Affiliate Industry

Vita Media Group partners up with BlueOcean Gaming

Published

3 years ago

April 11, 2022

Reading Time: 2 minutes

Vita Media Group, a Top 20 Affiliate according to EGR Global, is glad to announce that it has concluded a commercial partnership with BlueOcean Gaming that in the future will offer casino players a potential of more than 6.000 games via free-to-play mode.

Through an integration of the two companies’ platforms’ the core product of Vita Media Group, Ekstrapoint .com will receive new and modern casino gaming content and will offer fresh content from the game portfolio of BlueOcean Gaming, and new competitions to more than 100.000 players on the platform which is available in 146 countries.

Rasmus Hansen, Chief Sales Officer at Vita Media Group, believes this agreement allows the opportunity to navigate conversions with partners on particular games of user preference that will lead to an increased conversion level and player value:

European Gaming Congress 2024 (Warsaw, Poland)

“With this consideration in mind, the strategic partnership with BlueOcean Gaming allows us much more than enabling 6.000 games on EkstraPoint. We allow the opportunity of mimicking the SEO/PPC behavior by directing leads with the highest relevance and lead intent at the moment where the user interest of that particular game is present. We allow game providers to receive unique exposure to their game productions by millions of people which is central to gain popularity and ensure their continued growth. By bridging this interest on the very same platform, we firmly believe EkstraPoint is set to continue its route towards becoming market-leading within the affiliate sector.” stated Mr. Hansen.

BlueOcean Gaming is a gaming provider with extensive experience in game development and casino games. The game development company initially started developing software for land-based casinos, however, later used that knowledge to progress into the development of online casinos.

The partnership with BlueOcean Gaming is a step forward in the direction of enabling numerous game developers to offer their games to a loyal community of iGaming players via Ekstrapoint’s free-to-play model.

Mateja Pavlin, Head of Account Management at BlueOcean Gaming offered a perspective on what can be expected from this partnership.

“We are already collaborating with Vita Media Group on various projects and we are really looking forward to further enhance our partnership with game aggregation deal. Their unique Ekstrapoint.com portal will receive top-notch GameHub content, starting with the offer of GameArt games, and all the premium features that come with our game aggregation package, such as Free Round triggering, Automated game catalogue including various graphical materials and much more.” stated Ms. Pavlin.

Ekstrapoint is Vita Media Group’s core product and the first iGaming loyalty platform and community that gathers players on a free-to-play model. The website offers modern games, competitive casino offers, and rewards players every time they interact with the site. The points that players collect are later available to be used in the Ekstrapoint shop where real online casino bonus packages are available.

Ekstrapoint has attracted the attention of the iGaming world multiple times. In 2021, Ekstrapoint brought Vita Media Group a Top 3 Casino Product recognition from iGaming Idol. Apart from that, Vita Media Group in 2021 has been named a Top 20 Affiliate according to EGR Global and has received multiple shortlist nominations as Affiliate of the year according to the EGR Nordics Awards, EGR Operator Awards, and the iGB Affiliate Awards.

Affiliate Industry

Gentoo Media reports Q3 2024

Published

1 week ago

November 13, 2024

George Miller

Reading Time: < 1 minute

Gentoo Media Inc., now solely an affiliate-focused business, reports record high revenues for the 15th consecutive quarter

Gentoo Media Inc. presents its Q3 2024 financial report, with record-high revenue of EUR 30.4 million, up 35% year-over-year, marking the 15th consecutive quarter of growth. During the quarter, the company completed the spin-off of its Platform & Sportsbook division and formally rebranded from Gaming Innovation Group Inc. to Gentoo Media.

Q3 highlights

Gentoo Media reported all-time high revenues of € 30.4m, up 35% YoY, of which 12% organic growth.
EBITDA before special items reached €14.6m, with an EBITDA margin of 48%.
EBITDA after special items increased by 36% to €14.0m, with an EBITDA margin of 46% (46%).
EBIT reached €10.0m, with a margin of 33% (32%).
Focus on higher-value markets continued in Q3. Value of deposits increased 36% for the player base, while player intake reached 112,000, down 2% YoY.
Gentoo Media is now purely an affiliate-focused business after distribution of the Platform & Sportsbook division to shareholders on 30 September 2024.
Cash flow from operations will improve post-split, expanding capital allocation options moving forward
Gentoo Media is now better positioned to deliver meaningful returns and create substantial value for our investors.

Investor presentation and webcast

CEO of Gentoo Media, Jonas Warrer, will host a presentation of the Q3 2024 results via livestream at 09:00 CET today.

The presentation will be followed by a Q&A-session, and investors, analysts and journalists are welcome to participate. The presentation will be given in English.

The post Gentoo Media reports Q3 2024 appeared first on European Gaming Industry News.

Affiliate Industry

Increase Redirect Speed by 5 Times with Affilka New Feature

Published

3 weeks ago

October 31, 2024

George Miller

increase-redirect-speed-by-5-times-with-affilka-new-feature

Reading Time: 2 minutes

SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.

The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.

With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.

The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”

Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.

The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post Increase Redirect Speed by 5 Times with Affilka New Feature appeared first on European Gaming Industry News.