Latest News
Gambling Business Group appoint Henham Strategy as public affairs consultants

The Gambling Business Group, the progressive cross-sector strategic body, has confirmed the appointment of Public Affairs specialists Henham Strategy. The consultancy is headed by Nick King, who worked as a Special Adviser in three different departments having started his government career working at the Department of Culture Media and Sport before moving onto the Department for Business followed by the Department for Communities and Local Government.
King, who also worked as a betting shop manager to help fund his university studies, will work on the GBG account alongside the former Liberal Democrat MP for Taunton Deane Jeremy Browne, who served as a Minister at both the Foreign Office and the Home Office during the Coalition Government.
Peter Hannibal, CEO of the Gambling Business Group said: “The appointment of a specialist organisation to support our activities in Westminster and beyond fulfils an intrinsic part of the ambitious new strategy for the Group, and comes at a critical time for the industry, with the White Paper due to be published in the coming months. We have been looking for the right organisation with the right background and skill-set to partner with us in delivering the political elements of our strategy and we are delighted to have secured the services of Nick King and the Henham Team. Their collective knowledge of the political process and their experience of Westminster will prove invaluable as we take the industry’s arguments forward at this crucial time.”
Steve Sharp, Chair of the Gambling Business Group added: “We are delighted with the appointment of Henham Strategy to support the GBG and its members set against the backdrop of the political challenges that we face, not least those that will inevitably arise from the White Paper as it transits through due process. Henham’s experience and understanding of politics and the policy-making process drives what is a best-in- class consultancy service.”
Henham is a fast-growing policy and public affairs consultancy, which works with local, national and international organisations across a range of sectors including sport and leisure, local government, planning, net zero and technology.
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Latest News
Paysecure launches dynamic cashier – iGaming’s most customisable payments solution

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Solution gives operators complete control over cashier look and feel
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Product designed to enhance player conversion, retention and LTV
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Dynamic cashier will debut at SBC Summit in Lisbon
Paysecure, an award-winning payment orchestration provider in iGaming, has unveiled its dynamic cashier product – the most customisable cashier solution on the market, providing operators with deep insights into user behaviour to improve conversion and reduce fraud.
The dynamic cashier solution empowers clients to completely control the look, feel and execution of the deposit and withdrawal process to enable seamless, multi-currency deposit and pay-out flows.
An enhanced cashier experience is designed to improve conversion by up to 7% and increase deposit value by up to 35%. It also enables operators to extend brand experience, localise and segment user flows, and gain deeper insights into player behaviour at the cashier stage.
Operators will gain access to deep insights on player behaviour at the cashier, enabling them to continually optimise the experience to boost acceptance rates and reduce friction. Detailed cashier performance analysis on data points including cashier load times, error types and success rates – combined with advanced AI tools to monitor and flag performance improvement opportunities – equip payments teams to scale operations and reduce barriers for players.
The dynamic cashier product also allows operators to add personalised promotions and notifications at key touch points throughout the cashier experience, to help improve player engagement rates, reduce friction and provide a seamless journey to play.
Operators are able to build their ideal cashier experience at speed via the Paysecure platform. With control over colours, logos, CTA buttons and more, teams are able to update and test updates in a sandbox environment, meaning improvements can be pushed live within minutes.
Paysecure’s customisable cashier also allows operators to control taxation parameters, surcharge fees, transaction thresholds, and currency settings.
Viktoriia Degtiarova, CCO and Co-Founder at Paysecure, said: “Our dynamic cashier solution gives operators unprecedented flexibility to transform the payments journey into a real competitive advantage.
“The cashier is where players decide whether to deposit, return and ultimately stay loyal, so delivering the right experience directly impacts conversion and lifetime value. With our fully customisable, dynamic cashier, operators can fully control the look and feel of their cashier to create seamless, on-brand journeys that resonate with players, while localising flows for different markets and segments.
“The product is built with performance and reliability in mind, from faster checkouts and built-in smart routing to detailed insights on success rates, load times and player behaviour. That means operators can continually refine their strategy, boost acceptance from the first step and deliver frictionless, reliable payment experiences at scale.
“For iGaming businesses looking to strengthen brand resonance, drive repeat custom and unlock new growth, our dynamic cashier offers the most customisable and client-focused solution on the market.”
The Paysecure team will be at SBC Summit in Lisbon at stand E200.
The post Paysecure launches dynamic cashier – iGaming’s most customisable payments solution appeared first on European Gaming Industry News.
Latest News
Paytently and Mastercard Partner to Launch Next-Generation Open Banking Payment Solution

Paytently, the specialist payments orchestration platform, has launched Paytently Open Banking powered by Mastercard Open Finance, an account-to-account payment option at checkout that lets customers pay directly from their bank and helps merchants increase conversion rates and improve cash flow.
This comes as Mastercard research[1] shows that more than three-quarters of consumers in leading markets already use open banking, fuelling demand for instant, account-to-account payments at checkout, giving merchants with “Pay by Bank” functionality a competitive edge.
Leveraging Mastercard’s open banking connectivity and Paytently’s orchestration layer, Paytently Open Banking streamlines payments end-to-end, bringing secure bank authentication, payment initiation, and enhanced reconciliation within a single flow for greater operational efficiency. Paytently’s proprietary orchestration engine routes each transaction over the most effective rail for instant payment confirmation and faster settlement.
“This collaboration with Mastercard marks a significant step forward in our mission to deliver robust, scalable payment solutions for sectors that demand more from their payments partner,” said Samuel Barrett, Co-Founder and CEO of Paytently. “By combining our orchestration expertise with Mastercard’s open banking technology, we’re enabling merchants to move money faster, reduce operational friction, and ultimately create a more seamless experience for their customers.”
“Our collaboration with Paytently brings the benefits of open banking payments to more merchants who value speed, transparency, and flexibility in their transactions,” said Valerie Nowak, EVP, Head of Open Finance APEMEA at Mastercard. “By combining Mastercard’s secure open finance infrastructure with Paytently’s expertise in complex payment environments, we’re enabling businesses to offer their customers another trusted and seamless way to pay.”
The partnership reflects a strong alignment between Mastercard’s global scale and secure open finance infrastructure, and Paytently’s agility and expertise in orchestrating payments for various sectors. Together, they are bringing an advanced open banking payment solution to market that delivers on speed, reliability, and customer experience.
Paytently and Mastercard will be presenting the solution together at SBC Summit in Lisbon, September 16–18, 2025, where Paytently is a Platinum Headline Sponsor.
[1] Rise of Open Banking Report, Mastercard 2024
The post Paytently and Mastercard Partner to Launch Next-Generation Open Banking Payment Solution appeared first on European Gaming Industry News.
Africa
BetKing Renews Ikorodu City FC Partnership for 2025/26 NPFL Season

BetKing, Nigeria’s leading sports betting and digital entertainment brand under KingMakers, has renewed its official partnership with Ikorodu City Football Club for the 2025/26 Nigeria Premier Football League (NPFL) season.
This marks the third consecutive year of collaboration between both organisations, highlighting a shared commitment to grassroots development, youth empowerment and the growth of Nigerian football.
Since the partnership began in 2023, Ikorodu City FC, popularly known as the Oga Boys, has risen rapidly through the ranks, earning promotion to the NPFL in 2024 and finishing an impressive fourth place in their debut 2024/25 campaign.
Their season was highlighted by a record-breaking 6–0 victory over Katsina United, one of the most dominant results in NPFL history.
BetKing’s support for Nigerian sports extends far beyond football. The company recently commissioned a modern mini sports complex at Ifako Ijaiye, already serving over 400,000 community members, including neighbouring communities.
The post BetKing Renews Ikorodu City FC Partnership for 2025/26 NPFL Season appeared first on European Gaming Industry News.
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