Latest News
GambleAware invests £2.5m into gambling harms prevention education programme across England and Wales

Following a competitive tender, GambleAware is awarding £2.5m to GamCare, YGAM and partners, and Adferiad Recovery to expand The Gambling Education Hub Service across England and Wales as part of its commitment to help reduce gambling harms among young people
The Gambling Education Hub (The Hub) is a gambling education programme which includes toolkits, training and peer-based theatre performances, is aimed at professionals and volunteers who work with young people and families and at young people, parents and carers themselves.
The expansion follows an independent evaluation[1] of the GambleAware commissioned Scottish Gambling Education Hub (The Hub) by IFF Research, which reveals success of its early intervention and prevention methods leading to dramatic improvements in gambling harms awareness and understanding
The Hub, which is primarily for practitioners, educators and youth workers, uses early intervention and prevention methods to reduce gambling harms among children and young people, working holistically within local communities, to promote a safer environment – especially for those most at risk
GambleAware has today announced the expansion of its Gambling Education Hubs across England and Wales, following a successful pilot in Scotland. The Hubs, which help prevent gambling harms among young people through early intervention and education, resulted in 92% of practitioners from the Scottish Hub saying they felt confident in identifying the signs of gambling harm, compared to just 35% pre-training. The Hubs also resulted in more than eight in ten young people from the Scottish Hub saying they were more aware of the consequences of gambling and 84% felt confident about where to turn to for support if needed.
This investment from GambleAware comes at a critical period, with the Hubs designed to reach all communities across the nations by engaging at a local level in a way that central Government sometimes cannot. Young people are increasingly exposed to easily accessible gambling through the growth of online gaming and social media. GambleAware research published in 2020 showed that 94% of 11-17-year-olds in Great Britain had been exposed to gambling adverts in the last month, seeing six adverts on average[2]. This data directly led to recent caps and restrictions imposed on industry advertisers to further curb their appeal to children and youths.
The Scottish Hub delivered gambling education to almost 3,000 professionals and volunteers working with young people, as well as young people themselves, parents, and carers. GambleAware partnered with Scotland’s national youthwork organisation Fast Forward[3] to deliver the locally focused prevention programme. An independent evaluation of this project by IFF Research found that the Hub:
- improved knowledge and awareness of youth gambling harms and gambling education among practitioners, and
- reached over 15,800 young people resulting in increased awareness of the consequences of gambling and confidence in asking for support.
Building on this success, GambleAware has today announced the award of a £2.5m grant to expand the Hub Service to both England and Wales. Following a competitive tender process, the grant has been won by GamCare, in partnership with YGAM, ARA, Aquarius, Beacon, Breakeven and Neca to carry out the work in England, and by Adferiad Recovery, which will carry out the work in Wales.
Anna Hemmings, Chief Executive of GamCare, said: “We are delighted to be receiving this grant to deliver gambling education hubs across England. We work in collaboration with a number of organisations who bring unparalleled experience of working with young people around these issues, including; Young Gamers and Gamblers Education Trust (YGAM), Addiction Recovery Agency (ARA), Aquarius, Beacon, Breakeven and Neca, to deliver Education Hubs across England.
Both GamCare and our partners passionately believe that information on the risks associated with gambling and gaming should be a key part of young people’s education, gaining parity with other risky behaviours such as drugs and alcohol.
We are looking forward to building on the successes of our work with young people, their parents and professionals in a new programme aimed at increasing visibility of both local and national education and support, and to working with GambleAware and our partners towards our shared aspiration of reducing gambling-related harms for young people.”
Leon Marsh, Director of Hospital & Residential Services at Adferiad Recovery said: “We look forward to working with GambleAware on this great initiative to help reduce gambling-related harm caused to young people and to provide comprehensive training, education and resources to key stakeholders to reduce the risks associated with gambling addiction. We were delighted to hear that we had been selected to be the providers of Wales’s Gambling Education Hub and are looking forward to replicating the success of the project currently being undertaken in Scotland. Our extensive knowledge and experience in young people services puts us in a good position to be able to effectively deliver this project in Wales, and we are excited to be able to offer young people this valuable service.”
GamCare, together with YGAM and other partners, brings over nine years’ experience delivering services for thousands of young people, including relevant skills, local knowledge, and stakeholder networks. Meanwhile, Adferiad Recovery is an industry leader in the fields of addiction, mental health, and young people’s services. Each organisation is best placed to carry out the expansion of the Hub Service in their own region. The new Hubs will also reflect differences in curriculums, languages, regions, need and demand, and political and other contexts, specific to each nation.
Zoë Osmond, CEO at GambleAware, said: “At a time when young people are increasingly exposed to gambling, the delivery of local focused programs for gambling education and prevention of harms has never been more important. We hope to see the positive short-term impacts from the Scottish Education Hub’s activities replicated in our newly commissioned English and Welsh Education Hubs, and we are excited to have awarded this grant to these two highly experienced organisations.
“As the lead commissioner working to prevent gambling harms, GambleAware is committed to working with local organisations and stakeholders to fund and establish tailored, best-practice prevention programmes. With young people in the UK now growing up being widely exposed to gambling marketing and advertising, these projects represent a meaningful step towards delivering a society where all children and young people are protected from the risks of gambling related harms.”
The Hubs across all nations will incorporate input from people with lived experience of gambling harms in the development of training content, service delivery, and any supporting tools or resources. GambleAware expects that equality, diversity and inclusion policy and procedures to be at the heart of the service design, provision, and day to day operations.
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eSports
Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025

Esports Charts, the leading esports viewership analytics provider, has partnered with StarLadder, a pioneering tournament organiser. The Budapest Major 2025 marks a highly anticipated comeback for StarLadder, as it is their first Counter-Strike Major since 2019 and a significant return to the top-tier esports arena.
As the official analytics partner of the StarLadder Budapest Major 2025, Esports Charts will provide comprehensive, real-time audience data and insights throughout the event. This will empower organisers, teams, sponsors and fans with unparalleled transparency and a deeper understanding of the tournament’s global reach.
Artyom Odintsov, Co-founder and CEO of Esports Charts, said: “We are thrilled and proud to provide viewership analytics for StarLadder for the Budapest Major 2025. Since both Esports Charts and StarLadder are Ukraine-born companies, we share similar values and deal with similar challenges, which brings us even closer.
“It’s genuinely exciting to follow how viewership will develop at this Major. But knowing the expertise, drive, and passion that the organizers are bringing, I have no doubt we’ll witness some incredible things happen in Budapest.
“Esports Charts has always been driven by a mission to provide the esports community with accurate, actionable data, and we look forward to showcasing the impact and audience engagement of this world-class event.”
StarLadder has been a driving force in global esports for almost 15 years now, since hosting its first tournaments in 2011. Renowned for its innovation and reliability, the company has organised some of the industry’s most iconic events. These include the StarLadder Berlin Major 2019, which accumulated over 44 million hours watched and remains in the top 10 CS events by this metric, and the legendary StarSeries tournaments which started back in 2012.
Viacheslav Shcherbakov, Sales and Partnerships at StarLadder, said: “We’ve been working with Esports Charts since their founding and have always valued their professionalism and integrity. In a market where reliable data is essential, Esports Charts provides honest, transparent numbers, exactly the kind of insights sponsors and stakeholders rely on when assessing the potential reach of a World Championship event.
“We’re confident that this partnership will result in a high-quality analysis of our tournament’s performance and the audience data we’ll report to our partners. It’s a collaboration built on trust, shared values, and a deep understanding of what it takes to elevate esports to the next level.”
The Starladder Budapest Major 2025 will be held from November 24 to December 14 in Budapest, Hungary. The event will bring together the world’s top 32 Counter-Strike 2 teams to compete for a $1.25 million prize pool and one of the most prestigious titles in esports.
The post Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025 appeared first on European Gaming Industry News.
Latest News
Superbet Becomes New Main Sponsor of Jagiellonia Białystok

Superbet has become the new main sponsor of Jagiellonia Białystok. The logo of one of Poland’s leading bookmakers will appear on the front of the Podlasie team’s match jerseys. This is the fourth Ekstraklasa club, alongside Lech Poznań, Górnik Zabrze and GKS Katowice, to join the bookmaker’s extensive sponsorship portfolio.
The new partnership is more than just a logo on a jersey – the collaboration between Jagiellonia and Superbet is intended to have a particularly fan-focused nature. The brand is announcing numerous dedicated campaigns, events and surprises aimed at fans of the yellow and reds. The first of these has already launched with the announcement of the partnership – and will undoubtedly delight anyone planning to purchase the new jersey.
Superbet will pay a 100 PLN bonus towards the purchase of an official Jagiellonia match jersey. A total of 1920 jerseys will be available as part of the promotion – a number symbolically related to the year the club was founded. The promotion is valid both in-store and online and is open to all Superbet app users.
“When making a purchase in a stationary store, all you need to do is show the installed application, and for online customers, verification will take place via the email address: [email protected], to which you can simply send a short message, and in response, fans will receive a unique code entitling them to purchase a T-shirt at a discount,” explains Bartosz Malaka, Head of Marketing & Sponsoring at Superbet.
However, this is not the end of surprises for fans of the Białystok club, because if they register using the special code “JAGA,” they will also receive a welcome bonus.
“Jagiellonia fits perfectly into our sponsorship strategy – it’s a club with ambition, a strong identity, and enormous potential that combines modernity with local character. W’’re thrilled to be embarking on this journey together. Our logo will now appear on the fronts of the jerseys of four Ekstraklasa clubs, confirming our continued leadership in sports sponsorship,” said Łukasz Seweryniak, General Manager of Superbet Polska.
“Jaga is the perfect partner for us – with a great history and a huge, loyal community of fans who live and breathe this club every day. With them in mind, we’re preparing a whole package of activations, surprises, and events designed to build even stronger bonds. We want to show that just as Jaga is a super club, Superbet is a super sponsor,” Malaka said.
“I am extremely proud and happy to have entered into a partnership with such a renowned and recognizable brand as Superbet. I would like to emphasize that this is the highest-ever sponsorship agreement in the club’s history, which further underscores the importance of this partnership. I believe the word ‘partnership’ is key in the context of our agreement. I am most pleased that we are not just gaining a sponsor, but a true partner with whom we will achieve great things together,” said Ziemowit Deptuła, President of the Management Board of Jagiellonia Białystok SSA.
The partnership with Superbet is another important step in Jagiellonia’s development – not only in terms of sporting activities, but also in terms of modern marketing and fan engagement. Both parties emphasize that this will be a collaboration based on genuine commitment and closeness to fans.
The post Superbet Becomes New Main Sponsor of Jagiellonia Białystok appeared first on European Gaming Industry News.
Australia
VGCCC Fines Werribee RSL for Self-exclusion Failures

The Victorian Gambling and Casino Control Commission (VGCCC) has fined the Werribee RSL $30,000 for failing to prevent 2 self-excluded customers from gambling.
VGCCC CEO Suzy Neilan said: “This is the first time the VGCCC has taken disciplinary action against a club or hotel for self-exclusion breaches.
“Self-exclusion programs empower people to manage their gambling by registering to be temporarily or permanently blocked from entering gambling areas of clubs, pubs and casinos.
“By failing to respect a person’s decision to self-exclude, a venue may put customers who have decided to take a break from gambling, or quit altogether, at risk of experiencing gambling harm.”
In January 2024, the VGCCC received an anonymous tip-off that a self-excluded person entered the Werribee RSL gaming room and used the poker machines. The venue self-reported a second breach in May 2024, after realising a different customer had gambled at the venue on at least 4 occasions between February and May 2024.
Ms Neilan said: “Taking disciplinary action is the last resort. We would prefer venues take their harm minimisation responsibilities seriously by complying with their legal obligations, including through the effective implementation of tools like self-exclusion.
“Venues and their staff are the last line of defence for self-excluded customers, who should be able to trust that their decision to self-exclude will be respected. They must have the appropriate controls in place to prevent self-excluded people from entering gaming rooms.”
The VGCCC acknowledged that Werribee RSL cooperated with the investigations and has since taken steps to strengthen its procedures. These include improved and regular staff training, daily audits of the self-exclusion register and greater use of technology to identify self-excluded customers who attempt to enter the gaming room.
This remedial action was taken into consideration in determining the amount of the fine.
The post VGCCC Fines Werribee RSL for Self-exclusion Failures appeared first on European Gaming Industry News.
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