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Strive Gaming partners with Optimove as a leading realtime CRM Marketing Solution for its Operator Portfolio

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The leading US and Canadian focused iGaming platform will enable Optimove to empower its operators to scale realtime personalized CRM Marketing and execute sophisticated marketing campaigns

Strive Gaming, the first player platform business designed for modern, multi-state requirements of operators in North America, announced today a new partnership with Optimove, the leading CRM Marketing platform. The Partnership demonstrates Strive Gaming’s strategic investment in empowering its operator portfolio to execute sophisticated realtime CRM Marketing campaigns and provide each of their customers with the best experience possible.Strive Gaming, founded by experienced US executives previously at Kambi was built using the latest scalable technology designed purposefully for the burgeoning US and Canadian Sports and Casino market. The platform has put in place a myriad of capabilities to enhance its operators’ ability to communicate with their customers, adhere to state-by-state regulations, and offer a unique gaming experience across all channels and integrated products. The integration with Optimove will enhance the platform’s operators’ ability to react to individual players’ actions in real time by tailoring messages and offers across multiple channels.

Beyond the realtime marketing benefits of this integration, operators using the Strive Gaming platform will also gain several additional key capabilities via Optimove:
· Enriched customer profiles: Unifying all historical, predictive, and realtime customer data from sources such as CRM, the Strive platform, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.
· Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly by leveraging Optimove’s AI-mapped CRM Journeys to deliver customer communications across any channel.
· A continuous optimization loop: Leverage Optimove’s productized experimentation tools, to measure the incremental uplift of each campaign, journey, and strategy to continuously optimize CRM Marketing performance.

“We’re delighted to partner up with Optimove to enhance our operators’ realtime marketing capabilities,” said Max Meltzer, CEO of Strive Gaming. “We believe in Platform First, where customers smartly choose their platform first, embedding across multiple verticals the best possible content and tools in order to maximize customer acquisition and long-term retention. In Optimove, we found a similar mindset that we loved: a focus on delivery of highly personalized customer marketing messages to individual customers, at the moment of greatest relevance. Optimove’s realtime capabilities, coupled with our own realtime capabilities such as the Infinity Rules Engine, will allow our operators to fuel continuous growth by ensuring each player gets maximum value from every interaction, thus improving Customer Lifetime Value and the overall bottom line.”

“We’re excited to get the nod from Strive Gaming as the CRM Marketing solution of choice for their operator portfolio,” said Erik Holt, VP of Partnership Development at Optimove. “In a highly competitive market such as iGaming, a customer-centric approach powered by AI-led CRM Journeys creates a competitive edge for operators. It is the only way to orchestrate hyper-personalized communications with hundreds of segments, thereby improving retention rates, Customer Lifetime Value, and the overall bottom line. We are confident that Optimove’s vast capabilities will play a major part in Strive Gaming’s rapid growth in the burgeoning US market.”

Optimove will be showcasing its CRM Marketing Platform during ICE London, April 12-14 booth N5-210.

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Alberta iGaming Corporation

Alberta iGaming Corporation Partners with Responsible Gambling Council

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The Alberta iGaming Corporation (AiGC) has announced a partnership with the Responsible Gambling Council (RGC) that will make RG Check accreditation a mandatory requirement for all internet gaming (iGaming) sites entering Alberta’s regulated market.

This collaboration demonstrates Alberta’s commitment to player protection by ensuring every regulated operator meets the highest evidence-based standards for responsible gambling.

“Alberta is committed to building a safer, regulated iGaming environment where player protection comes first. By requiring RG Check accreditation, we’re ensuring that every iGaming operator in our market has demonstrated their commitment to player safety through independent verification of their responsible gambling programs,” said Dan Keene, Interim AiGC CEO.

RG Check is a Canadian-made, globally trusted, independent responsible gambling accreditation program. Developed by RGC more than a decade ago, RG Check evaluates sites against rigorous, evidence-based standards, covering governance, player safeguards, staff training, and marketing practices. The accreditation provides clear, measurable accountability and has become the gold standard for responsible gambling across multiple jurisdictions.

“This partnership with AiGC demonstrates the power of regulators and responsible gambling experts working together to protect players from day one. Alberta is building on a strong foundation established in Ontario, where RG Check has proven its value in creating safer gambling environments. This proactive approach ensures that player protection isn’t an afterthought; it’s built into the market from the ground up,” said Sarah McCarthy, CEO of RGC.

Alberta’s requirement will ensure that:

• All iGaming sites must achieve RG Check accreditation

• Operators must maintain their accreditation in good standing while operating in Alberta

• RGC will conduct assessments based on internationally recognized responsible gambling standards

• AiGC will work closely with RGC to ensure ongoing compliance and continuous improvement.

Requiring accreditation in Alberta’s market reflects AiGC’s commitment to promoting responsible gambling, and will create a level playing field where protecting players is a competitive advantage, not just a compliance checkbox.

For operators who currently hold RG Check accreditation in another jurisdiction, the transition to Alberta will be streamlined. While a distinct Alberta accreditation is still required, existing accreditations will be recognized to simplify the process and reduce costs. Operators will benefit from an efficient onboarding process that reduces administrative burden while maintaining the same rigorous standards for player protection.

The post Alberta iGaming Corporation Partners with Responsible Gambling Council appeared first on Americas iGaming & Sports Betting News.

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St8 launches in Ontario through partnership with Tonybet

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Casino games aggregator and full-service technology provider, St8 has officially gone live in Ontario’s regulated market through a new partnership with international brand Tonybet.

Through the partnership, Tonybet gains access to St8’s casino games aggregation platform, offering a wide range of premium titles from leading providers through a single API, alongside bonusing and promotional tools, compliance and licensing solutions, advanced reporting and data capabilities.

Built as a single scalable platform, St8’s products are designed to help operators launch and grow across regulated markets with fast, flexible technology solutions while maintaining full compliance.

The agreement marks a further step in St8’s global growth strategy as the company continues to expand its presence across regulated jurisdictions.

Vladimir Negine, CEO at St8, said: “Going live in Ontario is an important milestone for St8 and reflects our continued commitment to growth in regulated markets. Since receiving our Ontario licence, we have focused on building strong local partnerships and delivering a platform that combines scalability, speed and compliance.

“As a respected international brand, Tonybet shares our commitment to building reliable solutions for regulated markets, and we look forward to working closely together as we continue to expand our presence in regulated jurisdictions worldwide.”

Kiryl Liudvikevich, Head of Product at Tonybet, added: “As we expand our presence in Ontario, it is important for us to work with technology partners that support continued growth while meeting the highest regulatory standards.

“St8’s platform gives us the flexibility to integrate a wide range of content and tools through a single connection, helping us scale smoothly while maintaining a strong focus on player experience.”

St8 continues to lead the way as a partner of choice for regulated markets. In addition to its Ontario licence, the company holds licences in key regulated jurisdictions like the United Kingdom, Sweden and Romania, among others.

The post St8 launches in Ontario through partnership with Tonybet appeared first on Americas iGaming & Sports Betting News.

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Rivalry Corp. Announces Significant Reduction in Operations and Evaluation of Strategic Alternatives

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Rivalry Corp. announced that its Board of Directors has approved a significant reduction in operating activity as the Company evaluates strategic alternatives in respect of its assets and operations.

The Company is engaged in discussions with third parties regarding potential transactions. However, in light of recent performance volatility, the Board has determined to materially reduce the scale of operations while assessing whether a strategic transaction or other alternative can be advanced.

Effective immediately, the Company is implementing substantial cost reductions, including a significant workforce reduction and reduced operating expenditures. The Company has paused player activity on its platform and is facilitating player withdrawals in the ordinary course.

The Company is assessing a range of potential alternatives, which may include asset-level transactions, corporate transactions, restructuring initiatives or other strategic outcomes.

Given the Company’s reduced operating scale and the ongoing evaluation process, there can be no assurance that any strategic alternative will be completed or that operations will continue in their current form.

The post Rivalry Corp. Announces Significant Reduction in Operations and Evaluation of Strategic Alternatives appeared first on Americas iGaming & Sports Betting News.

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