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AyoRichie emerges victorious at Red Bull Golden Letters after incredible upsets against Tekken’s biggest stars

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Richie “AyoRichie” Olusanya has been crowned Red Bull Golden Letters champion, overcoming Joey Fury in the Grand Final after a weekend of tense Tekken 7 action at the Red Bull Gaming Sphere in London.

AyoRichie won out at the new Tekken 7 LAN event, which was broadcast live from the Red Bull Gaming Sphere in London, staking a claim as one of the UK’s rising stars in Tekken as a series of outstanding performances saw them rise to the top of 100 aspiring and professional players.

The Brit proved a force to be reckoned with throughout the weekend, pulling off an unbelievable series of upsets over some of Tekken’s biggest stars to set up a tense Grand Final against Loser’s Bracket winner Joey Fury.

The Grand Final started as a tense affair where Joey Fury’s experience could stand out, as the American pulled off a clean sweep to take the first game and, despite signs of a recovering AyoRichie, shortly after took home the second, scoring a ‘Perfect’ in the process. The third was a closer affair but a confident Joey Fury capitalised to pull off a clean sweep in the set and confirm a Grand Final Reset with everything to play for.

In the second set, AyoRichie immediately took the advantage and displayed the incredible form he’d shown throughout the tournament, scoring a clutch ‘Great’ score that saw him gain enough momentum to take game one. The second game went all the way as the pair traded blows, and while AyoRichie’s momentum scooped him game two to put him within reach of the Championship, Joey Fury proved clutch in game three to take it to a pulse-racing fourth game.

With another game ramping up the tension, AyoRichie pressed his advantage in a brilliant display, securing a clean sweep to win the set and the Red Bull Golden Letters trophy.

The Championship Sunday played host to a series of epic matchups, after the Saturday had whittled down the field of 96 players to the four best players and saw Tekken 7 stars including Anakin, Super Akouma, Joey Fury & Chickenmaru entering the fray.

Despite the star-studded field of competitors, AyoRichie was the story of the tournament, battling through from Open Qualifiers with some excellent performances to reach the top eight. He reached another level on Championship Sunday as the Rize Gaming player pulled off surprise upsets against Super Akouma, Joey Fury and home-favourite Anakin to set up a Grand Final against Loser’s Bracket winner Joey Fury.

Following his amazing performance in the Grand Final, newly-crowned Red Bull Golden Letters Champion Richie “AyoRichie” Olusanya said: “I can’t describe the feeling of coming away with the win, I’ve been working so hard at the game and it’s finally paid off so I’m just excited to see what’s going to happen next.

“The [Golden Letters] format brings so much hype to it, the scoring can work against you but it’s sick and so great to watch and play in. It was unbelievable playing here in front of a live audience – with people cheering you on there’s nothing like it at all and that atmosphere definitely inspired some of the performances today.”

Red Bull Golden Letters pioneers a unique format that offers a fresh and scintillating twist to the classic Tekken 7 formula. In best of five sets, players who can carry out dominant wins or clutch plays and earn ‘Perfect’ or ‘Great’ scores – Tekken’s iconic golden letters – will reap the rewards with automatic wins.

The format helped inspire some unforgettable matches and mouth-watering moments as some of the best Tekken 7 pros showed off their poise under pressure, with a total of 14 Golden Letters victories throughout the competition..

Red Bull Golden Letters host Hassan “Spag” Farooq, commented after the Grand Final: “It’s great to see a UK player put in this kind of amazing performance on home turf at Red Bull Golden Letters. When he started out during the pandemic everyone in the UK could see he had potential for greatness but he’s proved it now with a huge breakout performance.

“Nothing like the Golden Letters format had been done before and it’s been a huge success, genuinely adding to the viewing experience and building up the hype even more for fans with some unforgettable moments, and we’re already hearing people want another one.”

As the Official Hardware Partner The ‘Legion by Lenovo: Beat the Pro’ challenge saw players compete against the best of the best for a chance to win exclusive Legion by Lenovo prizes, with five challengers taking a win against Tekken stars Anakin, Super Akouma, Joey Fury and Chickenmaru to take home exclusive Lenovo headsets. Tekken fans were also treated to additional mouth-watering clashes ahead of the Grand Final as continents collided in UK vs EU and UK vs The World special exhibition matches.

Tekken icon Hassan “Spag” Farooq was front and centre of yet another blockbuster Tekken event as the live broadcast host, supported by an all-star casting team of Rasheed “Bubsy” Jenkins, Hussain “Gosain” Shah and Kobi “K-Wiss” Scarlett. As one of the first major Tekken 7 LAN events of the year, the broadcast garnered over 18,000 concurrent viewers across all channels.

Red Bull Golden Letters was delivered in partnership with ​​Lenovo Legion, official hardware partner of The Red Bull Gaming Sphere.

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Vlad Marinescu Re-Elected as 10th IESF President

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The International Esports Federation (IESF) concluded its 17th Ordinary General Meeting (OGM) in Kuala Lumpur, Malaysia, alongside the 17th World Esports Championship Mobile Legends: Bang Bang (MLBB) Finals. Member federations from around the world gathered to review the federation’s annual progress, adopt key motions, and participate in the 10th IESF Elections, marking a milestone moment in the federation’s governance history.

During the election session, Vlad Marinescu was re-elected as the 10th President of the IESF, securing his second term. His re-election reflects the continued confidence of the membership in his leadership and vision for the future of the World of Esports.

“I am truly grateful for the trust placed in me to continue leading the International Esports Federation,” Marinescu said. “As we mark our 10th election cycle, we remain steadfast in our commitment to unity, transparency, and the sustained growth of the World of Esports.”

Delegates reviewed strategic priorities for the year ahead, including enhanced governance standards, expanded athlete development initiatives, and strengthened international cooperation. Voting on member-submitted motions underscored the federation’s collective commitment to advancing integrity, professionalism, and institutional maturity across the esports ecosystem.

The assembly also elected the IESF Board for 2026, comprising:

Board Members:

  • HRH Prince Omar Bin Faisal – Jordan

  • Afiq Fadhli Bin Narawi – Malaysia

  • Elin Yoojung Moen – Norway

  • Clint Kennedy – United States

  • Flip De Bruyn – Namibia

The OGM concluded as the 17th World Esports Championship MLBB Finals continued, highlighting IESF’s ongoing mission to unite nations through Esports and support athletes, federations, and fans worldwide.

The post Vlad Marinescu Re-Elected as 10th IESF President appeared first on European Gaming Industry News.

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GG.BET launches Bet Builder for a new way to bet

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Customers can now use Bet Builder, a format that lets them build their own set of markets on one match into a single bet with higher odds. Bet Builder is available for both esports and sports events. You can try out the new feature with a deposit bonus of up to 150% and a free bet worth up to $50.

Customers can now place a combined bet on a single match by picking various options for how events in the match will play out. For example, in CS2, customers can choose which team will win on a specific map, how many kills a specific player will rack up, how many rounds will be played on a single map, and so on.

To place a Bet Builder bet, pick an event that hasn’t started yet, press the ‘Bet Builder’ button, put together your selection of markets from those available, get higher combo odds, and finish placing the bet in one click. At this initial stage, GG.BET is offering Bet Builder on football, basketball, hockey, CS2, Dota 2, LoL, and VALORANT, with more sports and disciplines to be added down the line.

GG.BET has always been known for embracing unconventional markets and elaborate betting options. Bet Builder is there to meet customer demand for more interesting formats in a single match. The ability to make predictions right down to a specific round and any other tiny detail of a match is what gives users variety and improves their skills,” the GG.BET press office explained.

GG.BET is offering customers the opportunity to test out the Bet Builder format with a deposit bonus of up to 150% and a free bet of up to $50.

The post GG.BET launches Bet Builder for a new way to bet appeared first on European Gaming Industry News.

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IESF Officially Opens the World Esports Championship 2025 in Kuala Lumpur

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The World Esports Championship 2025 (WEC25) is officially open in Kuala Lumpur, welcoming athletes, fans, and delegations from around the globe. With 19 nations taking part in Mobile Legends: Bang Bang (MLBB), this year’s event stands as the most internationally diverse MLBB competition in IESF history.

After a year filled with national and regional qualifiers and preparations from teams around the world, the world’s top esports athletes have arrived in Malaysia’s capital, Kuala Lumpur. The opening ceremony set the tone for the days ahead, offering fans a first glimpse of the excitement and atmosphere surrounding this year’s championship.

“WEC25 reflects the continued growth of esports as a space for connection, competition, and shared passion,” said IESF General Secretary Boban Totovski. “Bringing together 19 nations for MLBB is a milestone not just for the title, but for the entire esports ecosystem. We are proud to bring this edition of the championship to Kuala Lumpur.”

As the competition officially kicks off, the schedule is fully packed with exciting match-ups among Nations, competing for their flag and country. The best from all over the world will have the unique opportunity to become the MLBB World Champion.

IESF extends its gratitude to the Malaysian government and the Ministry for Youth and Sports, partners, athletes, and global supporters who continue to elevate the championship’s reach and impact.

The post IESF Officially Opens the World Esports Championship 2025 in Kuala Lumpur appeared first on European Gaming Industry News.

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