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2mee completes major funding round
Direct Human Messaging platform allows operators to send high-impact hologram messages directly to consumers, generating CTR rates in excess of 50%
2mee, the Direct Human Messaging platform that helps online gambling operators take player communication and engagement to the next level, has raised £500,000 in its latest funding round as it continues to scale at pace.
The capital injection will allow 2mee to shift up a gear with its sales and marketing activity and grow its commercial team as it looks to partner with more online sportsbook and casino brands seeking to connect with players on a deeper, more personal level.
2mee’s patented technology allows gambling operators to send Human Hologram Messages directly to customers in a way that demands their absolute attention. It has been deployed by big-name brands such as BetFred and Sportsbet.io to leverage the power of emotional intelligence to boost acquisition, retention and deliver KYC and compliance messaging with empathy.
The results speak for themselves – in tests, 2mee’s Instant Human Hologram Messaging delivered 650-2,000% greater engagement with real-world clients enjoying an unprecedented average CTR of 51%.
2mee, whose technology is patented in Europe, China, Hong Kong and the US, allows its customers to send messages across all of the channels where their audiences are active including web – via push and pull messaging – and native mobile applications.
2mee has been designed to do everything a volumetric studio can do but from a mobile phone. The user simply records the person delivering the message from any setting then 2mee recognises the face and cuts out the surrounding clutter, focusing the viewer on the person and the message.
James Riley, CEO of 2mee, said: “We are thrilled to have closed our latest funding round led by experienced tech investors. This will allow us to deploy our ambitious expansion plans and help more sportsbook and casino operators harness the power of face-to-face communication.
“2mee provides unrivalled engagement and CTR rates, allowing operators to take player acquisition and retention to the next level in what has become a fiercely competitive, and expensive, market.
“We have made great early progress but the additional capital we have brought into the business via this funding round will allow us to drive greater awareness of the 2mee product and to work with more operators and brands than ever before.”
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REEVO continues its rapid expansion by welcoming Popiplay to its growing portfolio of premium gaming partners. This latest collaboration underscores REEVO’s commitment to providing top-tier gaming content, enhancing player experiences, and delivering cutting-edge solutions to the iGaming industry.
Popiplay, a Scandinavian casino gaming brand, has made a name for itself with high-quality slots designed for modern players. Backed by an experienced team of industry professionals, Popiplay focuses on delivering unique and highly rewarding gaming experiences, emphasizing a player-first, streamer-focused, and mobile-friendly approach.
Through this partnership, Popiplay’s portfolio of dynamic slot games will be seamlessly integrated into REEVO’s aggregation platform, making them accessible to a broader network of operators and players worldwide. With REEVO’s state-of-the-art technology, rapid API integration, and commitment to innovation, this collaboration promises to drive greater engagement and excitement in the iGaming space.
Denis Ristic, CEO of Popiplay, expressed enthusiasm about the partnership, stating: “At Popiplay, we are always looking to push boundaries and bring the best gaming experiences to players worldwide. Partnering with REEVO marks an exciting step forward in that mission. Their commitment to innovation and seamless integration aligns perfectly with our vision, and we believe this collaboration will bring incredible value to both companies. We look forward to working together and delivering top-tier gaming content to an even wider audience.”
Daniel Cuc, Head of Account Management at REEVO, also shared his thoughts on the partnership: “At REEVO, we strive to collaborate with innovative and forward-thinking studios that share our passion for high-quality gaming. Popiplay’s fresh approach to slot development and commitment to delivering outstanding player experiences make them a perfect addition to our aggregation platform. We are excited to bring their thrilling content to our operator partners and can’t wait to see players engage with their games.”
The post REEVO and Popiplay Join Forces to Broaden Aggregation Offerings appeared first on European Gaming Industry News.
SOFTSWISS, a leading tech company with over 15 years of experience in iGaming, received two prestigious accolades at the SiGMA Africa Awards. Winning Best Platform and Best Marketing Campaign, the company testifies to its commitment to innovation, excellence, and industry leadership.
The SiGMA Africa Awards serves as the grand opening to the SiGMA Africa Summit, a key event celebrating the achievements of industry leaders and innovators across the African iGaming sector. The awards honour outstanding contributions in technology, marketing, operations, and player engagement, setting the stage for fruitful networking at the summit.
Casino Platform Recognised for Excellence
SOFTSWISS’ Casino Platform, an industry-leading solution that has been driving success for operators for over a decade, secured the Best Platform award for the African market. The Casino Platform is known for its advanced player management tools, seamless integration capabilities, and robust security features. Powering over 250 online casinos with more than 6 million players worldwide, SOFTSWISS flagship product plays a pivotal role in shaping the online casino landscape.
“Winning Best Platform is a testament to our commitment to providing operators with cutting-edge technology and outstanding service,” said Vitali Matsukevich, Chief Operating Officer at SOFTSWISS. “For over 12 years, our Casino Platform has empowered brands to thrive in a competitive market, and this award reinforces its position as a top-tier solution in the industry.”
SOFTSWISS is actively expanding its presence in the region by acquiring a majority stake in South African software developer Turfsport.
Innovative Approach to Marketing Campaigns
SOFTSWISS took home the Best Marketing Campaign award for ‘Cheers to 15 Years’, a creative and engaging campaign celebrating the company’s 15th anniversary. The campaign showcased SOFTSWISS’ impact, achievements, and industry contributions, reflecting creative spirit and innovative technologies.
“The Cheers to 15 Years campaign was more than just a celebration – it was a tribute to our partners, clients, and team members who have been part of this incredible journey,” comments Valentina Bagniya, Chief Marketing Officer at SOFTSWISS. “Receiving this award underscores the impact of our dynamic approach to building a strong, recognisable, and trusted brand in the iGaming industry.”
SOFTSWISS’ campaigns consistently earn industry recognition, showcasing an outstanding forward-thinking approach and solidifying the position as a leader in iGaming marketing innovation. ‘Cheers to 15 Years’ is the third SOFTSWISS marketing campaign acknowledged by the industry leaders, following revolutionising ‘Bringing the Heat’ and bright ‘Grab Success’.
The award-winning SOFTSWISS team is ready to welcome its clients and partners at the SiGMA Africa Summit in Cape Town at stand 56P.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post Triumph at SiGMA Africa 2025: Best Platform & Best Marketing Campaign appeared first on European Gaming Industry News.
Latest News
XSOLLA LAUNCHES XSOLLA ECOSYSTEM, A NETWORK PLATFORM TO SIMPLIFY VENDOR SELECTION AND INTEGRATION FOR GAME DEVELOPERS
A Streamlined Vendor Selection Process, Seamless Integration With Pre-Validated Partners, And Exclusive Discounts For Developers
Xsolla, a leading global video game commerce company, announces the launch of the Xsolla Ecosystem, a platform designed to create a connected network of trusted partners and vendors for game developers. Through the Ecosystem Marketplace, available via Publisher Account, developers can access a curated selection of vendors, leveraging Xsolla’s pre-established integrations and exclusive rates. This interconnected ecosystem simplifies vendor selection, fosters collaboration, and enables developers to make more informed business decisions while reducing development resources and operational costs.
Unlike the complexity of sourcing and accessing credible vendors in today’s competitive market, Xsolla Ecosystem provides game developers with a pre-validated marketplace of trusted partners. This solution eliminates the risks of delays, subpar service quality, and increased costs associated with selecting the wrong vendors, enabling developers to focus on delivering exceptional games.
Developers can streamline their projects and achieve their goals with the Xsolla Ecosystem, which includes features such as:
- Pre-Validated Vendors: Trusted partners like AppsFlyer, G-Core, Game Analytics, and Adikteev all integrated with core Xsolla solutions such as Web Shop, Login, and Launcher
- Exclusive Discounts: Significant savings through pre-negotiated rates, allowing developers to reduce operational costs
- Simplified Integration: Pre-integrated solutions minimize development time and reduce the resources needed to implement key vendor tools
- Scalable Network: An actively expanding vendor ecosystem to meet game developers’ growing needs globally
“With the Xsolla Ecosystem, we’re deepening our commitment to the gaming industry by creating meaningful connections and bringing opportunities together for developers and trusted vendors,” said Chris Hewish, Chief Strategy Officer at Xsolla. “This platform simplifies the vendor selection process, accelerates game development, and ultimately contributes to successfully bringing more games to market.”
The Xsolla Ecosystem is currently available in English; additional languages are planned for future updates. Developers can access the platform through the Xsolla Publisher Account, eliminating the need for extensive setup or technical expertise.
For more information or to explore the Xsolla Ecosystem, visit: xsolla.pro/rws25eco
The post XSOLLA LAUNCHES XSOLLA ECOSYSTEM, A NETWORK PLATFORM TO SIMPLIFY VENDOR SELECTION AND INTEGRATION FOR GAME DEVELOPERS appeared first on Gaming and Gambling Industry in the Americas.
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