opportunity to win up to 30,000 Jcoin by placing wagers on the thrilling “World Cup Qualifiers” matches. This shows JBO Thailand’s commitment to giving great value and fun experiences to all its players.
This exclusive event is ongoing and will conclude on August 24, 2025, at 23:59 (GMT+8). This period strategically aligns with the intensified global esports calendar, leading up to the Esports World Cup and its critical qualifying rounds. JBO Thailand is actively creating an immersive environment that allows fans to engage more deeply with preferred teams and competitive events. Participation in the promotion is straightforward. Players are simply required to place bets on eligible “Esports World Cup Qualifiers” matches through JBO’s designated esports betting providers, IM Esports and TF Esports. The promotion is conveniently accessible via the “Reward Corner” section on the JBO platform, ensuring a seamless and intuitive user experience for all participants.
At the core of this attractive offer is JBO’s innovative Jcoin reward system. Players who log in to JBO and achieve a weekly turnover exceeding 3000 in the Esports category will automatically qualify for Jcoin rewards. The reward system gives bigger prizes as you play more, with up to 30,000 Jcoin available each week.
JBO also ensures a smooth and secure experience through the easy-to-use JBO app available for both Android and iOS devices. With fast withdrawals and smooth gameplay, the platform is ideal for esports fans to enjoy and earn real rewards. JBO is trusted across Asia and has Dimitar Berbatov as its brand ambassador, showing it as a top sportsbook and esports operator.
The post JBO Thailand Launches Esports World Cup Promotion appeared first on European Gaming Industry News.
Compliance Updates
Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires

Oddin.gg has been officially registered as a supplier by the Lottery of the City of Buenos Aires (LOTBA). This authorization clears the way for Oddin.gg to provide its end-to-end esports betting ecosystem—including its Odds Feed, Risk Management, BetBuilder, Widgets, and more—to licensed operators in the City of Buenos Aires. The milestone reinforces Oddin.gg’s strategic focus on supporting partners across Latin America.
LOTBA, the regulatory authority for online gaming within the Autonomous City of Buenos Aires, is well known for its rigorous compliance and technical standards. While the body manages licensing and enforcement, suppliers must undergo a formal registration process before providing services to local operators. Oddin.gg’s successful registration confirms that it has met all relevant technical, financial, and compliance requirements.
Juana Bischoff, Senior Business Development Manager LATAM at Oddin.gg, said: “Being officially registered with LOTBA marks an important step in Oddin.gg’s long-term commitment to the Latin American market. Esports is gaining real traction across the region, and we want operators in Buenos Aires—and beyond—to have the tools and insight to deliver a top-tier esports betting experience. We’re not just bringing leading technology—we’re bringing the local expertise and regulatory awareness needed to help our partners like Betsson and Jugadon grow.”
The post Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires appeared first on Gaming and Gambling Industry in the Americas.
eSports
eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans

From hoodies to short-sleeved jerseys: the entire collection has been developed to meet the specific needs of gamers – uncompromising, highest-quality and thought-out down to the last detail.
“There is the right functional clothing for every sport – for soccer, tennis, golf… Gaming used to have this gap. Not anymore!”, say the founders.
The debut collection features 4 products and thus offers the right piece for all gamers: hoodie, longsleeve, shirt and pants. Each combines innovative functionality with comfort and style. Smart gadgets – including special ventilation zones, padding and other features to promote reaction, focus and grip – make this clothing a real support in the game.
Developed from the ground up specifically for playing at a PC, “aim.one is for everyone who wants to take their gaming to the next level – from high-end eSports pros to hobby gamers,” say the founders. “With this collection, gamers finally get their own clothing tailored to their passion!”
The product launch will take place via Kickstarter on the 5th of August!
Until launch, Gamers can unlock MVP status for only a €/$1 donation. This grants up to 35% discount during the campaign — plus a free nickname print on their apparel.
The post eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans appeared first on European Gaming Industry News.
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