Balkans

NSoft’s Bet Builder Tool – elevating overall betting experience

Published

4 years ago

April 5, 2022

Reading Time: 2 minutes

Bet Builder is one of NSoft’s advanced betting features designed to boost players’ efficiency and acquisition by making the betting experience more smooth, quick, and profitable as possible. This feature allows the players to build bets without restrictions on a number of markets and create multiples from different outcomes within the same match. Now a single bet can be made by combining related or unrelated outcomes and also one accumulated ticket can be made by combining all selections.

Bet Builder highlights include:

Available Live for all soccer/football tournaments;
90 markets;
Up to 10 selections per Custom Bet;
Selections made from a single match;
Available to MTS customers.

NSoft has once again strengthened its long-term partnership with Serbian betting operator Balkan Bet by releasing its advanced betting tool Bet Builder.

With the release of this attractive tool, Balkan Bet’s customers will have an enhanced betting experience by being able to fully customize their bets according to their preferences.

Bojan Šćekić, CEO of Balkan Bet, shared his thoughts on this new release: “Combining bets across markets has never been so easy. Our punters are given a tool that maximizes the potential of their bets while also providing the flexibility to combine related or unrelated outcomes into a single ticket, which previously had to be placed as individual bets. NSoft’s Bet Builder tool will surely speed up the betting process and allow our punters to take control of their bets at all times”.

“This is a long-awaited feature which was implemented after working closely with our partner Sportradar. The operators have identified the need for such betting tool in order to maximize the potential that sports betting is giving and stay ahead in the very competitive niche. The end of the football season brings a handful of interesting matches so that Bet Builder feature will enable players with additional charm of Live betting.”, added Robert Matijevic, Managing Director of Seven Sportsbook Platform.

Balkans

Kiril Kirilov takes on new leadership role at CT Interactive

Published

1 week ago

January 19, 2026

Wladimir P.

kiril-kirilov-takes-on-new-leadership-role-at-ct-interactive

Kiril Kirilov has been named Chief Customer Success Officer (CCSO) at CT Interactive, representing a notable achievement in his career and underscoring the firm’s dedication to leadership quality.

In the last four years, Kiril has progressed through three key positions—from Account Manager to Head of Account Management—before taking on his current executive role, consistently showcasing robust leadership, business insight, and industry knowledge.

Kiril leverages a strong background in Account Management and Customer Relationship Management (CRM) to implement a customer-focused, results-oriented strategy for CT Interactive’s commercial endeavors. His selection demonstrates the company’s dedication to nurturing internal talent, maintaining leadership continuity, and enhancing collaborations via seasoned, growth-focused executive management

The post Kiril Kirilov takes on new leadership role at CT Interactive appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Balkans

CT Interactive Appoints Martin Dimitrov as its New Commercial Manager

Published

2 weeks ago

January 16, 2026

Wladimir P.

ct-interactive-appoints-martin-dimitrov-as-its-new-commercial-manager

CT Interactive has appointed Martin Dimitrov as its new Commercial Manager. Martin brings over eight years of experience in sales, client management and business development, with the past two years dedicated to the dynamic iGaming industry.

Throughout his career, Martin has managed a diverse portfolio of clients and partners, successfully developing and strengthening long-term commercial relationships. His active participation in key industry events has enabled him to build an extensive professional network and maintain a strong, up-to-date understanding of market trends and dynamics.

Martin’s strong leadership and strategic thinking allow him to identify new business opportunities, drive sustainable growth and support partners with tailored commercial solutions. His collaborative approach and results-driven mindset make him a trusted point of contact for clients and colleagues alike.

With his deep understanding of the iGaming landscape and proven commercial expertise, Martin Dimitrov is a valuable addition to the CT Interactive team.

The post CT Interactive Appoints Martin Dimitrov as its New Commercial Manager appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Balkans

CT Interactive Appoints Vasil Parvanov as Team Lead, Commercial Managers

Published

2 weeks ago

January 15, 2026

Wladimir P.

ct-interactive-appoints-vasil-parvanov-as-team-lead,-commercial-managers

CT Interactive has appointed Vasil Parvanov as Team Lead, Commercial Managers. In this role, he will be responsible for managing the commercial team and supporting the company’s growth through strategic partnerships and data-driven decision-making.

With a strong background Vasil brings his extensive experience to the CT Interactive team. His expertise includes developing CRM and customer segmentation strategies, designing onboarding and engagement journeys, and implementing cross-selling and upselling initiatives that improve retention, customer loyalty and long-term value.

This promotion reflects CT Interactive’s commitment to nurturing internal talent and ensuring that partners continue to work with an experienced, and growth-oriented commercial leadership team. In his new role, Vasil is expected to play a key part in strengthening CT Interactive’s commercial performance and driving sustainable growth.

The post CT Interactive Appoints Vasil Parvanov as Team Lead, Commercial Managers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.