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Long-standing partnership of Red Rake Gaming and Upgaming – Developing the iGaming industry for 3 years

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A long-standing inked agreement between leading iGaming solutions provider Upgaming and first-rate casino content supplier Red Rake Gaming has been renewed with upgraded terms. Upgaming plans to increase its international imprint in the online gambling world by strengthening the collaborations and signing new agreement projects with excellent gambling providers, such as Red Rake.

The cooperation implies the distribution of Red Rake Gaming’s varied, multifold gambling content library, including various gamification tools and newly released, unique, exclusively developed slot games. The most popular games are The Ways of the Samurai, Lost Relics, Alchemy Ways, and Max Dangerous. Games are built with high-definition, feature-packed, eye-catching, and engaging architecture. Both companies are committed to ensuring the user’s rich experience and finding new ways for customer satisfaction and engagement.

Upgaming’s full-fledged, ultramodern gambling platform, equipped with Curacao and MGA licenses, offers the wealthiest gaming library powered with fascinating and immersive casino games. Incorporating Red Rake Gaming’s unique content will further improve the well-heeled gaming portfolio of Upgaming.

Discussing the importance of the partnership, Business Development Manager of Upgaming, Giorgi Davlianidze, stated: “Upgaming has developed a synergetic, reciprocal relationship with the Red Rake Gaming. Such win-win symbiosis will increase our collaboration and improve the quality of our connection. In addition, Red Rake’s diverse gambling content and high-level gaming experience will drive new users to our platform. We are looking forward to continuing beneficial relationship with Red Rake Gaming and capturing new markets in the future.”

Nick Barr, Managing Director for Red Rake Malta, commented on the partnership stating: “We are always thrilled to extend and enhance our partnerships with our long standing clients and this is no exception. Both companies strive to achieve the best experiences for players, pushing boundaries on delivering new innovations whilst exceeding player and operator expectations. We look forward to continuing our strong collaboration and looking forward to seeing what the future holds”. 

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LEONBET Shares a New Campaign with Tanzanian Ambassador Simon Msuva

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With the release of a dynamic promotional video starring its ambassador, Simon Msuva, LEONBET continues a new chapter in its partnership with the Tanzanian national team forward.

Filmed in Tanzania, the campaign captures the energy of local football culture and highlights Msuva’s personality both on and off the pitch. One of the key moments of the video features the famous “Msuva Flip”- the player’s signature goal celebration, a backflip that fans immediately recognise whenever he scores.

The video is fast-paced and vibrant, reflecting the passion of Tanzanian football fans.The campaign also features Baraka Mpenja, a well-known sports commentator and voice of Tanzanian football, who brings additional authenticity and connection to the local audience.

Simon Msuva is known not only for his performances on the field but also for his strong charisma. According to the production team, he quickly immersed himself in the filming process and brought the same vibrant energy and character that fans associate with his game.

During the recent season, Msuva has scored several memorable goals that drew attention from fans and sports media alike. That excitement and emotion became the foundation for the new campaign.

“This campaign is part of our broader strategy to get closer to sports fans and build a stronger emotional connection with our audience. Working with talents like Simon Msuva allows us to speak the same language as the fans and be present where their passion is.” said Jérôme J. D., Regional Director of Operations.

The video continues the collaboration between LEONBET and Tanzanian national team captain Simon Msuva and supports the brand’s ongoing engagement with football fans in Tanzania.

The post LEONBET Shares a New Campaign with Tanzanian Ambassador Simon Msuva appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BetConstruct AI

BetConstruct AI Showcases Full Platform at SiGMA South America 2026

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BetConstruct AI, a global iGaming platform provider, will present its full ecosystem at Stand N150 during SiGMA South America 2026, taking place from April 7–9 in São Paulo, Brazil.

With South America rapidly emerging as one of the most dynamic iGaming regions, BetConstruct AI is positioning itself as a key partner for operators looking to scale efficiently and competitively. The company delivers a vast offering, including over 140,000 pre-match events, 90,000+ live matches monthly, and 45,000+ casino games from 350+ providers.

One Platform, Multiple Growth Drivers

Visitors to Stand N150 will experience live demos across six core solution areas:

Acquisition, Content & Entertainment
A comprehensive offering spanning sportsbook, casino aggregation, affiliate marketing through Affigates, and six flexible front-end solutions, including crypto-ready platforms.

Payments & Licensing
With 500+ payment integrations and a fully managed licensing service, BetConstruct AI enables operators to enter regulated South American markets with confidence and compliance.

Retention & CRM
AI-powered CRM tools predict churn up to 14 days in advance, identify high-value players early, and automate personalized engagement across multiple channels. A game recommendation engine further enhances player activity and revenue potential.

Risk Management
The Umbrella AI system combines sportsbook and casino risk, AML, and responsible gaming into a unified solution. Advanced tools detect fraudulent behavior early and forecast negative-value players well in advance.

Operational Services
End-to-end support includes licensing, digital marketing, CRM management, trading, risk control, and infrastructure protection.

BetConstruct AI Poker
A flexible B2B poker network offering turnkey, white-label, or API integration, supported by strong liquidity, built-in security, and Web3-ready infrastructure.

World Cup-Focused Engagement Tools

To help operators maximize opportunities around the 2026 World Cup, BetConstruct AI is introducing two zero-cost promotional solutions:

Powerfull (Pre-Tournament Campaign)
A challenge-based campaign running before kickoff, rewarding players with Free Bets that accumulate and activate during the tournament—driving engagement, reactivation, and cross-product activity.

Bet on League (In-Tournament Hub)
A fully integrated World Cup hub featuring standings, schedules, and interactive tools that convert fan engagement into betting activity. It includes AI-powered bet suggestions and requires no additional development or fees.

Beyond the Expo

In addition to the exhibition, BetConstruct AI will host an exclusive Harmony ChoiceMe event on April 7 at Tetto Lounge in São Paulo, offering industry leaders a premium networking environment.

As the South American market accelerates, BetConstruct AI invites operators to visit Stand N150 to explore how its platform, tools, and expertise can drive the next phase of growth.

The post BetConstruct AI Showcases Full Platform at SiGMA South America 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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LEONBET Shares a New Campaign with Tanzanian Ambassador Simon Msuva

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on

leonbet-shares-a-new-campaign-with-tanzanian-ambassador-simon-msuva

With the release of a dynamic promotional video starring its ambassador, Simon Msuva, LEONBET continues a new chapter in its partnership with the Tanzanian national team forward.

Filmed in Tanzania, the campaign captures the energy of local football culture and highlights Msuva’s personality both on and off the pitch. One of the key moments of the video features the famous “Msuva Flip”- the player’s signature goal celebration, a backflip that fans immediately recognise whenever he scores.

The video is fast-paced and vibrant, reflecting the passion of Tanzanian football fans.The campaign also features Baraka Mpenja, a well-known sports commentator and voice of Tanzanian football, who brings additional authenticity and connection to the local audience.

Simon Msuva is known not only for his performances on the field but also for his strong charisma. According to the production team, he quickly immersed himself in the filming process and brought the same vibrant energy and character that fans associate with his game.

During the recent season, Msuva has scored several memorable goals that drew attention from fans and sports media alike. That excitement and emotion became the foundation for the new campaign.

“This campaign is part of our broader strategy to get closer to sports fans and build a stronger emotional connection with our audience. Working with talents like Simon Msuva allows us to speak the same language as the fans and be present where their passion is.” said Jérôme J. D., Regional Director of Operations.

The video continues the collaboration between LEONBET and Tanzanian national team captain Simon Msuva and supports the brand’s ongoing engagement with football fans in Tanzania.

The post LEONBET Shares a New Campaign with Tanzanian Ambassador Simon Msuva appeared first on Americas iGaming & Sports Betting News.

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