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BETFAN with EUR 77 m turnover and EUR 0.76 m net profit in 2021
BETFAN, a Polish legal bookmaker, has generated sales of EUR 77 m in 2021, an increase of nearly 90% year-on-year. The bookmaker, operating only since April 2019, has been growing by leaps and bounds and reported a net profit of EUR 0.76 m for 2021. The company’s plans for 2022 include further double-digit revenue growth, the launch of a new mobile and desktop app and more technological innovations, as well as investment in a network of self-service betting terminals.
BETFAN is one of the youngest domestic bookmakers legally operating in Poland. The company offered its first bets in April 2019, doing business exclusively online. Since then, it has consistently expanded the scale of its operations. Also, despite the pandemic-related restrictions on the organisation of sporting events, the company achieved net profitability in record time, after less than three years of operation – something no bookmaker on the Polish market had accomplished before.
The increase in financial results for 2021 was accompanied by an 85% year-on-year increase in the number of customers and a significant expansion of the offer. Last year, bettors had almost 1 billion betting opportunities at BETFAN, which meant a 20% year-on-year increase in the number of bets prepared by the betting department. When developing its offering, BETFAN places great emphasis on respecting responsible gaming principles and regularly trains its employees in this regard.
“When we started our business three years ago, we had very ambitious plans and we have been consistently pursuing our objectives ever since. We benefit from the fact that the betting market has grown by around 50% last year and this year it is expected to grow by between 15% and 20%. However, BETFAN has been growing much faster than the industry itself and we will aim to maintain this trend in the coming years as well. At the same time, we have a strong advantage in terms of business efficiency and cost effectiveness. It is not that difficult to pour huge amounts of money into marketing and sponsoring to boost sales while still losing on the deal. And this is exactly what happens on the Polish market. We have a completely different strategy – we plan expenditures very carefully and we only use measurable marketing tools with an adequate rate of return. We also place great emphasis on technological development. Our strategy has always been focused on the mobile segment, which is becoming increasingly important and is driving the majority of our sales. This approach currently places us among the main players on the bookmaking market, even though we are competing with many brands that have a longer track record and much more capital than we do”, says Łukasz Łazarewicz, co-owner and Chairman of the Supervisory Board of BETFAN.
BETFAN will have larger capital needs in 2022. The company is investing in modern technologies – having implemented a new integrated CRM system, it is now revamping its mobile and desktop platform, and building a network of betting corners with self-service betting terminals. At the same time, the bookmaker has been testing a new concept of betting and sports pubs in several locations.
“Last year, investments in the retail segment weighed on our result, but in 2022 we plan to make this business area profitable as well. We want to prioritise betting terminals, which are the future of the point-of-sale channel. We have already opened 60 betting corners and this year we plan to open 90 more”, announces Łukasz Łazarewicz.
At the end of 2021, i.e. after less than three years since its launch, with nearly 3.5 percent share of the Polish bookmaking market, BETFAN ranked 6th among all 19 companies operating legally in the sector. After three years of operation, BETFAN has paid PLN 86 million in gaming tax to the state budget. The company intends to continue growing using innovative internet marketing tools and taking advantage of favourable trends in the bookmaking market.
“The situation on the legal betting market in Poland is extremely interesting, especially with what is happening behind the backs of the two largest companies. Competition is becoming increasingly fierce, and on top of that the pandemic has exposed many issues in the companies’ business models. At BETFAN we employ different approaches to make the most of the potential of this growing and ever-changing market,” adds Łukasz Łazarewicz.
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Week 46/2024 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
Spinomenal has welcomed another title into its Wildlife Series, Majestic Bison. Set in the Wild West, Majestic Bison surrounds players in a landscape populated with wild wolves, elegant eagles, fearsome snakes and formidable goats. A stripped back soundtrack captures the essence of the Wild West, with banjos and harmonicas immersing players in the action as they hunt for gold.
PG Soft, a world-class digital mobile games company, is celebrating the magic of the Rio de Janeiro Carnival with the release of its new slot, Rio Fantasia. A young dancer named Isabella is the star of the show as players join in the rhythm and passion of one of the world’s most spectacular parties. Rio Fantasia is a 3-reel, 3-row video slot featuring Stacked Wild symbols, multipliers, and respin until win.
Hölle Games has released Jumpin’ Jacks, a new Classic title featuring a special Duplicating Wilds mechanic. This 5×3, 15 payline slot has a theme of Halloween harvest, with scarecrows, pumpkins, corn, crows and a creepy midnight sky completing the picture. The atmosphere is there to match, with a cosy yet somewhat spooky soundtrack.
Belatra Games, the specialist online slots developer, has served up Cafe Pin-Up, a slot that whisks players away to a vibrant 1950s diner, where retro glamour meets thrilling gameplay. Players take a seat inside a charming cafe, where pin-up girls are on hand to deliver delicious dishes in a raucous atmosphere created by a jukebox playing toe-tapping tunes. The game is presented in a 5×4 grid with 20 paylines with the Pin-Up Girl Wild symbol playing the key role.
New from Peter & Sons comes Muddy Waters, a game that will send your Geiger counter up to 11. This high-volatility and highly radioactive slot comes packed with symbol multipliers, power-ups and a unique fishing mechanic. Muddy Waters riffs on the popular fishing-slot genre, but since this is the weird and wonderful world of Peter & Sons, it gets flipped on its head, because this game is about reeling in radioactive fish.
Relax Gaming, the iGaming aggregator and provider of unique content, is getting players into the festive spirit with its latest release, Money Sleigh, a Christmas-themed slot guaranteed to deliver stocking-filled fun and the chance to unwrap big wins. Santa and his team of loyal helpers are ready to guide players through this exciting holiday adventure, with the potential to win up to 10,000x their stake.
The post Week 46/2024 slot games releases appeared first on European Gaming Industry News.
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AGREEMENT BETWEEN ZITRO AND GRUPO OSGA TO PROMOTE THE LABOT INTEGRATION OF PEOPLE WITH DISABILITIES
Zitro, a leading company in the gaming industry, has signed a collaboration agreement with Grupo OSGA, a business group committed to promoting the employment of people with disabilities. Grupo OSGA offers job opportunities to people with disabilities and supports their professional development in inclusive and accessible environments.
Through this alliance, Grupo OSGA will provide Zitro with a parcel and documentation service between its offices, optimizing Zitro’s operational efficiency and strengthening its social commitment to creating a more inclusive work environment.
At Zitro, we firmly believe in the power of diversity as a driver of growth and development. This collaboration with Grupo OSGA not only enriches our company but also reinforces our commitment to contributing to a fairer and more inclusive society,” said Albert Zorrilla, Managing Director of Zitro for Spain.
“The collaboration with a prestigious international company like Zitro not only constitutes recognition of the work that Grupo OSGA has been carrying out but also contributes to the generation of real opportunities for people with disabilities to achieve effective and stable integration in the labor market,” said Oscar Galilea, President of Grupo Osga.
The post AGREEMENT BETWEEN ZITRO AND GRUPO OSGA TO PROMOTE THE LABOT INTEGRATION OF PEOPLE WITH DISABILITIES appeared first on European Gaming Industry News.
Balkans
EGT Digital’s iGaming platform X-Nave and successful titles to deliver high-quality experience to BetHub’s customers
BetHub and EGT Digital have started their successful partnership, as a result of which the leading Bulgarian operator is now using the iGaming platform X-Nave. Its 4 main modules: CRM Engine, Sport product, Gaming Aggregator and Payment Gateway, enable the betting site to effectively manage all online gaming business verticals and further improve its performance.
CRM Engine provides a wide range of player management tools and bonus features, allowing the operator to create more personalized offerings for its customers, based on their preferences and behavior.
Through X-Nave’s Sport product BetHub will enrich even more the sport content it offers.
The Payment Gateway gives access to numerous payment methods and thanks to the Gaming Aggregator EGT Digital’s slot games are already at the disposal of the website’s visitors. The top-performing titles from Bell Link, Clover Chance, High Cash, Single Progressive Jackpot, as well as the multiplayer game xRide quickly gained popularity among BetHub’s customers.
“We are very glad with our collaboration with EGT Digital so far,” commented Kiril Naldzhiev, CEO at BetHub. “The platform has made the management of our business much easier, and the company’s gaming content has shown impressive results that have not only met but exceeded our expectations.”
Tsvetomira Drumeva, Head of Sales at EGT Digital, also gave a positive evaluation to the cooperation. She said: “Partnering with a prominent operator like BetHub is very valuable for us, as it gives us the opportunity to demonstrate the enormous potential of our developments and consolidate our status as a leader in the local market. I am confident that this is the beginning of a very successful collaboration that will bring a lot of positives to both companies and the players themselves.”
The post EGT Digital’s iGaming platform X-Nave and successful titles to deliver high-quality experience to BetHub’s customers appeared first on European Gaming Industry News.
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