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GambleAware invests £2.5m into gambling harms prevention education programme across England and Wales
Following a competitive tender, GambleAware is awarding £2.5m to GamCare, YGAM and partners, and Adferiad Recovery to expand The Gambling Education Hub Service across England and Wales as part of its commitment to help reduce gambling harms among young people
The Gambling Education Hub (The Hub) is a gambling education programme which includes toolkits, training and peer-based theatre performances, is aimed at professionals and volunteers who work with young people and families and at young people, parents and carers themselves.
The expansion follows an independent evaluation[1] of the GambleAware commissioned Scottish Gambling Education Hub (The Hub) by IFF Research, which reveals success of its early intervention and prevention methods leading to dramatic improvements in gambling harms awareness and understanding
The Hub, which is primarily for practitioners, educators and youth workers, uses early intervention and prevention methods to reduce gambling harms among children and young people, working holistically within local communities, to promote a safer environment – especially for those most at risk
GambleAware has today announced the expansion of its Gambling Education Hubs across England and Wales, following a successful pilot in Scotland. The Hubs, which help prevent gambling harms among young people through early intervention and education, resulted in 92% of practitioners from the Scottish Hub saying they felt confident in identifying the signs of gambling harm, compared to just 35% pre-training. The Hubs also resulted in more than eight in ten young people from the Scottish Hub saying they were more aware of the consequences of gambling and 84% felt confident about where to turn to for support if needed.
This investment from GambleAware comes at a critical period, with the Hubs designed to reach all communities across the nations by engaging at a local level in a way that central Government sometimes cannot. Young people are increasingly exposed to easily accessible gambling through the growth of online gaming and social media. GambleAware research published in 2020 showed that 94% of 11-17-year-olds in Great Britain had been exposed to gambling adverts in the last month, seeing six adverts on average[2]. This data directly led to recent caps and restrictions imposed on industry advertisers to further curb their appeal to children and youths.
The Scottish Hub delivered gambling education to almost 3,000 professionals and volunteers working with young people, as well as young people themselves, parents, and carers. GambleAware partnered with Scotland’s national youthwork organisation Fast Forward[3] to deliver the locally focused prevention programme. An independent evaluation of this project by IFF Research found that the Hub:
- improved knowledge and awareness of youth gambling harms and gambling education among practitioners, and
- reached over 15,800 young people resulting in increased awareness of the consequences of gambling and confidence in asking for support.
Building on this success, GambleAware has today announced the award of a £2.5m grant to expand the Hub Service to both England and Wales. Following a competitive tender process, the grant has been won by GamCare, in partnership with YGAM, ARA, Aquarius, Beacon, Breakeven and Neca to carry out the work in England, and by Adferiad Recovery, which will carry out the work in Wales.
Anna Hemmings, Chief Executive of GamCare, said: “We are delighted to be receiving this grant to deliver gambling education hubs across England. We work in collaboration with a number of organisations who bring unparalleled experience of working with young people around these issues, including; Young Gamers and Gamblers Education Trust (YGAM), Addiction Recovery Agency (ARA), Aquarius, Beacon, Breakeven and Neca, to deliver Education Hubs across England.
Both GamCare and our partners passionately believe that information on the risks associated with gambling and gaming should be a key part of young people’s education, gaining parity with other risky behaviours such as drugs and alcohol.
We are looking forward to building on the successes of our work with young people, their parents and professionals in a new programme aimed at increasing visibility of both local and national education and support, and to working with GambleAware and our partners towards our shared aspiration of reducing gambling-related harms for young people.”
Leon Marsh, Director of Hospital & Residential Services at Adferiad Recovery said: “We look forward to working with GambleAware on this great initiative to help reduce gambling-related harm caused to young people and to provide comprehensive training, education and resources to key stakeholders to reduce the risks associated with gambling addiction. We were delighted to hear that we had been selected to be the providers of Wales’s Gambling Education Hub and are looking forward to replicating the success of the project currently being undertaken in Scotland. Our extensive knowledge and experience in young people services puts us in a good position to be able to effectively deliver this project in Wales, and we are excited to be able to offer young people this valuable service.”
GamCare, together with YGAM and other partners, brings over nine years’ experience delivering services for thousands of young people, including relevant skills, local knowledge, and stakeholder networks. Meanwhile, Adferiad Recovery is an industry leader in the fields of addiction, mental health, and young people’s services. Each organisation is best placed to carry out the expansion of the Hub Service in their own region. The new Hubs will also reflect differences in curriculums, languages, regions, need and demand, and political and other contexts, specific to each nation.
Zoë Osmond, CEO at GambleAware, said: “At a time when young people are increasingly exposed to gambling, the delivery of local focused programs for gambling education and prevention of harms has never been more important. We hope to see the positive short-term impacts from the Scottish Education Hub’s activities replicated in our newly commissioned English and Welsh Education Hubs, and we are excited to have awarded this grant to these two highly experienced organisations.
“As the lead commissioner working to prevent gambling harms, GambleAware is committed to working with local organisations and stakeholders to fund and establish tailored, best-practice prevention programmes. With young people in the UK now growing up being widely exposed to gambling marketing and advertising, these projects represent a meaningful step towards delivering a society where all children and young people are protected from the risks of gambling related harms.”
The Hubs across all nations will incorporate input from people with lived experience of gambling harms in the development of training content, service delivery, and any supporting tools or resources. GambleAware expects that equality, diversity and inclusion policy and procedures to be at the heart of the service design, provision, and day to day operations.
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22Bet Partners
22Bet Partners Launches €10,000 Total Prize Pool Affiliate Giveaway for New Partners
22Bet Partners has launched a new social media giveaway designed to welcome new affiliates into its global partner network — this time with a €10,000 total prize pool waiting to be claimed.
The campaign, hosted on the company’s official Instagram page and running until April 15, will select ten winners, each receiving €1,000 credited to their affiliate account. The initiative offers new partners an opportunity to join the program while boosting their starting affiliate balance from day one.
Participation in the campaign follows a simple format familiar to anyone active on social media. To enter the giveaway, participants need to complete three steps:
- Follow the official 22Bet Partners Instagram page
- Register in the 22Bet Partners Affiliate Program via the campaign link
- Like the giveaway post
Once the campaign concludes, ten winners will be randomly selected from participants who completed all steps and liked the post. Selected users will be contacted directly and asked to provide their Affiliate ID so the reward can be credited to their affiliate account.
More detailed participation rules and conditions can be found in the official giveaway post on the 22Bet Partners Instagram page.
The promotion is available exclusively to new affiliates joining the 22Bet Partners program. The initiative reflects the brand’s ongoing focus on expanding its global affiliate network and supporting partners who choose to grow alongside the platform.
General 22Bet Partners Terms & Conditions apply to this promotion.
The post 22Bet Partners Launches €10,000 Total Prize Pool Affiliate Giveaway for New Partners appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brazil
LOUD and SuperGaming Launch Prime Rush in Brazil, Bringing Battle Royale and Extraction Gameplay for Mobile
Prime Rush, a mobile shooter combining battle royale survival with extraction-style gameplay, has officially launched in Brazil on Google Play for Android and the App Store for iOS. Developed by SuperGaming in partnership with Spacecaps, the parent company of LOUD, the game has been built with direct feedback from Brazilian players and creators during its Closed Beta and Early Access phases.
Prime Rush introduces a unique twist to the traditional battle royale format. In addition to surviving until the end of the match, squads can secure an early victory by extracting Cosmium, a rare resource that spawns during the final circle. This dual win condition creates a match environment where squads must decide whether to outlast opponents in a final-circle finish or take a more tactical route to win through Cosmium extraction.
The game also features a flexible tactical ability system built for high-tempo mobile combat. Active Abilities such as DeadEye, Shield Dome, Super Speed, and Hunter’s Instinct allow players to approach matches through precision, defense, mobility, and intel respectively.
Bruno Bittencourt, CEO of LOUD, said:
“Brazil has one of the most passionate gaming communities in the world, yet we’ve spent years playing games that weren’t built with us in mind. Prime Rush is a game created for Brazilian players, shaped daily by the communities we’ve built over the past decade. We’ve been listening to them every single day. It’s a game that finally feels like home.”
Roby John, CEO and Co-founder of SuperGaming, added:
“Brazil has one of the most competitive mobile shooter audiences that we have seen, and from the start we wanted Prime Rush to be both authentic and accessible. For us, that meant building a game that feels true to Brazil while also making sure it runs smoothly across a broad range of devices so more players can experience it the way it was meant to be played.”
The battle takes place on the island of Maré, the setting for Prime Rush’s battle royale extraction experience. Prime Rush also includes a Mini TDM mode (Favela) — a quick 4v4 mode designed for shorter, high-intensity firefights on the go.
At launch, the game introduces a lineup of new Brazilian heroes including Juliana, Rafael, Miguel, Rogério, Dos Santos, Julia, and Gustavo, with character customization allowing players to personalize their experience. Players can also customize their weapon experience with the new Evo-X skins. These are upgradeable gun skins featuring three switchable chromas, enhanced visuals and VFX, unique inspect and reload animations, custom fire SFX, unique kill feed treatment, and distinct muzzle and tracer effects.
Prime Rush goes live with multiple limited-time modes including DeadEye Rush, Pants in the Air, and Weapon Roulette, offering players shorter duration matches for quick jump-in and jump-out sessions beyond its core battle royale extraction gameplay.
The game launches with its first Ranked Season, allowing players to climb through Bronze, Silver, Gold, Platinum, Diamond, Champion, Legend, and Cosmic.
Season 1 Battle Pass: Street Legends is also here, bringing a new lineup of rewards for players as they progress through the season. These include:
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New Avatars: Laura, Juliana, Rafael
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Weapon Skins: Subliminar, Grafitada, Suavidade, Firmeza, Raiz, Brabo, AK-BR7
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Melee Weapon: Chinela (Slipper)
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Vehicle Skin: Lenda Urbana
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Additional Rewards: Stickers, Dive Trails, Emotes, and Portraits
Prime Rush System Requirements
Powered by SuperPlatform, SuperGaming’s in-house tech stack, Prime Rush currently supports Android 7 and above with 4GB RAM, as well as iOS 15 and above. Based on Early Access performance reports, the game delivers a stable 40 FPS on lower-end devices with recommended graphics settings, while mid-to-high-end devices can achieve up to 60 FPS.
This makes Prime Rush playable across a wide range of mobile devices, helping ensure that more players in Brazil can access the game on both Android and iOS. SuperGaming is continuously optimizing Prime Rush to support more devices over time. Performance and visual fidelity may vary depending on hardware and user-selected graphics settings.
Players can check out the launch trailer here: https://www.youtube.com/watch?v=Op5KreKoLmY
The post LOUD and SuperGaming Launch Prime Rush in Brazil, Bringing Battle Royale and Extraction Gameplay for Mobile appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BETER
FeedConstruct Powers BETER’s Integration with LV Bet as Official Technology Partner
FeedConstruct, a leading provider of sports betting technology solutions, has been appointed as the official technology partner facilitating BETER’s integration with LV Bet. Using FeedConstruct’s advanced infrastructure, BETER’s exclusive esports and sports content is now fully accessible to LV Bet players, ensuring a seamless and high-quality betting experience.
This partnership highlights FeedConstruct’s role in delivering scalable, reliable, and high-performance solutions that streamline content deployment for operators while supporting providers in reaching new audiences. By simplifying integration and optimizing distribution, FeedConstruct helps reduce time-to-market and ensures consistent performance at scale.
“We are proud to support BETER in its collaboration with LV Bet,” said Arsen Baghdasaryan, CCO at FeedConstruct. “Our technology enables fast, stable content delivery, helping providers expand commercially and operators offer reliable, revenue-driving solutions.”
Chuck Robinson, CRO at BETER, added: “FeedConstruct’s expertise allowed us to integrate seamlessly with LV Bet. Their technology ensures our fast-paced content is delivered efficiently and reliably, enhancing the betting experience for users.”
Marcin Doszczeczko, CEO at LV Bet, said: “Esports and short-format competitions are rapidly growing. Integrating BETER content via FeedConstruct strengthens our live offering, boosts player retention, and diversifies revenue streams. This partnership is a key part of our 2026 product strategy.”
The collaboration reinforces FeedConstruct’s commitment to connecting leading content providers with operators through innovative, scalable technology solutions that drive engagement, retention, and commercial growth.
The post FeedConstruct Powers BETER’s Integration with LV Bet as Official Technology Partner appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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