eSports

LAMBORGHINI PRESENTS ITS FIRST EVER ESPORTS TEAM FOR VIRTUAL RACING AND ANNOUNCES THE THREE OFFICIAL SIM DRIVERS

Published

3 years ago

April 11, 2022

Reading Time: 3 minutes

Strengthening its commitment to the Esports scene with a factory team, Lamborghini has unveiled the three sim drivers who will represent the brand during the 2022 season in international sim racing competitions.

Lamborghini decided to create its own official team to build on the valuable experience gained with The Real Race, the virtual one-make championship that debuted in 2020. The Esports Team represents a further opportunity to expand the brand’s presence in a sector that is constantly developing, highly competitive, and offers the chance to experience emotions comparable to those of a real race.

The three sim drivers chosen to represent the brand in the major international Esports competitions are Jordan Sherrat, Gianfranco Giglioli and Giorgio Simonini.

European Gaming Congress 2024 (Warsaw, Poland)

Sherrat, who was born in South Africa in 1999, earned his place on the Lamborghini Esports team thanks to his success in the latest edition of The Real Race, winning fifteen out of seventeen races and taking nine out of ten pole positions. The dominator of the second edition of the Lamborghini Esports championship for the EMEA region, who gained attention after his third place finish in 2020, is the perfect standard bearer for the team, both for the skills he has demonstrated in competition over the past two seasons and for being a huge fan of the Lamborghini brand.

“Being chosen by Lamborghini to be the Official Sim driver still feels like a dream,” commented Sherrat. “All the hard work and sacrifice I have put in behind the scenes have been recognised and I finally get to live my dream! I want to thank Lamborghini for putting their trust in me to represent their prestigious Brand.”

The second talent selected is Gianfranco Giglioli, a 24-year-old Italian-Venezuelan driver already well-established in the sim racing world. He was one of the first virtual drivers to take part in the Formula 1 Esports Series, finishing eighth in the inaugural season. In 2020 Giglioli placed fifth in the first edition of The Real Race, and that same year he won the Porsche Esports Carrera Cup Italia.

Completing the line-up is 22-year-old Italian sim driver Giorgio Simonini. His list of achievements includes first place in the Sim Grid World Cup 2020 and fourth place in the SRO Esports 2020 championship, results that make him one of the most promising drivers in virtual racing.

Sherrat and Giglioli will compete together in the GT World Challenge Esports Sprint Series Europe, and Simonini will join the pair to form the crew for the 2022 Intercontinental GT Challenge Esports Endurance Championship.

The Sprint calendar consists of five races and starts on April 6th with the Misano race. The last appointment is set for August 3rd, with the grand finale scheduled in the virtual version of the Autodromo Nazionale di Monza.

The Intercontinental GT Challenge Esports series kicks off on April 16th with the 12 Hours of Bathurst, the famous Australian endurance race. Here too there are five rounds on the calendar, with the competition concluding on August 27th with the 9 Hours of Kyalami.

Sherrat, Giglioli and Simonini have already started training to prepare for the first events on the calendar, sharing important information on driving and setup. The three sim drivers will be supported during the season by the Squadra Corse staff, who are dedicating a team principal, driver coach and engineers to the project to offer their expertise in the development and analysis of telemetry data, from the track to the virtual simulation.

Automobili Lamborghini’s Head of Motorsport Giorgio Sanna expressed his satisfaction with the launch of this exciting new project: “Sim racing is an important platform in today’s motorsport scene. Video games were born to allow those who didn’t have opportunities for real-life racing to impersonate the professional drivers. Now, after several decades of development in the industry, simulated racing is getting closer and closer to its real-life counterpart and now has nothing to envy from professional motorsport. Moreover, sim racing is an additional tool for us to develop some of the fundamental aspects of real racing, such as car setups and software applications that will play an important role in the future of our brand.”

Lamborghini has also confirmed the return of The Real Race for 2022. The dates of the third edition of the one-make Lamborghini Esports series will be announced in the coming weeks.

eSports

BETER Wins Esports Betting Supplier Award at the EGR B2B Awards 2025

Published

7 hours ago

July 9, 2025

George Miller

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Reading Time: 2 minutes

BETER, the in-demand provider of fast-betting content, data, and odds for esports and sports, has been awarded Esports Betting Supplier at the prestigious EGR B2B Awards 2025.

It is the first time BETER has received this award, marking a significant milestone in the company’s journey and reflecting the growing demand for its fast-paced esports products.

The EGR B2B Awards celebrate the companies powering the global iGaming industry, recognizing excellence and rewarding those leading in innovation, reliability, and client service.

BETER’s esports offering features the fan-favorite ESportsBattle tournaments, providing non-stop betting action across popular disciplines such as eFootball, eBasketball, and eHockey, with eTennis set to become available to all partners soon. It means bettors can wager on approximately 500,000 matches annually, with up to 50 markets per event, while operators benefit from an average margin of 7.5%.

In addition, BETER provides a comprehensive Esports Odds Feed, delivering market-leading odds for over 40,000 pre-match and live events per year. These odds are calculated using official data and compiled by a team of expert traders.

With a team of over 130 esports traders, BETER ensures that players across all partner operators can place bets on the provider’s events with more than 90% uptime.

All ESportsBattle`s matches come with 24/7 live streaming, real-time data and odds, and are closely monitored by BETER’s in-house Integrity team to ensure strict adherence to fair play standards. As a result, only 0.01% of matches have been flagged as suspicious in the past 12 months.

Gal Ehrlich, CEO of BETER, said: “We are incredibly proud of the entire BETER team for the hard work that led to this achievement.

“Their tireless efforts to deliver best-in-class esports products for the next generation of bettors have paid off—not just in winning this award, but in delivering a top-tier product and experience to our partners and their players, consistently exceeding expectations.

“This award rounds off an incredible six months for BETER, and we head into the second half of the year with strong momentum behind us.”

Adam Conway, General Manager of Esports Business Division at BETER, added: “Our esports betting products are unmatched—led, of course, by our ESportsBattle tournaments.

“These tournaments truly set the standard for what a fast-betting esports experience should be, and we’re thrilled to see that recognized by the EGR B2B Awards judges.

“Our Esports Odds Feed is equally impressive and has become an essential tool for operators looking to offer the best accurate odds in the industry.

“I’d like to thank the entire BETER team for their dedication and to EGR for this recognition. We couldn’t be happier to add our first EGR B2B Award to the trophy shelf.”

The post BETER Wins Esports Betting Supplier Award at the EGR B2B Awards 2025 appeared first on European Gaming Industry News.

eSports

Esports World Cup Foundation Renews Partnership with Albaik

Published

1 day ago

July 8, 2025

Niji Narayan

esports-world-cup-foundation-renews-partnership-with-albaik

Reading Time: < 1 minute

The Esports World Cup Foundation (EWCF) has announced the renewal of its partnership with Albaik for a second consecutive year, aimed at enriching the experience of both visitors and players participating in the Esports World Cup (EWC). With a deep-rooted history in Saudi Arabia since 1974, Albaik will continue supporting the Kingdom’s gaming and esports sector through this prestigious partnership, aligned with its broader mission to empower youth and foster local talent in line with Saudi Vision 2030.

This partnership is built on a shared commitment to the future – bringing diverse entertainment offerings to the largest esports and gaming event in history. With audiences attending from across the globe, EWC 2025 offers visitors an exciting mix of competitive matches, immersive experiences and cultural programming.

Albaik’s continued involvement in EWC 2025 reflects its long-standing commitment to social, sporting and economic development in the Kingdom. It also reinforces the company’s belief that meaningful community impact is a core part of doing business – a principle that shapes its contributions to national development and youth empowerment.

Returning to Riyadh, Saudi Arabia, from July 7 to August 24, 2025, the Esports World Cup will unite global gaming communities for a celebration of esports culture. With 25 tournaments across 24 games, 2000 elite players and 200 Clubs from over 100 countries, the EWC will feature the largest prize pool in esports history, over $70 million. Fans can expect exclusive experiences, from high-stakes competition to live music, anime cafes, retro arcades, cosplay and more, drawing millions of fans online and in person.

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eSports

Esports World Cup Foundation and Lenovo™ Partner to Power the Next Generation of Esports Champions

Published

6 days ago

July 3, 2025

George Miller

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Reading Time: 3 minutes

Lenovo’s Legion premium gaming brand joins the world’s largest esports event to fuel elite performance and elevate the fan experience through world-class hardware

The Esports World Cup Foundation (EWCF) and Lenovo, announced a partnership to make Lenovo’s Legion brand of gaming devices the Official PC & Gaming Hardware partner of the Esports World Cup 2025 (EWC). Lenovo Legion is the one of the world’s leading gaming ecosystem brands, and will be bring its relentless commitment to innovation and performance to the global stage, empowering EWC athletes to compete at their highest level.

From training rooms to tournament zones, EWC athletes will be equipped with Lenovo Legion Towers, Lenovo Legion laptops, and peripherals – built for elite esports play with advanced thermal systems, high-performance silicon, high refresh-rate displays and low latency keyboards and mice that meet the demands of top-level competition.

Key models such as the Legion Tower 7i and Legion Tower 5i will feature across the event’s player infrastructure, delivering the reliability and power needed to perform under the intense pressure of elite competition. Designed for esports, both towers offer expansive I/O for a complete gaming setup and Legion Coldfront: Liquid cooling thermal solutions. The Legion Tower 7i boasts advanced cooling and an NVIDIA® GeForce RTX™ 5080 Desktop GPU for the extreme performance that top-tier esports athletes rely on, while the Legion Tower 5i pairs intelligent cooling with the RTX 5070 Ti Desktop GPU to deliver focused, winning gameplay.

EWC will also feature Legion Pro 7i laptops to give attendees the full Lenovo Legion experience. Legion laptops untether elite-level gaming experiences from the desk, allowing gamers to win anywhere they find themselves in competition for the top spot with up to NVIDIA GeForce RTX 5090 Laptop GPUs and Legion Coldfront: Vapor thermal systems, allowing the laptop to deliver up to 250W TDP that brings the most demanding games to life on the 16” PureSight OLED display.

“We’re building the Esports World Cup to set a new global standard — in both competition and the technology behind it,” said Mohammed Al Nimer, Chief Commercial Officer at Esports World Cup Foundation. “Lenovo’s Legion brand understands what elite players need: speed, efficiency, and reliability under pressure. These machines deliver the competitive edge required on the world’s biggest stage, and together we’re pushing the limits of performance — while delivering an experience that meets the expectations of athletes, fans, and the future of global esports.”

“Lenovo Legion equips gamers around the world with outstanding devices to help them achieve their goals and reach their impossible,” said Volker Düring, VP, PC Gaming Business, Lenovo. “The Esports World Cup is the ultimate forum for the world’s best gamers to showcase their mettle and emerge at the top of the world leaderboards, and when the best gamers compete on Lenovo Legion devices, anything is possible.”

As part of the partnership, Lenovo’s Legion branding will appear across EWC’s global broadcast, digital content, and onsite experiences, including fully equipped festival zones with PCs, gear, and laptops available for attendees to play on-site, helping drive deeper engagement with fans while highlighting the ecosystem that supports world-class gaming.

Fans can expect exclusive content, player-focused storytelling, and digital activations across Lenovo Legion’s social channels, offering an inside look at the road to victory – and the technology that powers it.

Returning to Riyadh, Saudi Arabia, from July 7 to August 24, 2025, the Esports World Cup will unite global gaming communities for a celebration of esports culture. With 25 tournaments across 24 games, 2,000 elite players, and 200 Clubs from over 100 countries, the EWC will feature the largest prize pool in esports history, over $70 million. Fans can expect exclusive experiences, from high-stakes competition to live music, anime cafes, retro arcades, cosplay, and more, drawing millions of fans online and in person.

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