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PRAGMATIC PLAY LAUNCHES BRAND NEW VERTICAL: SPORTSBOOK

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PRAGMATIC PLAY LAUNCHES BRAND NEW VERTICAL: SPORTSBOOK
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Pragmatic Play, a leading content provider to the iGaming industry, has further broadened its offering with the launch of its brand-new Sportsbook.

Powered by a team of industry executives with years of experience at major B2C operators, the managed sportsbook proposition will cover all elements of the process from event creation all the way through to bet settlement.

Available through a single API, the customisable, versatile platform offers a comprehensive list of competitions, markets and events, as well as access to exclusive official data from major events such as the EPL, ATP Tour, NBA, NFL and more.

In addition, a templated UI will allow for a modifiable user experience, while the product can be localised to meet the needs of targeted audience through CMS-driven curated content and a translation service into various languages.

The solution becomes the fifth vertical offered by the supplier, following slots, Live Casino, Bingo and Virtual Sports, as it continues progressing towards its goal of being the market-leading one stop shop for all iGaming operators.

Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “The launch of our Sportsbook marks an incredibly proud moment for Pragmatic Play.

“We are not shy of adding new verticals to our offering if we believe we can be a differentiator, and by entering the sports betting space we’re now able to offer a complete one-company solution for operators looking to establish themselves or progress to new heights.”

Gareth Crook, VP of Sportsbook at Pragmatic Play, said: Our team has worked tirelessly over many months to build a product we feel highlights our aim of being the leading content provider within our sector. The addition of our sportsbook product is a further step along in our mission and we intend on adding a high quality and trustworthy product.

“We have an experienced and market-oriented team driving us forward and we’ve already had significant interest expressed in our Sportsbook from multiple markets. We cannot wait to bring great betting experiences to players around the world!”

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Razer Enters into Multiyear Deal with VALORANT Esports EMEA

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Razer has entered into a multiyear deal to become the Official Gaming Chair Partner for VCT EMEA and Game Changers EMEA.

For the 2026 and 2027 seasons, Razer’s Iskur V2 gaming chair will be used by all teams on stage and in the coach and co-streaming rooms backstage. Designed with advanced ergonomic features for extended gaming sessions, the Iskur V2 provides support and comfort, during long, high-pressure games, helping players stay focused. In a game like VALORANT, precision, speed and consistency can decide the outcome.

Razer’s flagship gaming chairs are known for their ergonomic design, featuring adaptive lumbar support system that dynamically adjusts to every movement, helping players maintain proper posture through every high-stakes moment during the season.

Razer has consistently developed gear trusted by both professional and aspiring players and now, their equipment has earned the trust of others in the VALORANT scene. Recently, VCT EMEA’s Karmine Corp also announced Razer as their Official Partner including Gaming Chairs for the upcoming year – further proof of Razer’s commitment to elevating the competitive experience.

The post Razer Enters into Multiyear Deal with VALORANT Esports EMEA appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Tom Horn Gaming Releases Wild Tribe Wall

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Tom Horn Gaming has released Wild Tribe Wall, a brand-new 5×5 scatter pays slot that takes players deep into a mysterious rainforest, where ancient tribes guard powerful riches.

Wild Tribe Wall is packed with engaging mechanics and introduces a completely reworked UX and UI, designed to make gameplay faster, cleaner and more intuitive. Key features are available instantly, cutting out unnecessary clicks and keeping players fully focused on the action.

Gameplay options such as Infinity Spins and Turbo Mode are now accessible with a single click. Bonus Buy has also been streamlined, with three clearly visible buttons – Buy Free Spins, Free Spins Booster and QuickX – placed directly under the reels for immediate access without disrupting the gameplay flow.

Wild multipliers and distinct bonus buy options

Wild multipliers range from x1 up to x50 and substitute for all symbols except Scatters. When multiple wilds land in a winning combination, their values are added together.

The bonus system adds depth and progression. Free Spins, triggered by three scatters, are fully retriggerable, while Super Free Spins, activated by four scatters, remove lower multipliers and guarantee only high-value wild multipliers on the reels, significantly increasing win potential. Players can also buy direct access to Free Spins or Super Free Spins, activate the Free Spins Booster for a higher bonus trigger chance, or enable QuickX to guarantee wild multipliers on every spin for maximum intensity.

“With Wild Tribe Wall, we focused on creating a more intuitive, user-friendly game that simply feels great to play. By reworking the UX and making features instantly accessible, we’ve removed friction from the experience. Combined with frequent wins and strong visuals, the game leaves players feeling genuinely satisfied with the gameplay,” said Ondrej Lapides, CEO at Tom Horn Gaming.

Built to deliver frequent wins and consistent engagement, Wild Tribe Wall offers a highly satisfying gameplay rhythm. A strong hit rate, combined with wild multipliers, BlastX and layered bonus features, ensures wins are regular, impactful and easy to follow from the very first spin.

The post Tom Horn Gaming Releases Wild Tribe Wall appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Mindway AI Announces Strategic Partnership with PepperMill Casino

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Mindway AI and PepperMill Casino have announced a multiyear deal to strengthen player safety in Belgium. The partnership focuses on the implementation of GameScanner, Mindway AI’s premier technology designed to monitor and protect players using automated, data-driven insights.

PepperMill Casino, with over 30 years of industry experience and operations in both Belgium and the Netherlands, is committed to maintaining a safe and controlled environment where players can enjoy gaming responsibly. This partnership aligns seamlessly with their values of transparency and trust. Through this partnership, Mindway AI’s GameScanner will be integrated into PepperMill Casino’s systems. GameScanner offers innovative detection software that combines artificial intelligence with human expert assessment to monitor and identify at-risk and problem gambling behaviour.

By employing GameScanner, PepperMill Casino will provide its Belgian players an extra layer of security, utilising Mindway AI’s “Virtual Psychologist” capabilities for individualised and early detection of gambling-related issues. This development underscores PepperMill Casino’s dedication to sustainable gaming practices and upholding the highest standards of player safety and well-being.

“Partnering with a forward-thinking company like PepperMill Casino marks a significant milestone for us at Mindway AI. We are thrilled to bring our innovative GameScanner technology to their Belgian operations, reinforcing our joint mission of providing a safer gambling experience,” said Rasmus, CEO of Mindway AI.

“Mindway AI’s technology represents a significant step forward for responsible gaming. By adopting data-driven insights and behavioural science, we are raising the bar for player protection and demonstrating our commitment to leadership in safer online gambling.” said Anthony Rus, CEO at PepperMill Casino.

This partnership further strengthens Mindway AI’s presence in the European market, marking another step in its rapid global expansion. Mindway AI continues to lead the industry with solutions live in over 65 jurisdictions both online and land-based, translating their success into widespread player protection across the globe.

The post Mindway AI Announces Strategic Partnership with PepperMill Casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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