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Enteractive networking event takes CRM to new heights at ICE London 2022

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Retention company also goes large with big screens for expo

Leading retention firm Enteractive has announced an industry networking event for ICE London attendees on Wednesday April 13th at the SkyGarden venue at the top of the Fenchurch Building in the City of London, also known as the Walkie Talkie.

With limited availability for what is expected to be an oversubscribed iGaming gathering during the long awaited return of ICE London, Enteractive will be giving out wristbands for the event from their stand (N6-144).   Wednesday night at previous ICE London iterations have traditionally been the remit of Fire&Ice, but in 2022, the show-stopping extravaganza from Michael Caselli will be taking a break from festivities.

In addition to the SkyGarden event, Enteractive will also be hosting an exclusive roundtable event for C-level industry leaders in the coveted private dining rooms at AquaShard restaurant on the 31st floor of the tallest building in London, The Shard.  With views across London from the Wembley Arch in the west to ICE London’s home at Excel in Victoria Docks in the east, the dinner conversation will undoubtedly be focused on elevating player retention to new heights in the global iGaming industry, and paving the way for long term industry success.

As well as going all in with entertainment events, Enteractive is making a big splash blazing their name across big screens for the show.  Visitors to Enteractive’s stand will be able to see the live updates from the firm’s worldwide retention campaigns for operators – a 24hour time-zone hopping visualisation of their Reactivation agents connecting with players across the globe.

“We’re going to town with our marketing activity around this long-awaited ICE London show”, commented Enteractive founder and CEO Mikael Hansson.  “Across London, we aim to put Enteractive at the centre of the conversation, helping iGaming operators to build better and more long-lasting retention strategies for their players in the global iGaming ecosystem.”

Enteractive is the industry leader in player reactivation, driving innovation through custom-made tech, powered by personal human interaction.  As a partner to iGaming operators around the world, Enteractive increases retention and player loyalty through engagement with players in one-to-one conversations.

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BLAST

BLAST partners with MATCH on premium fan travel for 2026-27 events

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Deal covers travel and hospitality packages across BLAST’s event slate, starting with BLAST Premier Hong Kong Rivals in November.

BLAST has signed a one-year partnership with MATCH to develop premium fan travel experiences and related commercial opportunities across BLAST events in 2026 and 2027, including the BLAST Premier Hong Kong Rivals 2026. The companies said the work will start immediately, with an initial focus on the BLAST Premier Hong Kong Rivals event in November.

BLAST VP of Destinations and Market Development James Woollard said: “We’re thrilled to partner with MATCH, a company with an unrivalled track record in delivering top-tier fan travel experiences at the biggest sporting events in the world. As BLAST continues to grow globally and attract growing numbers of travelling fans, this partnership represents an exciting opportunity to further elevate the live event experience for fans and audiences across esports.”

MATCH is best known for hospitality and accommodation programmes at major sports events, including four consecutive FIFA World Cups™ from 2010 to 2022, as well as Ryder Cup tournaments, Formula 1 Grands Prix and ATP tennis tournaments. MATCH Director of UK Events and Business Strategy Richard Parker said: “Esports is one of the most exciting growth frontiers in live entertainment, and BLAST stands out as a world-class platform with incredible potential. At MATCH, we see a tremendous opportunity to bring our expertise in creating premium fan experiences into the esports arena. We are very enthusiastic about the possibility of working together with BLAST to deliver innovative, unforgettable experiences for esports fans worldwide.”

BLAST said MATCH will also bring its network of clients, sponsors, federations, agents and media partners to support international attendance and partner activation, alongside MATCH’s technology and operational infrastructure. The announcement follows BLAST’s 2025 live events activity, where the organiser said it delivered 15 arena shows across 10 countries spanning five titles and sold 194,421 tickets.

The post BLAST partners with MATCH on premium fan travel for 2026-27 events appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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BLAST

BLAST and MATCH Announce Strategic Partnership to Elevate Premium Esports Experiences Worldwide

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Partnership to focus on fan travel experiences for BLAST events in 2026 and 2027, including the BLAST Premier Hong Kong Rivals 2026

BLAST, one of the world’s leading esports entertainment companies, today announced a new strategic partnership with MATCH, a globally renowned leader in premium sports experiences with extensive expertise spanning product development, production, marketing, sales and customer service.

The one-year agreement will see MATCH work alongside BLAST to deliver premium fan travel experiences and commercial opportunities across BLAST’s global esports events portfolio, with an immediate focus on the upcoming BLAST Premier Hong Kong Rivals in November.

MATCH, and its associated group of companies, are internationally recognised for delivering world-class hospitality and accommodation programmes at some of the globe’s biggest and more commercially successful sports events, including four consecutive FIFA World Cups™ between 2010 and 2022, multiple Ryder Cup tournaments, Formula 1 Grand Prix and ATP tennis tournaments.

The partnership comes amid continued global growth and demand for elevated live esports events. In 2025 alone, BLAST delivered 15 arena shows across 10 countries spanning five of the world’s leading esports titles, selling 194,421 tickets to fans worldwide as esports continues to establish itself as one of the fastest-growing sectors in live entertainment.

James Woollard, VP of Destinations and Market Development for BLAST, said: “We’re thrilled to partner with MATCH, a company with an unrivalled track record in delivering top-tier fan travel experiences at the biggest sporting events in the world. As BLAST continues to grow globally and attract growing numbers of travelling fans, this partnership represents an exciting opportunity to further elevate the live event experience for fans and audiences across esports.”

Richard Parker, Director of UK Events and Business Strategy for MATCH, said: “Esports is one of the most exciting growth frontiers in live entertainment, and BLAST stands out as a world-class platform with incredible potential. At MATCH, we see a tremendous opportunity to bring our expertise in creating premium fan experiences into the esports arena. We are very enthusiastic about the possibility of working together with BLAST to deliver innovative, unforgettable experiences for esports fans worldwide.”

Through the partnership, MATCH will bring its extensive global network of clients, sponsors, international sports federations, agents and media partners to BLAST events, helping expand international attendance, elevate fan experiences and further position esports within the premium live entertainment landscape.

The collaboration will also leverage MATCH’s proven technology, infrastructure and operational expertise that has supported some of the world’s largest sporting events, creating scalable fan travel solutions tailored for esports audiences and commercial partners.

MATCH’s integrated model combines rights-holder expertise with full-service delivery capabilities, enabling efficient setup, operational consistency and premium guest experiences across global events. The company’s proven international reach attracted attendees from more than 150 countries during the FIFA World Cup Qatar 2022™, demonstrating the scale and effectiveness of its worldwide hospitality and marketing network.

The partnership reinforces BLAST’s continued ambition to innovate and expand the esports event experience globally, creating new opportunities for fans, brands and commercial partners alike.

The post BLAST and MATCH Announce Strategic Partnership to Elevate Premium Esports Experiences Worldwide appeared first on Americas iGaming & Sports Betting News.

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Big Game Summer

GG.BET rolls out Big Game Summer campaign tied to FIFA World Cup 2026

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Operator publishes World Cup outright odds as of June 11 and promotes fast markets and bet builder products around the tournament.

GG.BET has launched its “Big Game Summer” campaign ahead of the FIFA World Cup 2026, positioning the promotion around tournament betting and a “special tournament prize pool,” according to the company.

The 2026 FIFA World Cup runs across the USA, Canada and Mexico and expands to 48 teams, 104 matches and a 39-day schedule. Under the new format, the field is split into 12 groups of four, with the top two in each group plus eight best third-placed teams moving into a newly added Round of 32.

GG.BET said its World Cup offering includes “Fast Markets” for selected matches and a Bet Builder product for custom combinations, alongside “exclusive tournament bonuses” and “fast payouts.” The company did not disclose the campaign’s prize pool size or any eligibility terms in the release.

The operator also published outright odds taken from gg.bet “as of 12:00 CET on June 11, 2026,” noting they are subject to change. GG.BET listed Portugal at 5.17, followed by Spain (5.77), Germany (5.87), England (7.2), Colombia (8.62), Argentina (9.88), France (9.89) and Brazil (10.38).

In the release, GG.BET pointed to the tournament opener on June 11 between Mexico and South Africa at Azteca Stadium, describing it as “the first stadium in history to host a men’s FIFA World Cup for the third time.”

The post GG.BET rolls out Big Game Summer campaign tied to FIFA World Cup 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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