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Enteractive networking event takes CRM to new heights at ICE London 2022

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Retention company also goes large with big screens for expo

Leading retention firm Enteractive has announced an industry networking event for ICE London attendees on Wednesday April 13th at the SkyGarden venue at the top of the Fenchurch Building in the City of London, also known as the Walkie Talkie.

With limited availability for what is expected to be an oversubscribed iGaming gathering during the long awaited return of ICE London, Enteractive will be giving out wristbands for the event from their stand (N6-144).   Wednesday night at previous ICE London iterations have traditionally been the remit of Fire&Ice, but in 2022, the show-stopping extravaganza from Michael Caselli will be taking a break from festivities.

In addition to the SkyGarden event, Enteractive will also be hosting an exclusive roundtable event for C-level industry leaders in the coveted private dining rooms at AquaShard restaurant on the 31st floor of the tallest building in London, The Shard.  With views across London from the Wembley Arch in the west to ICE London’s home at Excel in Victoria Docks in the east, the dinner conversation will undoubtedly be focused on elevating player retention to new heights in the global iGaming industry, and paving the way for long term industry success.

As well as going all in with entertainment events, Enteractive is making a big splash blazing their name across big screens for the show.  Visitors to Enteractive’s stand will be able to see the live updates from the firm’s worldwide retention campaigns for operators – a 24hour time-zone hopping visualisation of their Reactivation agents connecting with players across the globe.

“We’re going to town with our marketing activity around this long-awaited ICE London show”, commented Enteractive founder and CEO Mikael Hansson.  “Across London, we aim to put Enteractive at the centre of the conversation, helping iGaming operators to build better and more long-lasting retention strategies for their players in the global iGaming ecosystem.”

Enteractive is the industry leader in player reactivation, driving innovation through custom-made tech, powered by personal human interaction.  As a partner to iGaming operators around the world, Enteractive increases retention and player loyalty through engagement with players in one-to-one conversations.

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Legality of Brazil’s betting platforms to be a central theme at BiS Brasília

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Betting sector moves forward amid regulatory debate and reinforces the need for clear rules and a safe environment in Brazil

The advancement of sports betting regulation in Brazil has placed the sector at the center of important discussions regarding legal certainty, tax revenue, and economic development.

Amid recent debates over possible market restrictions, the postponement of new projects such as the launch of Caixa Econômica Federal’s betting platform, and the ban on prediction markets, specialists continue to emphasize the importance of consolidating a regulated, transparent, and sustainable environment for the industry.

More than just a trend, the legalized betting market is increasingly being viewed as a strategic opportunity for the country, with the potential to generate jobs, attract international investment, and significantly boost public revenue.

Regulation is also seen as an essential path toward ensuring consumer protection and combating informality.

In this context, BiS Brasília, confirmed to take place on June 2 and 3, positions itself as the leading discussion forum for the sector in Latin America.

The event will bring together authorities, operators, regulators, and experts to debate the future of the industry at what is considered a decisive moment for its consolidation in Brazil.

It is not simply about allowing or banning betting, but about how to structure a responsible market that creates value for the entire chain—from operators to consumers—while remaining under effective public oversight,” said Alessandro Valente, chairman of BiS Brasília.

Legality brings predictability, attracts serious companies, and creates more effective control and enforcement mechanisms.”

Another key point is the role of regulation in promoting responsible gaming. With clear rules in place, it becomes possible to implement stronger policies to prevent risky behavior, while also ensuring greater transparency in operations.

Brazil has the opportunity to build one of the most relevant regulated markets in the world. Events such as BiS are essential to align expectations, share international best practices, and accelerate this process responsibly,” he added.

Held in Brasília, the center of the country’s main political and economic decisions, the meeting reinforces its strategic role by bringing together the different stakeholders involved in shaping this new scenario.

Expectations are that this edition will go down in history as a milestone in the maturing debate over the legality of betting in Brazil.

BiS Brasília

Now in its second edition, BiS Brasília is an iGaming and betting industry event dedicated to fostering dialogue between the private sector, government authorities, and society on the development of the regulated gaming, casino, and lottery market in Brazil.

Held in the federal capital, the event gathers business leaders, authorities, and experts to discuss strategic topics such as regulation, integrity, innovation, taxation, and responsible gaming.

BiS SiGMA South America is part of the SiGMA World group’s portfolio of events, a global leading brand in organizing B2B events and a business platform for the gaming and betting ecosystem worldwide.

The post Legality of Brazil’s betting platforms to be a central theme at BiS Brasília appeared first on Americas iGaming & Sports Betting News.

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PokerStars sets $50m+ guaranteed Anniversary Series for May 10–June 3

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Online festival spans 461 tournaments and includes three Main Events on May 24 plus a $500,000 GTD Sunday Storm PKO final on May 10.

PokerStars will run an online Anniversary Series with more than $50m in guarantees from May 10 to June 3, 2026, the operator said on April 27. The schedule includes 461 tournaments and is positioned to mark PokerStars’ 25th anniversary, alongside the 15-year milestone for Sunday Storm.

The festival’s buy-ins range from $5.50 to $15,000, with qualifiers starting at $0.55, according to the company. PokerStars said it will also distribute more than $650,000 in Anniversary Series Lucky Dip tickets during the series.

PokerStars is headlining the series with three Main Events on May 24:

  • a $109 tournament with a $1.5m guarantee,
  • a $1,050 Main Event with a $2.5m guarantee,
  • and a $5,200 Main Event with a $2m guarantee.

Weekly Sunday events include Sunday Million, Sunday High Rollers, and Mystery Bounty specials, with Second Chance Main Events (PKO) scheduled for May 31.

The operator is also running a Sunday Storm 15th anniversary Progressive Knockout tournament with a $500,000 guarantee for an $11 buy-in. Phase 1 events are underway, with Phase 2 set for May 10.

“We’re proud to celebrate 25 years of PokerStars bringing big money poker tournaments safely to players around the world,” said Steve Clarricoats, Associate Director of Online Scheduling. “Putting $50 million up in guarantees shows our focus remains on bringing the best of PokerStars to more players in a variety of tournaments.”

More relevant data as follows:

The post PokerStars sets $50m+ guaranteed Anniversary Series for May 10–June 3 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Alea shortlisted for two SBC Awards Europe categories

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The supplier is nominated for Game Aggregator of the Year and Employer of the Year ahead of SBC Summit Malta on April 29.

Alea has been named a finalist in two categories at the upcoming SBC Awards Europe: Game Aggregator of the Year and Employer of the Year. The company announced the nominations on April 28 from Barcelona.

Founder Alexandre Tomic said the double shortlisting reflects a link between product delivery and company culture. “If people don’t care about what they’re building, it shows immediately. In the product, in the details, everywhere. Reliability can’t be bolted on later, it’s a consequence of that care.”

“We’ve spent years building a team that takes ownership and holds a certain standard. Seeing both nominations together just tells me we’re doing something right.” Tomic added.

The news comes ahead of SBC Summit Malta, where Alea said Tomic and COO Ramon Glieneke will take part in conference sessions on April 29. Tomic is scheduled to appear on “Casino vs Sports: Can Gamification Truly Cross Over?” while Glieneke is due to join “The COO Horizon: Challenges and Opportunities in 2026/27.”

Alea said its wider team will be onsite throughout the summit at Booth D22.

More relevand data as follows:

The post Alea shortlisted for two SBC Awards Europe categories appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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