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Enteractive networking event takes CRM to new heights at ICE London 2022

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Retention company also goes large with big screens for expo

Leading retention firm Enteractive has announced an industry networking event for ICE London attendees on Wednesday April 13th at the SkyGarden venue at the top of the Fenchurch Building in the City of London, also known as the Walkie Talkie.

With limited availability for what is expected to be an oversubscribed iGaming gathering during the long awaited return of ICE London, Enteractive will be giving out wristbands for the event from their stand (N6-144).   Wednesday night at previous ICE London iterations have traditionally been the remit of Fire&Ice, but in 2022, the show-stopping extravaganza from Michael Caselli will be taking a break from festivities.

In addition to the SkyGarden event, Enteractive will also be hosting an exclusive roundtable event for C-level industry leaders in the coveted private dining rooms at AquaShard restaurant on the 31st floor of the tallest building in London, The Shard.  With views across London from the Wembley Arch in the west to ICE London’s home at Excel in Victoria Docks in the east, the dinner conversation will undoubtedly be focused on elevating player retention to new heights in the global iGaming industry, and paving the way for long term industry success.

As well as going all in with entertainment events, Enteractive is making a big splash blazing their name across big screens for the show.  Visitors to Enteractive’s stand will be able to see the live updates from the firm’s worldwide retention campaigns for operators – a 24hour time-zone hopping visualisation of their Reactivation agents connecting with players across the globe.

“We’re going to town with our marketing activity around this long-awaited ICE London show”, commented Enteractive founder and CEO Mikael Hansson.  “Across London, we aim to put Enteractive at the centre of the conversation, helping iGaming operators to build better and more long-lasting retention strategies for their players in the global iGaming ecosystem.”

Enteractive is the industry leader in player reactivation, driving innovation through custom-made tech, powered by personal human interaction.  As a partner to iGaming operators around the world, Enteractive increases retention and player loyalty through engagement with players in one-to-one conversations.

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Kiril Kirilov takes on new leadership role at CT Interactive

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Kiril Kirilov has been named Chief Customer Success Officer (CCSO) at CT Interactive, representing a notable achievement in his career and underscoring the firm’s dedication to leadership quality.
In the last four years, Kiril has progressed through three key positions—from Account Manager to Head of Account Management—before taking on his current executive role, consistently showcasing robust leadership, business insight, and industry knowledge.
Kiril leverages a strong background in Account Management and Customer Relationship Management (CRM) to implement a customer-focused, results-oriented strategy for CT Interactive’s commercial endeavors. His selection demonstrates the company’s dedication to nurturing internal talent, maintaining leadership continuity, and enhancing collaborations via seasoned, growth-focused executive management

The post Kiril Kirilov takes on new leadership role at CT Interactive appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Mindway AI Announces Partnership with 2mee

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Global behavioural intelligence leader Mindway AI has teamed up with 2mee, the pioneer in Human Messaging, to transform digital risk management. This strategic partnership combines advanced risk detection with personalised messaging to set a new standard for user safety and engagement in the digital landscape.

2mee is renowned for its innovative approach that integrates real, verified human messages directly into digital experiences. By delivering pre-recorded human guidance at crucial moments of friction or uncertainty, 2mee assures operational transparency while drastically improving user trust and comprehension. The platform’s unique integration allows these messages to be seamlessly embedded into user journeys, thus maintaining the flow and integrity of the digital experience while enhancing end-user interaction.

The partnership between Mindway AI and 2mee aligns the strengths of both companies by bridging the gap between behavioural risk detection and immediate, human-centric intervention. This collaboration aims to provide operators with a powerful toolset, leading to measurable interventions and ensuring compliance with regulatory standards.

“Partnering with 2mee allows us to leverage our advanced behavioural detection capabilities in groundbreaking ways. By integrating our technology with 2mee’s pre-recorded human messages, we are creating a holistic approach to risk management that supports both operators and their customers, while meeting rigorous regulatory requirements. This partnership represents an exciting evolution in how we foster safer digital environments,” said Rasmus Kjaergaard, CEO of Mindway AI.

“Working with Mindway AI allows us to close a critical gap that’s existed for years. Risk algorithms have been excellent at identifying problem gambling behaviour, but tools and research around follow-on preventative action have been significantly lacking. Together, we’re connecting behavioural intelligence with real human intervention inside the journey itself. It’s a unique and genuinely exciting step forward for how regulated operators support their customers responsibly,” Jez White, Managing Director at 2mee, said.

The post Mindway AI Announces Partnership with 2mee appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet Releases Cashybara Boxing Edition Game

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Amusnet expands its innovative portfolio with the launch of Cashybara Boxing Edition, an adrenaline-charged crash game that merges combat sports intensity with fast-paced betting. Featuring a unique boxing theme and the fan-favourite Cashybara character, the game challenges players to master their timing in a high-pressure environment where the potential rewards grow with every punch thrown.

From the opening bell, the action never slows down. As Cashybara dodges jabs and fires back with powerful combinations, the multiplier climbs higher and higher, building tension with every passing second. The question is always the same: play it smart and secure your progress, or stay in the fight longer and push for a knockout finish as the multiplier soars.

Adding a tactical edge to the gameplay, the 50% Cash Out feature lets players lock in half of their gains mid-round while keeping the rest in play. It’s a strategic balance between caution and courage.

Combined with dynamic visuals, punchy animations and the roar of the crowd, every round feels like a live fight night where anything can happen. Fast, bold and full of personality, Cashybara Boxing Edition delivers a thrilling crash experience where reflexes and nerve define the outcome.

Jackpot Cards

The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.

The post Amusnet Releases Cashybara Boxing Edition Game appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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