Argentina
ZITRO SHINES IN ARGENTINA WITH ITS ZITRO EXPERIENCE AND ZITRO UNIVERSITY EVENTS
Zitro has held its Zitro Experience and Zitro University events on March 29-30 in Buenos Aires, Argentina, within the framework of SAGSE. This annual event, which has already become a benchmark for the gaming industry in Latin America, once again impressed guests with an evening full of surprises and excitement, and a spectacular new product presentation.
Alejandra Burato, Zitro’s Regional Director for Latin America commented: “During this year’s Zitro Experience and Zitro University events we have reunited with customers and friends in Argentina, reaffirming our commitment to the region. Our new product launch in Latin America, which include top-tier slot games and a spectacular new line of cabinets, are part of the development of product innovation for operators looking to offer a new gaming experience and attract new customers to their casinos. I would like to thank all the attendees, for once again, joining us during this great week.”
During the Zitro Experience event, the company showcased the brand-new GLARE cabinet line: Altius Glare, Illusion Glare, Allure Glare and Fusion Glare; It also displayed the spectacular multi-game, Wheel of Legends featured on the premium Altius Glare cabinet, along with Megashare Lounge, the shared progressive jackpot system. “We are grateful for the trust operators have placed in us and are very proud of the acceptance our new products have received. We are confident this innovative product line will offer players in Latin America a truly immersive gaming experience”, added Alejandra Burato, Zitro’s Regional Director for Latin America”.
After Zitro’s product presentation, the Zitro University academic event took place in collaboration with the University of Palermo, which included an informative session by Professor Patricio O’Gorman of the University of Palermo, and a round table focusing on “Changing consumer habits and pandemic-driven technology acceleration”. The renowned panelists were Dario Montero, CEO of Casino Buenos Aires, Florencia Benedicto, Board member of Bet Warrior, President of Ondiss and Director of Inverclub, Guillermo Gabella, Press and Broadcasting Manager and Legal Director of Boldt Group, Dario Simoni, Chief Operating Officer of Codere Group and Zitro’s CEO, Sebastian Salat.
“Argentina is a key market that has undoubtedly contributed to Zitro’s growth in the region, and continues to expand, thanks to the efforts of our team, and the confidence operators have placed in our products. Today we have achieved our goal of showcasing our amazing content to our friends and customers in Latin America, and we are confident it will appeal to operators looking to expand their entertainment offerings, and that it be widely enjoyed by players. I would like to thank the University of Palermo and Professor Patricio O’Gorman for their continued collaboration and contribution to the success of our Zitro University academic event. And finally, I would like to thank the important industry players who joined the panel. The Zitro Experience and Zitro University events have been two fantastic occasions for Zitro to shine thanks to its innovative product line,” stated Sebastián Salat, CEO of Zitro.
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Belatra Games, the specialist online slots developer, has amplified its strong position within Argentina by signing a new content agreement with City Center Online.
City Center Online is a leading online casino that has been entertaining Argentinian players for more than 10 years. Belatra’s extensive slots portfolio is now seamlessly available within City Center Online’s casino lobby. Players on City Center Online can now benefit from the slots studio’s flagship titles, which include Dragons Bonanza, Chef’s Sticky Fruits, Richy Hog and newly released caper Tony Gambler.
Belatra LatAm Account Manager, Marcos Isla Casares, commented: “The partnership with City Center allows us to grow in the Argentine market alongside one of the largest operators in the country. With a dynamic strategy we’ve positioned our games effectively, creating tournaments and other promotions that benefit local players. City Center has been a joy to work with and I’m assured our partnership will be long and successful.”
City Center Online spokesperson added: “Belatra’s expertise in creating entertaining and deeply engaging hits cannot be underestimated and we’re thrilled to add these to our casino. We’re passionate about bringing the best gaming experiences to our players in Argentina.”
RubyPlay, an innovative B2B iGaming development studio, has launched its content offering in Argentina with BetWarrior, strengthening the company’s long term expansion strategy in Latin America.
The partnership with BetWarrior sees Rubyplay’s in-demand games, including the popular Immortal Ways series and latest release Mad Hit Supernova, added to the leading sports betting and online casino platform in Argentina.
The integration of Rubyplay’s portfolio has first gone live in Buenos Aires City, with expansion into other major Argentinian provinces including Buenos Aires province and Mendoza to follow shortly.
Partnering with BetWarrior highlights RubyPlay’s commitment to providing exceptional entertainment to operators in Argentina, with the studio’s immersive content already proving popular with players across Latin America.
BetWarrior is increasingly growing its presence in Argentina, with the operator securing official sponsorship of the Argentine Soccer team and Las Leonas, Argentina’s national hockey team as well as recently being title sponsors for the 2024 Argentine Open of Tennis.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “RubyPlay’s strategic collaboration with BetWarrior welcomes a new era of growth for us and follows numerous recent deals in Latin America bolstering our presence in the region.
“Entering Argentina through BetWarrior will propel us forward with innovative iGaming experiences tailored for Latin American players.”
Santiago Gándara, Marketing Director at BetWarrior, added: “RubyPlay’s portfolio is an exciting addition to our growing online offering and we are thrilled to be working alongside them to mutually expand across the region.
“Teaming up with RubyPlay exemplifies our unwavering dedication to fortify our presence in Latin America, hosting more regionalised content on our platform to appeal to a growing number of players and continue to push the boundaries of offering unrivalled iGaming entertainment across Argentina.”
Swedish gaming giants’ games now available in the province of Córdoba’s newly regulated market
Play’n GO, the world’s leading casino entertainment provider, has today announced their expansion into yet another new regulated market, as the Swedish gaming giant has agreed a partnership with Betsson in the province of Córdoba, Argentina.
Argentina is currently in a process of regulation for online gaming purposes on a province-by-province basis, and the partnership with Betsson sees Play’n GO enter yet another regulated market, keeping up the momentum from 2023 that saw the company expand its global reach.
This announcement sees Betsson’s players in Córdoba gain access to Play’n GO’s entire catalogue of games, including classics such as Book of Dead, Reactoonz, and Moon Princess.
This announcement is a signal of intent from Play’n GO, who reiterate their commitment to be present in every regulated market in the world.
Michele Stefanelli, Sales Leader, LATAM and Southern Europe, Play’n GO said: “Our first foray into a new region is always exciting for us, and we’re looking forward to a successful partnership with Betsson in Córdoba. Players around the world, and especially in the LATAM region, have already shown their fondness for our content, and we’re quietly confident that this new region will be no different. We are on record with our commitment to a safe, regulated industry, and we’re very pleased to see that approach rolled out globally by lawmakers and operators alike.”
Maximiliano Bellio, Managing Director Betsson Argentina, added: “We’re pleased to welcome Play’n GO to the Betsson family here in the Córdoba region, and we look forward to many years of success together. Like Play’n GO, Betsson is committed to a sustainable industry model, so this partnership makes perfect sense for both parties. We’re sure our players will be as excited as we are once they start playing these games that have proven so popular around the world, so let’s get started.”
Play’n GO’s games are already available in the autonomous city of Buenos Aires and Buenos Aires Province within Argentina’s federal system.
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