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Long-standing partnership of Red Rake Gaming and Upgaming – Developing the iGaming industry for 3 years

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A long-standing inked agreement between leading iGaming solutions provider Upgaming and first-rate casino content supplier Red Rake Gaming has been renewed with upgraded terms. Upgaming plans to increase its international imprint in the online gambling world by strengthening the collaborations and signing new agreement projects with excellent gambling providers, such as Red Rake.

The cooperation implies the distribution of Red Rake Gaming’s varied, multifold gambling content library, including various gamification tools and newly released, unique, exclusively developed slot games. The most popular games are The Ways of the Samurai, Lost Relics, Alchemy Ways, and Max Dangerous. Games are built with high-definition, feature-packed, eye-catching, and engaging architecture. Both companies are committed to ensuring the user’s rich experience and finding new ways for customer satisfaction and engagement.

Upgaming’s full-fledged, ultramodern gambling platform, equipped with Curacao and MGA licenses, offers the wealthiest gaming library powered with fascinating and immersive casino games. Incorporating Red Rake Gaming’s unique content will further improve the well-heeled gaming portfolio of Upgaming.

Discussing the importance of the partnership, Business Development Manager of Upgaming, Giorgi Davlianidze, stated: “Upgaming has developed a synergetic, reciprocal relationship with the Red Rake Gaming. Such win-win symbiosis will increase our collaboration and improve the quality of our connection. In addition, Red Rake’s diverse gambling content and high-level gaming experience will drive new users to our platform. We are looking forward to continuing beneficial relationship with Red Rake Gaming and capturing new markets in the future.”

Nick Barr, Managing Director for Red Rake Malta, commented on the partnership stating: “We are always thrilled to extend and enhance our partnerships with our long standing clients and this is no exception. Both companies strive to achieve the best experiences for players, pushing boundaries on delivering new innovations whilst exceeding player and operator expectations. We look forward to continuing our strong collaboration and looking forward to seeing what the future holds”. 

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Andy Phillips SportingRisk.com CBDO

Sporting Risk Rolls Out In-Play Pre-Canned Multis for Personalized BetBuilder Options

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Sporting Risk, specialists in betting, forecasting, and sports analytics, has improved its services with the introduction of its latest In-Play Pre-Canned Multis. The newest enhancement to its offerings includes a tailored BetPrompt feature aimed at streamlining bet choices and increasing engagement for partner operators.
The latest offering utilizes Sporting Risk’s BetBuilder technology to generate pre-made, contextually suitable in-play multis, displayed with smart prompts during the game. Integrating advanced pricing technology and data-informed curation enables operators to help players swiftly create appealing BetBuilder combinations.
In-Play Pre-Canned Multis highlight sought-after, high-value, and situational options, enabling players to swiftly finalize their BetBuilder slip without manually selecting the legs. The tool improves discovery, maintains player attention on the ongoing game, and boosts engagement with timely, pertinent betting options.
By integrating carefully selected BetPrompts into the live gaming experience, Sporting Risk is allowing operators to enhance the in-play BetBuilder offering, making it more user-friendly and therefore more profitable.
Andy Phillips, SportingRisk.com CBDO, commented: “This launch reflects our ongoing commitment to building smart, data-driven products that make the betting experience simpler and more engaging. Utilising our BetBuilder and BetPrompts platform together to deliver curated in-play market combinations, we’re helping clients guide customers to the most interesting opportunities while delivering higher in-play margin.”

The post Sporting Risk Rolls Out In-Play Pre-Canned Multis for Personalized BetBuilder Options appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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4ThePlayer

4ThePlayer teams up with Entain for UK retail launch of player-favourite slots

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4ThePlayer, the specialized slot studio recognized for its player-centric philosophy, has reached a deal with Entain, one of the globe’s biggest sports betting and gaming organizations, to roll out several games within Entain’s UK retail network, beginning with two of 4ThePlayer’s top titles in the UK: 4 Fantastic Fish and 3 Lucky Leprechauns.
The launch signifies another key milestone in 4ThePlayer’s retail path, bringing successful online titles to physical stores and enabling high-street gamers to engage with the studio’s games. Both games have gained a loyal online audience due to their captivating gameplay, straightforward math, and emphasis on alleviating typical player annoyances.
4 Fantastic Fish is one of 4ThePlayer’s premier games and the cornerstone of its most prosperous series so far, centered on the studio’s distinctive Money Ways™ feature. 3 Lucky Leprechauns has also emerged as a favorite among players, providing regular features and a vibrant, approachable experience that easily adapts to retail gaming.

Chris Ash, Founder and Managing Director at 4ThePlayer, said: “Partnering with Entain to bring multiple 4ThePlayer titles into their UK retail estate is a key part of our retail strategy. 4 Fantastic Fish and 3 Lucky Leprechauns have both performed strongly online, particularly in the UK, making them a natural starting point for this exciting new project.”

Matt Stadius, Director of Retail Gaming at Entain, added: “4ThePlayer has built a strong reputation for creating engaging, player-focused content, and we’re pleased to be bringing titles such as 4 Fantastic Fish and 3 Lucky Leprechauns into our UK retail estate. Both games have already proven their appeal online, making them a good fit for our shop customers.”

The retail launch has been executed in partnership with Reflex Gaming, a top omni-channel provider of gambling games and machines in the UK, guaranteeing that the titles are tailored for Entain’s store setting and retail customer base.
The agreement with Entain aims to grow gradually, with more 4ThePlayer titles scheduled to come, providing a consistent flow of known, player-approved content for Entain’s retail clientele.
This partnership strengthens 4ThePlayer’s dedication to developing games that function across various platforms, while upholding its boutique approach of prioritizing quality over quantity and a continuous emphasis on player enjoyment.

The post 4ThePlayer teams up with Entain for UK retail launch of player-favourite slots appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Conferences

ICE Barcelona 2026 — Where the Next Gaming Revolution Begins

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Prepare to witness the most groundbreaking product launch in Virtual Sports history! GoldenRace is set to participate in the foremost gambling event, ICE Barcelona, from 19–21 January 2026 at Fira Barcelona Gran Via, where we will introduce a groundbreaking change that will transform your entire igaming portfolio.
Locate us at our main location, Stand 4D25, where creativity intersects with unparalleled profitability. This year, we’re not only highlighting top market solutions; we’re unveiling two groundbreaking games that will transform the way players interact with virtual experiences. Schedule your meeting now and get ready to witness the future of wagering!

The launch: Two truly revolutionary games

Prepare to witness the huge reveal the industry will be talking about for years. For the first time, GoldenRace will unveil two groundbreaking, revolutionary games designed to capture new demographics, boost engagement across all channels, and deliver unprecedented revenue growth.

These games are set to be the new undisputed champions of the betting world. You must be at Stand 4D25 to be among the first to see them in action!

New RaceDay: Race it all!

What if your players could bet on all races at the same time? Introducing RaceDay, a brand-new multi-race product for retail and mobile that transforms engagement by allowing players to bet on up to six races of your choice, simultaneously, offering higher odds and increased betting volume.

You decide which of GoldenRace’s top-quality races—including Horses (in different formats), Greyhounds, Motorbikes, Karts and Trotting—are available.

  • More bets: Players can now bet on up to six races concurrently, maximising their opportunities and increasing betting volume on your platform.
  • New RaceDay market: Innovative combination bets across different competitions in one view help boost the odds and lead to more significant wins.
  • Increased appeal: RaceDay delivers a premium user experience with live video, real-time scores, upcoming events, and a unique, customisable design.
  • Anywhere reliability: Thanks to low-bandwidth optimisation, RaceDay offers seamless performance on both mobile and retail platforms.

New solutions: Supercharge your retail betting business!

Prepare to transform your retail betting processes and elevate player involvement. We’re excited to share three significant enhancements aimed at optimizing your business and making your services appealing.
  • Non-stop action: Rotating Display

Say goodbye to static screens! Our brand-new Rotating Display feature is a game-changer for your brick-and-mortar business. It allows you to create a continuous, high-octane stream of content right on your shop screens, cycling through your favourite GoldenRace V5 products. Why you’ll love it: Save hardware, save money, and boost bets by keeping the content fresh and dynamic.

  • Fast Ticket Checker: Eliminate waits, elevate winnings!

Our new Fast Ticket Checker feature brings instant clarity to your retail betting experience, allowing players to instantly know the status of their betting slips using their own mobile device via a QR code scan. The winning play: Solve congestion by freeing up cashiers to focus on sales while providing players with instant, real-time status updates directly from the server.

  • Enhanced Jackpot Viewer

Our upgraded solution provides unparalleled flexibility for showcasing your biggest prizes. Boost capacity by displaying 3-4 Jackpots simultaneously and ensure seamless branding with new background colour configurations in the back office. This gives you complete control to present a professional, high-impact, and fully branded Jackpot experience.

A world of opportunity awaits at Stand 4D25

The outcome of these advancements is evident: you achieve a robust, streamlined operation, while your customers enjoy a flawless, astonishing experience that is unmatched elsewhere. These aren’t merely updates; they’re your fresh advantage over competitors.
While at ICE Barcelona, be sure to discover the entire ecosystem. We take pride in sharing the exhibition space with our main partners and industry innovators, including Novusbet, Xpress Tech, and Spinmatic, who will showcase their own advanced products and services aimed at improving the global gaming environment.
Prepared to discover how these innovative features and the two groundbreaking new games can revolutionize your business?
Highlight your calendar: January 19–21, 2026.
Don’t hesitate to provide your players with the best. Reach out to us now to schedule your personalized appointment at Stand 4D25!

The post ICE Barcelona 2026 — Where the Next Gaming Revolution Begins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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