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Sportradar acquires Vaix, a pioneer in developing AI solutions for the iGaming industry

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Sportradar, the leading global sports technology company creating immersive experiences for sports fans and bettors, today announced the acquisition of Vaix Limited, a pioneer in developing Artificial Intelligence (AI) solutions specifically designed for the iGaming industry. Vaix’s innovative AI technology allows betting and gaming operators to gain a personalized view of their customers, which enables them to provide a more targeted, player-friendly experience. For example, betting and gaming operators can offer users the best possible bet without searching and give them the right offer based on players’ future value and churn probability. The acquisition does not have a material impact on the Company’s annual outlook for 2022, provided on March 30, 2022.

For over two years, Sportradar has partnered with Vaix and incorporated its technology into its Managed Trading Services (MTS) offering. Sportradar’s MTS solution is a sophisticated trading, risk, live odds and liability management offering that helps betting operators boost margins and profits, while increasing efficiency and managing risk. The MTS solution is also increasingly important in the U.S. market, which is growing rapidly post legalization in 2018, as U.S. operators compete for customers. Vaix’s advanced AI learning capabilities will provide betting operators already engaged with Sportradar’s platform the opportunity to gain access to more personalized insights and suggestions relating to user preferences.

Founded in 2016 by John O’Malia and Andreas Hartmann, Vaix has fed over 60 billion transactions into its AI (60 million per day) to offer a personalized experience to more than 50 million users for tier 1, 2 and 3 operators and platforms on all continents. Winner of several awards and recognized as one of the best service providers in the online gaming industry, Vaix most recently received the 2021 Data and AI Partner Award at the EGR B2B Awards.

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Paolo Personeni, Managing Director of Managed Betting Services at Sportradar said: “VAIX products with their Artificial Intelligence and algorithms are now being natively integrated as part of the Sportradar Sportsbook platform, enhancing our data analytics, promotions system and player personalization. All Managed Betting Services customers will enjoy a faster and simplified integration. The acquisition of Vaix is the culmination of a very important and productive partnership we have had with the company over two years.”

Andreas Hartmann, Co-founder and CEO at Vaix, said: “Fully joining forces with Sportradar is recognition of the power of Vaix’s technology, and a dream come true for our vision to bring AI to the entire iGaming industry. Vaix’s capabilities can provide all of Sportradar’s operators with the power to truly personalize their Offering, Marketing and CRM, as they seek to attract and engage players.”

Terms of the acquisition are not disclosed.

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Kiron Interactive appoints Prashika Rambaran Murugan as Head of People and Culture

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Leading provider of virtual sports and Next Gen Casino content adds people and culture specialist to its growing senior team

Kiron Interactive, the award-winning provider of virtual sports and Next Gen Casino content, has named Prashika Rambaran Murugan as Head of People and Culture.

Murugan joins Kiron Interactive from SD Guthrie International, where she was Executive Manager for Human Resources. She’s also held senior HR roles at Mintek and Pernod Ricard.

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Gaming is a new industry for Murugan, but her experience in human resources is unrivalled, with more than 17 years of progressive learning and development across multiple industries.

She has a proven track record in driving HR strategy, transformation and operations at both national and global levels, and is highly skilled in talent management, total rewards, HR analytics and employee benefits design.

Kiron will be able to leverage her skills and experience, as well as her strategic mindset, strong business acumen and a passion for people development and culture as it continues to scale at pace.

Steven Spartinos, Founder and Co-CEO at Kiron Interactive, said: “Prashika is a talented and passionate people and culture specialist, and we are delighted to be able to bring her experience and enthusiasm to Kiron Interactive.

“A company is nothing without its culture and its people, and in Prashika, we have someone who knows how to build an engaging and inclusive corporate environment, and how to ensure that every member of the team is happy and able to reach their full potential.

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“This is an incredibly exciting time for Kiron Interactive as we pursue opportunities in markets across the world, and with Prashika onboard as our Head of People and Culture, we can continue to ensure we provide the absolute best experience for our people.”

Prashika Rambaran Murugan, Head of People and Culture at Kiron Interactive, added: “It’s an honour to join Kiron Interactive and to oversee the company’s culture and people.

“Kiron has already established a strong culture and thriving workforce, but I’m looking forward to taking this to the next level by tapping into my 15+ years of experience.

“I also believe that my experience outside of the gambling industry will bring a fresh perspective that Kiron can really benefit from.”

The post Kiron Interactive appoints Prashika Rambaran Murugan as Head of People and Culture appeared first on European Gaming Industry News.

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HIGHLIGHT GAMES LIVE ONLINE WITH FORTUNA

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London-based video virtuals and instant win games specialist Highlight Games Limited today announces that its flagship products are now live online in Poland with the Fortuna Entertainment Group.

Highlight’s flagship soccer products which feature genuine archive footage from some of the biggest leagues and teams in football are now available to Fortuna’s online customers. Iterations of the product include Italian Football featuring Serie A, Spanish Football featuring LaLiga and English Football featuring English Premier League teams. Additional content featuring ATP Tennis, MotoGP and other premier associations will be launched in the near future.

Steven Holmes, CEO, Highlight Games said: ‘I’m delighted to announce that Highlight Games’ premium video virtuals are now live online in Poland with our valued partners at Fortuna.  It’s always an exciting time as we introduce our award-winning products to new customers, and we look forward to bringing additional content to Fortuna’s channels in the future.’

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Erik Klems, Group RNG Product Manager, Fortuna Entertainment Group added: ‘Highlight Games’ exclusive soccer games featuring archive video footage are an incredibly exciting addition to our virtual sports offering and we can’t wait for our online customers to enjoy them.  Highlight Games’ reputation as an innovator in the virtual sports market is undeniable, and we’re delighted to be working with them to bring their content to Poland.’

The post HIGHLIGHT GAMES LIVE ONLINE WITH FORTUNA appeared first on European Gaming Industry News.

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Another star lands in the Stellar Fruits galaxy

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ICONIC21 launches Stellar Fruits 20, the latest instalment in its Stellar Fruits series which combines classic slot gameplay with cosmic energy

Another star has joined the galaxy with ICONIC21’s latest slot release, Stellar Fruits 20. This is the second title in its Stellar Fruits series, which promises classic fruit action and cosmic energy.

Stellar Fruits 20 expands the Stellar Fruits universe with a title that brings simplicity, colour and excitement, catapulting players into a thrilling and rewarding orbit.

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The game is set across five reels and three rows with 20 paylines active in the base game, offering smooth spins and fast-paced wins.

Players strap in and hold tight as the reels fire up and spin, with some high value symbols in play.

This includes fiery Red Seven that plays as the Wild, substituting for all other symbols to secure additional win combos and boost prizes.

Then there’s the Golden Scatter which shines from any position, delivering those out of this world wins that players are looking for – the max win potential for Stellar Fruits 20 is 1,000x.

Stellar Fruits 20 is the second game in the series and follows Stellar Fruits 40, which launched last month. There are four games in the series in total, with Stellar Fruits and Stellar Fruits 100 to come.

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The main difference between each game is the number of paylines, which vary from 5 all the way up to 100 and impact the max win hit frequency of each title.

Edvardas Sadovskis, CPO at ICONIC21, said: “With Stellar Fruits 20, we’re taking players on another journey through our signature universe, this time with a faster-paced twist on the gameplay they already love.
“Stellar Fruits 40 showed us there’s strong appetite for classic-style slots with a modern edge and now we’re offering a version tailored for players who prefer an even more focused experience.

“This is just the next step in growing a series designed to entertain different player styles, and we’re excited to see where it takes us next.”

ICONIC21 has established itself as a leading iGaming content provider after recently expanding its offering beyond its core live game portfolio to include slots, crash, promo tools and more.

This has seen the provider pick up five nominations at the up-coming EGR B2B Awards.

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The post Another star lands in the Stellar Fruits galaxy appeared first on European Gaming Industry News.

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