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Blue Guru unites with ReelTrax

Published

4 years ago

April 6, 2022

Reading Time: 2 minutes

Game studio to work with sound and audio design specialist to produce high-quality soundtracks to bring its narrative-driven slots to life

Blue Guru Games, the developer of history and mythology-themed casino games, has embraced sound and audio design specialist, ReelTrax, in a partnership that will turn up the volume on the studio’s latest slot releases.

ReelTrax creates original broadcast-quality audio and sound design, tailor-made for slot game narratives, and will work closely with the Blue Guru team to produce music and sound effects that compliment game mechanics and bring themes to life.

This will ensure that Blue Guru slots deliver the highest levels of sound quality which in turn will ensure they provide an engaging and authentic experience for players.

The Blue Guru Games ethos is to create online casino games that allow players to be gently entertained with amazing slots created by a value-driven studio that truly cares about social and well-being issues.

The first slots to leave the studio’s Zen-like production line include Nemean Lion and Octopus Armada.

Andrew Braithwaite, CEO at Blue Guru Games, said: “It’s very important to us that our in-game audio is as professional and polished as possible.

“We have a real passion for music as a team and our games are story-driven so it was really important for us to find a partner that really gets audio. Until we found ReelTrax we thought we might have to make some compromises but it was instantly apparent that they understood what we wanted.

“We have a great collaborative process with ReelTrax and they are in turn fully committed to the Blue Guru ethos. Whenever we use traditional sounds or music in a game for example, ReelTrax ensures that the instruments used are authentic to the location and time period in which the game is set, which shows phenomenal attention to detail and really adds a lot to the overall player experience.”

Nick Joyce, Operations Director at ReelTrax, added: “The game is literally changing, and players expect far higher production values and immersive gameplay than is currently available. That’s where ReelTrax comes in and we are thrilled to be working with Blue Guru Games who share our love for music and audio.

“This partnership allows us to work closely with the team to better realise their game concepts and to produce exciting and authentic music and sound effects which complement the game mechanics and really bring themes to life. This ultimately produces an enriched, more engaging gaming experience. It’s also great fun to work on these together”

aggregation

Peter & Sons signs Relum deal to widen distribution via aggregator

Published

19 minutes ago

May 5, 2026

Wladimir P.

peter-&-sons-signs-relum-deal-to-widen-distribution-via-aggregator

Peter & Sons has partnered with Relum to expand distribution for its slots portfolio through Relum’s aggregation platform.

Under the agreement, Peter & Sons’ games will be integrated into Relum’s ecosystem. Relum said its platform offers access to more than 20,000 games from over 360 providers and supports operator tools including jackpots, free spins and tournaments via a single API and unified back office.

Yann Bautista, Founder and Commercial Director at Peter & Sons, said: “Relum offers a highly flexible and well-structured platform that brings together content and engagement in a meaningful way. For us, it’s about placing our games in environments where they can perform and connect with players. This partnership gives us another strong route to market as we continue to expand our global footprint.”

Anna Kiselova, Head of International Relations at Relum, said: “We are excited to welcome Peter & Sons to our platform. Their games bring a distinctive artistic approach and engaging mechanics that complement the diversity of our aggregation offering. Together, we aim to provide operators with high-quality content that enhances player experience and drives performance across our network.”

The post Peter & Sons signs Relum deal to widen distribution via aggregator appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

bet365

Evoplay adds bet365 to its Brazil operator lineup

Published

19 minutes ago

May 5, 2026

Wladimir P.

evoplay-adds-bet365-to-its-brazil-operator-lineup

Evoplay has signed a distribution deal with bet365 to launch a selection of its casino titles on the operator’s Brazilian platform.

The rollout begins with titles including Hot Triple Sevens and Temple of Thunder II Bonus Buy, with more games planned to follow.

Alex Malchenko, Head of Sales at Evoplay, said: “Partnering with bet365 represents an important milestone for Evoplay as we continue to expand our Latin American presence and build our network of global operator brands. Brazil is a market with huge potential, and we’re excited to bring a selection of our best-performing titles to its players.

“Our focus remains on supporting operators with content that not only meets regulatory standards but also delivers strong player engagement, and this collaboration is a testament to that approach.”

A spokesperson at bet365 added: “We are pleased to partner with Evoplay as we continue to enhance our offering in Brazil. Their portfolio of localised games aligns well with our commitment to provide high-quality gaming experiences to our customers.

“We look forward to rolling out additional titles in the near future as we strengthen our collaboration with the supplier in this key market.”

The post Evoplay adds bet365 to its Brazil operator lineup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

casino aggregation

Hub88 adds ‘My Products’ dashboard to HubConnect Operator Zone

Published

19 minutes ago

May 5, 2026

Wladimir P.

hub88-adds-‘my-products’-dashboard-to-hubconnect-operator-zone

Hub88 has launched My Products, a new feature inside its HubConnect Operator Zone aimed at simplifying how casino operators configure and activate their content portfolios.

The company said My Products provides a single dashboard where operators can view their product catalogue, track enablement status, configure preferences and bulk-enable games without leaving HubConnect.

For new title launches, Hub88 said partners can select one or more products, choose their preferred RTP and exposure settings, assign titles to brands or environments, and submit a single request. Requests are then routed automatically to technical teams with the required details, according to the company.

The feature also includes advanced filtering to view availability across brands and markets, and highlights contracted but inactive content to help operators identify portfolio gaps.

Ollie Castleman, Managing Director at Hub88, said: “As operators scale and build out richer lobbies, managing games can quickly become a complex and inefficient task.

“My Products gives our partners a faster and more intuitive way to take control of their content, from discovery through to activation, all within a single, streamlined experience. We are committed to delivering the most convenient and seamless platform for our partners, and this is just one of a number of upgrades we have planned for the year ahead.”

The post Hub88 adds ‘My Products’ dashboard to HubConnect Operator Zone appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.