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2mee completes major funding round

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Direct Human Messaging platform allows operators to send high-impact hologram messages directly to consumers, generating CTR rates in excess of 50%

2mee, the Direct Human Messaging platform that helps online gambling operators take player communication and engagement to the next level, has raised £500,000 in its latest funding round as it continues to scale at pace.

The capital injection will allow 2mee to shift up a gear with its sales and marketing activity and grow its commercial team as it looks to partner with more online sportsbook and casino brands seeking to connect with players on a deeper, more personal level.

2mee’s patented technology allows gambling operators to send Human Hologram Messages directly to customers in a way that demands their absolute attention. It has been deployed by big-name brands such as BetFred and Sportsbet.io to leverage the power of emotional intelligence to boost acquisition, retention and deliver KYC and compliance messaging with empathy.

The results speak for themselves – in tests, 2mee’s Instant Human Hologram Messaging delivered 650-2,000% greater engagement with real-world clients enjoying an unprecedented average CTR of 51%.

2mee, whose technology is patented in Europe, China, Hong Kong and the US, allows its customers to send messages across all of the channels where their audiences are active including web – via push and pull messaging – and native mobile applications.

2mee has been designed to do everything a volumetric studio can do but from a mobile phone. The user simply records the person delivering the message from any setting then 2mee recognises the face and cuts out the surrounding clutter, focusing the viewer on the person and the message.

James Riley, CEO of 2mee, said: “We are thrilled to have closed our latest funding round led by experienced tech investors. This will allow us to deploy our ambitious expansion plans and help more sportsbook and casino operators harness the power of face-to-face communication.

“2mee provides unrivalled engagement and CTR rates, allowing operators to take player acquisition and retention to the next level in what has become a fiercely competitive, and expensive, market.

“We have made great early progress but the additional capital we have brought into the business via this funding round will allow us to drive greater awareness of the 2mee product and to work with more operators and brands than ever before.”

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2025 Gaming in Germany Conference

Evaluation of State Gambling Treaty key topic at 2025 Gaming in Germany Conference

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In two weeks, operators, industry analysts, and legal experts will once again gather in Berlin to attend the 2025 Gaming in Germany Conference. This year’s event will take place on Tuesday, November 11.

Key topic: Evaluation of 2021 State Gambling Treaty

The 2021 State Gambling Treaty (GlüStV 2021) is currently being evaluated by the German federal states, with a final report expected next year.

The outcome of this evaluation will determine to what extent Germany’s iGaming regulatory framework will be adjusted to reflect market realities. Already, it appears that certain things the industry has been clamoring for – e.g., easier game certification – will become a reality.

While the industry will certainly not get everything it wants, the direction of regulatory development could be toward improvement.

Willem van Oort, Founder of Gaming in Germany commented: “This year’s Gaming in Germany Conference is where important discussions will take place on which regulatory goals to pursue. Major stakeholders, including operators, trade associations, and the regulator, are all coming. I think this underscores the importance of our event. Moreover, it is the only conference aimed at the German market where both domestic and international stakeholders show up to connect and share insights and information. If you want to help shape the conversation and meet key stakeholders, Berlin is the place to be.”

Breakout program

In addition to high-level regulatory and policy-related information, the 2025 Gaming in Germany Conference also offers highly practical information on topics such as data compliance, game certification, RG, live casino, eSports, and much more. Breakout sessions will be hosted by trained experts and are highly interactive.

Agenda & registration

The 2025 Gaming in Germany Conference takes place at the DoubleTree Hilton Ku’damm in Berlin – just 100 meters from the magnificent Kurfürstendamm.

The event’s agenda – including breakout program – is available here.

Registration for the 2025 Gaming in Germany Conference is now open.

The post Evaluation of State Gambling Treaty key topic at 2025 Gaming in Germany Conference appeared first on European Gaming Industry News.

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Kambi Group

Kambi Group plc agrees long-term Odds Feed+ partnership with leading European and Latin American operator Superbet Group

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Kambi Group plc (“Kambi”), the home of premium sports betting solutions, announced a new Odds Feed+ partnership with Superbet Group, a leading multi-channel sports betting and gaming operator in Europe and Latin America.

The agreement provides Superbet Group with seamless access to Kambi’s full library of high-quality, traded odds, with the ability to expand its odds package on demand to meet player demand and support evolving strategic needs.

Founded in Romania in 2008, Superbet Group, ranked 11th in EGR’s latest annual Power 50 list, has since grown to become a leading global sports betting and gaming company, operating online and a network of retail betting shops in certain markets. In addition to a strong presence in Brazil, the operator’s flagship Superbet brand is a market leader in Central and Eastern Europe, while the company also operates Napoleon Sports and Casino, initially in Belgium and now also in Romania, having acquired the brand in 2021.

Werner Becher, CEO, Kambi Group, said: “We are delighted to welcome Superbet Group as our latest Odds Feed+ partner, which is a testament to the quality, choice and trust of our premium odds feed solution. By combining market-leading pricing with the flexibility to expand across sports on demand, we can deliver an offering capable of meeting the needs of the industry’s leading operators. This partnership reflects the strength of our trading technology and the trust Superbet Group has placed in Kambi to support their long-term growth.”

Luke SaundersDirector of Sports Partnerships, Superbet Group, added: “At Superbet, we evaluate every partnership from a customer-centric perspective, focusing on having the strongest and most diverse product portfolio in each market. By partnering with Kambi and its Odd Feed+ product, we gain not only access to world-class pricing across a variety of sports but also the confidence that our offering gains even more quality and depth on the global stage.”

Launched in 2024, Kambi’s Odds Feed+ is the industry’s premium odds feed product designed to give operators an edge in the competitive sports betting landscape. The feed provides access to Kambi’s high-quality pre-match and in-play odds, as well as an extensive library of player props, which are sharpened on a global liquidity pool of billions of bets taken annually across the globe.

The post Kambi Group plc agrees long-term Odds Feed+ partnership with leading European and Latin American operator Superbet Group appeared first on European Gaming Industry News.

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Compliance Updates

Turkish Football Federation Suspends 149 Referees and Assistants After Betting Probe

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The Turkish Football Federation (TFF) has suspended 149 referees and assistant referees after an investigation found hundreds of professional match officials in the country had betting accounts.

Bans ranging from eight to 12 months, based on the severity of the act, have been imposed for involvement in betting activity, with investigations into three other officials still ongoing.

The full list of the penalised officials was published on the TFF website.

Last week, it was revealed a five-year probe had found 371 of 571 match officials have betting accounts, with 152 of those actively gambling.

While some had only bet once, 42 had bet on more than 1000 football matches – with one official found to have placed 18,227 bets.

Like players and coaches, match officials are forbidden from participating in betting activities by TFF disciplinary regulations, as well as those of world governing body Fifa and European governing body Uefa.

“There is a moral crisis in Turkish football. There is no such thing as structure. The fundamental problem at the core of Turkish football is an ethical one,” TFF president Ibrahim Haciosmanoglu said.

“Ask any referee, if there is even one who has not received his pay, I will resign as federation president. In fact, we improved their salaries last year, and again this year.”

No further details of the cases or ongoing investigations were provided.

After the investigation’s findings were announced, a number of Turkey’s top clubs responded.

Besiktas said it “could mark a new beginning for clean football” while Trabzonspor called the development “an historic opportunity to rebuild justice in Turkish football”.

Fenerbahce president Sadettin Saran said: “This is both shocking and deeply saddening for Turkish football.

“But the fact that it is coming to light is a hopeful development.”

The post Turkish Football Federation Suspends 149 Referees and Assistants After Betting Probe appeared first on European Gaming Industry News.

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