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ODDIN.GG TO POWER THE FIRST AND ONLY LEGAL ESPORTS OPERATOR IN VIETNAM

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Oddin.gg, one of the industry’s most preferred providers of esports odds feeds, risk management and iFrame solutions, is happy to announce its new cooperation with CBV (Center of Betting Vietnam).

Oddin.gg will provide its iFrame solution to CBV, the sole holder of an esports gambling license as granted by the local authorities in Vietnam, and therefore the first and only legal esports operator in the country for the foreseeable future. This marks the new era for South East Asia as Vietnam will become one of the very few countries where esports betting will be legally allowed. Given the population of 96 million, smartphone penetration of 45% and the fact that 70% of the population has access to the internet, it is no surprise there are already 5 million esports enthusiasts in the country. The esports scene is poised to explode in the upcoming years.

CBV operates under the auspices of AVRCIPL (Association of Research and Consultancy on Policies and Law for Investment in Vietnam). AVRCIPL is responsible for connecting state agencies and private sector corporations, helping the latter to overcome policy and legal challenges for investment activities in Vietnam.

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Bang Dang, spokesperson for CBV noted on the new collaboration: “Selecting the best and most reliable solution on the market was crucial for our aim to build the market from the ground up. Out of all the providers we have reviewed, Oddin.gg stood out with their comprehensive end-to-end iFrame solution that was fast to implement and provides us the level of control we were looking for. At the same time we can fully rely on Oddin.gg’s expertise and their guidance in the esports betting waters that are new to us. Given their leading uptime and number of live markets, we are certain we offer our bettors the best esports betting experience there is. We believe we have made the right choice and we are looking forward to the fruitful partnership for the years to come.

Marek Suchar, Managing Director and co-founder of Oddin.gg commented on the new partnership:

“We at Oddin.gg have reached another milestone! Esports in South East Asia has been mainstream for quite some time, where the status of esports pros is comparable to the status of other athletes. Yet, the legal environment for betting has been challenging, leaving opportunities for unregulated space to flourish. Through the partnership with CBV, we aspire to bring to Vietnam highly engaging esports betting alternative that will be regulatory-complaint and guarantee a high level of security for bettors. We hope we can set the right example and precedent for the other countries to follow in the upcoming years.

Oddin.gg is a world-leading B2B provider of iFrame solutions, esports odds feeds and risk management. It delivers the most engaging esports betting experience with industry-leading uptime and number of live markets. Oddin.gg maximizes its partners’ profitability as well by combining state-of-the-art technology, machine learning algorithms and advanced data science. The company features a team with more than 50 years of combined experience in esports and betting, and has successfully done business with the most complex global platforms. Recently, their application for a gaming license was officially accepted by the New Jersey Division of Gaming Enforcement.

Saigon-based CBV (Center of Betting Vietnam) is the first legal esports operator in Vietnam and holder of a provisional gambling license in the country. As esports betting in Southeast Asia is booming, CBV is strategically positioned to capitalize on the presented opportunities by putting, under one roof, the most experienced gambling and iGaming teams in the region.

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Think Tank Advocata Questions Independence and Integrity of Proposed Gaming Regulator in Sri Lanka

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Sri Lankan policy think tank has questioned the independence and integrity of the country’s proposed new regulatory body as the government rushes to put the agency in place ahead of next month’s launch of Melco Resorts & Entertainment’s City of Dreams Sri Lanka.

Sudaraka Ariyaratne, Research Consultant at Advocata Institute, said to media that while establishing a regulator was vital to the industry’s long-term future, the planned Gambling Regulatory Authority appears to lack the independence needed to provide proper oversight.

Ariyaratne said: “If you look at the theory of regulation, it is very clear that the regulator has to be an independent body which gives credibility. That is not the case with this Gambling Authority Bill.

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“I think the government is trying to push this bill through in a rush because Melco is coming next month. We think Melco would’ve wanted a regulator in place. When it comes to these big names in the gaming industry, the integrity of the market is a big consideration, given the image of the industry, as a whole. They need to sustain a good reputation so that they can attract good customers to whom integrity is important.”

Ariyaratne, who stressed that his think tank supports the idea of a legal, regulated gambling industry, added that the Gambling Regulatory Authority in its current form risks being a proxy for the nation’s Finance Minister.

“Even if it’s not a proper regulator, as long as it gives the perception of integrity, that’s what [operators] are looking for, to engender market confidence,” he said.

“The danger with this bill is that it won’t even give a perception of integrity, if the Minister of Finance can basically do whatever he or she wants.”

Ariyaratne added that Sri Lanka would be better served to withdraw its current bill and resubmit a more comprehensive version.

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METABORA Partners with LINE NEXT

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METABORA, a global casual game developer and blockchain project operator, has announced a strategic partnership with LINE NEXT Inc. Through this partnership, METABORA will distribute Web3 games via the LINE Messenger–based Dapp Portal, expanding its reach in the Web3 gaming space.

The Dapp Portal is a platform built on the KAIA ecosystem that offers Mini Dapps (decentralised applications) directly within the LINE Messenger app. Users can enjoy a variety of Mini Dapps—ranging from games to social features—without needing to install separate applications. Since its launch in January this year, the platform has garnered significant attention, surpassing 100 million cumulative users.

Through this new partnership, METABORA and LINE NEXT will work closely to accelerate the growth of the Mini Dapp’s gaming ecosystem. Leveraging its network of development partners and global experience in game development and publishing, METABORA will supply Web3 games to the Dapp Portal. LINE NEXT will expand accessibility to Web3 games and support marketing of these games through its platform.

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As part of the collaboration, METABORA will also expand the utility of its BORA token within the LINE Messenger–based Mini Dapp ecosystem. The company plans to implement a payment infrastructure that enables users to purchase in-game items currently planned for upcoming titles to be released under the BORA brand. Additionally, METABORA will apply Gas Abstraction technology, allowing users to make in-app purchases with BORA without needing KAIA tokens to cover gas fees. This feature is expected to be fully implemented in the second half of the year.

By expanding the utility of the BORA token, METABORA aims to elevate its value beyond the confines of the BORA Chain, laying the groundwork for broader integration across the Web3 ecosystem.

In addition, METABORA and LINE NEXT plan to continue their collaboration by researching and developing infrastructure to support the use of stable coins such as USDT, further enhancing the Web3 gaming experience within the LINE ecosystem centered on the Dapp Portal.

Lim Youngjun, Co-CEO of METABORA, said: “We’re pleased to partner with LINE NEXT, a company making remarkable strides in the global Web3 gaming market with its vast user base. Through our strong network of development partners, we will carefully select and bring high-quality games to the Dapp Portal, working together to create a leading example of Web3 gaming reaching a mainstream audience.”

Kim Woosuk, CSO at LINE NEXT, said: “Through this partnership with METABORA, we look forward to creating a major success case for Mini Dapp. Moving forward, we will continue working closely together across multiple fronts, including enabling USDT stablecoin support to improve game onboarding and the overall user payment environment.”

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MelBet Announces Monami Ghosh as its New Brand Ambassador

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The leading iGaming company, MelBet, has announced Monami Ghosh as its new brand ambassador. With over a decade of captivating performances across films, series and television, Monami now brings her star power to MelBet, ready to entertain and engage players like never before. The collaboration between MelBet and her is a perfect match, combining MelBet’s dynamic igaming platform with Monami’s charisma, talent and star appeal.

MelBet is delighted to have Monami Ghosh in the team and is confident that together they will create a unique experience to please all of the players with unforgettable emotions. Her energy and talent turn every event into a truly spectacular show.

Monami will become the main character of the revolutionary MelBet Night Show. A project that promises to revolutionise the idea of entertainment. Something truly unique and exciting – an experience unlike anything the public has seen before. The players can follow MelBet’s updates on social networks to know about the premieres of the show.

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MelBet and Monami are ready to turn players’ everyday routines into a bright adventure filled with passion, excitement, inspiration and unexpected discoveries and pleasant bonuses.

The post MelBet Announces Monami Ghosh as its New Brand Ambassador appeared first on European Gaming Industry News.

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